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Challenges And Strategies Of Mobile Advertising In India, Ratnesh Dwivedi Mr Nov 2010

Challenges And Strategies Of Mobile Advertising In India, Ratnesh Dwivedi Mr

Ratnesh Dwivedi

Advertising is paid communication through a medium in which the sponsor is identified and the message is controlled. Every major medium is used to deliver these messages, including: television, radio, movies, magazines, newspapers, the Internet and today’s growing mobile advertising. Advertisements can also be seen on the seats of grocery carts, on the walls of an airport walkway, on the sides of buses, heard in telephone hold messages and instore PA systems but get paid for reading SMS on our mobile phones .It is the new way of marketing strategy for reaching subscribers. Mobile advertising is the business of encouraging …


Changing Mutual Perception Of Television News Viewers And Program Makers In India- A Case Study Of Cnn-Ibn And Its Unique Initiative Of Citizen Journalism, Ratnesh Dwivedi Mr Nov 2010

Changing Mutual Perception Of Television News Viewers And Program Makers In India- A Case Study Of Cnn-Ibn And Its Unique Initiative Of Citizen Journalism, Ratnesh Dwivedi Mr

Ratnesh Dwivedi

The Indian television system is one of the most extensive systems in the world. Terrestrial broadcasting, which has been the sole preserve of the government, provides television coverage to over 90% of India's 900 million people. By the end of 1996 nearly 50 million households had television sets. International satellite broadcasting, introduced in 1991, has swept across the country because of the rapid proliferation of small scale cable systems. By the end of 1996, Indians could view dozens of foreign and local channels and the competition for audiences and advertising revenues was one of the hottest in the world. In …


Shaking The Closet: Analyzing Johnny Mathis’S Sexual Elusiveness, 1956-1982, Vincent L. Stephens Nov 2010

Shaking The Closet: Analyzing Johnny Mathis’S Sexual Elusiveness, 1956-1982, Vincent L. Stephens

Vincent L Stephens

Though pop crooner Johnny Mathis inadvertently revealed his homosexuality in a 1982 “off-the-record” interview his sexuality had long been an open secret prior to this disclosure. “Shaking the Closet” argues that the notion of “the closet” is insufficient for understanding Mathis’s career and those of many other seemingly “closeted” queer public figures. The presentation suggests that the non-threatening sexual image Mathis presented in the 1950s was an overt commercial strategy intended to appease white audiences and adhere to an imperative for public respectability, an enduring theme within African-American cultural politics. Despite these seeming compromises close critical attention to his musical …


'Desert Of The Blest': Poe's Anti-Representational Invocations Of The Near East, Brian Yothers Oct 2010

'Desert Of The Blest': Poe's Anti-Representational Invocations Of The Near East, Brian Yothers

Brian Yothers

Poe's poetry and fiction are full of cultural and religious references to the Near East. This essay suggests that Poe's invocations of the Near East are part of a deliberately anti-representational strategy for dealing with cultural difference that constitutes part of Poe's understanding of one of his most central concepts, the 'arabesque'. This anti-representational strategy is built on Poe's sympathetic reading of texts associated with the Near East, Islam, and Arab and Persian cultures.


Community Radio:History,Growth,Challenges And Current Status Of It With Special Reference To India, Ratnesh Dwivedi Mr Oct 2010

Community Radio:History,Growth,Challenges And Current Status Of It With Special Reference To India, Ratnesh Dwivedi Mr

Ratnesh Dwivedi

Community radio is a type of radio service that caters to the interests of a certain area, broadcasting content that is popular to a local audience but which may often be overlooked by commercial or mass-media broadcasters. Modern-day community radio stations often serve their listeners by offering a variety of content that is not necessarily provided by the larger commercial radio stations. Community radio outlets may carry news and information programming geared toward the local area, particularly immigrant or minority groups that are poorly served by other major media outlets. Philosophically two distinct approaches to community radio can be discerned, …


Neoliberalism At Play: An Interview With Margot D. Weiss, Margot Weiss Sep 2010

Neoliberalism At Play: An Interview With Margot D. Weiss, Margot Weiss

Margot Weiss

Interview at Trikster: Nordic Queer Journal Blog


History Of Communication And Its Application In Multicultaral,Multilingual Social System In India Across Ages, Ratnesh Dwivedi Mr Sep 2010

