Digital Commons Network^™

Subsidiary Autonomy, Internal Embeddedness, And Innovation: The Role Of Government Intervention In Brazilian And Mexican Multilatinas, Ji Eun Park, Dominic Buccieri

AMTP Proceedings 2026

This study examines innovation-based foreign direct investment of multilatinas. More specifically, how multilatinas utilize subsidiaries located to drive innovation performance. Partial least squares structural equation modeling is used to analyze a sample of 92 multilatinas from Brazil and Mexico. This study advances the multilatinas literature by examining how Brazilian and Mexican firms that experience varying levels of government intervention in their home countries related to internationalization and innovation pursue innovation-driven internationalization into developed markets. Our study contributes to the discussion that multilatinas are a heterogenous group despite the common history of the Latin American region.

Our results indicate that delegating …

Out Of Everything: Consumer Response To Extreme Scarcity, Melodie Philhours, Courtney Peters, John E. Mello

AMTP Proceedings 2026

Product shortages often evoke strong emotional reactions and subsequent behavioral responses that can amplify market disruptions. This research explores consumer behavior during two high-profile shortage events: the 2012 and 2020 U.S. ammunition shortage and the COVID-19 pandemic’s staple goods shortage. Using a comparative qualitative case study design, this research develops a psychologically grounded process model to explain how perceived scarcity can trigger emotional arousal, overreaction, and persistent marketplace behaviors. Drawing from reactance and self-determination theories, this research reveals how threats to autonomy, competence, and relatedness lead consumers to engage in coping tactics such as panic buying, hoarding, extended search, and …

Assessing The Impact Of Alumni Relations: Using The Theory Of Planned Behavior To Understand Fsu Students Motivation To Engage, Eldaneka Rolle, Richard Waters Phd, Ciara A. Lewis

AMTP Proceedings 2026

This study aimed to understand Florida State University graduate and upper-division undergraduate students in the College of Communication and Information, attitudes and perception of connection through the specific behavior, engagement with alumni relations. If individuals perceive a connection, is there perceived behavioral control (PBC), does PBC influence their intent to remain connected through one of the four key components, experience, communication, volunteer and philanthropy. Five focus group discussions were conducted using semi-structured interviews. Through thematic analysis, eight common themes were developed, Major, Minor or Certification Interest, Program Experience, Faculty, Advisors and Staff, Event Participation, Communication Preference, Volunteer Opportunities, Small Contributions …

Being Compassionate Helps Improve College Students’ Perceived Well-Being. The Mediating Role Of Cognitive Flexibility And Perceived Anxiety, Saurabh Singh, Sarath Nonis

AMTP Proceedings 2026

Perceived well-being of college students is crucial to the success of students and institutions of higher education alike. Through this study we assert that promoting compassion among college students can improve their perceived well-being. Furthermore, the effect is mediated by cognitive flexibility and anxiety felt by students. The study has theoretical and managerial implications. The results can guide educators and university personnel to better craft curriculum and university communication.

Mindset Matters: How Growth And Fixed Mindsets Shape Consumer Adoption Of Ai, Myungjin Smale, Yuri Martirosyan, Hui Zhang

AMTP Proceedings 2026

This research examines how individuals’ mindsets shape their use of generative AI (gen AI). In a study with 348 undergraduate students, participants imagined writing a graduate school Statement of Purpose and indicated whether and how they would use AI tools. Among participants who indicated they would use AI, fixed-mindset students were more likely to rely on AI for brainstorming tasks, such as idea generation, whereas growth-mindset students were more likely to use AI for writing aids, such as grammar or spell checking. A significant interaction emerged between mindset and AI use type on anticipated guilt: growth-mindset students anticipated greater guilt …

Perceived Authority Of Ai-Generated Videos And Consumer Vulnerability, Kungpo Paul Tao

