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Language Analysis Of "Gaslight" And "Narcissist" As Seen On Tiktok, Aaren Fernandez Mar 2026

Language Analysis Of "Gaslight" And "Narcissist" As Seen On Tiktok, Aaren Fernandez

Journal of Research Initiatives

TikTok is a popular social media platform from which users frequently obtain information. Specifically, psychological concepts such as anxiety, depression, and related conditions are becoming popular vernacular on TikTok through trends such as "story times." However, the accuracy of these terms' usage requires examination. In this qualitative analysis of TikTok posts and comments under the hashtags #gaslight and #narcissist, it was found that videos under these hashtags often originated from users attempting to warn viewers about psychological traits that align with common diagnostic language. However, comments under these videos tended to use these terms in a more casual sense than …


Braving Ai In Tertiary Education: Generative Artificial Intelligence And Chatbots In Civics, Magdalena Brzezinska Mar 2026

Braving Ai In Tertiary Education: Generative Artificial Intelligence And Chatbots In Civics, Magdalena Brzezinska

Journal of Research Initiatives

This article explores tested strategies for the responsible and inclusive use of text- and video-generating artificial intelligence (GenAI) and educational chatbots in university classrooms, with a focus on foreign language learners, including students from refugee and migrant backgrounds. Drawing on case studies from WSB Merito University in Poznan, Poland, the author presents methods for integrating AI in civics education in a culturally relevant and equitable manner, emphasizing the importance of responsible technology use. The strategies discussed are adaptable to various tertiary education settings and aim to enhance global skills, foreign language proficiency, AI literacy, and visual literacy among college students. …


Exploring The Potential Of Generative Artificial Intelligence In Enhancing Computational Thinking In Digital Literacy And Computer Science Education, Simone Elias, Richard Brutti, Linda Wilson-Jones Mar 2026

Exploring The Potential Of Generative Artificial Intelligence In Enhancing Computational Thinking In Digital Literacy And Computer Science Education, Simone Elias, Richard Brutti, Linda Wilson-Jones

Journal of Research Initiatives

This conceptual article examines resources for facilitating computational thinking (CT) in Massachusetts schools within the context of the Digital Literacy and Computer Science (DLCS) Curriculum Framework. It advances an argument for the ethical, intentional, and educator supervised integration of computational thinking resources and generative artificial intelligence to support inclusive, developmentally appropriate, and student-centered learning environments. The analysis suggests that although no single resource may fully address the breadth of DLCS standards, their coordinated use may strengthen scaffolding, differentiation, personalization, and meaningful engagement with computational thinking concepts. Within this framework, generative artificial intelligence is understood as a supportive instructional tool, while …


Breaking Barriers, Transforming Digital Literacy, And Creating Immersive Learning Environments In The 21st Century, Romero D'Souza Mar 2026

Breaking Barriers, Transforming Digital Literacy, And Creating Immersive Learning Environments In The 21st Century, Romero D'Souza

Journal of Research Initiatives

This paper explores the future of educational technologies with a focus on breaking systemic barriers, enhancing digital literacy, and fostering immersive learning environments. Using Maharashtra, India as a case study, it examines disparities in infrastructure, internet access, and teacher readiness across government and private institutions. Local challenges are analyzed alongside initiatives like the Digital India Mission, while national policies and international best practices are reviewed for broader context. Cross-cutting themes of equity, access, and professional development highlight the need for inclusive technological integration. The pedagogical implications of emerging technologies—particularly AI and AR/VR—are assessed alongside ethical concerns around data privacy and …


Single-Cell Multi-Omic Techniques Highlight The Diverse Composition And Intercellular Interactions Of The Vestibular Schwannoma Tumor Microenvironment, Shree S Pari, Sangami Pugazenthi, Albert H Kim, Bhuvic Patel Mar 2026

Single-Cell Multi-Omic Techniques Highlight The Diverse Composition And Intercellular Interactions Of The Vestibular Schwannoma Tumor Microenvironment, Shree S Pari, Sangami Pugazenthi, Albert H Kim, Bhuvic Patel

