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Usage Of Biomaterials In Contemporary Periodontology, Lumturie Asllani Hashani, Ana Minovska, Mihajlo Petrovski, Merita Sveqla, Doruntina Shehu Oct 2025

Usage Of Biomaterials In Contemporary Periodontology, Lumturie Asllani Hashani, Ana Minovska, Mihajlo Petrovski, Merita Sveqla, Doruntina Shehu

UBT International Conference

The main aim of this article was to make a literature review about biomaterial-based bone replacement grafts, and membrane alternatives that can have periodontal applications. A variety of clinical methods and materials have been investigated over last decades for reparation and regeneration of periodontal defects. The available therapeutic options and their clinical outcomes have improved significantly due to the invention of advanced biomaterials for periodontal tissue engineering. Among the effective grafting materials are allografts, and their use has shown a substantial degree of bone growth and proliferation, making them a wise choice for the restoration of missing bone, caused by …


The Role Of Organizational Culture And Management Strategies In Sales Employee Performance, Dorjana Feimi Oct 2025

The Role Of Organizational Culture And Management Strategies In Sales Employee Performance, Dorjana Feimi

UBT International Conference

In today’s highly competitive economic environment, organizations encounter increasing challenges in managing human resources and sustaining high performance, particularly within the sales sector. This study examines the impact of organizational culture and management strategies on sales employees’ performance, aiming to provide a comprehensive understanding of the factors that drive motivation, engagement, and professional outcomes. A quantitative research design was employed, utilizing a structured questionnaire that combined closed-ended items with an open-ended question. This methodological approach allowed for the collection of robust statistical data to analyze the relationships between variables, while also capturing employees’ personal perceptions and experiences. The study offers …


Bridging Academia And Industry Through Information Technology Training And Coaching, Besnik Skenderi, Diamanta Skenderi Oct 2025

Bridging Academia And Industry Through Information Technology Training And Coaching, Besnik Skenderi, Diamanta Skenderi

UBT International Conference

Higher education institutions are increasingly required to act as dual hubs, combining the academic mission of knowledge creation with the practical demands of industry. This paper examines how Intelligent Information Systems (IS) can bridge academia and industry to strengthen employability and foster innovation. Drawing on three cases from UBT, the study highlights effective practices and challenges. The ALLED II Project integrated VR/AR technologies into schools, providing immersive learning and aligning digital education with labor market needs. The Digital Bootcamp offered intensive training in web design, ecommerce, and digital marketing, achieving high satisfaction rates and direct employability outcomes. The Mentorship and …


The Institutional Role Of Journalism In Post-Conflict Societies: The Case Of Kosovo, Ferid Selimi Oct 2025

The Institutional Role Of Journalism In Post-Conflict Societies: The Case Of Kosovo, Ferid Selimi

UBT International Conference

This study asserts that the traditional professional values underpinning journalism are becoming increasingly ambiguous, while established normative frameworks have diminished in their descriptive influence. Drawing on Hanitzsch’s (2011) typology of journalistic cultures, the research analyzes responses from a structured survey of 46 media professionals. Through the application of the Priority Model, the study explores how these professional role orientations intersect with neo-Gramscian perspectives on hegemony, particularly in shaping journalists’ priorities during the production and dissemination of news. The research investigates the institutional roles of journalistic cultures within Kosovo, with a specific focus on their evolving engagement in broader societal responsibilities …


Employment And The Impact Of Nepotism In Human Resources, Arsim Gjinovci, Dren Gjinovci Oct 2025

Employment And The Impact Of Nepotism In Human Resources, Arsim Gjinovci, Dren Gjinovci

UBT International Conference

The two interconnected problems of nepotism and corruption damage economic growth and public institutions while breaking down the rule of law. Nepotism manifests when organizations give employment opportunities to family members and personal acquaintances instead of selecting candidates based on their professional qualifications. Nepotism and corruption together create an environment of unfair competition that damages public trust between citizens and investors which threatens democratic governance. The research investigates which elements support nepotism and corruption while studying their effects on organizations and economic performance of the nation. The research investigates how these phenomena directly influence personnel selection and career progression throughout …


Digital Culture And Language Use: Generational Perceptions Of Aave Slang In Higher Education In Kosovo, Rina Sefiu, Adea Mustafa Oct 2025

