American Studies Commons^™

Roasted: Coffee, Insult, Rhetoric, David Pharis Gifford

Masters Theses & Specialist Projects

While insult has been a frequent topic for rhetorical study in the past, little if any work has gone toward the formation of a systematic theory of insult. Karina Korostelina has proposed a theory of intergroup identity insults, which appears promising from a socio-cultural perspective. However, her theory does not address the particularly rhetorical characteristics of insults, preferring instead to analyze them with reference to their socio-historic context. While her theory proves sound under scrutiny, it does little to shed light on pejorative rhetoric as rhetoric.

In what follows, I would like to propose certain characteristics of pejorative rhetoric that …