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Sponsor Recognition In Professional Sports: A Comparison Between Cincinnati Reds And Bengals Fans, Bridget Satinover Nichols, Jenny Gardner, Joe Cobbs May 2026

Sponsor Recognition In Professional Sports: A Comparison Between Cincinnati Reds And Bengals Fans, Bridget Satinover Nichols, Jenny Gardner, Joe Cobbs

Atlantic Marketing Association Proceedings

No abstract provided.


Politicians, Social Media, And Authenticity?, Kirsten Passyn, John M. Dickens May 2026

Politicians, Social Media, And Authenticity?, Kirsten Passyn, John M. Dickens

Atlantic Marketing Association Proceedings

No abstract provided.


The Influence Of Job Embeddedness On Voluntary Salesforce Turnover, James Deconinck, Andrew Carnes, Marybeth Deconinck May 2026

The Influence Of Job Embeddedness On Voluntary Salesforce Turnover, James Deconinck, Andrew Carnes, Marybeth Deconinck

Atlantic Marketing Association Proceedings

No abstract provided.


Buyer-Seller Relationships In The Post-Pandemic Era, Stephen Carlson, Morgan Sales May 2026

Buyer-Seller Relationships In The Post-Pandemic Era, Stephen Carlson, Morgan Sales

Atlantic Marketing Association Proceedings

No abstract provided.


A Psychometric Evaluation Of The Derailment Scale, Brian R. Kinard, Subhra Chakrabarty May 2026

A Psychometric Evaluation Of The Derailment Scale, Brian R. Kinard, Subhra Chakrabarty

Atlantic Marketing Association Proceedings

No abstract provided.


Improving Quality Of Distance Education: An Illustration And Implications For Universities, Sadia Raisa, Ismet Anitsal, Nebil Buyurgan May 2026

Improving Quality Of Distance Education: An Illustration And Implications For Universities, Sadia Raisa, Ismet Anitsal, Nebil Buyurgan

Atlantic Marketing Association Proceedings

No abstract provided.


Autoregressive Language Models Based On Artificial Intelligence: Scoping Gpt In Higher Education, Valentina Hurtado Uribe, Ismet Anitsal, Melek Meral Anitsal May 2026

Autoregressive Language Models Based On Artificial Intelligence: Scoping Gpt In Higher Education, Valentina Hurtado Uribe, Ismet Anitsal, Melek Meral Anitsal

Atlantic Marketing Association Proceedings

No abstract provided.


Learning How To Walk Like A Secretary: To Lead Or To Be Led, Timon T. C. Hogenaar May 2026

Learning How To Walk Like A Secretary: To Lead Or To Be Led, Timon T. C. Hogenaar

Middle Voices

Commentary


Do The Effects Of Ethnocentrism And Cosmopolitanism Depend On Countries-Of-Origins? An Empirical Study Of U.S. Consumers, Thomas Tanner, Ronda Mariani May 2026

Do The Effects Of Ethnocentrism And Cosmopolitanism Depend On Countries-Of-Origins? An Empirical Study Of U.S. Consumers, Thomas Tanner, Ronda Mariani

Atlantic Marketing Association Proceedings

No abstract provided.


A Cross-Cultural Investigation Of Consumer Hoarding Behavior During Covid-19: Differences Between Sweden And The United States, Christy M. Cook, Pia A. Albinsson, James E. Stoddard May 2026

A Cross-Cultural Investigation Of Consumer Hoarding Behavior During Covid-19: Differences Between Sweden And The United States, Christy M. Cook, Pia A. Albinsson, James E. Stoddard

Atlantic Marketing Association Proceedings

No abstract provided.


Consumer Product Perceptions Within Emerging Markets: The Product Adoption Process And Consumer Ethnocentrism, Larry Carter, Miguel Sahagun May 2026

Consumer Product Perceptions Within Emerging Markets: The Product Adoption Process And Consumer Ethnocentrism, Larry Carter, Miguel Sahagun

Atlantic Marketing Association Proceedings

No abstract provided.


The Influence Of Influencers On Brand Trust And Purchase Intentions, Lisa Scribner May 2026

The Influence Of Influencers On Brand Trust And Purchase Intentions, Lisa Scribner

Atlantic Marketing Association Proceedings

No abstract provided.


Ok Boomer? Consumer Perceptions Of Smartphone-Based Shopping, Ronda G. Henderson, Roland Leak, Kimberly Mcneil May 2026

Ok Boomer? Consumer Perceptions Of Smartphone-Based Shopping, Ronda G. Henderson, Roland Leak, Kimberly Mcneil

Atlantic Marketing Association Proceedings

No abstract provided.