2020-Current year OA Pubs

Vestibular schwannomas (VS) are tumors arising from Schwann cells of the vestibulocochlear nerve, often leading to hearing loss, gait imbalance, and other neurological complications. Recently, molecular profiling of VS using bulk and single-cell transcriptional and epigenetic approaches has reshaped our understanding of VS pathogenesis and challenged the long-standing view of VS being molecularly homogeneous. These integrative, multi-omic approaches reveal significant differences within VS and highlight diverse Schwann cell subpopulations and their interactions with the tumor microenvironment. Interestingly, these analyses also uncover 2 molecularly distinct groups of VS, one containing Schwann cells with an "Injury-like" phenotype that drives VS progression through …


Supporting English Language Learners: A Comprehensive Guide For Long-Term Success, Yana Shifrina-Piljovin Feb 2026

Supporting English Language Learners: A Comprehensive Guide For Long-Term Success, Yana Shifrina-Piljovin

Journal of English Learner Education

Abstract

This literature review provides a thorough examination of the various multifaceted challenges encountered by Long-Term English Language Learners (LTELLs) in educational settings. It critically analyzes the effectiveness of current support systems and instructional strategies, synthesizes relevant recent research findings, and offers targeted recommendations aimed for educators and policymakers striving to improve educational outcomes for LTELLs. The review evaluates the efficacy of existing support frameworks and teaching methodologies, synthesizes contemporary research findings, and presents actionable recommendations for educators and legislators to enhance the learning outcomes of these students.

Supporting English Language Learners LTELLs) in classroom settings requires a deep understanding …


Differentiated Instruction For Multilingual Learners: A Thematic Analysis Of Research And Practice, Mohsine Bensaid, Jiayuan Jiang Feb 2026

Differentiated Instruction For Multilingual Learners: A Thematic Analysis Of Research And Practice, Mohsine Bensaid, Jiayuan Jiang

Journal of English Learner Education

Differentiated instruction (DI) is widely promoted as a means of supporting diverse learners, yet its enactment for multilingual learners (MLs) remains uneven and under-theorized in mainstream classrooms. This study examines how DI is conceptualized and implemented to support MLs by attending to learners’ linguistic, cultural, and academic profiles. Using reflexive thematic analysis, this qualitative synthesis examines 20 peer-reviewed empirical studies published between 2010 and 2024 in English-medium K–12 contexts in the United States, with particular attention to elementary settings when specified. Analytic interpretation was supported by practitioner-based reflection functioning as an interpretive lens rather than a separate data source. Four …


A Quasi-Experimental Study On The Effectiveness Of Achieve3000 On The Reading Comprehension Scores Of Ells With Ld, Paula P. Fields Feb 2026

A Quasi-Experimental Study On The Effectiveness Of Achieve3000 On The Reading Comprehension Scores Of Ells With Ld, Paula P. Fields

Journal of English Learner Education

The purpose of this quasi-experimental pretest-posttest study was to determine if a significant difference existed in the comprehension scores of secondary English Language Learners with learning disabilities after treatment. The problem addressed is that a significant correlation exists between English language learners and learning-disabled students’ low reading proficiency scores and student achievement, leading to decreased graduation rates. Schema theory served as the theoretical foundation of this research because when the appropriate schema is activated, it helps increase comprehension. The research question guiding this study was: Is there a significant difference between the reading comprehension scores of high school English language …


Reading Comprehension Interventions For Multilingual Learners With Disabilities: A Systematic Review, Sariya Shabnam, Jennifer E. Smith, Samiratu Bashiru Feb 2026

Reading Comprehension Interventions For Multilingual Learners With Disabilities: A Systematic Review, Sariya Shabnam, Jennifer E. Smith, Samiratu Bashiru

