Digital Commons Network^™

2022 Annual Operations And Maintenance Report, Butte Silver Bow

Silver Bow Creek/Butte Area Superfund Site

No abstract provided.

Accreditation Update, Georgia Southern University

Institutional Assessment & Accreditation

• Celebrating a Successful Reaffirmation Visit
• STATUS UPDATE: We are in Phase 6
• Section 14: Transparency & Institutional Representation

Why Do We Buy What They Recommend? Investigating The Effects Of Fashion Influencers’ Source Factors On Consumer Attitudes And Purchase Intentions, Faren Karimkhan, Sindy Chapa

Journal of Applied Marketing Theory

This study examined the effects of source factors (trustworthiness, expertise, attractiveness, similarity, and likability) among Social Media Fashion Influencers (SMFIs) on consumers’ attitudes toward SMFIs and attitudes toward endorsed products, as well as the influence of these attitude variables on consumers’ purchase intention. A one-shot single-group case study was conducted (n=440). PLS-SEM was used to analyze the data. Results indicated that trustworthiness, attractiveness, and likability influence attitudes toward SMFIs but not the product. Expertise, similarity, and likability influence attitudes toward the product but not attitudes toward SMFIs. Attitudes toward the product and similarity with SMFI significantly influence purchase intentions. Attitudes …

Buyer Perceptions Of Single- And Mixed-Gender Dyadic Sales Teams: Should I Have A Wingman Or A Wingwoman?, Eric Kushins, Melissa Clark

Journal of Applied Marketing Theory

Prior research suggests that the gender composition of sales teams may impact team performance. However, research at the intersection of sales, gender, and teams is limited. In this study, we collect survey data from hypothetical buyers who viewed one of six sales pitch videos, including solo salesmen and saleswomen, single-gender dyadic sales teams, and mixed-gender sales teams. The hypothetical buyers were asked to rate each of the salespeople on important traits that have proven to lead to successful sales interactions, including customer orientation, understanding, trustworthiness, awareness of others’ feelings, competence, knowledge, and if the hypothetical buyer would take advice from …

Unplanned In-Store Purchase Behavior Of Organic Grocery Product Users: Effect Of Consumer Innovativeness Traits And Traditional And Digital Promotional Stimuli, Dale A. Cake, Vikas Agrawal, Wooyang Kim

Journal of Applied Marketing Theory

The purpose of this study was to understand the relationship of consumer innovativeness traits and traditional or digital in-store promotional stimuli and their effect on in store unplanned shopping of organic products. Within a framework of trait theory, consumer buying behavior theory and decision-making processes, SEM and r software applied to U.S. retail organic user panel data showed a unique, positive relationship of hedonistic, price-consciousness and quality-seeking traits with domain-specific (organic products) consumer innovativeness. This had a direct, positive effect on traditional and digital stimuli use, as well as leading to unplanned shopping and spending of organic goods. Knowing the …

A Comparative Analysis Of Advertising Appeals In Anti- Smoking Advertisements (Print And Online Display Ads) From 1990s To 2020s In The U.K, Ayomide Adebare Mr, Jill Nash Dr

Journal of Applied Marketing Theory

This study provides a comparative analysis of advertising appeals in static anti-smoking advertisements in the U.K. from the 1990s to the 2020s, using quantitative content analysis. The research evaluates print and online display advertisements, focusing on the prevalence of rational (gain-framed and statistical) and emotional (fear and guilt) appeals. The study investigates shifts in appeal usage over time and the broader societal and regulatory influences driving these changes. Findings indicate a strategic shift in public health messaging, moving from fear-based appeals in the 1990s to increased reliance on gain-framed appeals by the 2020s. This study enhances academic understanding of how …

Not Right Now: Factors Affecting Interruption Decisions In A Healthcare Paradigm, Matthew G. Pacailler

Psychology Theses & Dissertations

Interruptions are common in the workplace, but when they happen during high-stakes critical tasks, they can have serious consequences. In the field of healthcare, interruptions can lead to serious adverse events or medication errors. Research on interruption management strategies addresses the potentially harmful outcomes of interruptions but often fails to account for the initial decision to accept or reject the interrupting task. Two experiments were performed to examine the decision-making outcomes for interruptions.

