Arts and Humanities Commons^™

Authenticity In Music Performance: Evidence From The Singer-Songwriter Community, Jon Littlefield

Atlantic Marketing Association Proceedings

Experiencing music provides a unique lens to study identity. The alienation resulting from increased technological mediation in both music production and consumption might drive consumption (Potter 2010), hence authenticity may be an appealing positioning strategy for marketers. Singer-songwriters, for example, write and perform their own music with minimal technological interference. This represents a direct connection with the musician that we characterize as more historically authentic (Thornton 1996), however this characterization is not universal. In this paper, I seek to gather insight into the myriad expressions of authenticity within the music consumption environment by detailing a study of performance musicians.

Narrative Engagement And The Role Of Presence, Stef Nicovich

Atlantic Marketing Association Proceedings

Presence as a phenomenon has been studied for over 20 years with an identifiable progression as to how the field has matured. Initial research explored the physical nature of what conditions were necessary to produce presence focusing on the physical representations of the experience such as vividness and interactivity. This soon segued into more of an exploration into the psychological understanding of what is to experience presence focusing more on the actual “being there” phenomenon experienced by people as they engaged in a CM event. However as our understanding of presence has matured the focus has turned to exploring the …

Music As A Positional Good: Why Market Success Might Actually Drive Away Some Fans?, Timothy J. Schibik

Atlantic Marketing Association Proceedings

The Oxford Dictionary of Economics defines “goods” as things that people (e.g., consumers) prefer to consume more of rather than less. Further, these “goods” overwhelmingly adhere to a relationship between price and quantity known as the Law of Demand wherein consumers will purchase more of a good at lower prices than at higher prices. How the demand for these “goods” reacts to non-price stimuli is also well known and yields a place in the market system for marketing. Traditionally, the adoption of marketing techniques to alter the consumer satisfaction process and thus consumer demand has predictable impacts on the market …

The Sensoryscape Of Theaters: A Case Of Two University Associated Theaters, Peggy O. Shields

Atlantic Marketing Association Proceedings

Live theater productions, must compete with other forms of entertainment offered in the experience economy (Barlow and Maul 2000). An impressive sensory experience that entertains and excites consumers is a key element that can differentiate and distinguish one experience from another (Gobe 2001). To be competitive theater productions should use their delivery facilities to provide an immersion experience in a theater’s sensoryscape.

Theater venues offer a sensory experience that contributes to the service offering and also provide an opportunity to contribute to the achievement of numerous marketing goals. By consciously developing the sensoryscape, not only will consumer enjoyment and satisfaction …

Motivations In The Fine-Art Market: A Self-Determination Theory Approach, J. Paul Leavell

Atlantic Marketing Association Proceedings

Fine-art marketing research experiences friction that other arenas for marketing research do not. The product moved within this arena has subjective value with many drivers that can be difficult to quantify: The motivations of sellers and buyers may be different from what other marketing arenas experience (Marshall and Forrest 2011). The end price of fine art may have no relationship to the cost of inputs relying more on the demand driven by the artist’s reputation (Throsby 1994). Due to such challenges, the Academy has struggled in its contemplation of the marketing concept within this arena.

This paper will investigate the …

Rembrandt Versus Van Gogh: A Qualitative Contrast Study Applying A Visual Arts Valutation Model, Rene Desborde, Kimball P. Marshall

Atlantic Marketing Association Proceedings

Few marketing scholars have explored the field of fine arts marketing despite its significance as an area of economic activity and human creativity. Billions of dollars change hands annually in the worldwide visual fine arts industry (Velthuis, 2007; Clark and Flaherty, 2002), defined here to include various paintings, sculptures, and ceramics. This lack of academic attention might be because marketing scholars perceive that issues related to fine arts have little to do with marketing. It could also be that the unique characteristics of fine arts marketing are thought not to lend themselves to a traditional analytical approach to explain a …

Pricing In Opaque Markets: Paintings Old And New, Sharon V. Thach

Atlantic Marketing Association Proceedings

Pricing is one of the more difficult aspects of marketing management and poses interesting problems for economists trying to account for what are really a collection of microsales that are not well reflected in aggregate macroterms. The developed models and processes work best for mass produced products but grow increasingly problematic when products are intangible services or unique goods. This paper looks at paintings as a product within a specific “industry” , but many of the issues are similar to those in the professional services (law, medicine, education) and auxiliary services (consulting, IT outsourcing, insurance). There are also aspects of …

Who Is The Church?: An Ecclesiology For The Twenty-First Century. By Cheryl M. Peterson, Theodore Hopkins

Concordia Journal

Peterson appropriates insights from communion ecclesiology, the missio Dei movement, and the Lutheran tradition, particularly Luther’s Large Catechism, in order to offer an account of the church’s identity for this time after Christendom.

A Christian In Toga: Boethius— Interpreter Of Antiquity And Christian Theologian. By Claudio Moreschini, Robert Kolb

Concordia Journal

How the world of thought fostered by Neoplatonists, pagan and Christian, was being integrated into theology by leading Christian thinkers of the early sixth century, among whom Boethius’s works have won him high standing.

Introducción A La Teología Mestiza De San Agustín. By Justo L. González, Alberto Garcia

Concordia Journal

In the introduction González defines and explains the hermeneutical key of “mestizaje” and situates Augustine within his own “mestizaje.”

