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Arab Official Efforts To Raise Awareness Of Covid-19 - The Crisis And Emergency Risk Communication Model In The Uae, Rahima Aissani May 2026

Arab Official Efforts To Raise Awareness Of Covid-19 - The Crisis And Emergency Risk Communication Model In The Uae, Rahima Aissani

Scientific Journal of King Faisal University: Humanities and Management Sciences

This study aims to identify the contents of crisis communication used by the government of the United Arab Emirates (UAE) to raise awareness of the dangers of coronavirus (COVID-19) and reduce its spread in three phases - preparation, initial and maintenance - following the Crisis and Emergency Risk Communication model. The study implemented content analysis for three elements from the crisis and risk communication components introduced by the UAE government. At the start of the coronavirus pandemic crisis, the UAE government quickly drew up a national plan to deal with the crisis under the leadership of the National Emergency Crisis …

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Developing A Stress Prediction Tool For Arabic Speech Recognition Tasks, Eiman Alsharhan, Salah Alnajem May 2026

Developing A Stress Prediction Tool For Arabic Speech Recognition Tasks, Eiman Alsharhan, Salah Alnajem

Scientific Journal of King Faisal University: Humanities and Management Sciences

Developing natural language processing applications for Arabic must consider the different linguistic characteristics found in speech and translate those characteristics to script in order to reduce computational complexity and therefore reduce the word error rate (WER). Suprasegmental features are fundamental properties of speech that can enhance the performance of many natural speech processing applications. The present study considered stress as a prosodic feature comprising the prominence of syllables in speech by developing a tool that generated phonetic transcriptions and predicted the stress position. The generated transcription was used to create the phonetic dictionary necessary for developing an automatic speech recognition …

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The Use Of Arabic Loanwords In Teaching Writing Skills For Hausa Learners Of Arabic, Nasiru Mainasara, Abdulhalim Mohammad, Abdulrauf Hassan May 2026

The Use Of Arabic Loanwords In Teaching Writing Skills For Hausa Learners Of Arabic, Nasiru Mainasara, Abdulhalim Mohammad, Abdulrauf Hassan

Scientific Journal of King Faisal University: Humanities and Management Sciences

The educational curriculum requires improvement. As such, it is essential for educational designers to enhance it to address the challenges faced by the second language learners, in the hope of creating more effective teaching and learning environment. One of the modern techniques employed to improve the educational curriculum is the technique of using loanwords of Arabic for the teaching of second language. The goal of this study was to determine the effectiveness of utilizing Arabic loanwords in the Hausa language to simplify the teaching of writing skill in Arabic as well as to collect feedback from student. To achieve this, …

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Impacts Of Price Shocks - Price Modeling Analysis For Saudi Sectors, Imtithal A. Althumairi May 2026

Impacts Of Price Shocks - Price Modeling Analysis For Saudi Sectors, Imtithal A. Althumairi

Scientific Journal of King Faisal University: Humanities and Management Sciences

This paper investigates the impacts of increasing prices on the following sectors in Saudi Arabia: electricity, gas, water, manufacturing, agriculture, transport, storage, and communications. It evaluates the changes in producer and consumer prices and household living expenses. The Saudi Social Accounting Matrix (SAM) was developed along with a price multiplier approach used to analyze different simulations. Two findings stand out. First, there are differences in impacts according to household groups and the direction of the effects. Low-income and middle-income households were the most negatively affected by the price hikes. Second, the potential impacts of manufacturing, transport, storage, and communications price …

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Improving Oral Expression Among Arabic Students In Nigeria Using The Dialogue Strategy, Usman Muhammad, Ab Halim Mohamad, Abdul Rauf Hassan, Mohd Azidan Abdul Jabar May 2026

Improving Oral Expression Among Arabic Students In Nigeria Using The Dialogue Strategy, Usman Muhammad, Ab Halim Mohamad, Abdul Rauf Hassan, Mohd Azidan Abdul Jabar

Scientific Journal of King Faisal University: Humanities and Management Sciences

This study evaluated the effectiveness of dialogue strategy on improving the oral expression skills of Arabic students at Nigerian colleges of education in Niger State. A quasi-experimental approach was adopted to analyse two groups: a control group consisting of students from College of Education Kontagora and an experimental group consisting of students from Minna College of Education. The intervention period was in the second semester of the academic year 2018–19. A sample of 80 students was distributed into two groups of 40 students. A test and evaluation scale for oral expression skills was developed. A t-test was employed to determine …

