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From The Editor: What's The Story?, Lee Gutkind Feb 2026

From The Editor: What's The Story?, Lee Gutkind

Creative Nonfiction Magazine

No abstract provided.


Collective Interaction: A Key To Inclusive Excellence In Higher Education, Bhuwan Shankar Bhatt Feb 2026

Collective Interaction: A Key To Inclusive Excellence In Higher Education, Bhuwan Shankar Bhatt

Journal of Comparative & International Higher Education

The study explored the critical importance of collective interaction, going beyond the perspective of individualism, to explore the inclusion of students with disabilities in higher education. The case study aimed to explore the practices of interactions and perceived influence of the interactions on the inclusion of students with disabilities studying at Nepalese public colleges. Mainly, data were collected via interviews and surveys were also conducted as a preliminary study. Participants comprised students with disabilities and stakeholders for interview. The study showed that the collective interactions in the colleges were positive but practiced in limited ways. The positively perceived interactions were …


Review Of Digital Literary Redlining: African American Anthologies, Digital Humanities, And The Canon, Tracy A. Fernandez Rysavy Feb 2026

Review Of Digital Literary Redlining: African American Anthologies, Digital Humanities, And The Canon, Tracy A. Fernandez Rysavy

Feminist Pedagogy

No abstract provided.


From West Virginia To The World: Strategies For Digital And Archival Recovery, Sarah S. Walton Feb 2026

From West Virginia To The World: Strategies For Digital And Archival Recovery, Sarah S. Walton

Feminist Pedagogy

No abstract provided.


Recovering The Unobserved Works Of Feminist Educators Using Digital Archival Approaches, Jacquelyne Thoni Howard, Clare Daniel Feb 2026

Recovering The Unobserved Works Of Feminist Educators Using Digital Archival Approaches, Jacquelyne Thoni Howard, Clare Daniel

Feminist Pedagogy

In 2020, we curated a bibliography about applying feminist pedagogical principles to online and hybrid learning environments in response to the COVID-19 pandemic. The bibliography demonstrated that feminist educators, though largely unobserved in the national discourse around online learning, were already in conversation about how to apply feminist pedagogy online. This initial bibliography would later become the foundation of the Feminist Pedagogy for Teaching Online Guide, a digital humanities recovery project that has had lasting implications on our classrooms, communities, and teaching philosophies. The guide now serves as a digital archive that documents how feminist educators are adapting to new …


We Got You Sis: Body Mapping As An Embodied Pedagogical Approach To Sexual And Reproductive Justice Studies, Renata J. Hall Feb 2026

We Got You Sis: Body Mapping As An Embodied Pedagogical Approach To Sexual And Reproductive Justice Studies, Renata J. Hall

Feminist Pedagogy

No abstract provided.


"In Her Own Words: Annotating A 19th-Century Southwest Florida Diary", Jordan L. Von Cannon Feb 2026

"In Her Own Words: Annotating A 19th-Century Southwest Florida Diary", Jordan L. Von Cannon

Feminist Pedagogy

No abstract provided.


Contents, Journal Editors Feb 2026

Contents, Journal Editors

Arkansas Law Review

No abstract provided.


Arkansas Law Review - Volume 78 Issue 4, Journal Editors Feb 2026

Arkansas Law Review - Volume 78 Issue 4, Journal Editors

Arkansas Law Review

No abstract provided.


Ruptured Sinus Of Valsalva Aneurysm In A Patient With Mixed Connective Tissue Disease: Case Report, Kenzo Adhi Wiranata, Pramadya Vardhani Mustafiza, Enrico Ananda Budiono Feb 2026

Ruptured Sinus Of Valsalva Aneurysm In A Patient With Mixed Connective Tissue Disease: Case Report, Kenzo Adhi Wiranata, Pramadya Vardhani Mustafiza, Enrico Ananda Budiono

Journal of the Saudi Heart Association

Sinus of Valsalva aneurysm is a rare cardiac anomaly, affecting approximately 0.09% of the population. Its rupture represents a life-threatening event that can rapidly lead to heart failure. We report a 32-year-old woman with mixed connective tissue disease presenting with right-sided heart failure. Echocardiography demonstrated a ruptured right coronary cusp sinus of valsalva aneurysm into the right ventricle with moderate aortic regurgitation. Surgical repair was successfully performed, and histopathology supported an autoimmune-mediated etiology. To our knowledge, this is the first reported case of ruptured sinus of valsalva aneurysm occurring in a patient with autoimmune mixed connective tissue disease.