AMTP Proceedings 2026

The rapid integration of artificial intelligence (AI) into social media has transformed how consumers watch, interpret, and engage with video content. While AI-driven personalization enhances engagement, the growing realism of AI-generated videos blurs the boundary between authentic and fabricated content, increasing consumer vulnerability. This study examines how creativity influences consumer attention, interpretation, and interaction with AI-generated videos, and how it moderates the relationship between perceived authority and consumer engagement. Using secondary data collected from YouTube, the study analyzes publicly available AI-generated videos and user responses, including engagement metrics and comment-based sentiment indicators. The findings reveal that most consumers struggle to …

Emotional Exhaustion In Entrepreneurs: The Role Of Family Support, Coping Strategies, And Cultural Moderators In Shaping Venture Success And Work–Family Spillovers, Franklin Velasco, Cintya Lanchimba

AMTP Proceedings 2026

Entrepreneurs operate at the intersection of intense business demands and family responsibilities, making them particularly vulnerable to emotional exhaustion—a condition that undermines both venture performance and family wellbeing. This study examines how instrumental family support and maladaptive coping strategies shape emotional exhaustion among entrepreneurs, and how such exhaustion influences economic performance and cross‑domain spillovers between work and family. Drawing on data from 1,495 entrepreneurs and tested through Structural Equation Modeling, the findings reveal that family support significantly reduces emotional exhaustion, whereas maladaptive coping amplifies it. Cultural values centered on achievement moderate both effects, weakening the benefits of support and exacerbating …

Marketing Mindsets Abroad: A Longitudinal Qualitative Study Of Reflective Learning, Brand Meaning-Making, And Career Readiness In An Oxford-Based Study Abroad Program, Kari Wood, Kelly La Venture

AMTP Proceedings 2026

Marketing education faces a persistent transfer challenge; students may master concepts yet struggle to apply them in judgment, ethics, and persuasive communication in ambiguous contexts. This study reports early findings from a longitudinal qualitative case study of EuroSpring, an Oxford-based study abroad program that integrates cultural heritage learning with progressively stronger marketing experiences. Data include weekly reflections and course artifacts from two cohorts: 2024 (n = 15; heritage emphasis) and 2025 (n = 13; marketing-integrated commerce experiences including Harrods, Cadbury World, Borough Market, and an Indian Motorcycle heritage brand experience at Krazy Horse). Using reflexive thematic analysis, students framed place …

Consumer’S Acceptance Of In-Store Retail Ai Powered Technology: Use Of Digital Tools And New Product Trial, Dale A. Cake, Wooyang Kim

AMTP Proceedings 2026

This study examines consumer acceptance of in-store AI-powered retail technologies and their influence on digital tool usage and new product trial in grocery shopping. As retailers increasingly deploy personalized, AI-enabled tools such as kiosks, mobile prompts, digital displays, QR codes, shopping assistants, and augmented reality, consumer trust, privacy concerns, and perceived usefulness may shape adoption. Building on technology acceptance and response models, this research extends prior work by testing how technology readiness, innovativeness, optimism, insecurity, and customization affect acceptance of in-store AI tools. It also explores whether these technologies encourage trial of new products and increase purchase intention. Using an …

Promoting Inclusive Tourism Via Metaverse, Shivam Agarwal

AMTP Proceedings 2026

This research explores how metaverse-based virtual tourism can be leveraged to promote inclusive tourism and enhance place branding. Drawing on emerging literature in virtual experiences and destination marketing, the study examines how immersive environments enable tourism marketers to project inclusive destination identities. In metaverse settings, users engage through customizable avatars, allowing for representation of diverse identities and accessible experiences for vulnerable populations, including older adults, individuals with disabilities, and LGBTQ communities. We propose that inclusive cues embedded within virtual environments—such as diverse avatars and accessible design—enhance perceptions of destination inclusivity, which in turn increase motivation to visit the physical destination. …

Consumer Protest In A Hyperconnected World, Cara Lewis Levin, T. Andrew Poehlman, Angeline Scheinbaum

