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Academic Leadership Is A Full-Contact Sport: Reflections From A Law School Dean, Jacob H. Rooksby

Law Faculty Publications

Leadership in any setting is hard, often physically as well as emotionally. Academic leadership requires a full-dimensional, mind-body-soul effort that uniquely calls upon one’s baseline character, positionality, and preparation for leadership. Our willingness and ability to read the word as we also read the world combine to shape our approach and range as leaders. And ultimately, our legacy is our imprint on people. This article shares the views of a law school dean on how life experiences, leadership lessons, and book learning intertwine to inform our humanity and charter our influence on people and organizations.

Whiteness As Contract, Marissa Jackson Sow

Law Faculty Publications

2020 forced scholars, policymakers, and activists alike to grapple with the impact of “twin pandemics”—the COVID-19 pandemic, which has devastated Black and Indigenous communities, and the scourge of structural and physical state violence against those same communities—on American society. As atrocious acts of anti-Black violence and harassment by law enforcement officers and white civilians are captured on recording devices, the gap between Black people’s human and civil rights and their living conditions has become readily  apparent. Less visible human rights abuses camouflaged as private commercial matters, and thus out of the reach of the state, are also increasingly exposed as …

Playbill: Hamlet, Spring 2022, University Of North Florida

UNF Shakespeare - Hamlet

Playbill of UNF's production of Hamlet

The Emergence Of Neutrality, Jud Campbell

Law Faculty Publications

This Article traces two interwoven jurisprudential genealogies. The first of these focuses on the emergence of neutrality in speech and press doctrine. Content and viewpoint neutrality are now the bedrock principles of modern First Amendment law. Yet the history of these concepts is largely untold and otherwise misunderstood. Scholars usually assume that expressive-freedom doctrine was mostly undeveloped before the early twentieth century and that neutrality was central to its modern rebirth. But this view distorts and sometimes even inverts historical perspectives. For most of American history, the governing paradigm of expressive freedom was one of limited toleration, focused on protecting …

The Banker Removal Power, Da Lin

Law Faculty Publications

The Federal Reserve (“the Fed”) can remove bankers from office if they violate the law, engage in unsafe or unsound practices, or breach their fiduciary duties. The Fed, however, has used this power so rarely that few even realize it exists. Although major U.S. banks have admitted to repeated and flagrant lawbreaking in recent years, the Fed has never removed a senior executive from one of these institutions.

This Article offers the first comprehensive account of the banker removal power. It makes four contributions. First, drawing on a range of primary sources, it recovers the power’s statutory foundations, showing that …

The Promise And Perils Of Private Enforcement, Luke Norris

Law Faculty Publications

A new crop of private enforcement suits is sprouting up across the country. These laws permit people to bring enforcement actions against those who aid or induce abortions, against schools that permit transgender students to use bathrooms consistent with their gender identities, and against schools that permit transgender students to play on sports teams consistent with their gender identities. Similar laws permit people to bring enforcement actions against schools that teach critical race theory and against those who sell restricted firearms. State legislatures are considering a host of laws modeled on these examples, along with other novel regimes. These are …

A Personal History Of The Department Of Biology, Margaret L. May

VCU University History Books

Former faculty member Margaret May recounts the history and development of the Department of Biology at Virginia Commonwealth University.

Thai Medical Population Genomics Based On Brugada Syndrome Cohort, John Mauleekoonphairoj

Chulalongkorn University Theses and Dissertations (Chula ETD)

Human genomic research has been concentrated in populations of European descent resulted in large portion of the global populations, including Thais, underrepresented. The bias in representation limited transferability of genetics findings to understudied populations and exacerbate health disparities. This study aims to examine medically relevant genetic variation in Thai population uses whole genome sequences. The study examined prevalence of pharmacogenomics variants (part I), variant associated with autosomal recessive disorder (part II) and risk alleles recently identified to associate with severe COVID-19 infection symptoms (part III). The study further examined the effect of genetic variation in Thais on reference panel selection …

Policy Implications Of Urban Greening To Sustainable Gentrification: A Case Study Of Quezon City, Philippines, Joachim James De Castro

Chulalongkorn University Theses and Dissertations (Chula ETD)

Rapid urbanization entails a number of urban problems that need to be confronted. There is a call to utilize urban spaces while observing the pillars of sustainability wherein the harmony among aspects such as economic, social, and environmental must be achieved. Urban greening, a tool for urban planning is one of the solutions being seen by different stakeholders globally in addressing urban problems. However, in the process of urban development, gentrification, an unchecked phenomenon arises. The movement of middle class people to either developed or redeveloped urban areas can possibly entail social issues such as displacement and exclusivity of urban …