Journal of English Learner Education

Multilingual learners with disabilities (MLWDs) face substantial barriers to reading comprehension given the intersecting challenges of language acquisition and disability (Artzi et al., 2022; Frates et al., 2024). Students with disabilities often need explicit, strategy-based instruction with modeling, guided practice, and scaffolding (Frates et al., 2024; Wawire et al., 2024; Moura, 2024). When learners are also multilingual, interventions must be linguistically accessible and responsive to diverse cognitive profiles (Moura, 2024; Sarisahin, 2020). MLWDs comprise 15.8% of English learners in U.S. public schools (NCES, 2024), yet research on effective comprehension interventions remains limited; most studies treat multilingual learners or students with …


Lessons In Pedagogy: My Experience With Problem-Based Learning, Leslie Y. Garfield Tenzer Feb 2026

Lessons In Pedagogy: My Experience With Problem-Based Learning, Leslie Y. Garfield Tenzer

Pace Law Review

This Article chronicles my experimental adoption of Problem-Based Learning (PBL) in first-year Contracts. After three decades of conventional teaching, I observed that Gen Z students struggled to transition from undergraduate memorization strategies to law school-level analytical reasoning, prompting my desire to engage in a fundamental pedagogical change. Drawing on successful PBL implementations in medical and mathematics education, I restructured my Contracts course around collaborative problem-solving in small groups, transforming my role from lecturer to facilitator. Students worked through authentic legal scenarios at whiteboards, developing rule-based reasoning through active engagement rather than passive reception.

This article first details my reasons for …


Section 302(A)'S "Arising From" Nexus Element: Need For A Tune-Up In The Aftermath Of Ford Motor?, Michael J. Hutter Feb 2026

Section 302(A)'S "Arising From" Nexus Element: Need For A Tune-Up In The Aftermath Of Ford Motor?, Michael J. Hutter

Pace Law Review

This article traces the historical development of the “arising out of” and “relate to” nexus requirements, examines the evolution of state long- arm statutes following International Shoe Co., and analyzes the origins and judicial interpretation of C.P.L.R. § 302(a). It argues that New York’s statutory scheme no longer fully reflects the constitutional scope of specific jurisdiction as articulated by the Supreme Court. The article concludes by proposing a legislative amendment to C.P.L.R. 302(a) to add the phrase “relate to,” thereby aligning New York’s long-arm statute with Due Process and better effectuating the statute’s underlying purpose of affording New York residents …


The Impact Of Linguistic Representations And French Language Skills On The Academic And Professional Trajectory Of Students At The Moroccan University: Case Of Students At The Faculty Of Sharia In Agadir, Ali Ennasiri Feb 2026

The Impact Of Linguistic Representations And French Language Skills On The Academic And Professional Trajectory Of Students At The Moroccan University: Case Of Students At The Faculty Of Sharia In Agadir, Ali Ennasiri

Faits de Langue et Société (FLS)

This article focuses on the impact of linguistic representations and French language skills on the academic and professional trajectory of students at the Moroccan university. The objective is to study how these two variables appear, interact, and influence students’ academic and professional success. To do so, we rely on an analysis of the results of a questionnaire survey conducted among a sample of students from the Faculty of Sharia in Agadir, part of Ibn Zohr University. The results show that students’ linguistic representations of French often convey negative images and that their level of proficiency in the language generally remains …


The Effects Of Public Policy Territorialization On Human Development In Morocco: A Case Study Of The Indh In The Al Haouz Province, M’Hamed Ennosse, Zakaria Kadiri, Aziz Mechouat Feb 2026

The Effects Of Public Policy Territorialization On Human Development In Morocco: A Case Study Of The Indh In The Al Haouz Province, M’Hamed Ennosse, Zakaria Kadiri, Aziz Mechouat

Faits de Langue et Société (FLS)

This research analyzes the impact of the territorialization of public policies in Morocco, focusing on INDH (National Initiative for Human Development) projects within the Al Haouz province. Utilizing a qualitative approach (interviews and field observations), the study evaluates the effectiveness of this mechanism in reducing local disparities. While the results indicate improved access to basic services, they also reveal major flaws: the capture of resources by local elites, the exclusion of vulnerable populations, and a lack of sustainability. The analysis highlights the ambivalent nature of this territorialization which, due to a lack of genuine participatory governance, struggles to reduce deep-seated …


