Digital Commons Network^™

The Impact Of Marketing And Accompanying Campaigns Of The "Golden Eagle" Energy Drink On Consumer Choice Of This Product And The Application Of Machine Learning For Market Segmentation And Consumer Behavior Prediction, Albrim Danca Badallaj

UBT International Conference

In the time we live, marketing has become part of our daily lives, so much so that when we go out on the street we see advertisements everywhere, when we enter social networks they appear as video spots for a few seconds, when we watch. TV they appear between shows, while recently it has also started to be applied in the GPS maps of certain cars. All this has made Marketing and its forms an integral part of business development. According to many marketing researchers before the 1950s, marketing was mainly used to identify strategies and tactics simply to sell …

Leadership In The Era Of Remote Work: Challenges And Strategies For Effective Management, Aferina Skeja

UBT International Conference

The rapid shift to remote work has transformed leadership practices across organizations. While remote work offers flexibility and global collaboration, it also introduces a range of management challenges. This paper examines the key challenges faced by leaders in remote settings, including communication barriers, employee isolation, accountability, and technological readiness. It synthesizes strategies recommended in the literature on remote leadership. Drawing on recent academic and practitioner sources, the paper emphasizes the importance of cultivating a robust digital communication culture, establishing clear expectations, promoting employee well-being, and maintaining a secure technological infrastructure. As organizations continue to navigate hybrid and fully remote work …

Research On Improvement Mechanism Of Financial Management To Service Capability Of Kosova Technological Small And Medium Enterprises, Driton Fetahu

UBT International Conference

Technological SMEs are committed to the commercialization of scientific and technological achievements, and conducive to meeting social needs, increasing employment and promoting technological progress. However, in the actual development process, there are problems such as weak financial management ability and low external service level restricted development of Kosova technological SMEs. This paper analyzes the mechanism and existing problems of the financial management of Kosova technological SEMs in improving their service ability, and explores ways to improve their financial management and service capability.

New Notation In The Piano Parts Of Z. Ballata's Chamber Works, Indira Cipa

UBT International Conference

Zeqirja Ballata (1943), a Kosovar composer, is considered by local and international scholars and music critics as an emblematic creator in general and as a promoter of modernist and postmodernist compositional techniques in particular. He composed about 160 works of various formations and genres. The paper New Notation in the Piano Parts of Z. Ballata's Chamber Works is a part-aspect of the previous in-depth study: The Piano Works of Zeqirja Ballata-Promoting the Contemporary Style, where indicators have been identified that, the analysis of Ballata's chamber works, can strengthen the conclusion that Ballata is a Kosovar composer with the earliest and …

International Conference On Language And Culture, University For Business And Technology (Ubt) In Kosovo

UBT International Conference

UBT Annual International Conference is the 14th international interdisciplinary peer reviewed conference which publishes works of the scientists as well as practitioners in the area where UBT is active in Education, Research and Development. The UBT aims to implement an integrated strategy to establish itself as an internationally competitive, research-intensive university, committed to the transfer of knowledge and the provision of a world-class education to the most talented students from all background. The main perspective of the conference is to connect the scientists and practitioners from different disciplines in the same place and make them be aware of the recent …

International Conference On Management, Business And Economics, University For Business And Technology (Ubt) In Kosovo

UBT International Conference

UBT Annual International Conference is the 14th international interdisciplinary peer reviewed conference which publishes works of the scientists as well as practitioners in the area where UBT is active in Education, Research and Development. The UBT aims to implement an integrated strategy to establish itself as an internationally competitive, research-intensive university, committed to the transfer of knowledge and the provision of a world-class education to the most talented students from all background. The main perspective of the conference is to connect the scientists and practitioners from different disciplines in the same place and make them be aware of the recent …

International Conference On Modern Music, Digital Production And Management, University For Business And Technology (Ubt) In Kosovo

UBT International Conference

UBT Annual International Conference is the 14th international interdisciplinary peer reviewed conference which publishes works of the scientists as well as practitioners in the area where UBT is active in Education, Research and Development. The UBT aims to implement an integrated strategy to establish itself as an internationally competitive, research-intensive university, committed to the transfer of knowledge and the provision of a world-class education to the most talented students from all background. The main perspective of the conference is to connect the scientists and practitioners from different disciplines in the same place and make them be aware of the recent …

International Conference On Education And Development, University For Business And Technology (Ubt) In Kosovo