Strengthening Local Government To Enhance Flood Risk Management:A Case Study Of Xay District, Lao Pdr., Souksamay Manhmanyvong

Chulalongkorn University Theses and Dissertations (Chula ETD)

The Xay district of Lao PDR is vulnerable to flooding because around 80% of the total geographic area consists of mountains, rivers, and tributaries. While the district has limited coping capability. Therefore, strengthening the local government to enhance flood risk management was investigated in the present study with the following four objectives. Desk research, on-site observation, in-depth interviews, and expert focus group were used for data collection. The study found that local people always suffer from flooding in the Xay district almost every year because the district locates on a high mountain surrounded by canals and a high population along …

Characterization And Property Investigation Of Novel Human Glucose 6-Phosphate Dehydrogenase Inhibitors In Lung Cancer Cell Lines, Makamas Chanda

Chulalongkorn University Theses and Dissertations (Chula ETD)

G6PD plays fundamental roles in many cellular processes, including redox balance and lipid and nucleotide synthesis. Overexpression of G6PD is required to promote the proliferation and survival of cancer cells, including lung cancer. Targeting G6PD is a prominent strategy to inhibit cancer cell progression. Finding novel natural compounds with anticancer properties to inhibit G6PD activity needs to be investigated. Our study indicated that SJ006, which is 1,2-naphthoquinone, promoted cytotoxic activity against NSCLC cell lines. Interestingly, SJ006 exhibited a direct inhibitory effect on G6PD activity without interfering with mRNA or protein levels, which were strongly observed in both A549 and H292. …

How Flash Manufacturing Pmi Is Affecting The U.S. Stock Market. An Empirical Study, Thurein Htet Myat

Chulalongkorn University Theses and Dissertations (Chula ETD)

This paper presents a comprehensive analysis of the relationship between the US Flash Manufacturing PMI news releases, returns, and volatilities of Russell 1000 and 2000 indexes. Using an autoregressive (AR) and generalized autoregressive conditional heteroskedasticity (GARCH) model, the study examines data from January 2015 to November 2022, encompassing both pre-pandemic, pandemic, and post-pandemic periods. The statistical analysis indicates that these news releases do not significantly influence stock returns, supporting the efficient market hypothesis. Various factors, including measurement errors and the unique circumstances of the Covid-19 pandemic, likely overshadowed the impact of PMI news releases. Additionally, the analysis finds no significant …

A Study Of Potential Factor Investing Strategy From Esg Score And Intangible Capital In Thailand, Issaraphorn Voratavornviwat

Chulalongkorn University Theses and Dissertations (Chula ETD)

The independent_study aimed to examine the relationship between Environmental, Social, and Governance (ESG) scores and Intangible Capital Ratio (ICR) and their implications for buy-and-hold returns (BHR) and stock performance among Thai listed companies. The study focuses on firms listed on the Stock Exchange of Thailand (SET) with available ESG scores, covering the period from 2018 to 2022 (169 companies). The finding for the first objective found that an increase in the ESG score leads to a rise in the ICR, these findings highlight the importance of ESG scores and company size & high BTM in determining a firm’s ICR. However, …

Behavioral Bias In Number And The Stability Of Stock Price, Natapong Teekaput

Chulalongkorn University Theses and Dissertations (Chula ETD)

This study investigates the behavioral bias in numbers. It analyzes the relationship between behavioral bias in the number of last-digit quote prices and volatility as a proxy of market inefficiency from 2 January 2020 to 30 June 2020 of penny stock in the Thailand stock market. This period is interesting because the circuit breaker triggered due to the COVID-19 pandemic. This research studies the event that exogenous effect on volatility to find that the relation between volatility and behavioral bias is still the same. The exogenous effect is the stock exchange of Thailand changed regulations by reducing the ceiling and …

Effect Of Joining Paris Agreement To Green Bond Premium In Us Market, Onjira Sukijjakamin

Chulalongkorn University Theses and Dissertations (Chula ETD)

The paper investigates whether green bonds are priced at a premium compared to conventional bonds by analyzing the yield spread between green bonds and comparable conventional bonds (where a negative yield spread indicates a premium). The study also examines the factors influencing the yield difference including the effect of participating in Paris Agreement to the green bond premium. Initially, the paper expected to find a negative green bond premium, indicating that green bonds have lower yields than comparable conventional bonds, as investors are willing to accept lower yields for the ESG benefits associated with green projects. However, the paper obtained …