The Adultspan Journal Fellowship Program: A Structured Mentorship Experience, Lauren B. Robins, Natese R. Dockery, Courtney T.K. Chester, Crystal Morris, Teah Moore, Zoey Liu, Kaprea F. Johnson Feb 2026

The Adultspan Journal Fellowship Program: A Structured Mentorship Experience, Lauren B. Robins, Natese R. Dockery, Courtney T.K. Chester, Crystal Morris, Teah Moore, Zoey Liu, Kaprea F. Johnson

Adultspan Journal

This qualitative study used reflexive thematic analysis (Braun & Clarke, 2006) to explore how the Adultspan Journal Fellowship Program, a structured, cohort-based mentorship initiative, supports the development of doctoral students and early-career counselor educators. Grounded in Social Learning Theory, the program integrates hands-on journal management, guided peer review, collaborative writing, and monthly didactic sessions within multi-layered mentorship. Data from asynchronous email interviews and document analysis with seven fellows across two cohorts (2022–2024) yielded four themes: (1) Cultivating Belonging Through Structured Mentorship, highlighting affirming guidance that reduced isolation and built peer networks; (2) Building Confidence and Professional Identity, reflecting growth in …


Emerging Trends In Photocatalyst-Based Metal-Organic Frameworks For Pfas Degradation, Ahmad Najafidoust, Roham Ghanbari, Javad Farahbakhsh, Ratish Permala, Stefan Iglauer, Masoumeh Zargar Feb 2026

Emerging Trends In Photocatalyst-Based Metal-Organic Frameworks For Pfas Degradation, Ahmad Najafidoust, Roham Ghanbari, Javad Farahbakhsh, Ratish Permala, Stefan Iglauer, Masoumeh Zargar

Research outputs 2022 to 2026

Per- and polyfluoroalkyl substances (PFAS) are highly persistent pollutants in the environment that pose significant health hazards due to their strong chemical resilience and widespread industrial use. Traditional treatment techniques, such as adsorption and reverse osmosis, often struggle with drawbacks like high energy requirements and limited effectiveness against both short- and long-chain PFAS compounds. Among the innovative degradation methods, photocatalysis has gained attention as a viable solution, especially when coupled with metal-organic frameworks (MOFs). MOFs are particularly suited for this purpose due to their high surface area, customizable structures, and superior light absorption properties. This review highlights the latest developments …


Quality Improvement Project: Impact Of Evidence-Based Self-Care Practice On Burnout In Nursing Faculty, Lori Boyd Feb 2026

Quality Improvement Project: Impact Of Evidence-Based Self-Care Practice On Burnout In Nursing Faculty, Lori Boyd

Doctor of Nursing Practice Projects

Nursing faculty burnout is a national concern supported by literature, which compromises faculty well-being, creativity, retention, and sustainability of nursing programs. Burnout is characterized by the subscales of emotional exhaustion, depersonalization, and feelings of reduced personal accomplishment. At the project site, leaders reported that faculty often left their roles due to increased workload and being overwhelmed by the rigorous expectations of the role, underscoring the need for a process to support nursing faculty burnout. This quality improvement (QI) project aimed to evaluate the impact of evidence-based self-care practices on nursing faculty burnout using Maslach's Burnout Inventory Toolkit, a valid and …


Evaluating Website Resources Shared Online Amongst Women With Intimate Partner Violence Experiences: Analysis Of An Online Health Community, Vivian Hui, Lidan Tian, Malavika Eby, Bohan Zhang, Rose E. Constantino Feb 2026

Evaluating Website Resources Shared Online Amongst Women With Intimate Partner Violence Experiences: Analysis Of An Online Health Community, Vivian Hui, Lidan Tian, Malavika Eby, Bohan Zhang, Rose E. Constantino

SKMC Student Presentations and Publications

INTRODUCTION: Intimate partner violence (IPV) affects around one in four women globally, posing substantial health risks. IPV survivors often consult online health communities for anonymous assistance rather than formal services. Though online health community members frequently share websites to answer questions, no studies have investigated the characteristics and relevance of websites shared in IPV online health communities. This study aims to identify the categories of websites shared in IPV online health communities and evaluate associations between post characteristics and website relevance to survivors' help-seeking needs.