AMTP Proceedings 2026

Consumer protest in various forms—boycotts, negative word-of-mouth, brand sabotage—has largely been theorized within an “old” broadcast model of marketing, where firms spoke one-to-many and controlled most brand-related discourse. In contrast, today’s “hyperconnected” model embeds brands in dense human–technology networks, where social media, microtargeting, and always-on feeds shape how brands enter people’s lives and how protest unfolds. This paper argues that the informational substrate shift from broadcast to hyperconnectivity requires a fundamental rethinking of consumer protest. We first contrast the broadcast and hyperconnected models, then outline hyperconnectivity’s implications at the firm, consumer, and societal levels. We then revisit canonical constructs (e.g., …

The Intersection Of Social Desirability And Cultural Competence In Counselors: Broaching Sexual Topics With Sexually Minoritized (Lgb) Clients, Jareb Kinney

Dissertations

Mental health counselors increasingly work with sexually minoritized clients, yet limited understanding exists regarding how social desirability shapes counselors' perceived cultural competence and their willingness to broach sensitive sexual topics in therapeutic settings. This gap can obscure the subtle ways personal conditioning and professional performance pressures influence clinical practice. This qualitative phenomenological study aimed to explore how social desirability influences mental health counselors' experiences and perceived cultural competence when discussing sex-related topics with sexually minoritized clients. Guided by symbolic interactionism, the study employed a purposive and snowball sampling strategy to recruit ten mental health counselors with direct clinical experience serving …

Workforce Resilience In Public Transportation Agencies, Kristal D. Metro

Civil Engineering ETDs

A strong, resilient public workforce is necessary to keep the United States’ infrastructure system running smoothly. Across the public sector, hiring is lagging behind increasing retirement rates, leaving public agencies facing the loss of institutional knowledge at unprecedented levels. Combined with above-average retirement rates, low unemployment rates, and below-average salaries, workforce shortages are expected to become critical, putting the resilience of the public transportation workforce, and by extension, the United States public infrastructure and services at risk. The purpose of this research is to determine the best practices for recruiting and retaining employees at public transportation agencies, thereby positively influencing …

The Effects Of Covid 19 Job Demands On Public Sector Employees’ Organizational Commitment: The Mediating Roles Of Work Engagement And Job Burnout, And The Moderating Role Of Supervisor Support, Benjamin R. Kaufman

Psychology Theses & Dissertations

United States citizens rely on state government employees to provide essential public services. During the COVID-19 pandemic, these employees responded by administering both routine and novel procedures to protect public health, often placing them on the frontlines and at increased risk of contagion. Concurrently, the pandemic-driven economic downturn created budget shortfalls that threatened the job and financial security of the state workforce. Together, these conditions substantially increased job demands for state government employees.

Guided by the Job Demands–Resources (JDR) Model, this study examined how COVID‑19-related job demands influenced state employees’ work engagement, job burnout, and organizational commitment, and whether supervisor …

Back Yard Lingo: Language As Cultural Identity In American Circus, Aíne Norris

English Theses & Dissertations

This project is an exploration of the deeply insider language of American circus and identifies meaningful patterns and connections between language, identity, and community. Drawing upon the theoretical lenses of cultural studies and community of practice, the study offers a thorough examination of how circus people use insider language for business, performance, and community purposes that enhance belonging, share knowledge, gatekeep, and protect their group identity.