Global Oil Price Transmission To Domestic Diesel Prices, Andthe Impact On Listed Firm's Profitability And Stock Market Returns : Evidence From Thailand, Koravik Renuros

Chulalongkorn University Theses and Dissertations (Chula ETD)

This research paper provides a comprehensive analysis of the dynamics of volatile oil prices over the past two decades, with a focus on the stock exchange of Thailand from the period of 2004 to 2022. Firstly, the study utilizes the Vector Autoregressive Model (VAR) technique to examine the impact of global oil price fluctuations on domestic fuel prices and the stock market in Thailand. The findings reveal that changes in global oil prices have a delayed and indirect effect on the Thai stock market. The transmission of volatility through domestic diesel prices is a crucial factor in this relationship. Notably, …

Impact Of Environmental Policy Announcements On Investment Performance Of Equity Mutual Funds, Kaung Htet

Chulalongkorn University Theses and Dissertations (Chula ETD)

Previous research has shown that stock prices will also respond to environmental policy announcements because of the impact on firms' value. As equity mutual funds are primarily invested in stocks, this study aims to examine whether these announcements also impact the investment performance of equity mutual firms. Some studies also prove that it is still debatable whether green mutual funds or polluting mutual funds perform better in terms of investment returns. Based on this, this study will also further extend to analyze investment performance between green and polluting equity mutual funds under stringent and loosened environmental policy announcements. This study …

How Influential Are Finfluencers? Granger Causality Between Finance Influencers And Price Movements In Cryptocurrency And Stock Markets, Sita Kedvarin

Chulalongkorn University Theses and Dissertations (Chula ETD)

This research investigates the influence of finance influencers on stock and cryptocurrency returns by analyzing the relationship between their asset-related YouTube videos and market movements. The study was conducted in two parts: the VAR Granger causality analysis in both the cryptocurrency and stock markets, and the analysis of the behavior of the top finance influencers in the cryptocurrency market. The findings from the VAR Granger causality analysis revealed distinct patterns between the cryptocurrency and stock markets. In the cryptocurrency market, YouTube videos, particularly the number of videos published, showed a significant Granger causality effect on returns. However, the causality from …

Is Greener Really Better? Stock Market Reaction To Green Bond Announcements, Evidence From Europe, Niya Somkerd

Chulalongkorn University Theses and Dissertations (Chula ETD)

Employing an event-study approach, we examine how the stock market responded to the offering of green bonds by non-financial companies listed on the European stock market from January 2013 to September 2022. We observed a drop, on average about 0.28%, in the company stock prices on the day they announced these offerings and the day after. Moreover, we found that investors react in the same manner for green bond announcements as for conventional bond announcements. We also studied if the Gavriilidis (2021)'s climate policy uncertainty index has any relationship with the market reactions. Our findings suggest that the index is …

Post-Earnings Announcement Drift In Thai Reits - A Take From The Recent Pandemic, Chawan Ratapana

Chulalongkorn University Theses and Dissertations (Chula ETD)

The research explores the information content of earnings announcements in REITs operating in a market with less stable rental incomes. By examining the presence of Post-Earnings-Announcement Drift (PEAD) in Thai REITs, this study contributes to existing literature and investigates changes in market efficiency for REITs during the COVID-19 pandemic. Using the Earnings Announcement Returns (EAR) method, the study analyzes abnormal returns through visual analysis and a trust/firm-level regression framework. Findings indicate a PEAD effect as the baseline for abnormal returns in the local market, suggesting potential market inefficiencies. However, most variables in regression analysis do not significantly address the research …

The Effect Of Capital Ratio On Risk, Efficiency And Profitability Of Insurance Companies: Evidence From Singapore And Thailand, Supanuch Limvisitsakul

Chulalongkorn University Theses and Dissertations (Chula ETD)

This research study examines the importance of capital ratios in assessing the financial health of insurance companies in the context of Singapore and Thailand. The primary objective is to investigate the extent to which capital ratios provide informative insights into the risk, efficiency, and profitability of insurance companies. The study covers both life and non-life insurance companies during the period from 2017 to 2021. The findings show that higher capital ratios correspond to lower liquidity risk, improved efficiency, and increased profitability. These results emphasize the importance of maintaining adequate capital reserves to ensure financial stability and enhance operational performance in …

The Effect Of Democracy On The Mutual Fund Recovery, Evidence From Emerging Countries, Supisara Songdecha