Digital Practices Among Young Oasis Women: Tailor-Made Internet Connections, Douha Ejjaouani, Zakaria Kadiri Feb 2026

Digital Practices Among Young Oasis Women: Tailor-Made Internet Connections, Douha Ejjaouani, Zakaria Kadiri

Faits de Langue et Société (FLS)

Cette étude analyse l’appropriation des technologies numériques par les jeunes femmes de l’oasis de Toudgha (Tinghir) à travers le prisme de la sociocritique et des études de genre. Dans un contexte marqué par un contrôle patriarcal, le smartphone apparaît comme un outil de « braconnage » quotidien. À travers une intimité « sous la couette », l’espace virtuel devient un refuge nocturne, favorisant l’expérimentation identitaire face aux stigmates sociaux tels que le divorce et le mariage précoce. Fondé sur trente entretiens qualitatifs, l’article explore la tension entre l’émancipation numérique et la reproduction des inégalités du monde réel. Si le monde …


Gender Inequalities In Morocco: Between Attempts At Destabilization And Patriarchal Continuity, Osire Glacier Feb 2026

Gender Inequalities In Morocco: Between Attempts At Destabilization And Patriarchal Continuity, Osire Glacier

Faits de Langue et Société (FLS)

This text explores gender inequalities in Morocco by articulating patriarchal continuity and attempts at destabilization through gender studies. It takes as its starting point the pioneering initiative of Fatima Sadiqi, who founded the first women's research center (1996) and the first gender studies unit (2000) at the University of Fez. These structures aimed to introduce the concept of gender into the humanities and social sciences to deconstruct sociocultural obstacles to equality. Since then, the integration of similar programs in other universities has strengthened the visibility of these issues in higher education. Based on a discourse analysis of representations of women, …


Desegregating The Community Of Inquiry In Philosophy For/With Children, Maughn Rollins Gregory, Darren Chetty Feb 2026

Desegregating The Community Of Inquiry In Philosophy For/With Children, Maughn Rollins Gregory, Darren Chetty

Department of Educational Foundations Scholarship and Creative Works

This dialogical article examines persistent challenges in engaging racism, colonialism, and white supremacy within the theory and practice of Philosophy for/with Children (P4/wC). Framed as a mutual interview between two long-standing colleagues, the dialogue revisits formative encounters in the P4/wC community and situates them within broader intellectual traditions, including American pragmatism, deliberative democracy, and Africana philosophy. Drawing on personal experience, archival material, and critical scholarship, the authors interrogate the metaphilosophical assumptions underpinning the “community of inquiry,” particularly its commitments to reasonableness, consensus, and democratic dialogue. Concepts such as the “gated community of inquiry,” white ignorance, nonideal theory, and insurrectionist ethics …


“Care Work” In Facilitative Mediation: Interactional Techniques For Emotional Support In The Context Of Conflict Resolution, Angela Garcia Feb 2026

“Care Work” In Facilitative Mediation: Interactional Techniques For Emotional Support In The Context Of Conflict Resolution, Angela Garcia

Natural & Applied Sciences Faculty Publications

This paper investigates how facilitative mediators use “care work” techniques when participants display emotional or relational concerns during the session. Conversation analysis is used to analyze a pre-existing dataset of video-recorded small claims and divorce mediation sessions. Techniques the mediators used to do care work include reflection, topic refocusing, complimenting, role modeling, and coaching. The analysis shows how the trajectory of the talk in the mediation session is impacted by care work. The results are discussed in terms of their implications for the mediator’s role and the effectiveness of the interaction for the conflict resolution process in mediation.