In experiment I, the participants monitored two EKG displays while simultaneously entering medication information into a patient chart. The decision to accept or reject an interruption was …

Creative Brief For North Shores Resort & Marina, Shelby B. King

Marketing Undergraduate Honors Theses

In today’s experience-driven travel market, destinations that offer authenticity, affordability, and a sense of community stand out. North Shores Resort and Marina, located on the scenic northeast end of Lake Ouachita, has long been a hidden gem offering a strong sense of family and community, prolonged camper stays, and more economical pricing compared to nearby marinas. Despite consistently high occupancy rates for boat slips and campsites, North Shores has an opportunity to expand its visibility and grow its customer base through improved marketing strategies. As a former employee with direct insight into the day-to-day operations, I identified key areas where …

Bridging The Gap: Management Vs. Leadership And The Path To Mastering Both, Wesley A. Key

Marketing Undergraduate Honors Theses

Management and leadership, though often conflated, represent distinct but complementary skills that are critical for organizational success. This thesis aims to explore the fundamental differences between management and leadership, highlighting how these roles interact and the necessity for individuals to master both to excel in today’s dynamic business environment. Drawing on theoretical frameworks from psychology, organizational behavior, and case studies, this research synthesizes academic literature to address key questions: What core competencies distinguish leaders from managers? How do these competencies align or conflict with one another in real-world settings? And what practical steps can individuals take to develop proficiency in …

Saving Grace Nwa & Immerse Arkansas Internships: An Analysis Of Arkansas Nonprofits Serving Youth In Crisis Situations, Raegan A. Mcelmurry

Marketing Undergraduate Honors Theses

In the United States, there are 23,000 youth each year who age out of foster care (Morris, 2021). Aging out occurs when the youth turn 18 and are no longer under the provision of child welfare, as they are considered legal adults. Most of these youth, however, do not have stable support systems to fall back on, due to not being adopted during their time in the system. Because of the lack of financial and emotional support, 20% will immediately encounter homelessness, 60% will engage in criminal activity, and 50% will have no steady income within four years removed from …

Creative Brief For Wk Kellogg's Co, Sarah K. Johnson

Marketing Undergraduate Honors Theses

In recent years, cereal, the once classic and essential breakfast food has been losing its market share and overall sales in the breakfast category. WK Kellogg’s cereal brands include Frosted Flakes, Froot Loops, Frosted Mini Wheats, Special K, Rice Krispies, Raisin Bran, Corn Flakes, and more, yet their sales have been falling. They now face a challenge, as consumers become more cost and health conscious, how can cereal be made fun again? What ways can they engage with new audiences and further excite current customers? After conducting research, I have developed a creative brief and strategic pitch that include solutions …

Creative Brief For Reign Storm, Caroline F. Mccready

Marketing Undergraduate Honors Theses

This thesis presents a comprehensive creative strategy for Reign Storm, a health-conscious energy drink under the Monster Energy brand, aiming to capture the attention and loyalty of Gen Z consumers. Recognizing Gen Z’s prioritization of wellness, transparency, and authenticity, the project develops actionable marketing strategies tailored to their values and behaviors. Through competitive analysis, consumer research, and trend identification, the thesis identifies Reign Storm’s market opportunities and challenges in a rapidly growing clean energy sector dominated by brands like Celsius and Alani Nu.

Key deliverables include the creation of a Collegiate Ambassadors Program, a strategic content plan to maximize TikTok …

Knockin’ On Music’S Door: A Cross-Generational Study Of The Formation Of Tastes, Roles, And Affinities For Music, Hannah B. Turner

Marketing Undergraduate Honors Theses

The music we love is a direct reflection of who we are. It shapes our identity, fuels our emotions, and connects us to the world around us. Whether it's the anthems of our youth, the lyrics that put our feelings into words, or the melodies that bring back memories, music is woven into every stage of life. It influences the way we dress, the communities we belong to, and the way we see ourselves. Our playlists may evolve, but the connection remains the same. Music is more than just something we listen to; it’s a part of us.

