Open Access. Powered by Scholars. Published by Universities.®
Articles 1 - 2 of 2
Full-Text Articles in Arts and Humanities
[Introduction To] Soda Goes Pop: Pepsi-Cola Advertising And Popular Music, Joanna K. Love
[Introduction To] Soda Goes Pop: Pepsi-Cola Advertising And Popular Music, Joanna K. Love
Bookshelf
From its 1939 “Nickel, Nickel” jingle to pathbreaking collaborations with Michael Jackson and Madonna to its pair of X Factor commercials in 2011 and 2012, Pepsi-Cola has played a leading role in drawing the American pop music industry into a synergetic relationship with advertising. This idea has been copied successfully by countless other brands over the years, and such commercial collaboration is commonplace today—but how did we get here? How and why have pop music aesthetics been co-opted to benefit corporate branding? What effect have Pepsi’s music marketing practices in particular had on other brands, the advertising industry, and popular …
[Introduction To] Stalin's Master Narrative: A Critical Edition Of The History Of The Communist Party Of The Soviet Union (Bolsheviks): Short Course, David Brandenberger, M. V. Zelenov
[Introduction To] Stalin's Master Narrative: A Critical Edition Of The History Of The Communist Party Of The Soviet Union (Bolsheviks): Short Course, David Brandenberger, M. V. Zelenov
Bookshelf
The Short Course on the History of the Communist Party of the Soviet Union (Bolsheviks) defined Stalinist ideology both at home and abroad. It was quite literally the the master narrative of the USSR—a hegemonic statement on history, politics, and Marxism-Leninism that scripted Soviet society for a generation. This study exposes the enormous role that Stalin played in the development of this all-important text, as well as the unparalleled influence that he wielded over the Soviet historical imagination.