The Future Of Marketing: Personalized Customer Engagement Through Artificial Intelligence In The Malaysian E-Commerce Landscape, Aaron Aw Teik Hong, Herison Surbakti Feb 2026

The Future Of Marketing: Personalized Customer Engagement Through Artificial Intelligence In The Malaysian E-Commerce Landscape, Aaron Aw Teik Hong, Herison Surbakti

International Journal of Management, Finance and Accounting

This research examines how Artificial Intelligence (AI) is used in adapting customer engagement in e-commerce in Malaysia. Many companies are turning to chatbots, recommendation systems, and personalized analytics in AI to enhance customer service and business operational productivity. However, AI integration among Small and Medium-sized Enterprises (SMEs) in Malaysia is still in its early development phases. Technological limitations, budget constraints, and existing regulations pose significant challenges. The study employs a qualitative approach by examining academic journals, industry reports, policy documents, and case studies to investigate the problems and challenges related to AI in marketing personalization. The conceptual framework helps study …


Influence Of Time Management Skills And Technostress On Academic Performance Among The Private University Students: A Conceptual Framework, Jogtika Ramasamy, Nasreen Khan Thandar Oo Feb 2026

Influence Of Time Management Skills And Technostress On Academic Performance Among The Private University Students: A Conceptual Framework, Jogtika Ramasamy, Nasreen Khan Thandar Oo

International Journal of Management, Finance and Accounting

Digital tools enhance learning but can also cause technostress, which can impact focus and academic performance. Balancing technology use with effective time management and social engagement is key to student success. Students in Malaysia's Klang Valley reported increased feelings of loneliness, mental health issues, and technostress, particularly as a result of the shift to online learning. This study aims to propose a conceptual framework based on the Study Demand-Resources Theory, examining how time management skills and technostress dimensions influence academic performance through the mediating role of student engagement. A quantitative and cross-sectional survey will be conducted by distributing Likert scale …


Click, Watch, Buy: Understanding Purchase Intention Of Malaysian University Students In The Live Stream Shopping Era, Ying Tsuen Wong, Siow-Kian Tan, Siow-Hooi Tan Feb 2026

Click, Watch, Buy: Understanding Purchase Intention Of Malaysian University Students In The Live Stream Shopping Era, Ying Tsuen Wong, Siow-Kian Tan, Siow-Hooi Tan

International Journal of Management, Finance and Accounting

This study aims to examine the factors that influence purchase intention in live streaming e-commerce among Malaysian university students. It explores background characteristics, shopping behaviours, and live stream features such as streamer expertise, broadcast scheduling, post-sales service, structural bonds, social bonds, and financial bonds. Data were collected from 347 university students using convenience sampling through an online survey. Group comparisons were conducted using t-tests for gender, and an analysis of variance (ANOVA) for other background characteristics and shopping behaviour variables. Multiple regression analysis was used to test the relationship between live stream features and purchase intention. The results show significant …


The Influence Of Digital Competencies On Employability: The Mediating Role Of Digital Empowerment And The Moderating Effect Of Socioeconomic Status, Fraz Arshed Butt, Abdelhak Senadjki, Hui Nee Au Yong Feb 2026

The Influence Of Digital Competencies On Employability: The Mediating Role Of Digital Empowerment And The Moderating Effect Of Socioeconomic Status, Fraz Arshed Butt, Abdelhak Senadjki, Hui Nee Au Yong

International Journal of Management, Finance and Accounting

The rapid growth of the digital economy has reshaped employment trends, demanding new digital skill sets to thrive in the modern digital economy. The current study examines the impacts of three essential factors of the digital economy, i.e., Digital Marketing Literacy (DML), Access to Digital Platforms (ADP), and Digital Literacy Awareness (DLA), on the employability outcomes in Malaysia. Based on a multi-theoretical framework, the study investigates the mediating role of Digital Empowerment (DE) and the moderating effect of Socioeconomic Status (SES) on employability in Malaysia. A quantitative study with a cross-sectional design was employed to collect data from 400 participants …


The Impact Of Sustainability Orientation And Practices On Financial Performance: A Combined Sufficiency And Necessity Logic Approach, Pei Yew Mah, Francis Chuah Feb 2026

The Impact Of Sustainability Orientation And Practices On Financial Performance: A Combined Sufficiency And Necessity Logic Approach, Pei Yew Mah, Francis Chuah