History Of Communication And Its Application In Multicultaral,Multilingual Social System In India Across Ages, Ratnesh Dwivedi Mr

Ratnesh Dwivedi

The history of communication dates back to the earliest signs of cavemen.Communication can range from very subtle processes of exchange, to full conversations and mass communication. Human communication was revolutionized with speech perhaps 200,000 years ago, Symbols were developed about 30,000 years ago and writing about 7,000. On a much shorter scale, there have been major developments in the field of telecommunication in the past few centuries.


Poe's Poetry Of The Exotic, Brian Yothers Aug 2010

Poe's Poetry Of The Exotic, Brian Yothers

Brian Yothers

This essay examines Edgar Allan Poe's poetry in relation to popular nineteenth-century American travel writing. The link takes you to a description of the book on the publisher's website.


Our March Toward Intolerance, Michael I. Niman Ph.D. Aug 2010

Our March Toward Intolerance, Michael I. Niman Ph.D.

Michael I Niman Ph.D.

No abstract provided.


We're Marching Toward Intolerance, Michael I. Niman Ph.D. Aug 2010

We're Marching Toward Intolerance, Michael I. Niman Ph.D.

Michael I Niman Ph.D.

No abstract provided.


Bp's Dumb Investors Demand Their Dividends, Michael I. Niman Ph.D. Jun 2010

Bp's Dumb Investors Demand Their Dividends, Michael I. Niman Ph.D.

Michael I Niman Ph.D.

No abstract provided.


Jefferson's "Laws Of Nature": Newtonian Influence And The Dual Valence Of Jurisprudence And Science, Allen P. Mendenhall Jun 2010

Jefferson's "Laws Of Nature": Newtonian Influence And The Dual Valence Of Jurisprudence And Science, Allen P. Mendenhall

Allen Mendenhall

Jefferson appears to have conceived of natural law rather differently from his predecessors - namely, Saint Thomas Aquinas, Richard Hooker, Hugo Grotius, Samuel von Pufendorf, John Locke, and, among others, William Blackstone. This particular pedigree looked to divine decree or moral order to anchor natural law philosophy. But Jefferson’s various writings, most notably the Declaration and Notes on the State of Virginia, champion the thinking of a natural historian, a man who celebrated reason and scientific method, who extolled fact over fancy, material over the immaterial, observation over superstition, and experiment over divine revelation. They reveal, in other words, an …


The Work And Words Of Early Women At Iwu, Meg Miner Apr 2010

The Work And Words Of Early Women At Iwu, Meg Miner

Meg Miner

This presentation draws on facts from well-known IWU history sources and brings to light other facets of these same incidents through the writings and activities of late-19th and early-20th Century IWU women .


Kink On Tap: Sexuality Netcast, Margot Weiss Mar 2010

Kink On Tap: Sexuality Netcast, Margot Weiss

Margot Weiss

No abstract provided.


It's Enouch To Make You Die Laughing, Michael I. Niman Ph.D. Mar 2010

It's Enouch To Make You Die Laughing, Michael I. Niman Ph.D.

Michael I Niman Ph.D.

No abstract provided.


The Politics Of Snow, Michael I. Niman Ph.D. Feb 2010

The Politics Of Snow, Michael I. Niman Ph.D.

Michael I Niman Ph.D.

‘Snowpocalypse’ isn’t an act of god; it’s a combination of anti-tax southerners and a changing climate, says Michael I. Niman


This Is A Test, A Teng Dec 2009

This Is A Test, A Teng

A S Teng

Only plain text is supported for the abstract (fonts and text style changes are not preserved). You may use some HTML to format your abstract. Please note that the abstract field only accepts a limited number of tags:


John Cotton, Thomas Shepard, Thomas Hooker, William Apess, And Devotional Literature, Michael Ditmore Dec 2009

John Cotton, Thomas Shepard, Thomas Hooker, William Apess, And Devotional Literature, Michael Ditmore

Michael Ditmore

No abstract provided.