The research employs a mixed-methods, scaffolded design that integrates both qualitative and quantitative data approaches, examining the cultural importance of circus language as written and spoken by the insider community. The design begins with …

Wildfires, Smoke Pollution, And Household Purchasing Behaviors, Tamara Sheldon, Crystal Zhan

Faculty Publications

In this paper, we investigate households’ behavioral responses to wildfires in California to understand their mitigation and adaptation strategies. We combine daily household-level consumer purchase data from the NielsenIQ Consumer Panel with detailed wildfire incident and smoke exposure data from various sources. Our analysis reveals that wildfires reduce retail trips and overall spending, both in-store and online, likely due to evacuations. However, wildfire-driven smoke increases purchases of essential goods, indicating adaptive behavior. More experienced households tend to respond more cautiously, and we observe heterogeneity in responses based on income, age, and pre-existing health conditions. These findings highlight the complexity and …

Gregor Samsa’S Pagkagimata (Awakening) In Bikol: A Becoming-Minor In Translation, Victor John M. Loquias

Akda: The Asian Journal of Literature, Culture, Performance

Kristian Cordero’s translation of Franz Kafka’s Metamorphosis instantiates what the philosophers Gilles Deleuze and Felix Guattari call minor literature. Preferring the Bikol term Pagkagimata—the literal event of Gregor Sama’s becoming-animal in the novel as title of the translation and the utilization of the Rinconada Bikol language for the transformed Samsa—Cordero has typified a perspective of translation that challenges the popular view of fluent translation from the source text to the target language. Exemplifying the concept of becoming-minor of Deleuze and Guattari and deploying Lawrence Venuti’s notion of the “remainder,” An Pagkagimata ni Gregor Samsa exhibits a deterritorialization of Bikol …

Narratives Of Dis-Ease: A Genre Study Of Pathography, Sylvelyn Jo A. Almanzor

Akda: The Asian Journal of Literature, Culture, Performance

This essay establishes pathography as a distinct genre of creative nonfiction, tracing the development, form, and cultural significance of this body of literature. I have broadly defined it as narratives on personal experiences of Gabriel Marcel's "dis-ease"—covering and critiquing the human understanding and experience of sickness, pain, and grief—which has evolved from autobiographical narratives and life-writing of patients and medical professionals to a recognized form of creative nonfiction. This study will analyze the genre's structure, themes, and rhetorical strategies with consideration to cultural significance and how it negotiates the human understanding of suffering, healing, and societal attitudes toward existence and …

Comparative Kinetic And Thermal Characterization Of A Full-Length And Truncated Variant Of Endo-Β-1,4-Glucanase From Bacillus Subtilis, Cara Giordano

Bioengineering Master's Theses

The enzyme Endo-β-1,4-Glucanase from Bacillus subtilis, commonly known as BsCel5A, catalyzes the hydrolysis of β-1,4-glycosidic bonds in cellulose aiding in biomass deconstruction and its conversion into fermentable sugars. Efficient, thermostable cellulases are critical for reducing the cost and energy demands of lignocellulosic bioprocessing. Unfortunately, many naturally occurring enzymes are limited by activity rate and stability in bioprecessing conditions, especially high temperatures. In this study, we compared the catalytic and thermal properties of wild-type BsCel5A (BsCel5A‑WT) and a truncated catalytic core variant (BsCel5A‑CC) to evaluate their efficiency and thermostability. The catalytic and thermal properties were investigated through the hydrolysis of …

Treating Maternal Mental Health Problems With An App-Based Program, Leslie E. Roos, Anna L. Mackinnon, E. Bailin Xie, Kaeley M. Simpson, Charlie Rioux, Kristin A. Reynolds, Ryan J. Giuliano, Jennifer Harrington, Jennifer L.P. Protudjer, Shannon Sauer-Zavala, Gerald F. Giesbrecht, Catherine Lebel, Dana Watts, Madeline Belows, Lara Penner-Goeke, Makayla Freeman, Lianne Tomfohr-Madsen

Psychology Faculty Publications

OBJECTIVES: Exposure to maternal mental illness in the first 3 years of life is associated with poor child outcomes. Many mothers experience mental health problems and few have access to evidence-based treatments. Mobile health treatments show promise for mood and anxiety disorders but rarely include parenting strategies. This study evaluated the efficacy of Building Emotional Awareness and Mental Health (BEAM), a 10-week app-based therapist-guided program, which responds to maternal mental health and parenting needs. METHOD: A two-arm, Phase III randomized controlled trial was conducted to evaluate the BEAM intervention compared to unrestricted services-as-usual. Participants completed self-report measures at eligibility, prior …