International Journal of Management, Finance and Accounting

This study aims to examine the interplay of corporate sustainability orientation and sustainability practices, namely social and environmental dimensions and their impact on the financial performance of Small and Medium-sized Enterprises (SMEs) using Stakeholder theory. This study empirically tested 126 valid questionnaire responses received from the SMEs’ services sector in Malaysia using Partial Least Squares Structural Equation Modelling (PLS-SEM) analysis. The result reveals that corporate sustainability orientation and social dimension influence financial performance, while the environmental dimension does not. The supplementary combined importance performance map analysis (cIPMA) analysis indicates that the environmental dimension is necessary for the financial performance outcome, …


Subdimensions Of Technostress Across Industries: A Systematic Review, Jogtika Ramasamy, Nasreen Khan Thandar Oo Feb 2026

Subdimensions Of Technostress Across Industries: A Systematic Review, Jogtika Ramasamy, Nasreen Khan Thandar Oo

International Journal of Management, Finance and Accounting

Technostress is the stress induced by the use of digital technologies, which has attracted growing academic interest due to its multidimensional nature and impact across various industries. In this light, the aim of this systematic review was to analyse the most frequently reported sub-dimensions of the technostress creator's framework, identify the issues related to the dimensions of technostress and to evaluate how technostress is conceptualised as a unidimensional or multidimensional construct. Based on Scopus as the single database, 52 empirical papers were retrieved that have been published from 2020 to 2025 mid and were subject to a structured dimension-mapping approach. …


Cultivating Responsible Artificial Intelligence Practices In Malaysian Higher Education, Sharfika Raime, Norsafriman Abd. Rahman, Raemah Abdullah Hashim, Mohd. Farid Shamsudin Feb 2026

Cultivating Responsible Artificial Intelligence Practices In Malaysian Higher Education, Sharfika Raime, Norsafriman Abd. Rahman, Raemah Abdullah Hashim, Mohd. Farid Shamsudin

International Journal of Management, Finance and Accounting

The integration of Artificial Intelligence (AI) in higher education presents both opportunities and ethical challenges. In Malaysia, private universities are adopting AI at a pace that often outshines the development of governance frameworks, raising concerns over transparency, data privacy, and ethical literacy. This research examines the influence of three predictors (AI Transparency, Data Privacy Awareness, and Ethical AI Literacy) on the ethical use of AI among 221 academicians. Guided by Deontological Ethical Theory and employing a quantitative correlational design, the analysis revealed strong and significant relationships among all variables. Data Privacy Awareness emerged as the most consistent and positive predictor …


Artificial Intelligence And Employee Well-Being: A Systematic Literature Review, Dombagaha Pathiranage Marian Shavini Medonka Peiris Feb 2026

Artificial Intelligence And Employee Well-Being: A Systematic Literature Review, Dombagaha Pathiranage Marian Shavini Medonka Peiris

International Journal of Management, Finance and Accounting

Artificial Intelligence (AI) is transforming modern workplaces by offering opportunities to enhance employee well-being while simultaneously introducing significant challenges. Although scholarly interest in the intersection of AI and well-being is growing, empirical research in this domain remains limited and underdeveloped. This study's primary objective was to assess the current knowledge in this domain, with a secondary aim of identifying critical research gaps to inform future investigations. Adhering to PRISMA guidelines, this systematic literature review analysed 23 empirical studies published between 2015 and 2025, sourced from the Lens.org and ProQuest databases and was guided by the Job Demands Resources (JD–R) model. …


Large Language Models In Qualitative Analysis: Comparing Traditional And Researcher-Interpreted Approaches, Raihan K. Khan Feb 2026

Large Language Models In Qualitative Analysis: Comparing Traditional And Researcher-Interpreted Approaches, Raihan K. Khan

Faculty Scholarship

Qualitative data analysis, particularly thematic analysis, is a widely used method for uncovering patterns and insights in narrative data but often faces challenges such as being resource-intensive and susceptible to researcher bias. In recent years, Large Language Models (LLMs) have emerged as promising tools to assist human coders in conducting thematic analysis, offering efficiency and scalability in processing large datasets. However, existing work primarily relies on tools like ChatGPT, raising privacy concerns—especially when analyzing sensitive healthcare data—and lacks systematic validation through comparisons with human coders. This study aims to evaluate the potential of open-source LLMs for qualitative data analysis. Semi-structured …