METHODS: Data were extracted from posts and comments on the r/domesticviolence, a subreddit (topic-specific community) …


Introduction To Jcihe 18(1) 2026 Issue, Rosalind L. Raby Feb 2026

Introduction To Jcihe 18(1) 2026 Issue, Rosalind L. Raby

Journal of Comparative & International Higher Education

No abstract provided.


Different But Still The Same? A Review Of Recent Australian University Internationalization Approaches, Samantha Marangell, Jiadi Cai, Mollie Dollinger Feb 2026

Different But Still The Same? A Review Of Recent Australian University Internationalization Approaches, Samantha Marangell, Jiadi Cai, Mollie Dollinger

Journal of Comparative & International Higher Education

In the quest for higher education internationalization approaches, there remains much debate about how to redefine “internationalization” in a post-pandemic context through which the limitations of student mobility have been exposed. This article contributes to current debates about future directions and definitions of internationalization by offering insightful analysis of recent approaches and conceptualizations across the Australian university sector. To do so, we conducted a desktop review of universities’ public-facing international strategies and analyzed the documents for patterns in practices and priorities. Our findings generate a timely picture of internationalization approaches and indicate the broadening conceptualization of internationalization within the sector, …


P-15 Peptide Enhanced Bone Graft In Transforaminal Lumbar Interbody Fusion: A Randomized, Controlled, Investigational Device Exemption Study Demonstrating Improved Composite Clinical Success, James Harrop, John E. O'Toole, Michael P. Steinmetz, Rick C. Sasso, Christopher D. Chaput, K. Brandon Strenge, Greg Maislin, Jeffrey P. Mullin, Thomas B. Freeman, Anthony Guanciale, Howard Lantner, Michael E. Janssen, David G. Schwartz, John M. Small, Wellington K. Hsu, Paul M. Arnold Feb 2026

P-15 Peptide Enhanced Bone Graft In Transforaminal Lumbar Interbody Fusion: A Randomized, Controlled, Investigational Device Exemption Study Demonstrating Improved Composite Clinical Success, James Harrop, John E. O'Toole, Michael P. Steinmetz, Rick C. Sasso, Christopher D. Chaput, K. Brandon Strenge, Greg Maislin, Jeffrey P. Mullin, Thomas B. Freeman, Anthony Guanciale, Howard Lantner, Michael E. Janssen, David G. Schwartz, John M. Small, Wellington K. Hsu, Paul M. Arnold

Department of Orthopaedic Surgery Faculty Papers

STUDY DESIGN: Prospective, multicenter, single-blind, randomized, controlled pivotal study.

OBJECTIVE: To evaluate whether P-15L (PearlMatrix P-15 Peptide Enhanced Bone Graft) is noninferior in effectiveness to local autograft when applied in single-level instrumented transforaminal lumbar interbody fusion (TLIF).

SUMMARY OF BACKGROUND DATA: P-15L, an FDA-designated Breakthrough Drug-Device, is a composite drug-device combination bone graft containing P-15, a 15-amino acid polypeptide, which enhances cell binding, proliferation, and differentiation, resulting in bone formation.

MATERIALS AND METHODS: Skeletally mature patients, aged 22 to 80 years, with degenerative disc disease (DDD) were randomized 1:1 to P-15L (investigational) or to the local autograft (control) during single-level …


Designing Inclusive Planning, Collaboration, And Communication Practices For Neurodivergent Individuals In Project-Based Environments, Siddhanth Janakiraman Feb 2026

Designing Inclusive Planning, Collaboration, And Communication Practices For Neurodivergent Individuals In Project-Based Environments, Siddhanth Janakiraman

Harrisburg University Dissertations and Theses

In a knowledge-driven economy where project-based work structures dominate, project management methodologies have become central to how organizations plan, collaborate, and communicate. However, these frameworks are often built around neurotypical assumptions of communication fluency, executive functioning, and time perception—creating systemic barriers for neurodivergent professionals. This study, Designing Inclusive Planning, Collaboration, and Communication Practices for Neurodivergent Individuals in Project-Based Environments, investigates how project management methodologies and tools can be adapted to foster more inclusive participation and performance. Grounded in the neurodiversity paradigm and informed by principles from Project Management and Human-Computer Interaction (HCI), the research adopts a qualitative, exploratory approach. Through …


Observations Of Puddling Butterflies In Maryland, Usa, Aydin Örstan Feb 2026

Observations Of Puddling Butterflies In Maryland, Usa, Aydin Örstan

The Taxonomic Report of the International Lepidoptera Survey

Six butterfly species in four families were observed puddling on damp soil, scat and carrion in various locations in Montgomery County, Maryland and on small islands in the Potomac River. Four species preferred damp soil to nearby mud, but the reason for this behavior is unknown. The presence of butterflies on small islands in the Potomac River is documented for the first time.


