American Studies Commons^™

The Golden Ratio Of Algorithms To Artists? Streaming Services And The Platformization Of Creativity In American Television Production, Annemarie Navar-Gill

Communication & Theatre Arts Faculty Publications

In this article, I examine how and why “platformization” was initially made sense of by writers in the American television industry. As streaming platforms entered the production space and became important homes for the commissioning of longform television content, they sought to build brand images as places that were both “data-driven” and characterized by work cultures of “creative freedom.” At least for a time in the mid-2010s, they succeeded in selling this conceptual link to the professional culture of Hollywood television screenwriters. Drawing on fieldwork and interviews from 2017 as well as a longer ranging analysis of trade press, I …