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“People Come And Go But We Don’T See Anything”: How Might Social Research Contribute To Social Change?, Nathan Andrews, Sylvia Bawa
“People Come And Go But We Don’T See Anything”: How Might Social Research Contribute To Social Change?, Nathan Andrews, Sylvia Bawa
The Qualitative Report
In different fields of study, scholars interested in making a positive difference in the lives of their research communities insist on engaging policy makers and activists in their work. Paulo Freire, one of the most widely known public intellectuals, asserts that praxis enables critical thought, awareness and collaborative action for emancipation for oppressed groups. Within this framework, our contribution aims to provoke thinking on the need for accountability to research subjects in development research through an emphasis on producing policy-focused and change-driven, as opposed to purely theoretically oriented, knowledge. The overarching argument is that research should, in fact, be conscious …
Assessing The Uniqueness Of Indigenous Language In Advertising: Analysis Of Figurative Language Used In Selected Telecommunication Yoruba Advertisement In Nigeria, Kehinde Opeyemi Oyesomi Ko, Abiodun Salawu
Assessing The Uniqueness Of Indigenous Language In Advertising: Analysis Of Figurative Language Used In Selected Telecommunication Yoruba Advertisement In Nigeria, Kehinde Opeyemi Oyesomi Ko, Abiodun Salawu
The Qualitative Report
In this paper, the researchers look at the uniqueness of indigenous language and how figurative language is used to communicate meaning in telecommunication Yoruba advertisements. There are four major telecommunication operators in Nigeria- MTN, Airtel, GLO and 9 mobile. The highest two operators with active subscribers-MTN and Airtel were chosen for this study. All MTN Yoruba advertisements and all airtel Yoruba advertisements were the population of the study. Through random sampling, MTN Smart Recharge advertisement and Airtel Goody bag advertisement were the sample. The qualitative textual analysis was employed to examine the figurative languages used in MTN Smart Recharge Yoruba …