Negotiating Identity: Exploring Tensions Between Being Hakka And Being Christian In Northwestern Taiwan, Henry Rowold

Concordia Journal

Christofferson speaks of the Hakka people, he prefers more malleable descriptors such as “being Hakka” or “doing things in the Hakka way.” This, in turn, expresses the frustration Christofferson felt in his own ministry, working hard for fluency in the Hakka language, but discovering that not all of the Hakka he was speaking to were as comfortable in, or even loyal to, the ancestral language.

Proper 13 • Ephesians 4:1–16 • August 2, 2015, Richard Marrs

Concordia Journal

Just as your hands and your knees are gifts to you, gifts from God, so are the people around you gifts from God.

Proper 12 • Ephesians 3:14–21 • July 26, 2015, Benjamin Haupt

Concordia Journal

Paul is praying that the Ephesian Christians will be able to see the blueprints, so to speak, for the new church construction project, that is the building project of the church of God, the body of Christ.

1proper 11 • Ephesians 3:14–21 • July 26, 2015, Jeff Gibbs

Concordia Journal

The good news is that the Gentile believers now fully belong as household members (3:19) to the God of Israel, the Father of Jesus (Eph 1:3).

Proper 10 • Ephesians 1:3–16 • July 12, 2015, Timothy Dost

Concordia Journal

It is through the durability of these promises applied to us that we find both the faithfulness and strength to love our neighbors, marking us as those distinctive people God has chosen from the beginning.

Proper 9 • 2 Corinthians 12:1–10 • July 5, 2015 Exegetical Notes, Andrew Bartelt

Concordia Journal

Beyond conflict resolution lies a whole new way of defining reality, not by might or by power, or even by spiritual gifts or by healings, or by how God answered my prayer my way, but by the cross and resurrection.

Proper 8 • 2 Corinthians 8:1–9; 13–15 • June 28, 2015, Glenn Nielsen

Concordia Journal

In the sermon, besides the gospel motivation, appeals are made to the positive examples of other believers, and the call is to excel in generosity.

Proper 7 • 2 Corinthians 6:1–13 • June 21, 2015 Servants Of God As A Study In Contrasts, Joel Elowsky

Concordia Journal

The one who was himself a study in contrasts, contradictions, and paradoxes asks no less of his servants and gives no less than his Spirit to make it happen.

Proper 6 • 2 Corinthians 5:1–10 (11–17) • June 14, 2015, Daniel Eggold

Concordia Journal

This God-given, Spirit-driven longing to have our perishable bodies replaced by something permanent is evidence that full communion with the Father is possible through Jesus Christ who died for all.

Proper 5 • 2 Corinthians 4:13–5:1 • June 7, 2015, Michael Redeker

Concordia Journal

Today’s epistle focuses on the Spirit as he works in the life of the believer to keep the Christian in the faith by giving a new set of glasses through which to live out life in dual realities.

Holy Trinity • Acts 2:14a, 22–36 • May 31, 2015, Erik Herrmann

Concordia Journal

For Peter, gifted now with the Holy Spirit, all that has taken place was promised long ago and has unfolded according to God’s “definite plan and foreknowledge.” In spite of all appearances, the death of Jesus does not negate the “mighty works, wonders and signs” of God.

Pentecost • Acts 2:1–21 • May 24, 2015, Kent Burreson

Concordia Journal

The gift of the resurrection comes to fruition in the Gentile Pentecost as peoples of all the nations die and rise in the baptismal bath of the Holy Spirit.

Easter 7 • 1 John 5:9–15 • May 17, 2015 Testifying In The Courtroom, Leopoldo Sánchez

Concordia Journal

In true Johannine fashion, the apostle offers us a contrast between two opposing principles at war with each other, namely, the way of the Son that leads to life and the way of the world that leads to death.

Homiletical Helps On Lsb Series B—Epistles Easter 6 • 1 John 5:1–8 • May 10, 2015, Thomas Egger

Concordia Journal

Homiletical Helps on LSB Series B—Epistles Easter 6 • 1 John 5:1–8 • May 10, 2015

Faithful Witness In Work And Rest, William Schumacher

Concordia Journal

Faithful Christian witness in work starts with the value of the work itself, in its own right, not as a means to some other end or a pretense for some specifically “religious” agenda.

Faithful Witness In Suffering And Joy, Jeffrey Oschwald

Concordia Journal

Hardly experts on the subject of joy, we can at least become students of joy and suppliants of joy, and someday, perhaps, even coworkers of joy through faithful witness.

Can Anything Good Come Out Of _____? Come And See! Faithful Witness In Marginality And Hospitality, Leopoldo Sánchez

Concordia Journal

Christ who is suffering with us becomes a sign that, in light of the Latin American experience of suffering, reminds an often individualistic North American church that is more focused on victories than bearing crosses to embody a ministry of accompaniment with those who experience hostility and alienation.

Living In The Promises And Places Of God A Theology Of The World, Charles Arand, Erik Herrmann

Concordia Journal

In this discourse mutual witness is possible as the lives of both Christians and non-Christians function as a testimony to part of the story of God.

More Lively Participation, Dale Meyer

Concordia Journal

The present impartial judgment of God should drive us to fear God during our sojourn to heaven because our conduct and being is sinful, but we are awed because God is the Father who gives us our only hope of salvation, Jesus.

Grassroots Asian Theology: Thinking The Faith From The Ground Up. By Simon Chan, Henry Rowold

Concordia Journal

He states his purpose as “to force a rethink on the way Asian theology is currently undertaken and in so doing to show the distinctive contributions of Asian grassroots Christianity to the wider church’s theological endeavors.”