UBT International Conference

UBT Annual International Conference is the 14th international interdisciplinary peer reviewed conference which publishes works of the scientists as well as practitioners in the area where UBT is active in Education, Research and Development. The UBT aims to implement an integrated strategy to establish itself as an internationally competitive, research-intensive university, committed to the transfer of knowledge and the provision of a world-class education to the most talented students from all background. The main perspective of the conference is to connect the scientists and practitioners from different disciplines in the same place and make them be aware of the recent …

The Use Of Artificial Intelligence In Medicine: Benefits And Risks, Aurela Gashi, Faton Kabashi, Vehebi Sofiu, Mirlinda Selimaj, Laura Gjikokaj

UBT International Conference

Artificial Intelligence (AI) is increasingly transforming the field of medicine by enabling rapid and precise diagnosis, personalized therapies, and advanced data management. From interpreting complex medical images to predicting chronic disease risks and tailoring treatments for individual patients, AI demonstrates unprecedented potential to enhance healthcare outcomes. However, alongside these opportunities emerge critical challenges and risks. Biased training datasets may lead to inaccurate diagnoses, while concerns over data privacy and ethical responsibility raise fundamental questions about the limits of automation in healthcare. This paper emphasizes that the integration of AI should not aim to replace physicians but rather to support them, …

The Impact Of Short-Form Videos On Preschool Children’S English Language Acquisition- A Small Scale Research Study In Kamenica, Donjete Latifaj, Arta Bytyqi

UBT International Conference

This study explores the influence of short-form video content (e.g., YouTube Shorts, TikTok, Instagram Reels) on preschool children’s English language acquisition in Kosovo. With the increasing use of digital media by young children, understanding its role in language development is crucial. The study aims to identify whether exposure to short-form videos contributes positively or negatively to children’s vocabulary, pronunciation, and motivation in learning English. Data will be collected through a questionnaire distributed to 30 parents of preschool children in Kamenica. The findings will provide insights into the educational potential and risks of digital media in early childhood language development.

Empowering Inclusive English Language Learning Through Artificial Intelligence: Opportunities And Challenges For Students With Specific Learning Difficulties, Alma Lama, Duli Pllana, Zohaib Hassan Sain

UBT International Conference

Artificial Intelligence (AI) integration into English language education transforms classroom instruction methods specifically for students who have Specific Learning Difficulties (SLDs), including dyslexia, ADHD and language processing disorders. The research uses a mixed-methods approach, which includes both systematic literature review findings and qualitative data obtained from classroom observations, together with teacher interviews in inclusive English language settings. The research investigates how artificial intelligence tools, such as intelligent tutoring systems and speech-to-text technologies, and adaptive language learning platforms, are used to create personalized instruction and support cognitive and linguistic development. AI tools deliver customized adaptations that help students with dyslexia decode …

Classroom Management In The 21st Century: A Qualitative Review Across Higher Education Contexts, Trendeline Haliti

UBT International Conference

This qualitative review explores how classroom management has evolved in 21stcentury higher education, emphasizing global trends, local implications, and practical recommendations for transitional systems like Kosovo. By synthesizing 15 qualitative and mixed-method studies published between 2012 and 2025, the study examines how management practices are reshaped by digitalization, massification, and student autonomy. Findings reveal that classroom management in higher education has moved beyond control toward coconstructed engagement, with technology and class size emerging as key mediators. The paper argues that managing learning today means managing relationships, attention, and space. It concludes with recommendations for institutional support, pedagogical redesign, and future …

“Tell Your Papa”: Aesthetics Of Confrontation And Visual Witnessing In Nigerian Protest Music, Omotayo Jemiluyi

Dialogue: The Interdisciplinary Journal of Popular Culture and Pedagogy

This study analyzes the music video “Tell Your Papa” (2025), a politically charged protest song by Nigerian artiste Eedris Abdulkareem, as an exemplary case of aesthetics of confrontation, here conceptualized as a multimodal strategy in which direct address, anti-spectacle visual style, literalism, and discomfort converge to confront political power. Focusing on the song’s explicit critique of President Bola Ahmed Tinubu, his son Seyi Tinubu, and other prominent political figures, the analysis demonstrates how Abdulkareem renders indistinct the line between music and political discourse through a visual-sonic language that is accusatory, documentary-stylized, and unflinchingly courageous. While building on the lineage …

Witnessing Healing Through Fantasy: Trauma, Community, And Art In A Court Of Thorns And Roses, Alexandria A. Remm

