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Full-Text Articles in African Languages and Societies
Multilingual Education In South Africa: The Role Of Publishers, Viv Edwards, Jacob Marriote Ngwaru
Multilingual Education In South Africa: The Role Of Publishers, Viv Edwards, Jacob Marriote Ngwaru
Institute for Educational Development, East Africa
The South African constitution and related legislative tools provide a supportive framework for multilingual education. Successful implementation, however, requires appropriate learning materials and questions remain as to the vision and commitment of publishers to producing them. Based on an analysis of currently available books for children and interviews with publishers and key figures in the book value chain, this paper explores both the educational rationale for African language publishing and the issues that constrain expansion. These issues include the heavy dependence on the schools market in a society where the majority of the population cannot or do not buy books, …
Waterstone’S And The Changing Bookselling Environment In The Uk: The Journey So Far And Prospects, Uzoechi Nwagbara
Waterstone’S And The Changing Bookselling Environment In The Uk: The Journey So Far And Prospects, Uzoechi Nwagbara
Dr Uzoechi Nwagbara
This study investigates the market environment of the United Kingdom high street bookselling business with emphasis on Waterstone’s. In doing this, stress shall be placed on a brief exploration of the global outlook of book retailing venture as it relates to the United Kingdom. Another focus of this paper is the micro"environment and macro"environment of book retailing business in the United Kingdom and the internal environment of Waterstone’s – that is a look at the PESTEL, SWOT, consumer behaviour, and Porter’s Five Forces as well as strategies for a re"invented Waterstone’s. Finally, marketing and management strategies for improved services and …