Chulalongkorn University Theses and Dissertations (Chula ETD)

This research examines how democracy affects mutual fund performance and recovery in emerging countries: Brazil, Chile, China, India, Mexico, South Africa, and Thailand. Data from 2010 to 2021 is analyzed, focusing on domestic equity mutual funds. Democracy levels are measured using the V-Dem dataset. Performance is evaluated using risk-adjusted returns, while recovery duration measures how long it takes for funds to return to pre-crisis levels. The findings show that in Chile, characterized as a strong democracy, demonstrates improved performance with higher levels of democracy. In contrast, Brazil, South Africa, India, and Mexico exhibit higher returns with lower levels of democracy. …

The Impact Of Audit Quality On Trading Suspension Propensity; Detection In Thailand, Kulthida Surattachaipong

Chulalongkorn University Theses and Dissertations (Chula ETD)

Based on each direct evidence consists of actual cases disclosed by the Securities and Exchange Commission (SEC), and indirect evidence consists of suspected cases detected by the identification model of trading suspension propensity. This study aimed to examine the relationship between audit quality aspects and trading suspensions of listed companies in Thailand, as well as the changes in this relationship after the outbreak of the COVID-19 pandemic. The research utilized สำคัญ obtained from the annual reports and financial statements of 263 companies listed on the SET50 and MAI indexes, covering the periods of 2016 to 2018 and 2020 to 2022. …

The Moderating Effect Of Stock Price On The Relationship Between Earnings Quality And Dividend Payments : A Study Of Thai Listed Companies, Jirayu Boonyuen

Chulalongkorn University Theses and Dissertations (Chula ETD)

This research paper has the objective to investigate and examine the basic relationship on the dividend policy and the earnings quality of companies in Thai stock market, by covering all the industries. The proxies for the earning qualities include a total of four proxies which are earnings persistence, accruals quality, earnings informativeness, and timely loss recognition. Moreover, this research paper also further examines the incentive of dividend policy of companies under Thai stock market by applying the dividend signaling Theory and the information content of dividends hypothesis. The incentive of dividend policy can be viewed as the signal sending by …

The Relationship Of Intangible Capital And Esg Score On Capital Structure: Evidence From Thailand, Chalita Rammavas

Chulalongkorn University Theses and Dissertations (Chula ETD)

This study examines whether intangible capital influences capital structure which influent to cost of debt. Moreover, this study also analyzes more whether adding the effect of and ESG performance as risk reduction together with intangible capital affect to capital structure by using financial leverage and WACC cost of debt as the dependent variable and using intangible capital and ESG performance as independent variable. The empirical results of this study show intangible capital and financial leverage are not relevant under these equations. Moreover, they also have no relationship between intangible capital and cost of debt, and there is a 10% chance …

The Role Of Bank Capital Through Monetary Policy Transmission Mechanism, Waraluk Rosmontee

Chulalongkorn University Theses and Dissertations (Chula ETD)

This study examines the role of bank capital in the transmission of monetary policy, considering the bank lending channel (BLC) and financial development. Analyzing bank-level data from nine countries during 2007-2021 with GMM method, the study finds that well-capitalized banks are better positioned to expand loan supply and withstand adverse shocks. However, behavioral patterns differ between developed and ASEAN countries. In developed nations, policy rate changes have inconclusive effects on loan growth, while profitable banks and inflation drive credit expansion. In ASEAN countries, policy rate increases are associated with loan growth, reflecting favorable economic conditions. Financial development impacts credit expansion …

Human Health Risk Assessment Related With Heavy Metals Contamination In Rice: A Case Study In Palembang, South Sumatra, Indonesia, Dian Islamiati

Chulalongkorn University Theses and Dissertations (Chula ETD)

Heavy metal pollution is still one of the environmental problems globally, including Indonesia. One of these contaminations comes from agricultural products such as rice. Heavy metal contamination in rice is known to cause various health problems. This study aimed (1) To find Heavy metals concentration in Indonesian local rice (2) To find Non-cancer risk related to heavy metals contaminations in rice (3) To find cancer risk related to heavy metals contaminations in rice (4) To find association between associated factors with risk related to heavy metals contaminations in rice. The rice was collected from the 3 biggest local markets in …

An Exploratory Study Of Online Socialising And Hiv-Related High-Risk Sexual Behavior Among University Students In Chengdu, People’ S Republic Of China, Qin Bo

Chulalongkorn University Theses and Dissertations (Chula ETD)