Rome Wasn’T Marketed In A Day, Hayden Brown

Marketing Undergraduate Honors Theses

This thesis explores the topics of cultural branding, consumer behavior, and tourism marketing in Rome, Italy, based firsthand experiences during a summer study abroad program. By looking at how companies, brands, and places market themselves in Rome, brands in the United States can apply the same concepts and strategies that work in a global setting. This study highlights key differences between U.S. and Italian approaches to marketing tactics and insight into why these strategies work so well in Rome. Marketing is a way for brands to build emotional connections with consumers, and companies in Rome have mastered these connections with …

Guiding Principles For Successful Ai Integration & Agentic Ai: The Next Step In Ai Evolution, Andrew C.R. Nelson

Marketing Undergraduate Honors Theses

AI has revolutionized various processes throughout the value chain. When taking a focused look at Marketing and Supply chain functions, however, the two largest retailers in the world, Walmart and Amazon, have led the charge towards AI modernity within implementation. With AI’s impact on business taking the forefront of the collective consciousness, innovations have seemed to emerge daily. Agentic AI is the newest “flavor of the month” that is promising to further optimize and provide value to businesses and their different needs. With this advancement in AI reasoning, the realm of innovative possibilities has expanded greatly. This in combination with …

Under The Eyes Of The Oppressors: Exploring The Spatial Oppression Of African Nova Scotians, Lorenze L. Cromwell

Dalhousie Law Journal

Spatialization is a theoretical understanding of how space is used to enforce and replicate hierarchical power structures. Nova Scotia has used spatialized processes, such as enslavement, segregation, and panoptical power, to subjugate, oppress, and control African Nova Scotians for over 400 years. These practices of spatialization have been established and perpetuated by the law and legal mechanisms, creating a complex spatialized system of oppression against African Nova Scotians. This article defines spatialization, explores the historical and contemporary uses of spatialization, and analyzes the actuarial and symbolic effects created by spatialization. The author concludes by proposing remedial and reparative action that …

Hunting For Employees, Employers, Independent Contractors, Dependent Contractors And Other Figments Of The Legal Imagination, Brian Langille, Ben Mayer-Goodman

Dalhousie Law Journal

This paper exposes the falsity of a fundamental assumption of labour law—namely that there is such a thing as an “employee” or “employer” or “independent contractor” and that such legal entities can be “found” through an examination of the facts. As we shall demonstrate, once we have discarded the flawed assumption that “employees” or “employers” (or “independent” or “dependent contractors,” or “worker,” or any other legal creature) exist in the real world, we see that labour law’s purpose as it is currently widely understood is also fundamentally flawed. It is from this standpoint that a new conceptual framework for—and normative …

The Effect Of A Peptide Targeting Ligand On Transfection Efficiency Of Polymeric Nanoparticles To Dendritic Cells, Anthony Radka

Honors Theses

Autoimmune diseases affect approximately 5-8% of the global population, leading to chronic symptoms, long-term treatment, and reduced quality of life. Current therapies primarily rely on lifelong administration of immunosuppressants, which are associated with severe side effects and heightened susceptibility to infections. This has spurred interest in cellular therapies that manipulate dendritic cells (DCs) effectively and can selectively treat these diseases. This work aims to improve the efficacy of dendritic cell-based therapies using cationic polymers that can electrostatically complex with nucleic acids, forming nanoparticles referred to as polyplexes, that can deliver therapeutic nucleic acid cargo. These particles are a favorable alternative …

Cache-Augmented Generation In Rag Pipelines: Fast And Memory-Efficient Approach To Multi-Agent Knowledge Query Systems, Yaju Gopal Shrestha