Digital Culture And Language Use: Generational Perceptions Of Aave Slang In Higher Education In Kosovo, Rina Sefiu, Adea Mustafa

UBT International Conference

African American Vernacular English (AAVE) has emerged as a primary source of online slang, with terms expanding on platforms like TikTok. This study investigates at how slang, especially terms from AAVE, is recognized, used, and perceived at the University for Business and Technology (UBT) in Kosovo across a number of generations. An anonymous survey about social media usage, familiarity with specific slang terms (e.g., slay, it's giving, sus, GOAT), perceptions of differences between generations, and attitudes regarding the cultural origins of slang was given to UBT professors and undergraduate students (first to third year). The study additionally provides insight into …


Motivation For English Language Learning Among Macedonian Academic Staff: Analyzing Key Motivational Drivers, Vesna Prodanovska Poposka Oct 2025

Motivation For English Language Learning Among Macedonian Academic Staff: Analyzing Key Motivational Drivers, Vesna Prodanovska Poposka

UBT International Conference

In a world where academia is more connected than ever, English proficiency has become the master key for Macedonian scholars seeking to unlock international opportunities. This study investigates the motivation for English language learning among academic staff in North Macedonia, focusing on the identification of the most and least influential motivational drivers. Based on the data collected from 72 respondents across public and private universities, an adapted Attitude/Motivation Test Battery (AMTB) was used to measure both instrumental and integrative motivation. The results indicate a clear hierarchy of drivers i.e. the highest scores for international career advancement ("useful in getting better …


Spoken Language Transfer From Albanian Into English And Lexical Anglicisms Used In Albanian Among 8th Grade Students At “Emin Duraku” Lower Secondary School In Prishtina - A Case Study, Bekim Emini Oct 2025

Spoken Language Transfer From Albanian Into English And Lexical Anglicisms Used In Albanian Among 8th Grade Students At “Emin Duraku” Lower Secondary School In Prishtina - A Case Study, Bekim Emini

UBT International Conference

This case study explores spoken language transfer and anglicisms used among 8thgrade lower secondary students at ‘Emin Duraku’ school in Prishtina. Using a 14-item selfdeveloped questionnaire, this study examined grammatical, semantical and lexical-level language transfer from Albanian into English and the use of common anglicisms. Six students took part in the study by orally rendering words, phrases and sentences and by identifying anglicisms. Study results revealed some negative language transfer in oral translations. Food, sports and technology anglicisms were used correctly; some students’ responses were target-like, especially general and specific-field anglicisms used in Albanian.


International Financial Management Albania Exchange Rate Regimes, Ardian Uka Oct 2025

International Financial Management Albania Exchange Rate Regimes, Ardian Uka

UBT International Conference

This research article presents Albania's exchange rate regime from 1990 to 2024, with a particular emphasis on the evolution and modification of these regimes throughout time. It critically examines various exchange rate systems and evaluates their ramifications for the Albanian economy. The study looks at significant economic and political changes, particularly moments of crisis, and assesses their impact on exchange rate stability and the larger financial system. The relationship of exchange rate regimes and financial sector performance, notably stock exchange and monetary flows, receives special emphasis. This study also investigates country-specific risk, with a full analysis of Albania's political risk …


Machine Learning -Project Data Analysis: Linear, Multiple, And Logistic Regression Diamond Price Prediction Diamond Price Category Prediction, Ardian Uka, Teuta Shala Oct 2025

Machine Learning -Project Data Analysis: Linear, Multiple, And Logistic Regression Diamond Price Prediction Diamond Price Category Prediction, Ardian Uka, Teuta Shala

UBT International Conference

The research presented here focuses into the use of machine learning techniques to predict diamond price and diamond price category prediction, based on key properties like: carat, cut, color, clarity, and physical dimensions. The study uses a structured dataset with both numerical and categorical characteristics to train and assess regression and classification algorithms. The project's goal is to create an accurate forecasting system that will benefit diamond market stakeholders through data preprocessing, visualization, and model comparison. The expected outcomes include obtaining a predicted accuracy of at least 80%, identifying the most influential features influencing diamond pricing, and determining the best-performing …