Young students in China have emerged as a high-risk demographic for HIV infection. Recent research findings confirm that engaging in unprotected sex with multiple partners remains the primary contributor to HIV transmission. However, in light of the ever-evolving landscape of network socialization and the deepening comprehension of HIV among young students, their attitudes and behaviors towards the virus have exhibited distinct characteristics. This study focuses on university and college students in Chengdu as the target population, aiming to comprehensively comprehend the present state and distinctive patterns of their sexual conduct, particularly high-risk sexual behavior. Moreover, it investigates the influence of …

การพัฒนาอสังหาริมทรัพย์โดยการปรับปรุงอาคารเก่าเพื่อการใช้สอยใหม่กรณีศึกษา การปรับเปลี่ยนโกดังเก่ามาเป็นสำนักงานในโครงการ Warehouse 26, ปวเรศว์ ฤดี

Chulalongkorn University Theses and Dissertations (Chula ETD)

การพัฒนาอสังหาริมทรัพย์ด้วยแนวคิดการปรับเปลี่ยนการใช้สอยจากโกดังได้รับความนิยมในประเทศไทยตั้งแต่ พ.ศ. 2555 โดยโครงการ Warehouse 26 เป็นหนึ่งในโครงการที่ใช้แนวคิดการปรับเปลี่ยนการใช้สอยโกดังเป็นพื้นที่เช่า ที่มีความโดดเด่นด้วยการปรับเปลี่ยนการใช้สอยจากโกดังเป็นสำนักงานโดยผู้เช่า จึงเกิดความน่าสนใจในการศึกษา โดยมีวัตถุประสงค์ในการศึกษากระบวนการพัฒนาอสังหาริมทรัพย์ของโครงการ Warehouse 26 และการปรับเปลี่ยนการใช้สอยจากโกดังเป็นสำนักงาน เพื่อแสดงให้เห็นถึงปัจจัยความสำเร็จ ข้อดี ข้อจำกัดในการพัฒนา เพื่อถอดบทเรียนในการพัฒนา โดยใช้วิธีการสำรวจด้านกายภาพ และการสัมภาษณ์ผู้ประกอบการโครงการ Warehouse 26 และผู้เช่าที่ทำการปรับเปลี่ยน 4 กรณีศึกษา ผลการศึกษาพบว่า ผู้พัฒนาโครงการมีประสบการณ์ในการพัฒนาอาคารสำนักงานให้เช่าในอดีต อีกทั้งเป็นเจ้าของกรรมสิทธิ์พื้นที่โครงการ Warehouse 26 และโกดังเก่าภายในพื้นที่ซึ่งอยู่ในสภาพดีซึ่งเป็นต้นทุนในการพัฒนาโครงการที่สำคัญ พ.ศ. 2557 ผู้พัฒนามีแนวคิดในการปรับเปลี่ยนการใช้สอยโกดังเก่าเป็นพื้นที่เช่าโดยใช้แนวคิด “ชุมชนธุรกิจ” ซึ่งมุ่งเน้นการคัดเลือกผู้เช่าเชิงธุรกิจ และสำนักงานเนื่องจากทำเลที่ตั้งโครงการอยู่ในย่านธุรกิจ และผู้ประกอบการมีประสบการณ์ด้านกลุ่มลูกค้า และการตลาดมาก่อนแล้วในพื้นที่นี้ โดยผู้เช่าในช่วงแรกของการพัฒนาเป็นสำนักงานบริษัทออกแบบสถาปนิกซึ่งเป็นกรณีศึกษาในงานวิจัยนี้ โดยเห็นโอกาส และประโยชน์ของพื้นที่เช่าโกดัง อีกทั้งด้วยศักยภาพของบริษัทออกแบบจึงได้ปรับเปลี่ยนการใช้สอยโกดังเป็นพื้นที่สำนักงานซึ่งมีความทันสมัย น่าสนใจ และดึงดูดใจผู้เช่ารายอื่นในช่วงหลัง การมีผู้เช่าที่มีคุณลักษณะด้านความคิดสร้างสรรค์จึงเป็นปัจจัยหนึ่งที่ทำให้โครงการ Warehouse 26 มีอัตราเช่าเต็มตลอดระยะเวลา 5 ปีหลังจากเริ่มต้นพัฒนาโครงการ และเกิดการรวมตัวของผู้ใช้งานด้านความคิดสร้างสรรค์เพิ่มขึ้นอีกจนเกิดเป็นย่านสร้างสรรค์ ซึ่งปัจจัยความสำเร็จคือการผนึกกำลังกันระหว่างผู้พัฒนาโครงการและผู้เช่าซึ่งส่งเสริมธุรกิจพึ่งพาตนเอง และธุรกิจส่วนสนับสนุนส่วนอื่นๆภายในพื้นที่โครงการ การเกื้อหนุนซึ่งกันและกันนี้จึงเป็นมูลค่าทางการตลาดที่สำคัญทำให้ได้รับประโยชน์กันทุกฝ่าย ข้อเสนอแนะจากงานวิจัย 1) ในการพัฒนาอสังหาริมทรัพย์โดยการปรับเปลี่ยนการใช้สอยต้องมีจุดประสงค์การใช้งานใหม่ที่ต้องสอดคล้องกับลักษณะทางกายภาพของอาคารเดิม และสอดคล้องกับทำเลที่ตั้งของโครงการ 2) การปรับเปลี่ยนการใช้สอยจากโกดังเป็นสำนักงานเหมาะสมกับองค์กรที่มีความเข้าใจด้านการออกแบบ และก่อสร้างด้วยการปรับปรุงอาคารเดิม หรือจะต้องมีผู้เชี่ยวชาญให้คำปรึกษาช่วงการดำเนินการ 3) การรวมกลุ่มของธุรกิจในประเภทเดียวกันซึ่งประสานกำลังกันสามารถสร้างสภาพแวดล้อมที่ดี และน่าดึงดูดใจให้กับพื้นที่โครงการโดยเฉพาะผู้ใช้งานด้านความคิดสร้างสรรค์และ 4) ต้นทุนจากการปรับเปลี่ยนการใช้สอยอาคารเป็นปัจจัยสำคัญในการพัฒนาโครงการด้วยแนวคิดการปรับเปลี่ยนการใช้สอยทั้งในช่วงการพัฒนาโครงการ และการบำรุงรักษาหลังจากการพัฒนาโครงการ

