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Persuasive Packaging: An Eye-Tracking Approach To Design, Rupert Hurley
Persuasive Packaging: An Eye-Tracking Approach To Design, Rupert Hurley
All Dissertations
This dissertation details the development of a consensus-centered strategy for managing packaging design projects that enables designers from various fields to participate (seriously play) in the development process. The Work/Flow developed was quantified though a series of empirical eye-tracking experiments to determine if objects produced through the system resulted in longer fixation durations than the control. It was determined that packages developed through the Work/Flow were significantly more persuasive than the control (P < 0.0005).
The second experiment observed the effectiveness of designs produced through the Work/Flow in respect to the competitive retail array. Out of three product categories tested, one package …