Dialogue: The Interdisciplinary Journal of Popular Culture and Pedagogy

Drawing on theorists such as Bruno Bettelheim, Lucy Bonds, Stef Craps, Dominick LaCapra, and Laura Loumeau-May, this paper explores the role of trauma and healing in Sarah J. Maas’ A Court of Thorns and Roses (ACOTAR) series by examining protagonist Feyre Archeron’s journey. Specifically, Feyre’s journey with trauma and how she heals throughout the series. The analysis highlights how Feyre’s recovery is deeply tied to empathy, her acts of artistic creation, and her evolving relationships with others, especially with those who have also endured their own trauma. In addition to textual analysis, the paper incorporates reader and fan responses—particularly fanart …

Professional Development Program: Sexual And Gender Minorities Education And Training, Aiden Echols, Bs, Madison Via, Bs, Audrey L. Zapletal, Otd, Ms, Otr/L, Cla, Chse, Karla A. Bell, Pt, Dpt, Phd, Fnap

Department of Occupational Therapy Posters and Presentations

Background

LGBTQ+ communities experience health care and health disparities; some reasons include:

• barriers in care
• negative attitudes
• lack of awareness by healthcare providers.

Studies have found healthcare professionals are not adequately trained in LGBTQ+ care

Educators benefit from professional development related to LGBTQ+ inclusivity in higher education.

The Roddey Mcmillan Record - October 25, 2025, Winthrop University

The RMR 2020-2029

The Roddey McMillan Record (RMR) is Winthrop’s monthly multicultural student publication. The RMR has been a significant voice of the minority population of the Winthrop community since its creation by Gail Harris in April 1986. It promotes awareness and understanding of issues concerning minorities for the prosperity of the entire Winthrop community. The purpose of the RMR is to shine light on the many diverse cultures at Winthrop, focusing on issues, concerns and happenings of those who represent the multicultural community on campus. The Roddey McMillan Record is named after Dr. Cynthia Roddey and Atty, Sheila McMillan. Cynthia Roddey was …

Effect Of Practice On The Control Of Reach Extent, Faith N. Schroers, Troy M. Herter, Dylan Bruemmer, Takeo Ichiyanagi, Austin Herherington, Michael O'Dpnnell, Janelle Ozorowski, Chad Simmons, Jill Campbell Stewart Pt, Phd

Faculty Publications

The control of reaches to targets that vary in distance involves a combination of anticipatory planning and feedback-based adjustments. However, it is not known if their contributions to the control of reach extent change with repetitive practice. This study investigated the effect of three days of practice on the control of reach extent. Right-hand dominant participants reached with either the non-dominant left arm or dominant right arm to six targets presented in two directions and three distances in a virtual environment. The effect of practice on planning and feedback-based adjustments to control reach extent was examined by determining how well …

Online Cyber-Physical Neural Network Model For Real-Time Hybrid Simulation, Faisal Nissar Malik, Liang Cao, James Ricles, Austin Downey

Faculty Publications

Real-time hybrid simulation (RTHS) is an experimental testing methodology that divides a structural system into an analyticaland an experimental substructure. The analytical substructure is modeled numerically, and the experimental substructure ismodeled physically in the laboratory. The two substructures are kinematically linked together at their interface degrees of freedom,and the coupled equations of motion are solved in real-time to obtain the response of the complete system. A key challenge inapplying RTHS to large or complex structures is the limited availability of physical devices, which makes it difficult to representall required experimental components simultaneously. The present study addresses this challenge by introducing …

An Experimental Study On The Breakthrough Pressure Of Different Co2 Phases Against Cap Rocks For Carbon Storage In Saline Aquifers, Dan Wendong, Li Yi, Wang Fugang, Hu Zhikai, Diao Yujie, Ma Xin, Liu Ting

Coal Geology & Exploration

Objective CO₂ breakthrough pressure, a core parameter for characterizing the sealing performance of saline aquifers as cap rocks, holds important scientific significance and application value for ensuring the safety of CO₂ geological storage engineering and assessing its storage potential. However, there is a lack of systematic studies on the variation patterns and mechanisms of breakthrough pressure under different occurrence phases of CO₂ (supercritical, liquid, and gaseous) currently. Accordingly, universal and reliable conclusions are yet to be reached. Methods This study conducted experiments on a natural low-permeability unsaturated sandstone core. Using the step-by-step method, 13 groups of breakthrough …

An Introduction To Ecofeminist Thought For International Relations Students, Vivian Ike

International Relations - All Scholarship

This article introduces students of International Relations (IR) to ecofeminism, its diverse approaches, and critiques. Ecofeminism emerged in the 1970’s following the history of the intersection between the transnational women’s movement and the global environmental movement (Kelleher 2019).