Brand Equity And Willingness To Pay Higher Prices In The Fast-Food Industry, Mayuresh M. Kelkar May 2026

Brand Equity And Willingness To Pay Higher Prices In The Fast-Food Industry, Mayuresh M. Kelkar

Atlantic Marketing Association Proceedings

No abstract provided.


Pricing And Payment Options Triggering Impulse Buying Behavior Online, Anita Radon, Sean Ennis May 2026

Pricing And Payment Options Triggering Impulse Buying Behavior Online, Anita Radon, Sean Ennis

Atlantic Marketing Association Proceedings

No abstract provided.


Aliterate Consumers' Miscomprehension Of Product Warnings, Haeran Jae May 2026

Aliterate Consumers' Miscomprehension Of Product Warnings, Haeran Jae

Atlantic Marketing Association Proceedings

No abstract provided.


Person-Supervisor Fit Antecedents: Self-Determination Theory In Salesforce Turnover Intention, Ilgım Dara Benoit, Jeffrey R. Foreman, Bonnie S. Guy May 2026

Person-Supervisor Fit Antecedents: Self-Determination Theory In Salesforce Turnover Intention, Ilgım Dara Benoit, Jeffrey R. Foreman, Bonnie S. Guy

Atlantic Marketing Association Proceedings

No abstract provided.


Familiarity, Sensationalism, And Forward Referencing In Celebrity Clickbait: Effects On Curiosity And Click Intention, Cynthia B. Hanson May 2026

Familiarity, Sensationalism, And Forward Referencing In Celebrity Clickbait: Effects On Curiosity And Click Intention, Cynthia B. Hanson

Atlantic Marketing Association Proceedings

No abstract provided.


Reading Indian Newspaper Reports To Uncover Cinematic Misrepresentations Of Rape In Mom (2017) And Guilty (2020), Samikhya Dash, Soumya Jose May 2026

Reading Indian Newspaper Reports To Uncover Cinematic Misrepresentations Of Rape In Mom (2017) And Guilty (2020), Samikhya Dash, Soumya Jose

Journal of International Women's Studies

Hindi cinema has witnessed a transformation in the portrayal of rape narratives subsequent to India’s Nirbhaya rape case in 2012 and the global #MeToo movement in 2017. The rape narratives released after the #MeToo movement are characterised by a departure from the stereotypical depiction of rape victims as forlorn and vulnerable figures; instead, they are depicted as assertive and empowered survivors that challenge entrenched power dynamics. Hindi films such as Mom (2017) and Guilty (2020) exemplify this paradigm shift by featuring women characters who defy gender stereotypes and resist patriarchal constraints, experience rape trauma syndrome and post-traumatic growth, and embody …


Deconstructing Feminist Perspectives On Work: Insights From Uchoi Indigenous Tribal Women’S Worldview In Northeast India, Linda Uchoi, Biswaranjan Tripura May 2026

Deconstructing Feminist Perspectives On Work: Insights From Uchoi Indigenous Tribal Women’S Worldview In Northeast India, Linda Uchoi, Biswaranjan Tripura

Journal of International Women's Studies

Women’s work is commonly conceptualized through an economic lens that prioritizes the valuation of paid and unpaid labor and assesses women’s status and empowerment primarily in monetary terms. Such approaches are limiting as a means of understanding the lived realities of Indigenous Tribal women. In contrast, this article adopts a sociological and anthropological perspective to examine the multifaceted meanings of work among Uchoi Indigenous Tribal women in Tripura, Northeast India. The Uchoi community is a recognized Scheduled Tribe (ST) under Article 342 of the Constitution of India. By situating work within its sociocultural, ecological, and communal contexts, this article demonstrates …


Gender And Stress: Challenges Faced By Women Principal Operators In Agriculture In The United States, Bernadette Marson, Roxanne Bruce May 2026

Gender And Stress: Challenges Faced By Women Principal Operators In Agriculture In The United States, Bernadette Marson, Roxanne Bruce

Journal of International Women's Studies

Working in agriculture is demanding and complex, which can lead to stress-induced health and mental health problems, including suicide. There is limited scholarly literature on the topic of women and stress in the agricultural industry, so this research study aims to fill this gap by reporting on the challenging lived experiences of women working in agriculture—a frequently overlooked population. We used a phenomenological design to perform semi-structured interviews exclusively with women (at least eighteen years old) who work in agriculture as principal operators—the primary decision-makers of their enterprise. A thematic analysis was conducted with the data from the twenty-five women …


Negotiating Desires For Capital Through Culinary Expression In Balli Kaur Jaswal’S Sugarbread, Ira Gore, Aruni Mahapatra May 2026

Negotiating Desires For Capital Through Culinary Expression In Balli Kaur Jaswal’S Sugarbread, Ira Gore, Aruni Mahapatra

