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Arts and Humanities Commons™

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Selected Works

Performing arts

Articles 1 - 3 of 3

Full-Text Articles in Arts and Humanities

The Extended Marketing Mix In The Context Of Dance As A Performing Art, Yong-Gun Lee, Brian H. Yim, Charles W. Jones, Bong-Gyung Kim Jul 2016

The Extended Marketing Mix In The Context Of Dance As A Performing Art, Yong-Gun Lee, Brian H. Yim, Charles W. Jones, Bong-Gyung Kim

Charles W. Jones

We examined the relationships among the variables that comprise the extended marketing mix and satisfaction, trust, commitment, and revisit intentions toward dance as a performing art in the context of Korean audiences. Data were collected from 241 patrons of 4 dance performance facilities located in 2 metropolitan cities in South Korea. We performed confirmatory factor analysis and structural equation modeling to test the psychometric scales’ properties and the hypotheses, respectively. Results indicated that the extended marketing mix was related to satisfaction, which affected both trust and revisit intentions; trust mediated the relationship between satisfaction and commitment; and commitment was positively …

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A Brief History Of Akron's Tuesday Musical, Thomas Bacher Apr 2015

A Brief History Of Akron's Tuesday Musical, Thomas Bacher

Thomas Bacher

The Tuesday Musical Club was founded in 1887 by thirteen young Akron women who had an overwhelming desire to share their love of music. With further support of Gertrude Penfield Seiberling, the wife of industrialist Frank Seiberling, the organization grew like many other musical organizations across the country. Unlike similar clubs, the Akron-based entity continued to expand and is one of a very few that have survived.Among the artists who have appeared as a part of the rich history of Akron's Tuesday Musical Organization are Vladimir Horowitz, Artur Rubinstein, Yehudi Menuhin, Jascha Heifetz, Glenn Gould, Van Cliburn, Isaac Stern, Luciano …

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Silent Subversions, Derek Dubois Nov 2012

Silent Subversions, Derek Dubois

Derek M Dubois

Explores the concept of spectatorship in relation to gender in the earliest period of film history in the United States known as the silent era. Argues that a new mode of spectatorship emerges for women during the 1920s, which employs to advantage the extra-diegetic components of spectacle in theater design, new customized genres for female filmgoers, fandom, and exotic male film stars, such as Rudolph Valentino. Focuses primarily on feminist film theory and on cultural studies as methodological models.

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