ผลกระทบของการวางตำแหน่ง ภาพลักษณ์ คุณค่า และการประชาสัมพันธ์ต่อแนวโน้มการเชียร์สโมสรบาสเกตบอลไฮเทค, ปฏิภาณ กล้าหาญ

Chulalongkorn University Theses and Dissertations (Chula ETD)

การศึกษาครั้งนี้มีวัตถุประสงค์เพื่อศึกษาการวางตำแหน่งของตราสินค้า คุณค่าของตราสินค้า และภาพลักษณ์ของตราสินค้า และการประชาสัมพันธ์ที่มีความสัมพันธ์ต่อ แนวโน้มในการเลือกเชียร์สโมสรไฮเทค บาสเกตบอล โดยใช้แบบสอบถามออนไลน์เป็นเครื่องมือในการเก็บรวบรวมข้อมูลจากกลุ่มตัวอย่างที่เป็นแฟนบาสเกตบอลสโมสรไฮเทค จำนวน 400 คน โดยทำการกระจายแบบสอบถามออนไลน์ (Google Form) ผ่านทาง Inbox Page Facebook ของสโมสรไฮเทค ให้กับผู้กดติดตาม และนำข้อมูลที่ได้มาวิเคราะห์หาค่าร้อยละ ค่าส่วนเบี่ยงเบนมาตรฐาน และค่าสัมประสิทธิ์สหสัมพันธ์แบบเพียร์สัน จากการศึกษาระดับความคิดเห็นของกลุ่มตัวอย่างพบว่า การวางตำแหน่งของตราสโมสรไฮเทค ภาพลักษณ์ของตราสโมสรไฮเทค คุณค่าของตราสินค้าสโมสรไฮเทค และแนวโน้มในการเลือกเชียร์สโมสรไฮเทค ในภาพรวมมีความคิดเห็นอยู่ในระดับมาก ส่วนความคิดเห็นต่อการประชาสัมพันธ์ทางกีฬาในภาพรวมมีความคิดเห็นอยู่ในระดับปานกลาง ส่วนผลการทดสอบสมมติฐานพบว่า การวางตำแหน่งของตัวสโมสร (r = 0.533) ภาพลักษณ์ของตราสโมสรไฮเทค (r = 0.676) คุณค่าของตราสโมสรไฮเทค (r = 0.705) และการประชาสัมพันธ์ทางกีฬา (r = 0.710) มีความสัมพันธ์ต่อแนวโน้มในการเลือกเชียร์สโมสรไฮเทคของแฟนทีม อย่างมีนัยสำคัญทางสถิติที่ระดับ 0.05