Forest Loss Or Stability? A Binary Analysis Of Land Cover In Ferizaj (1985–2025), Pajtim Zariqi, Lena Halounova Oct 2025

Forest Loss Or Stability? A Binary Analysis Of Land Cover In Ferizaj (1985–2025), Pajtim Zariqi, Lena Halounova

UBT International Conference

Monitoring land cover change over time is crucial for understanding environmental transformations and planning sustainable land use. This study aims to evaluate the dynamics of mountainous areas in the Ferizaj region of Kosovo from 1985 to 2025. A binary classification method is applied to distinguish between "forest" and "non-forest" areas using satellite imagery and the Random Forest classifier in the Google Earth Engine platform. The focus is on detecting long-term trends related to forest degradation or stability. This research contributes to the development of scalable methodologies for land cover monitoring and provides a foundation for future environmental assessments in mountainous …


The Economic Impact Of University–Industry Collaboration: The Case Of Albania, Klaudija Guga, Ilira Pulaj Oct 2025

The Economic Impact Of University–Industry Collaboration: The Case Of Albania, Klaudija Guga, Ilira Pulaj

UBT International Conference

University–industry collaboration (UIC) is now considered a strategic driver for development and economic growth, knowledge transfer, and innovation capacity, particularly in developing economies. This paper examines the economic impact of UIC in the Albanian context, where structural challenges in higher education and low industrial competitiveness have historically limited the establishment of mutual partnerships. By analyzing national policies, university institutional frameworks, and firm-level data, the study highlights the opportunities and barriers that shape effective collaboration. Findings indicate that UIC in Albania remains underdeveloped, often characterized by informal relationships and a lack of financing mechanisms. However, promising initiatives in sectors such as …


Engaging Communities In Esg Integration: Narratives And Practices For Sustainable Accounting In Financial Reporting, Ejona Duci, Eda Tabaku Oct 2025

Engaging Communities In Esg Integration: Narratives And Practices For Sustainable Accounting In Financial Reporting, Ejona Duci, Eda Tabaku

UBT International Conference

The integration of Environmental, Social, and Governance (ESG) factors into financial reporting has become a critical aspect of corporate accountability and transparency. Traditionally, financial reporting has focused primarily on economic performance, but sustainable accounting broadens this perspective by incorporating ESG considerations. This paper explores how ESG-driven financial reporting shapes corporate sustainability efforts and stakeholder engagement. A key focus is the role of ESG narratives in influencing stakeholder perceptions, promoting ethical decision-making, and fostering sustainable business models. Companies increasingly adopt transdisciplinary approaches to integrate ESG factors, yet challenges persist in standardizing reporting frameworks and ensuring regulatory compliance. Accountants, once viewed primarily …


The Importance Of Green Hotels In The Hospitality Industry; Best Practices, Aseda Banushaj, Doriana Matraku Dervishi Oct 2025

The Importance Of Green Hotels In The Hospitality Industry; Best Practices, Aseda Banushaj, Doriana Matraku Dervishi

UBT International Conference

Due to increasing environmental concerns, shifting consumer preferences, and government restrictions, the hospitality industry recently witnessed a paradigm shift towards sustainability. All these have resulted in green hotels, which are hotels that implement environmentally friendly practices such as waste management, energy conservation, and sustainable supply chain management. They have an interest in minimizing the effects these hotels impose on the environment through new technology and green management practices that also provide high quality services to the customers. Apart from the benefit of sustainability in the hotel industry to the environment, sustainability is of significant value with regard to enhancing customers' …


Public Debt Management In North Macedonia: Challenges And Opportunities In The Context Of Eu Accession, Sani Saidi Oct 2025

Public Debt Management In North Macedonia: Challenges And Opportunities In The Context Of Eu Accession, Sani Saidi

UBT International Conference

The public debt represent an issue that is constantly discussed in different levels in the societies and herein, as a phenomenon provokes greater interest and capture considerable attention. Whereas, the governments continuously adopt different strategies and pursue various trends in management of the public debt. The purpose of this research paper is to comprehensively analyze the alignment of the public debt management strategy of North Macedonia with the fiscal convergence criteria for EU accession and its impact on fiscal discipline. Likewise, conduct thorough review and assessment of country’s latest strategies in debt management and see what reforms are further needed …