Journal of International Women's Studies

Balli Kaur Jaswal’s Sugarbread (2016) illustrates how race and class are negotiated through culinary practices in a lower-middle-class Sikh family living in Singapore. Through acts of shopping for groceries, cooking local Singaporean cuisine, and rejecting the communal temple food associated with shame and social discrimination, the novel highlights the family’s aspirations of social mobility shaped by the character Jini’s childhood experiences of food and economic scarcity. While the characters in the novel have access to food, their culinary practices are marked by memories of charity and discomfort as a South Asian diasporic family negotiating racialized hierarchies and gendered vulnerability in …


What Shapes Maternal Well-Being? A Feminist Conceptualization Using Walker And Avant’S (2019) Concept Analysis Framework, Huyen Thi-Thanh Nguyen, Van H. Le, Keiichi Ogawa, Manh T. Ta May 2026

What Shapes Maternal Well-Being? A Feminist Conceptualization Using Walker And Avant’S (2019) Concept Analysis Framework, Huyen Thi-Thanh Nguyen, Van H. Le, Keiichi Ogawa, Manh T. Ta

Journal of International Women's Studies

Despite extensive scholarship on maternal well-being, the concept remains theoretically underdeveloped and lacks a coherent interdisciplinary definition. This study uses Walker and Avant’s (2019) concept analysis framework to clarify maternal well-being as a feminist, role-anchored construct. We conducted a systematic review of literature in PubMed, Web of Science, and Google Scholar from 2005 to 2025, focusing on studies of married mothers who had given birth to and were raising at least one child. Through content analysis, we identified three defining attributes: (1) vitality and positive affect; (2) life satisfaction and meaning grounded in autonomy and competence within the maternal role; …


Nazneen In Ali’S Brick Lane: Achieving Agency Through A Multimodal Praxis Of Care, Sarani Ghosal Mondal May 2026

Nazneen In Ali’S Brick Lane: Achieving Agency Through A Multimodal Praxis Of Care, Sarani Ghosal Mondal

Journal of International Women's Studies

Monica Ali’s novel Brick Lane (2003) is not a definitive portrayal of a geographical location but rather a narrative centered on Nazneen, a Bangladeshi immigrant, and her transformational journey from a silent, passive figure into a self-reliant, successful seamstress. Following her marriage to an older man named Chanu, Nazneen relocates from a remote village in Bangladesh to Brick Lane in London. Her progress towards independence is shaped primarily by her friendship with Razia, a fellow immigrant, and partly by her affair with a young activist, Karim. Additionally, she receives emotional support from her sister, Hasina, which is conveyed through letters …


Girls On Screens And Boys In The Streets: Afrobeats Dance, Gender, And Waithood In Lagos, Nigeria, Gali Kinkulkin, Moshe Morad, Lynn Schler May 2026

Girls On Screens And Boys In The Streets: Afrobeats Dance, Gender, And Waithood In Lagos, Nigeria, Gali Kinkulkin, Moshe Morad, Lynn Schler

Journal of International Women's Studies

The global success of the musical genre of Afrobeats has generated substantial scholarly interest in the experiences of singers and musicians within the industry. Scholars of this genre have examined an array of topics, including cultural identity, gender disparities, socioeconomic impact, and the global music industry. However, few studies focus on the experiences of Afro dancers despite the critical role of dance in the genre’s international popularity; those that do centralise dance concentrate primarily on how women dancers navigate an industry that both empowers and objectifies women. This study departs from these earlier studies by examining the lived experiences of …


Special Issue Editors’ Introduction: 11th World Conference On Women’S Studies, Jyoti Rupa Deka, Jaypee S. Yongco, Noma Mguni May 2026

Special Issue Editors’ Introduction: 11th World Conference On Women’S Studies, Jyoti Rupa Deka, Jaypee S. Yongco, Noma Mguni

Journal of International Women's Studies

No abstract provided.


Politicians, Social Media, And Authenticity?, Kirsten Passyn, John M. Dickens May 2026

Politicians, Social Media, And Authenticity?, Kirsten Passyn, John M. Dickens

Atlantic Marketing Association Proceedings

No abstract provided.


I Remember When…Business Schools Had Standards, James Reardon, Chip Miller, Michael Martin May 2026

I Remember When…Business Schools Had Standards, James Reardon, Chip Miller, Michael Martin

Atlantic Marketing Association Proceedings

No abstract provided.


Perceptual And Marketing Study Of Personal Water Conservation In A Health-Conscious Environment, Alan D. Smith May 2026

Perceptual And Marketing Study Of Personal Water Conservation In A Health-Conscious Environment, Alan D. Smith

Atlantic Marketing Association Proceedings

No abstract provided.


Va Dent J January, February And March 2025 May 2026

Va Dent J January, February And March 2025

Virginia Dental Journal

No abstract provided.