A Structured, Competency-Based Framework For Aspiring Cardiothoracic Surgeons, Adham Ahmed, Samantha Colon, Gianna J. Dafflisio, Purab Kothari, Nina Uzoigwe, Alice Zhou, Juli Buchwald, Betemariam Sharew, Carter Glenn, Steven Medvedovsky, Justin Olivera, Ryan Kramer, Gabrielle Colon, Jonathan M. Tomasko, Sara J. Pereira, Mara Antonoff, Marc Pelletier, Irbaz Hameed

Student Papers, Posters & Projects

OBJECTIVE: Cardiothoracic surgery requires mastery of a broad knowledge base and advanced skillset to manage critically ill patients. Although competency-based assessment frameworks have been developed in several specialties, there remains a paucity of resources to guide practical progression for early cardiothoracic surgical trainees.

METHODS: Members of the Thoracic Surgery Residents Association, Thoracic Surgery Medical Student Association, and attending cardiothoracic surgeons with a strong track record of surgical education were invited to share their insights and experiences. A structured, milestone-driven roadmap was developed on the basis of their contributions.

RESULTS: We developed a structured, competency-based framework for early surgical trainees, with …

The Impact Of Social Media Use On Creativity, Mandy L. Wadsworth

Student Works

It can be noted that levels of creativity among society have declined in modern days, perhaps with no clear reason as to why. Therefore, a need exists to explore the effects of increased social media use in the modern world on creativity as a whole and its role in the rapid creativity decline. First, the factor of time displacement is examined, as passive social media use has become the replacement for creative pursuits. Free time once dedicated by individuals to generate new ideas and further improve their artistic abilities is now being used to scroll online. A second important factor …

Multi-Year Tracking Of European Sea Bass Shows Large-Scale Connectivity, Summer Site Fidelity, And Repeatability In Migration Timing, Jena E. Edwards, Allert I. Bijleveld, Anthonie D. Buijse, Peter Davies, Alice E. Hall, Jeroen Huisman, Inge Van Der Knaap, Melanie P. Meijer Zu Schlochtern, Jan Reubens, Emma V. Sheehan, Thomas Stamp, Hendrik V. Winter

School of Biological and Marine Sciences

Movement data are essential to the effective conservation and management of migratory species. European sea bass, an ecologically and economically important migratory species in the northeast Atlantic, has expanded its range northward in recent decades. However, the dynamics of its large-scale and seasonal movement patterns across much of its range remain poorly understood. Notably, increasing sea bass abundance in the Wadden Sea, amidst widespread population declines across its broader range, highlights the potential significance of seasonal habitats for the species’ overall stability. We used acoustic telemetry to explore the importance of northern summer foraging grounds for sea bass, including examination …

Unmasking The 1920s Ku Klux Klan In Tillamook County, Oregon, David A. Horowitz

History Faculty Publications and Presentations

The Ku Klux Klan (KKK) arrived in Oregon in the early 1920s, during the history of the second Klan. The Klan quickly spread throughout the state, aided by a mostly white, Protestant population, as well as by racist and anti-immigrant sentiments which were already embedded in the region.

Much of the influence of KKK Tillamook Chapter No. 8 came between 1921 and 1928, when the lodge pursued an anti-Catholic agenda and supported Prohibition and law enforcement through its dominance of local government, the police, and the courts.

Ultimately, the struggles and decline of the Klan in Oregon coincided with the …

Links Of Intensification Chemical Weathering And Nickel Enrichment With Volcanism In The North China Plate Around The Permian-Triassic Boundary, Wang Ye, Ye Chengzhuo, Zhang Tong, Yang Minfang, Zhou Kai, Zhang Peixin, Yang Yuzhu, Zhang Chu, Lu Jing

Coal Geology & Exploration

Objective The North China Plate serves as a pivotal region for deciphering the mechanisms underlying the links of volcanism and paleoenvironmental-climatic upheavals around the Permian-Triassic Boundary (PTB). The dramatic environmental perturbations during this period are closely linked to large-scale volcanic eruptions of the Siberian Traps Large Igneous Province (STLIP). These eruptions triggered global warming, extreme chemical weathering events, and mass extinctions, marking a significant turning point in the evolution of the Earth system.Methods This study investigated the Sunjiagou and Liujiagou formations in the WY-U-01H borehole in the Qinshui Basin, North China Plate. Using the chemical index of alteration (CIA), …

