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Full-Text Articles in American Studies
Marketing Reimagined: The Effect Of Tiktok’S Success On Social Media Advertisement, Ryan Roberts
Marketing Reimagined: The Effect Of Tiktok’S Success On Social Media Advertisement, Ryan Roberts
AUCTUS: The Journal of Undergraduate Research and Creative Scholarship
In 2021, the average TikTok user spent 19.6 hours a month on the platform, equivalent to the time spent by users on the leader of Social Media, Facebook (Sweeney, 2022). This year, TikTok is projected to triple its global advertisement revenues to 11.6 billion dollars, surpassing the 10.44 billion dollars global advertisement take of Snapchat and Twitter combined (Sweeney, 2022). TikTok is one of the most recent and successful social media platforms. It has gained worldwide renown for its unique, rapid presentation of content and addictive structure that has engaged a large audience in a short time. With attention increasing …