Online Second-Hand Shopping Motivations According To Consumer Age Groups: An Empirical Evaluation, Meryem Koca, Gülay Keskin, Aferina Skeja Oct 2025

Online Second-Hand Shopping Motivations According To Consumer Age Groups: An Empirical Evaluation, Meryem Koca, Gülay Keskin, Aferina Skeja

UBT International Conference

In recent years, growing awareness of sustainability, the increasing importance of financial savings, and the accessibility of digital platforms have accelerated consumer participation in online secondhand shopping. This study explores whether the motivations behind purchasing secondhand products differ among age groups. Data were gathered through an online survey conducted in Türkiye using the 'Online Secondhand Shopping Motivations Scale' (Padmavathy et al., 2019). The reliability of the scale was confirmed through Cronbach’s Alpha, while one-way ANOVA and Tukey’s HSD tests were employed for analysis. Results indicate significant motivational differences across age categories, underscoring the relevance of generationally tailored secondhand marketing strategies …


Comparative Analysis Of Inflation Rate In The Western Balkans, Marigonë Plakaj Vërbovci, Atdhetar Gara Oct 2025

Comparative Analysis Of Inflation Rate In The Western Balkans, Marigonë Plakaj Vërbovci, Atdhetar Gara

UBT International Conference

This study conducts a comparative analysis of inflation rates in the Western Balkans, encompassing Albania, Bosnia and Herzegovina, Kosovo, Montenegro, North Macedonia, and Serbia, over the period from 2010 to 2024, with forecasts extending to 2026. The study utilizes information obtained from the World Bank Open Database and the Statistical Agencies of the Western Balkans, and employs quantitative methods including panel regression to identify key drivers and ARIMA to project anticipated inflation trends. Overall findings report considerable variability, with inflation range between an average of 5.24% in Serbia due to global price shocks and domestic variables, as compared to the …


System Models In Family Businesses And Measuring Trust Through Sustainable Family Business Model: An Application On Family Businesses In Tirana, Oltjan Hamza Oct 2025

System Models In Family Businesses And Measuring Trust Through Sustainable Family Business Model: An Application On Family Businesses In Tirana, Oltjan Hamza

UBT International Conference

In this study, in family enterprises operating in the city of Tirana, the aim is to measure the relationship between family participation and social capital, as well as its impact on the types of social capital, bonding capital and bridge capital. In this context, the first part deals with family enterprises, the second part deals with family system models, while the third part presents domestic and foreign studies on social capital. Methodology - The data were collected through a survey in 167 family businesses in Tirana, where at least the first generation was in management, and were analyzed with the …


The Application Challenges And Impact Of Lean Management Principles In Public And Private Sectors In The Developing Countries, Mirlinda Jashanica Gashi, Edmond Hajrizi, Ylber Limani Oct 2025

The Application Challenges And Impact Of Lean Management Principles In Public And Private Sectors In The Developing Countries, Mirlinda Jashanica Gashi, Edmond Hajrizi, Ylber Limani

UBT International Conference

This research aims to discuss and analyse the impact of lean management application on productivity, effectivity and efficiency, sustainability, digital technology and innovation in manufacturing and service industries. In addition, the study proposes a strategic model for lean implementation strategies for developing countries with focus on the case of Kosovo. It is assumed that developing countries struggle with the adaptation of lean management techniques in different industrial contexts, including all strategic factors, as discussed in this study. Consequently, the objectives of this paper are oriented towards quantitative exploration of existing challenges of organisations and businesses within the Kosova region, and …


The Role Of Strategic Marketing In In Increasing The Competitiveness Of Kosovar Businesses In The Market Regional, Hamëz Rama Oct 2025

The Role Of Strategic Marketing In In Increasing The Competitiveness Of Kosovar Businesses In The Market Regional, Hamëz Rama

UBT International Conference

In the context of the modern economy and globalization, strategic marketing plays a fundamental role in creating competitive advantage for businesses aiming to expand beyond the domestic market. This study analyzes the impact of strategic marketing approaches on enhancing the competitiveness of Kosovar businesses in the regional market of the Western Balkans. Through a combination of theoretical analysis and empirical data, the paper examines how brand positioning strategies, product differentiation, and customer communication influence the perception of value among consumers outside Kosovo. Preliminary findings suggest that enterprises implementing clear strategic marketing approaches—supported by market research and innovation—achieve greater brand recognition …