Honors Theses

This thesis presents an implementation and evaluation of Cache-Augmented Generation (CAG) for knowledge query systems, building upon the approach introduced by Chan et al. (2024). Traditional Retrieval-Augmented Generation (RAG) systems (Lewis et al., 2020) face challenges including high latency, excessive memory usage, and complex infrastructure requirements. By implementing a cache-augmented architecture that preloads relevant knowledge and eliminates real-time retrieval, our approach significantly improves response time while reducing resource requirements. The research demonstrates the effectiveness of CAG through a comprehensive implementation for The University of Southern Mississippi's chatbot system, achieving a 49.02% improvement in response time compared to traditional RAG approaches. …

Privacy-Aware Ai-Based Agricultural Monitoring Using Internet Of Drones, Md Benozir Hossain

Honors Theses

Artificial Intelligence (AI) has become a vital tool for agricultural farming. AI-based image processing models utilizing different machine learning (ML) algorithms and deep learning (DL) offer advanced functionalities in disease detection, yield estimation, land use, etc. This thesis examines AI-driven techniques utilizing Convolutional Neural Networks (CNN) with the addition of Federated Learning (FL) to analyze satellite and drone images for agricultural insights, especially in detecting Cotton diseases. The AI models improve agricultural farming in many ways, such as using data to make critical decisions, reducing labor costs, pest infestations, etc. Moreover, these models allow farmers to minimize yield losses by …

Cellular Telemetry For Real-Time River Flow Velocity Data From Fluvial Acoustic Tomography Loggers, Joshua Lee Seymour

Honors Theses

Streamflow is a critical element in understanding watershed processes and the effects of land use on those processes because it is the primary medium through which water, sediment, nutrients, organic material, thermal energy, and aquatic species move. Fluvial Acoustic Tomography (FAT) systems offer accurate direct measurements of river section-averaged flow velocity by measuring reciprocal acoustic travel times between at least two acoustic nodes positioned on opposite riverbanks. However, similar to many in-situ sensors used in estuarine and riverine environments, FAT loggers require manual data retrieval, which is time-consuming, labor-intensive, and limits real-time access and increases maintenance costs. This project presents …

Media And Attitudes: Glp-1 Medications For Weight Loss, Wiio Meinheit

Honors Theses

This thesis aimed to explore relationships between media and attitudes toward using GLP-1/antidiabetic medications for weight loss. This survey-based study collected data on media usage, consumer behaviors, and attitudes from students attending a public, mid-major university in the southern United States. Data from the survey was statistically analyzed to find significant relationships and correlations between variables. The results showed that attitudes toward GLP-1/antidiabetic medications for weight loss had the strongest correlation with willingness to try these medications recommended by famous athletes. The results also showed that attitudes strongly correlated with willingness to try these medications recommended by social media influencers …

Engaging Scientific Sense-Making: An Analysis Of Participation Within Informal Science Interaction, Spencer Barbier

Honors Theses

While science learning in formal educational settings has been extensively examined using frameworks such as Bloom’s Taxonomy, its application to informal science educational environments remains underexplored. Informal science education—occurring outside traditional classrooms—presents unique challenges for evaluation due to its unstructured nature and diverse audiences. This action research study aimed to address this gap by developing and testing a framework that categorizes learner responses into high-order and low-order answers, based on Bloom’s six cognitive domains. The study was conducted at the Hattiesburg Zoo, where a docent volunteer presented two separate docent boxes, or mini science lessons, to members of the public. …

An Introduction And Examination Of Firm-On-Firm Activism, Martha Jimena Paredes Villela

Honors Theses

This research examines firm-on-firm activism, defined as public, coercive actions taken by corporations against another corporation to influence them socio-politically. I investigate how consumers evaluate this emerging form of corporate activism using costly signaling theory. I propose that consumers will perceive firm-on-firm activism as more authentic due to the financial and nonfinancial costs incurred by the firm, ultimately leading to increased consumer support. An online experiment will manipulate the type of corporate activism (firm-on-firm vs. traditional) and measure perceived costs, authenticity, and consumer support intentions. This study contributes to the corporate activism literature by introducing and examining a novel form …

