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[Introduction To] Soda Goes Pop: Pepsi-Cola Advertising And Popular Music, Joanna K. Love Jan 2019

[Introduction To] Soda Goes Pop: Pepsi-Cola Advertising And Popular Music, Joanna K. Love

Bookshelf

From its 1939 “Nickel, Nickel” jingle to pathbreaking collaborations with Michael Jackson and Madonna to its pair of X Factor commercials in 2011 and 2012, Pepsi-Cola has played a leading role in drawing the American pop music industry into a synergetic relationship with advertising. This idea has been copied successfully by countless other brands over the years, and such commercial collaboration is commonplace today—but how did we get here? How and why have pop music aesthetics been co-opted to benefit corporate branding? What effect have Pepsi’s music marketing practices in particular had on other brands, the advertising industry, and popular …


[Introduction To] Stalin's Master Narrative: A Critical Edition Of The History Of The Communist Party Of The Soviet Union (Bolsheviks): Short Course, David Brandenberger, M. V. Zelenov Jan 2019

[Introduction To] Stalin's Master Narrative: A Critical Edition Of The History Of The Communist Party Of The Soviet Union (Bolsheviks): Short Course, David Brandenberger, M. V. Zelenov

Bookshelf

The Short Course on the History of the Communist Party of the Soviet Union (Bolsheviks) defined Stalinist ideology both at home and abroad. It was quite literally the the master narrative of the USSR—a hegemonic statement on history, politics, and Marxism-Leninism that scripted Soviet society for a generation. This study exposes the enormous role that Stalin played in the development of this all-important text, as well as the unparalleled influence that he wielded over the Soviet historical imagination.


America And The New Deal: Conclusion, 1938, Francis Mairs Huntington-Wilson Jan 1938

America And The New Deal: Conclusion, 1938, Francis Mairs Huntington-Wilson

Documents, 1919-1938

A typed draft copy of a chapter for an unpublished book, America and the New Deal entitled, "Conclusion", written by Francis Mairs Huntington-Wilson, dating from circa 1938.


Letter From Philander Claxton To Francis Mairs Huntington-Wilson, 1918, Philander P. Claxton Jan 1918

Letter From Philander Claxton To Francis Mairs Huntington-Wilson, 1918, Philander P. Claxton

World War I Era Documents, 1914-1918

An undated typed letter from Philander Claxton to Francis Mairs Huntington-Wilson. Within, Claxton wishes for Wilson to provide criticism for his latest draft bill calling for Federal encouragement of physical education.


Letter From Francis Mairs Huntington-Wilson To Wilbur Cross, November 15, 1917, Francis Mairs Huntington-Wilson Nov 1917

Letter From Francis Mairs Huntington-Wilson To Wilbur Cross, November 15, 1917, Francis Mairs Huntington-Wilson

World War I Era Documents, 1914-1918

A typed copy of a letter by Francis Mairs Huntington-Wilson to Wilbur Cross, dated November 15, 1917. Within, Wilson wishes for opinions on a British-American entente and offers to write articles for the Yale Review.


The Voice Of The Phi Sigma -- 1885 -- Volume 07, No. 04, Phi Sigma Jul 1885

The Voice Of The Phi Sigma -- 1885 -- Volume 07, No. 04, Phi Sigma

The Voice of the Phi Sigma

This item is part of the Phi Sigma collection at the College Archives & Special Collections department of Columbia College Chicago. Contact archives@colum.edu for more information and to view the collection.


The Voice Of The Phi Sigma -- 1885 -- Volume 07, No. 02, Phi Sigma Mar 1885

The Voice Of The Phi Sigma -- 1885 -- Volume 07, No. 02, Phi Sigma

The Voice of the Phi Sigma

This item is part of the Phi Sigma collection at the College Archives & Special Collections department of Columbia College Chicago. Contact archives@colum.edu for more information and to view the collection.