Global Representative Metallogenic Models And Geophysical Exploration Methods Of Sylvite: Current Research Status And Prospects, Qu Ping, Yue Hangyu, Huang Xiaobing, Song Jiong

Coal Geology & Exploration

Background Sylvite serves as a strategic mineral resource that plays a significant role in ensuring food safety and sustainable agricultural development, with approximately 90% of global potash resources used for potassium fertilizer production. However, developing countries such as China have long faced the challenges of heavy dependence on potash imports and insufficient potash resource continuity. Such a supply and demand framework causes China to speed up research on potash metallogenic patterns and technical innovations in potash exploration. This will help overcome resource bottlenecks. Objective This study presented a systematic summary of global potash metallogenic models and investigated the approaches of …

Predicting Intravitreal Treatment Response Using Ultrawide-Field Angiographic Biomarkers In Diabetic Retinopathy, Karthik Reddy, Callie Deng, Boonkit Purt, Yue Liang, Nikhil Bommakanti, Gina Yu, Julie Rosenthal, Yannis M. Paulus

Wills Eye Hospital Papers

BACKGROUND: Diabetic retinopathy (DR) is a sight-threatening retinal disease with pathological mediation by vascular endothelial growth factor (VEGF). Intravitreal anti-VEGF injections are commonly used to manage DR. Ultra-wide-field fluorescein angiography (UWF-FA) can assess DR severity and characterize the amount of non-perfused retina (non-perfusion area, NP), neovascularization (neovascular area, NV), and foveal avascular zone (FAZ). However, the association between anti-VEGF treatment and NP, NV, and FAZ characterized by UWF-FA is not well established.

METHODS: A retrospective, single-center cohort study involved eyes of patients with Type 1 or 2 diabetes mellitus with at least one UWF-FA image. The area of the FAZ, …

Exploring The Impact Of Guangdong Province's Talent Policies On The Retention Of Fresh Master's Graduates For Employment In Guangdong, Kai Hong Sun

Lingnan Theses (Doctoral degree)

University graduates' choice of local employment serves as a core driver for promoting regional economic innovation, by effectively meeting corporate talent demands and injecting high-quality talent resources into regional development. This dynamic holds strategic significance for sustaining regional economic growth and fostering social stability. Talent policies attract graduates to local employment by offering preferential conditions and development opportunities while advancing their career growth and achieving mutual benefit and win-win outcomes for both talent and regions. Investigating the influence of talent policies on graduates' employment location decisions holds practical relevance in the current context.

This research examines the mechanisms through which …

Social Vulnerability Associations With Hypopharyngeal Carcinoma Treatment And Prognostic Disparities, Camaren M. Cuenca, David M. Bruss, David J. Fei-Zhang, Jill N. D'Souza, Anthony M. Sheyn, Jeffrey C. Rastatter, Daniel C. Chelius

School of Medicine Faculty Publications

Objectives: Prior studies investigating the impacts of social determinants of health (SDoH) on hypopharyngeal cancer have only assessed the impact of individual factors on patient outcomes. This study uses the CDC's Social Vulnerability Index (SVI) and a national patient cohort to examine how the interrelational influence of SDoH affect hypopharyngeal cancer prognosis, treatment, and follow-up. Methods: This retrospective cohort study analyzed patients from 1975 to 2017 with a diagnosis of hypopharyngeal carcinoma in the NCI-SEER database. Net social vulnerability and its contributions from 15 SDoH variables were ranked and scored across all US counties, yielding a SVI. SVI scores were …

Thrombi From Stroke Due To Cardioembolic Etiology Have Higher Cd11b-Positive Cells Compared To Large Artery Atherosclerosis, Carson Finger, Gomana Emara, Gabriel S Chiu, Kelly Li, Sunil Sheth, Chunfeng Tan, Maria Parekh, Mehmet Enes Inam, Deepa Dongarwar, Bharti Manwani

Faculty, Staff and Student Publications

Identifying the underlying etiology of ischemic stroke is crucial for implementing effective stroke prevention measures. In the era of thrombectomy, ischemic stroke thrombus composition has gained considerable interest in the recent years. However, only a limited studies have analyzed the inflammatory milieu of the thrombus in association with stroke etiology. Atrial Fibrillation (AF), a common etiology of large strokes, is difficult to detect, but is known to be an inflammatory disease with a dominance of CD11b cell types (characterizes bone marrow derived myeloid cells such as monocytes, neutrophils, macrophages, and natural killer cells) in the atria. We hypothesized that thrombi …