Hubungan Marketing Mix Dan Hospital Brand Image Dengan Minat Kunjungan Ulang Pasien Di Rsi Sultan Agung Banjarbaru, Fitriani Fitriani, M. Noor Ifansyah, Zubaidah Zubaidah Feb 2026

Hubungan Marketing Mix Dan Hospital Brand Image Dengan Minat Kunjungan Ulang Pasien Di Rsi Sultan Agung Banjarbaru, Fitriani Fitriani, M. Noor Ifansyah, Zubaidah Zubaidah

Jurnal ARSI : Administrasi Rumah Sakit Indonesia

Hospitals are required to provide high-quality services to increase patient visits. Over the past six months, RSI Sultan Agung Banjarbaru has experienced a decline in the number of patient visits. This study aimed to analyze the relationship between the marketing mix and hospital brand image with revisit intention. The study employed a correlational analytic design, involving an outpatient population of 107,146 patients. A total of 100 respondents were selected using purposive sampling, and data were collected through questionnaires. Data analysis was conducted using the Spearman’s Rho test. The results showed that the marketing mix and hospital brand image variables were …


Behavioural And Socioeconomic Drivers Underlying Solar Adoption In Egypt’S Cairo And Giza: A Micro-Level Perspective, Maha Elhini, Hoda Hassaballa, Rasha Hammam Feb 2026

Behavioural And Socioeconomic Drivers Underlying Solar Adoption In Egypt’S Cairo And Giza: A Micro-Level Perspective, Maha Elhini, Hoda Hassaballa, Rasha Hammam

Economics

Although Egypt falls within the solar belt, solar energy use on the household level remains very sparse. This research examines the factors driving and hindering households’ willingness to shift from fossil fuels to solar energy. The study evaluates the socioeconomic determinants of households’ willingness to adopt photovoltaic (PV) solar panels, based on a random distribution of 301 questionnaires in Cairo and Giza – two of Egypt’s most densely populated governorates. Two models were used─ a Logistic Model and a Structural Equations Model (SEM) that regresses the willingness to install PV panels on household characteristics. For a deeper analysis of how …


Understanding The Impact Of Virtual Online And Traditional Learning On Student Mental Health: A Sequential Mixed Methods Study Amid And Beyond Educational Disruptions, Helene D. Daya Feb 2026

Understanding The Impact Of Virtual Online And Traditional Learning On Student Mental Health: A Sequential Mixed Methods Study Amid And Beyond Educational Disruptions, Helene D. Daya

Journal of Comparative & International Higher Education

The global pandemic accelerated the transition from conventional face-to-face to distant online education. This study aims to investigate the disparities in mental health challenges among students undergoing remote online learning during the educational disruption and their current psychological status upon transitioning back to in-person learning. Students at public universities experienced high levels of psychological distress, stress, anxiety, and depression. The study revealed an association between mental health concerns and demographic factors, including socioeconomic status and gadget use. While students' mental well-being improved after in-person learning, they faced challenges in managing stress and developing self-directed learning skills. The research recommends implementing …


Evolving Strategies In Prostate Cancer: Emerging Approaches And Unmet Needs From The Bridging The Gaps In Prostate Cancer Expert Panel, Rana Mckay, Benjamin Maughan, Alicia Morgans, Neal Shore, Evan Yu, Ravi Madan, Jacob Berchuck, Bradley Carthon, Steven Finkelstein, Leonard Gomella, Michael Gorin, Andrew Hahn, Stacy Loeb, Vivek Narayan, Daniel Petrylak, Charles Ryan, Karine Tawagi, Phuoc Tran, Tanya Dorff Feb 2026

Evolving Strategies In Prostate Cancer: Emerging Approaches And Unmet Needs From The Bridging The Gaps In Prostate Cancer Expert Panel, Rana Mckay, Benjamin Maughan, Alicia Morgans, Neal Shore, Evan Yu, Ravi Madan, Jacob Berchuck, Bradley Carthon, Steven Finkelstein, Leonard Gomella, Michael Gorin, Andrew Hahn, Stacy Loeb, Vivek Narayan, Daniel Petrylak, Charles Ryan, Karine Tawagi, Phuoc Tran, Tanya Dorff

Department of Urology Faculty Papers

BACKGROUND: The expansion of treatment options for prostate cancer (PC) has improved disease-specific and overall survival outcomes but has also raised questions about the optimal level of treatment needed for patients based on their individual prognosis and accounting for potential toxicity, incorporating quality of life considerations.

