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A Rhetorical Approach To Cultural Literacies Across Media, Randy Nichols
A Rhetorical Approach To Cultural Literacies Across Media, Randy Nichols
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ABSTRACT
A Rhetorical Approach to Cultural Literacies Across Media finds exigency in the challenges presented to students and teachers by the growing emphasis on globalization, and by the increasing demands for literacy in new media. My research develops a theoretical model for a rhetorical reading of cultural ―texts‖ in the context of cross-cultural learning experiences. This model is built on the metaphor of ―stolons,‖ those botanical strands that serve to propagate plants across wide areas into a single woven organism, i.e., a lawn. Approaching ―culture‖ as a complex organic system of a multiplicity of sources, this model of literacies evaluates …
Persuasive Packaging: An Eye-Tracking Approach To Design, Rupert Hurley
Persuasive Packaging: An Eye-Tracking Approach To Design, Rupert Hurley
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This dissertation details the development of a consensus-centered strategy for managing packaging design projects that enables designers from various fields to participate (seriously play) in the development process. The Work/Flow developed was quantified though a series of empirical eye-tracking experiments to determine if objects produced through the system resulted in longer fixation durations than the control. It was determined that packages developed through the Work/Flow were significantly more persuasive than the control (P < 0.0005).
The second experiment observed the effectiveness of designs produced through the Work/Flow in respect to the competitive retail array. Out of three product categories tested, one package …
Un/Composing (Visual) Rhetorics: A (Strange) Comic(S) View Of Writing In The Age Of New Media, Sergio Figueiredo
Un/Composing (Visual) Rhetorics: A (Strange) Comic(S) View Of Writing In The Age Of New Media, Sergio Figueiredo
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This dissertation finds its exigency in 'The 9/11 Commission Report,' and specifically its claim that 'a failure of imagination' that dismisses possibilities relates to the work currently in focus within rhetoric and composition studies as it relates to writing (with) new media. My argument relies on the underdeveloped concept of `imagination' in composition as a way to argue for an alternate theoretical framework for addressing what writing (with) new media entails as a growing form of art. As such, I take up Geoff Sirc's invitation to `remake' his English Composition as a Happening with all of its references to avant-garde …