Sapientia Ex Machina: Engaging Ai As A Meaning-Making Tool For Philosophical Practice, Austin M. Pritchett

SPARK Symposium Presentations

This paper sets out to examine whether a Large Language Model can serve as a genuine interlocutor in philosophical inquiry. With a grounding in the phenomenology of Maurice Merleau-Ponty, and in conversation with other works in philosophy on AI, language, and the mind, the author determines the extent to which an AI's contributions to conversation can be said to participate in understanding and meaning-making rather than merely simulate it, thereby making evident the extent to which it is useful in philosophical practice.

When Are Two Polygons Fold Congruent?, Elena Ruiz, Benjamin Walden Philippi, Lucy Watson, Adam Cartisano

SPARK Symposium Presentations

Hilbert's Third Problem, presented in 1900, asked: given two polyhedra of equal volume, are they scissors-congruent? That is, can one always be cut into a finite number of pieces and be reassembled into the other?  In two dimensions, it is clear that two polygons have equal area if they are scissors congruent, but the converse was proved in 1807. The parallels between flat origami and polygonal decomposition suggest a common framework, which motivates us to define a notion of fold-congruence. We pose the question: are two polygons of equal area always fold-congruent? In this talk, we discuss preliminary investigations into …

Cedarstone Arts Foundation Marketing And Media, Emmy-Kate Arnett, Amelia Bailly, Charlie Condra, Lorelai Lysaght

SPARK Symposium Presentations

For our project, we collaborated with Cedarstone Arts Foundation, a non-profit centered on providing free music education and instruments to childhood cancer patients. Our goal was to create social media platforms for the foundation and develop a key marketing strategy via said platforms, with the desired outcome of increased exposure and donations. To achieve our goal, we researched the most relevant media outlets for advertising. We helped create high-quality content that would raise awareness for their cause. We developed a general template for posting so that the foundation could confidently continue this strategy for the foreseeable future. We consulted with …

Dirges Of Hope, Manasseh Azure Awuni

Department of English: Dissertations, Theses, and Student Research

Among the varied themes that African fiction explores, politics and governance remain the most dominant across generations. Writing under oppressive and exploitative colonial administrations, the first generation of African storytellers used fiction to highlight the injustice of colonial rule. With fidelity to the African proverb that says the tales of hunting will always glorify the hunter until the lion learns to tell its own stories, African writers also used fiction to push back against one-sided, toxic narratives about the continent. After independence, when rulers of the new republics continued the colonial legacies of oppression, inflicting untold hardships on their citizens, …

Detection And Quantification Of Allergen Cross-Contact In Shared Frying Oil Using Targeted Mass Spectrometry, Francisca Asigri

Department of Food Science and Technology: Dissertations, Theses, and Student Research

Cow’s milk and egg allergies are prevalent IgE-mediated food allergies that pose significant public health concerns worldwide. Although strict avoidance remains the primary management strategy, unintended exposure can still occur through allergen cross-contact, particularly in commercial and industrial food operations that utilize shared frying oils. The objective of this study was to identify and quantify allergen transfer in shared frying oil and assess the robustness of existing targeted mass spectrometry methods (LC-MS/MS) for detecting milk and egg proteins in heated oil matrices.