Embodying Black Experience: Stillness, Critical Memory, And The Black Body, Harvey Young Dec 2009

Embodying Black Experience: Stillness, Critical Memory, And The Black Body, Harvey Young

Harvey Young

In 1901, George Ward, a lynching victim, was attacked, murdered, and dismembered by a mob of white men, women, and children. As his lifeless body burned in a fire, enterprising white youth cut off his toes and, later, his fingers and sold them as souvenirs. In "Embodying Black Experience," Harvey Young masterfully blends biography, archival history, performance theory, and phenomenology to relay the experiences of black men and women who, like Ward, were profoundly affected by the spectacular intrusion of racial violence within their lives. Looking back over the past two hundred years---from the exhibition of boxer Tom Molineaux and …


Crack'd Archangel: Sir Thomas Browne's Religio Medici, The Bible, And Religious Difference In Melville's Fiction And Poetry, Brian Yothers Dec 2009

Crack'd Archangel: Sir Thomas Browne's Religio Medici, The Bible, And Religious Difference In Melville's Fiction And Poetry, Brian Yothers

Brian Yothers

Abstract for December 28, 2009 MLA Paper published in March 2010 Leviathan


Melville And Religious Experience, Brian Yothers Dec 2009

Melville And Religious Experience, Brian Yothers

Brian Yothers

Abstract for Melville Society panel at ALA 2010 on Melville and Religious Experience (I was the organizer and chair) published in October 2010 Leviathan


Movable Pillars: Organizing Dance 1956-1978, Katja Kolcio Dec 2009

Movable Pillars: Organizing Dance 1956-1978, Katja Kolcio

Katja Kolcio Ph.D.

Movable Pillars traces the development of dance as scholarly inquiry over the course of the 20th century, and describes the social-political factors that facilitated a surge of interest in dance research in the period following World War II. This surge was reflected in the emergence of six key dance organizations: the American Dance Guild, the Congress on Research in Dance, the American Dance Therapy Association, the American College Dance Festival Association, the Dance Critics Association, and the Society of Dance History Scholars. Kolcio argues that their founding between the years 1956 and 1978 marked a new period of collective action …


Modernist Pedagogy At The End Of The Lecture: It And The Poetics Classroom, Alan Filreis Dec 2009

Modernist Pedagogy At The End Of The Lecture: It And The Poetics Classroom, Alan Filreis

Alan Filreis

Describes a modernist pedagogy based on the end of the lecture as we know it and a convergence of poetics, universities and the rise of digital media.


11. Revising By Reading Aloud. What The Mouth And Ear Know, Peter Elbow Dec 2009

11. Revising By Reading Aloud. What The Mouth And Ear Know, Peter Elbow

Peter Elbow

No abstract provided.


Introduction To Part One: Defining "Speech" And "Writing", Peter Elbow Dec 2009

Introduction To Part One: Defining "Speech" And "Writing", Peter Elbow

Peter Elbow

No abstract provided.


5. Intonation: A Virtue For Writing Found At The Root Of Everyday Speech, Peter Elbow Dec 2009

5. Intonation: A Virtue For Writing Found At The Root Of Everyday Speech, Peter Elbow

Peter Elbow

No abstract provided.


10. The Need For Care: Easy Speaking Onto The Page Is Never Enough, Peter Elbow Dec 2009

10. The Need For Care: Easy Speaking Onto The Page Is Never Enough, Peter Elbow

Peter Elbow

No abstract provided.


4. Speech As Product: Eight Virtues In Careless Spoken Language, Peter Elbow Dec 2009

4. Speech As Product: Eight Virtues In Careless Spoken Language, Peter Elbow

Peter Elbow

No abstract provided.


3. The Process Of Speaking: What Can It Offer Writing?, Peter Elbow Dec 2009

3. The Process Of Speaking: What Can It Offer Writing?, Peter Elbow

Peter Elbow

No abstract provided.


12. How Does Reading Aloud Improve Writing, Peter Elbow Dec 2009

12. How Does Reading Aloud Improve Writing, Peter Elbow

Peter Elbow

No abstract provided.