METHODS: A panel of experts met to discuss current controversies in the care of patients with PC across the disease continuum. Multidisciplinary experts review advances and persistent uncertainties in biomarker-guided assessment, imaging, and systemic therapy for prostate cancer. The discussion outlines priority gaps in evidence that must be addressed to optimize individualized patient care. …


Neuproio: A Dual-Action Solid Drug Nanoparticle Topical Formulation For Simultaneous Intraocular Pressure Reduction And Neuroprotection For Glaucoma, Lei Xu, Mu Li, Lin Qi, Tzu Chen Wang, Dong Liu, Vimalin Jeyalatha Mani, Hsin Yin Chuang, Qingbo Yang, Ruipu Mu, Samira Mahdi, Da Huang, Honglan Shi, Yang Hu, Hu Yang Feb 2026

Neuproio: A Dual-Action Solid Drug Nanoparticle Topical Formulation For Simultaneous Intraocular Pressure Reduction And Neuroprotection For Glaucoma, Lei Xu, Mu Li, Lin Qi, Tzu Chen Wang, Dong Liu, Vimalin Jeyalatha Mani, Hsin Yin Chuang, Qingbo Yang, Ruipu Mu, Samira Mahdi, Da Huang, Honglan Shi, Yang Hu, Hu Yang

Chemical and Biochemical Engineering Faculty Research & Creative Works

Glaucoma is a leading cause of irreversible blindness, primarily due to elevated intraocular pressure (IOP) that damages the retina and optic nerve. Most topical glaucoma treatments focus solely on IOP-lowering without direct neuroprotection, as drug delivery to the posterior eye is challenging. Here, we developed NeuProIO, a dual-action solid drug nanoparticle (NP) eye drop for simultaneous IOP reduction and neuroprotection. Using flash nanoprecipitation in a multi-inlet vortex mixer, we fabricated the first NeuProIO solid drug NPs incorporating the repurposed neuroprotective agent maprotiline (MAP) and the IOP-lowering agent betaxolol (BX), forming MAP/BX NPs for synergistic glaucoma treatment. The NeuProIO improved stability …


Adolescent Math Anxiety: Teachers' Grouping Approach At The Intersection Of Multiple Student Identities, Dara Shifrer, Hannah Sean Ellefritz, David Hernandez-Saca, Allison Roda, Karla Santana Martinez Feb 2026

Adolescent Math Anxiety: Teachers' Grouping Approach At The Intersection Of Multiple Student Identities, Dara Shifrer, Hannah Sean Ellefritz, David Hernandez-Saca, Allison Roda, Karla Santana Martinez

Sociology Faculty Publications and Presentations

Math anxiety represents a substantial barrier to many students’ math learning. In this paper, we apply interdisciplinary perspectives to data on over 13,200 ninth graders and their math teachers from the High School Longitudinal Study. Results suggest that being perceived as dis/abled relates to heightened math anxiety regardless of adolescents’ gender, or race and ethnicity. Our intersectional approach reveals that adolescents’ expressions of math anxiety do not always correspond with gender, racial, and ethnic stereotypes, with Black girls, Black boys, and Latine boys expressing relatively low levels of math anxiety. Finally, consistent with the principles of inclusion and universal design, …


Physical And Behavioral Health Diagnoses And Comorbidities Associated With Transition From Military Health System To Veterans Health Care Among Post-9/11 Veterans, Niki Wooten Phd, Lisw-Cp, Megan E. Amaun, Madeleine Myers, Prince N.O. Addo, Jeffrey Bowers, Felicia R. Carey, Rudolph P. Rull, Edward J. Boyko, Nathaniel Bell Ph.D., Ana Lopéz-De Fede, Mary Jo V. Pugh Feb 2026

Physical And Behavioral Health Diagnoses And Comorbidities Associated With Transition From Military Health System To Veterans Health Care Among Post-9/11 Veterans, Niki Wooten Phd, Lisw-Cp, Megan E. Amaun, Madeleine Myers, Prince N.O. Addo, Jeffrey Bowers, Felicia R. Carey, Rudolph P. Rull, Edward J. Boyko, Nathaniel Bell Ph.D., Ana Lopéz-De Fede, Mary Jo V. Pugh

Publications

Objective

To identify factors associated with transitioning from Military Health System (MHS) to Veterans Health Administration (VHA) care in post-9/11 veterans.