Heated oil spikes were developed by incorporating non-fat dry milk (NFDM) and whole egg powder (WEP) into oil …

Assessment Of Precision Rangeland Management Tools In The Nebraska Sandhills, Hannah K. Allen

Department of Agronomy and Horticulture: Dissertations, Theses, and Student Research

The objective of this thesis is to evaluate tools and management strategies that contribute to rangeland monitoring and livestock distribution in heterogeneous grassland systems of the Nebraska Sandhills. Chapter one reviews relevant literature related to precision livestock management, the Nebraska Sandhills, biomass estimation, and pyric herbivory. The second chapter evaluates the use of fractional green canopy cover (FGCC) derived from the Canopeo mobile application as a rapid method for estimating aboveground biomass in Sandhills rangelands. Biomass samples were collected across topographic positions in both early and late growing season, and relationships between FGCC and clipped biomass were assessed using generalized …

Scraping Bad: The Case For A Unified Scraping Framework, Eunchong Moses Park

Washington and Lee Law Review Online

This Note explores the growing legal and regulatory landscapes of web scraping in the United States and argues that web scraping should be regulated through a unified federal framework tailored to its unique technological and economic realities. Web scraping allows organizations to collect massive amounts of data essential to their operational needs—often without the consent of data holders. Thus, web scraping has become a powerful engine of innovation used across virtually every sector of the economy but with a serious risk to privacy and property interests. Yet the current U.S. legal framework lacks a coherent regulating structure. Courts and litigants …

Wharton's Duct Injury As A Complication Of Oral Surgery And Its Management: A Clinical Case Report, María Paulina Araneda, Zabiel A. Faundez, Martin A. Sanchez, Pablo Romero, Ramon A. Rivera

Journal of Dentomaxillofacial Science

Introduction: Oral surgery may be associated with intraoperative complications, such as nerve injury, hemorrhage, and other procedure-related adverse events. Wharton's duct laceration is an uncommon but significant complication involving the floor of the mouth. Owing to the region's anatomical complexity, unrecognized injuries may affect gland function and patient well-being.

Case Report: A 69-year-old female patient presented with left submandibular swelling associated with a prior Wharton's duct injury. Initial management included local interventions and marsupialization; however, clinical symptoms recurred, which required submandibulectomy. The postoperative course was favorable.

Discussion: Early diagnosis is key to managing submandibular duct injuries. Up to 32% of …

Caries Risk Assessment As The Strongest Predictor Of Oral Health–Related Quality Of Life: A Cross-Sectional Multivariate Study Of Adolescent Students, Fadil Abdillah Arifin, Mila Febriany, Husnah Husein, Eva Novawaty

Journal of Dentomaxillofacial Science

Objective: This study aimed to determine the factors associated with oral health–related quality of life (OHRQoL) among adolescent students, with a particular focus on identifying the strongest predictor using a multivariate analytical approach.

Material and Methods: A cross-sectional study with 249 adolescent students in Sekolah Menengah Pertama Negeri 54 Makassar, Indonesia, was conducted. Clinical examinations were performed to assess dental caries experience using the Decayed, Missing, and Filled Teeth index (DMF-T), oral hygiene status using the Oral Hygiene Index–Simplified (OHI-S), Body Mass Index (BMI), sex, and caries risk level using the Caries Risk Assessment (CRA) tool, categorized into low, medium, …

Immediate Antibacterial Effect Of Sargassum Binderi-Based Mouthwash: A Randomized Controlled Trial, Andre K. Ruslim, Nisrina E. Nasrun, Muhammad I. Rasul, Nurlindah Hamrun, Lenni Indriani, Muhammad H. Chandha, Vera Julia, Muhammad Ruslin

Journal of Dentomaxillofacial Science

Objective: The current randomized controlled trial evaluated the immediate effect of a Sargassum binderi-based mouthwash on the reduction of cultivable oral bacteria compared with control.

Methods: In the current randomized controlled trial, 30 individuals were screened for eligibility, of whom 14 met the inclusion criteria and were randomly assigned to receive either a Sargassum binderi-based mouthwash or chlorhexidine 0.2%. Immediate post-rinse sampling was performed; however, residual antimicrobial carryover could not be entirely excluded. The total cultivable oral bacterial load was quantified at baseline and following intervention using standard culture-based techniques. Baseline bacterial composition was characterized using the analytical profile …