Project Cycle Management In Ngos: Challenges And Best Practices, Laurita Morina, Kujtim Zylfijaj Oct 2025

Project Cycle Management In Ngos: Challenges And Best Practices, Laurita Morina, Kujtim Zylfijaj

UBT International Conference

Project Cycle Management (PCM) in non-governmental organizations (NGOs) is a complex process often accompanied by challenges such as insufficient funding, limited human resources, and difficulties in measuring project impact. The aim of this study is to examine the most common obstacles faced by NGOs in managing projects and to identify effective practices that contribute to better outcomes. The research employed a qualitative approach, with data collected through a semi-structured questionnaire distributed to seven NGOs operating in Kosovo. The questionnaire primarily included open-ended questions designed to capture insights into the main phases of the project cycle: identification, planning, implementation, monitoring, and …


The Impact Of Transformational Leadership On Employee Performance, Rubjana Zguro, Kujtim Zylfijaj Oct 2025

The Impact Of Transformational Leadership On Employee Performance, Rubjana Zguro, Kujtim Zylfijaj

UBT International Conference

Transformational leadership is one of the most influential leadership models, directly affecting employee motivation, engagement, and performance, and playing a key role in organizational success. This study examines its impact in Kosovo and Albania, focusing on its application across both public and private sectors. Drawing on the four core dimensions of transformational leadership-idealized influence, inspirational motivation, intellectual stimulation, and individualized consideration-the research investigates their relationship with employee outcomes such as job satisfaction, productivity, and organizational commitment. The study employs a quantitative approach, using a Likert-scale questionnaire administered to employees in various organizations. Statistical methods, including correlation and regression analysis, were …


The Impact Of Stress Factors On Employee Performance, Blerina Gerbeshi, Kujtim Zylfijaj Oct 2025

The Impact Of Stress Factors On Employee Performance, Blerina Gerbeshi, Kujtim Zylfijaj

UBT International Conference

This study provides empirical insights into the relationship between stress factors and employee performance, contributing to the development of effective stress management strategies and human resource policies. The main objective is to analyze and evaluate the impact of stressors on employee performance across different work sectors. A quantitative research method was employed using a structured questionnaire distributed to 122 randomly selected participants from both public and private sectors. Data were collected online via Google Forms, ensuring anonymity and confidentiality, and analyzed using SPSS software. The findings indicate that the correlations between work-related stress factors and employee performance, as well as …


Research On Improvement Mechanism Of Financial Management To Service Capability Of Kosova Technological Small And Medium Enterprises, Driton Fetahu Oct 2025

Research On Improvement Mechanism Of Financial Management To Service Capability Of Kosova Technological Small And Medium Enterprises, Driton Fetahu

UBT International Conference

Technological SMEs are committed to the commercialization of scientific and technological achievements, and conducive to meeting social needs, increasing employment and promoting technological progress. However, in the actual development process, there are problems such as weak financial management ability and low external service level restricted development of Kosova technological SMEs. This paper analyzes the mechanism and existing problems of the financial management of Kosova technological SEMs in improving their service ability, and explores ways to improve their financial management and service capability.


Leadership And Organizational Culture As Catalysts Of Innovation And Business Sustainability, Fisnik Ferizi, Kujtim Zylfijaj Oct 2025

Leadership And Organizational Culture As Catalysts Of Innovation And Business Sustainability, Fisnik Ferizi, Kujtim Zylfijaj

UBT International Conference

This paper examines how leadership and organizational culture jointly stimulate innovation and promote business sustainability, focusing on enterprises in Kosovo. Adopting a qualitative methodology, data were gathered from twelve firms across diverse sectors through open-ended questionnaires and analyzed thematically. The study identifies three dominant dimensions: leadership-driven innovation for efficiency and transformation, culture-based creativity and learning, and innovation as a collective pathway to sustainable growth. Findings demonstrate that transformational and inclusive leadership encourages experimentation, collaboration, and psychological safety, while innovation-oriented cultures reinforce adaptability and resilience. Furthermore, open innovation through partnerships with universities and external stakeholders enhances knowledge exchange and sustainable outcomes. …


