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Full-Text Articles in American Studies
The Impact Of The Civil Rights Movement On The Advertising Industry, Alexandra B. Bosarge
The Impact Of The Civil Rights Movement On The Advertising Industry, Alexandra B. Bosarge
Honors Theses
Racism has a history in the United States of America that is also manifested in popular culture. Advertising is included in this idea of popular culture. This thesis focused on the advertising industry and the attempt of that industry to use African Americans to sell products to people. The aim of this study was to determine whether or not the Civil Rights Movement affected the way the advertising industry used images of African Americans for marketing purposes. A sample of advertisements was obtained from a newspaper and magazines in order to further analyze the hypothesis. This study contributes to the …