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Full-Text Articles in Arts and Humanities
Challenges And Strategies Of Mobile Advertising In India, Ratnesh Dwivedi Mr
Challenges And Strategies Of Mobile Advertising In India, Ratnesh Dwivedi Mr
Ratnesh Dwivedi
Advertising is paid communication through a medium in which the sponsor is identified and the message is controlled. Every major medium is used to deliver these messages, including: television, radio, movies, magazines, newspapers, the Internet and today’s growing mobile advertising. Advertisements can also be seen on the seats of grocery carts, on the walls of an airport walkway, on the sides of buses, heard in telephone hold messages and instore PA systems but get paid for reading SMS on our mobile phones .It is the new way of marketing strategy for reaching subscribers. Mobile advertising is the business of encouraging …
Human Love And Divine Love: The Platonic Matrix In C.S. Lewis, Laura Case
Human Love And Divine Love: The Platonic Matrix In C.S. Lewis, Laura Case
Masters Theses & Specialist Projects
A comparison of the writings of Plato and C.S. Lewis reveals a common idea that human love is not sufficient for man. An examination of Plato’s Symposium and Lewis’s Till We Have Faces and The Four Loves, in particular, shows that both writers illustrate that man must ascend the ladder of love in order to meet the source of all love: Divine Love. Concerned with man’s innate needs and ethics, both Plato and Lewis argue that there is a universal principle of goodness known to all men of all cultures. Lewis argues, especially in The Abolition of Man, that man …