Abusive Supervisors Make Me Quit: A Meta-Analytical Review Contribution Title, Ahmet Hakan Özkan Oct 2025

Abusive Supervisors Make Me Quit: A Meta-Analytical Review Contribution Title, Ahmet Hakan Özkan

UBT International Conference

The purpose of this research was to examine the relationship between abusive supervision and turnover intention by using the meta-analysis method. Among the screened 1,323 studies, 18 studies providing 21 correlation values were chosen for this meta-analysis. Comprehensive Meta-Analysis (CMA) Software was used to analyze the collected data. The reliability analysis process included publication bias tests and heterogeneity tests were applied to the collected data. The data was suitable for the moderator analysis and it was not necessary to make an artifact correction according to the aforementioned test results. The effect size of the surveyed relationship between abusive supervision and …


The Reciprocal Relationship Between Musical Hearing And Piano Performance: A Collaborative Student–Teacher Research Approach, Leutrina Pireva, Alorë Shala Oct 2025

The Reciprocal Relationship Between Musical Hearing And Piano Performance: A Collaborative Student–Teacher Research Approach, Leutrina Pireva, Alorë Shala

UBT International Conference

This study aims to explore the reciprocal relationship between the development of musical hearing and piano performance, with an emphasis on the importance of music notation literacy and technical practice as key elements in shaping musical sensitivity. Through the acquisition of notation skills and the regular practice of piano works from various styles, the student not only improves interpretative abilities but also develops relative hearing and recognition of musical structures. The research adopts a qualitative and exploratory approach, combining the experience of an outstanding student in piano performance with pedagogical observations and comparisons with other students. The analysis is enriched …


Radon Concentration Measurements In Some Enclosed Environments In The Gjilan Region, Lulzim Thaqi, Inesë Basha Oct 2025

Radon Concentration Measurements In Some Enclosed Environments In The Gjilan Region, Lulzim Thaqi, Inesë Basha

UBT International Conference

The aim of this study was to assess the concentration of radon (²²²Rn) in 31 locations, including schools, public buildings, and private residences in the municipalities of Gjilan, Kamenica, and Viti, to compare the results with international standards and identify potential public health risks. Measurements were conducted during May–June 2025 using the portable AMES PRM-145 device, which detects alpha radiation through scintillation cells. The collected data were analyzed using descriptive statistical methods, calculating the average radon concentration and the annual effective dose according to UNSCEAR and ICRP (2009) models. The results revealed elevated concentrations in several sites, with the highest …


The Role Of The Media In Health Education And Disease Prevention, Laura Binxhija, Diana Sejdiu, Bislim Krasniqi Oct 2025

The Role Of The Media In Health Education And Disease Prevention, Laura Binxhija, Diana Sejdiu, Bislim Krasniqi

UBT International Conference

This study examines the role of media in health education and disease prevention through a combined approach of literature review and empirical analysis. The survey was conducted through a structured questionnaire administered to a representative sample of 160 people. The data showed that 91.7% consider media an influential factor in shaping their health behaviors, while 85% reported making significant health-related decisions—such as visiting a doctor or changing dietary habits—based on information obtained from media sources. Social media (45%) and online portals (35%) emerged as the dominant channels for accessing health information. Despite a high perceived level of trustworthiness (48.5% considered …


Effects Of Breed, Diet And Other Factors On The Quality Of Fresh Milk In Physical And Chemical Aspects Case Study Vita Dairy, Ardit Hoti Oct 2025

Effects Of Breed, Diet And Other Factors On The Quality Of Fresh Milk In Physical And Chemical Aspects Case Study Vita Dairy, Ardit Hoti

UBT International Conference

This study evaluates the effect of breed and nutritional factors on the physicochemical properties of fresh milk at the Vita dairy in Istog.Eighty milk samples were analyzed, collected from 20 farms with four cow breeds: Holstein, Simmental, Red Holstein, and Montbéliarde, during the months of May–June 2024. The samples were assessed for parameters such as: fat, protein, lactose, pH, acidity, specific gravity, dry matter, and freezing point.The results show that milk from the Holstein breed has a higher content of fat (4.02%), protein (3.30%), and lactose (4.70%) compared to Simmental. Specific gravity and dry matter were also higher in Holstein …