Advances In Culture, Tourism, And Hospitality Research: Volume 1, Cihan Cobanoglu, Hanqin Qiu, Jiaying Lyu, James H. W. Shen Feb 2026

Advances In Culture, Tourism, And Hospitality Research: Volume 1, Cihan Cobanoglu, Hanqin Qiu, Jiaying Lyu, James H. W. Shen

University of South Florida (USF) M3 Publishing

This is the first volume of the Advances in Culture, Tourism, and Hospitality Research Book Series.


Digital Marketing And Consumer Behaviour In Travel Services: A Conceptual Framework On The Mediating Role Of Brand Trust, Omar Abdulaziz Sultan Abdullah, Junainah Binti Mohd Mahdee, Nurazlin Binti Mohd Fauzi Feb 2026

Digital Marketing And Consumer Behaviour In Travel Services: A Conceptual Framework On The Mediating Role Of Brand Trust, Omar Abdulaziz Sultan Abdullah, Junainah Binti Mohd Mahdee, Nurazlin Binti Mohd Fauzi

International Journal of Management, Finance and Accounting

Digital marketing shapes each moment of the contemporary travel journey, yet limited evidence still obscures how individual tactics foster purchase decisions. This conceptual study will develop an integrative framework that integrates four core touch-points, including social media marketing, email marketing, search engine marketing, and online reviews on travellers’ purchase intentions, positing brand trust as the central psychological mechanism. Guided by the Stimulus-Organism-Response theory, thirteen propositions will specify both the direct effects of each touch-point on trust and purchase intention, and trust as a mediator role. To demonstrate the mechanism for empirical validation, future research will conduct a purposive sampling of …


Innovative Approaches To E-Grocery: Analyzing Customer Satisfaction In Facebook Livestream Shopping, Karen Tien Wan Lin, Vincent Oh Kim Seng, Hasliza Hassan, Shaikh Fazlur Rahman Feb 2026

Innovative Approaches To E-Grocery: Analyzing Customer Satisfaction In Facebook Livestream Shopping, Karen Tien Wan Lin, Vincent Oh Kim Seng, Hasliza Hassan, Shaikh Fazlur Rahman

International Journal of Management, Finance and Accounting

The primary objective of this study is to examine the crucial determinants that influence customer satisfaction in Facebook livestream e-grocery shopping in Malaysia, with a particular focus on housewives as a significant consumer segment. A sample of 220 respondents was selected using simple random sampling, and the data was analyzed using the Statistical Package for the Social Sciences (SPSS). The analysis confirms the hypotheses that customer satisfaction in Facebook Livestream e-grocery shopping was influenced by factors such as product quality, security, website design, delivery service and e-service quality. Interestingly, three factors, including information quality, payment method, and product variety, were …


Proactive Strategies, Absorptive Capacity And Competitive Advantage Of Small And Medium Enterprise (Smes) Firms In East Java Indonesia, Ardianus Laurens Paulus Feb 2026

Proactive Strategies, Absorptive Capacity And Competitive Advantage Of Small And Medium Enterprise (Smes) Firms In East Java Indonesia, Ardianus Laurens Paulus

International Journal of Management, Finance and Accounting

Proactive strategy and absorptive capacity are crucial components in building a competitive advantage, particularly in the Small and Medium Enterprise (SMEs) sector. This study examines the moderating role of absorptive capacity in strengthening the relationship between proactive strategy and competitive advantage among SMEs in East Java, Indonesia. The sampling technique employed was non-probability sampling, specifically a purposive sampling method, involving 65 SME owners as respondents. Data were collected through surveys and analyzed using Smart PLS. The findings reveal that a proactive strategy significantly positively affects competitive advantage, and absorptive capacity reinforces this relationship. This research provides theoretical contributions and practical …