Study Setting and Design

Retrospective cohort study from the Long-Term Impact of Military-Relevant Brain Injury Consortium Phenotype Study.

Data Sources and Analytic Sample

Population-level data were analyzed from MHS and VHA electronic health data (FY2000-2020). Participants received ≥ 3 years of MHS care and separated from the military before October 1, 2016. The primary outcome was transition from MHS to VHA care after military separation. Covariates included demographic, military, and deployment characteristics at military separation; physical, mental, and substance …


Rheological Modification Of Alkali-Activated Slag Mortar: Roles Of Sodium Gluconate Retarder And Dispersants, Tae Yong Shin, Seongho Han, Ryong You, Yubin Jun, Jae Hong Kim Feb 2026

Rheological Modification Of Alkali-Activated Slag Mortar: Roles Of Sodium Gluconate Retarder And Dispersants, Tae Yong Shin, Seongho Han, Ryong You, Yubin Jun, Jae Hong Kim

Civil, Architectural and Environmental Engineering Faculty Research & Creative Works

Alkali-activated materials have emerged as promising low-carbon alternatives to ordinary Portland cement-based binders; however, their practical application is strictly limited by rapid setting and poor workability. To address these challenges, this study proposes an evaluation methodology combining setting time measurement, cloud point tests for chemical stability, and wide-range rheological analysis. While conventional superplasticizers like polycarboxylate ether (PCE) proved unstable in high-alkaline environments, cloud point tests revealed that polynaphthalene sulfonate (PNS) and butyl acrylate (BA) exhibited superior chemical stability. Notably, BA was identified as a novel and effective dispersant in 3.5 M KOH-activated systems, reducing yield stress of fresh mortar by …


Protocols In Root-Microbe Interactions, Anjali S. Iyer-Pascuzzi Feb 2026

Protocols In Root-Microbe Interactions, Anjali S. Iyer-Pascuzzi

Purdue University Press Books

Protocols in Root-Microbe Interactions describes laboratory protocols that have been developed and optimized for scientists working in root-microbe interactions, specifically for those wanting to quantify immune responses in plant roots. The experiments are focused on cellular to whole-root scale and include molecular biology, biochemistry, and histology techniques. Written in an easy-to-understand fashion that is suitable for both early career and experienced scientists, the protocols were optimized for tomato roots but can easily be adapted to roots of other plant species, or if needed, to leaves. The book includes information on quantifying pattern-triggered immune (PTI) responses in plant roots and covers …


Market Signals From Online Behavior, Nicole J. Olynk Widmar, Michael L. Smith, Erin Robinson Feb 2026

Market Signals From Online Behavior, Nicole J. Olynk Widmar, Michael L. Smith, Erin Robinson

Purdue University Press Books

Market Signals From Online Behavior asks, What do social media trends, Google searches, and online chatter reveal about consumer behavior? It also poses the question, How can we interpret these signals without losing sight of the people behind the posts? This book examines the digital traces left by consumers and explores how these signals intersect with food, agriculture, retail, and beyond.

Drawing from real-time data and social-listening analysis, Market Signals connects the dots between what is trending online and what it means for markets in the real world. Whether it is the rise of plant-based eating, changing holiday shopping norms, …


Political Party Leaders’ Branding: The Case Of The Uk Conservative & Labour Parties, Dania Akkawi Feb 2026

Political Party Leaders’ Branding: The Case Of The Uk Conservative & Labour Parties, Dania Akkawi

Theses and Dissertations

Political party branding has become increasingly shaped by digital communication, particularly through social media platforms where voters actively engage with political leaders and one another. This thesis studies “Political Party Branding: The Case of the UK Conservative & Labour Parties”, focusing specifically on the interconnections between Stakeholder Theory and Emotional Branding Theory on voter opinion and voter interest, during the 2024 UK general election. Through a comparative analysis of Rishi Sunak (Conservative Party) and Keir Starmer (Labour Party), the study tests theoretical propositions drawn from the theories to assess how visibility and emotional intensity shape voter opinion and interest. Using …