Archival Literacy Principles As Facilitated By University Websites: A Webometric Content Analysis, Abigail Bowers

Honors Theses

Archival literacy, the skills and knowledge one needs to effectively utilize an archive or special collections, is often taught to undergraduate students during one-shot instruction sessions or semester-long courses. For users who do not attend these sessions, archives may be inaccessible due to a lack of archival literacy. In the digital age, one way for institutions to bridge the gap between archives and users who do not attend these instruction sessions is by creating websites that align with principles of archival literacy.

This study utilizes a webometric content analysis methodology to analyze how well the homepages of institutions of higher …

Tuning The Morphology Of Triblock Copolymers Via Homopolymer Blending, John F. Searles

Honors Theses

Morphology plays an important role in the physical properties of block copolymer (BCP) materials. Depending on the type of morphology and chemical composition of the blocks, BCPs are used in applications ranging from soft biomaterials for biomedical devices to rigid materials for ballistics protection. Due to incompatibility between comonomers and required block weight ratios to achieve targeted morphologies, it is generally necessary to use complex, time-consuming, and expensive synthetic techniques to prepare BCPs. As a result, there is increased interest in the development of new processing methods to tailor block copolymer morphology without the need for additional synthesis. The morphological …

The Effect Of Gender On Career Success In Remote Work Settings In The Accounting Profession, Ashlyn Roche

Honors Theses

This study analyzed the career success assessments of hypothetical male and female public accountants working in remote and traditional office settings to determine if gender and work location affect work assessment. Subjects, practicing public accountants, were randomly assigned resumes of hypothetical accountants that included indications of either remote work or traditional office work and the gender of the assigned hypothetical accountants. Resumes of hypothetical accountants were otherwise identical. After initial assessments of assigned hypothetical accountants’ future career success, subjects were asked to recommend activities that would increase the likelihood of the accountants’ future career success. Subjects were then told that …

The Impact Of Hazardous Noise Levels On The Hearing Mechanism Of Marching Band Students, Margaret Westbrook

Honors Theses

Marching band participants are exposed to hazardous noise levels, and they are at risk of developing hearing loss. In this study, the impact of marching band noise on the hearing mechanism of marching band students was examined. Participants who were not in the marching band and were not exposed to noise were used as controls. Detailed case history and noise exposure history were collected using a noise exposure questionnaire (NEQ). The pure tone audiometry test was conducted to examine their hearing, distortion product otoacoustic emissions (DPOAEs) were recorded to examine the inner ear function, and auditory brainstem responses (ABR) were …

The Interplay Between Attribution Bias And Psychotic-Like Experiences: The Role Of Social Media, Jordan Leggett

Honors Theses

Psychotic-like experiences (PLEs) are perceptions, thoughts, or beliefs that resemble symptoms of psychosis but are less severe and not necessarily related to a mental disorder. A plethora of research has found associations between PLEs and hostile attribution bias, the tendency to over-interpret situations as hostile, aggressive, or intentional. Some work suggests viewing certain types of content online may be linked to hostile attribution bias. Yet, limited research has examined hostile attribution bias and PLEs through the lens of social media. This study aimed to explore these relationships by modifying a measure of hostile attribution bias using social media vignettes. This …

Filipino Music In The Sphere Of Multicultural Music Education: A Survey Of Preservice Teachers, Lauren Johnson

Honors Theses

The purpose of this study was to explore how preservice music teachers (i.e., students who are preparing to become music teachers) viewed diversifying music curricula, specifically regarding music from the Philippines, an archipelagic nation in Southeast Asia. Additionally, this research explored preservice music teachers’ cultural identities and how those identities influenced their beliefs and opinions about teaching. “Culture” was defined by Merriam-Webster (n.d.) as “the customary beliefs, social forms, and material traits of a racial, religious, or social group.” Although there is a diverse population of students throughout schools in the United States, limited research has been conducted about incorporating …