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Social Media Use By The Youth And Journalists - Saudi Society, Lotfi Ziadi May 2026

Social Media Use By The Youth And Journalists - Saudi Society, Lotfi Ziadi

Scientific Journal of King Faisal University: Humanities and Management Sciences

The appearance and development of new media, and the proliferation of social media, reduced distances and removed barriers between sender and receiver. Social networking sites have also made substantial changes to the features and methods of traditional media and journalistic practices. In response, social media platforms have become important sources of information for many traditional journalists. Our research sought to decipher the bilateral relationship between social networking sites and traditional Saudi media and Saudi youth, as well as the relationship between Saudi journalists and media professionals and social media sites, by adopting a quantitative and qualitative analysis as a research …

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Divisions And Differences In Qualitative And Quantitative Research - A Critical View, Fahad Mohammed Alammar May 2026

Divisions And Differences In Qualitative And Quantitative Research - A Critical View, Fahad Mohammed Alammar

Scientific Journal of King Faisal University: Humanities and Management Sciences

Despite the importance of qualitative research within the social sciences, a close observer of scientific research will notice a tendency towards quantitative research in our educational institutions and Arabic-refereed journals. This bias is usually justified based on the pretext that qualitative research is less rigorous and scientific than quantitative research. This tendency has led to a scarcity of qualitative research compared to quantitative research, thus depriving society of the benefit of the rich data qualitative research could provide. As a result, this research has investigated the causes of this phenomenon within its historical and philosophical contexts. It has also reviewed …

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Gender-Wise Perception Of Students Towards Blended Learning In Higher Education - Pakistan, Saira Soomro, Arjumand Bano Soomro, Tarique Bhatti, Yonis Gulzar May 2026

Gender-Wise Perception Of Students Towards Blended Learning In Higher Education - Pakistan, Saira Soomro, Arjumand Bano Soomro, Tarique Bhatti, Yonis Gulzar

Scientific Journal of King Faisal University: Humanities and Management Sciences

Blended learning (BL) is a recent trend among many options that can best fit learners’ needs, regardless of time and place. This study aimed to discover students’ perceptions of BL and the challenges faced by them while using technology. This quantitative study used data gathered from 300 students enrolled in four public universities in the Sindh province of Pakistan. The findings show that students were comfortable with the use of technology, and it has a positive effect on their academic experience. The study also showed that the use of technology encourages peer collaboration. The challenges found include: neither teacher support …

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Social Media And Depression - Saudi Arabia, Adel Alaraifi May 2026

Social Media And Depression - Saudi Arabia, Adel Alaraifi

Scientific Journal of King Faisal University: Humanities and Management Sciences

The aim of this research is to investigate the effect of online social media (OSM) assimilation on individuals’ levels of depression in Saudi Arabia. Over the last decade, Saudi Arabia has witnessed an exponential increase in the number of OSM users. Previous studies suggest that OSM usage can be used as a predictor of many behavioral outcomes for individuals. Nevertheless, the literature on the assimilation and risk of OSM within Saudi Arabia is still very limited, especially in terms of linking OSM to depression. This cross-sectional study adopts a quantitative approach using an online survey of 626 users to measure …

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Using E-Books To Teach Deaf And Hard-Of-Hearing Students, Ali Saud Abdullah Al-Subaie May 2026

Using E-Books To Teach Deaf And Hard-Of-Hearing Students, Ali Saud Abdullah Al-Subaie

Scientific Journal of King Faisal University: Humanities and Management Sciences

This study aimed to identify the attitudes of teachers in Al Amal’s classrooms and institutes at the primary stage regarding the use of e-book in teaching deaf and hard- of-hearing students. Using the Descriptive-Survey Method, 71 teachers of deaf and hard-of-hearing pupils took part in this study. The results found that they had ( )71 moderate attitudes toward the applicability of using e-book in teaching deaf students. Additionally, results showed that teachers have positive attitudes toward the educational benefits of using e-books in teaching deaf students. The study found no . significant differences because of the variables (the place of …

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Why Do Eefs Invest In Other Emerging Markets - Examining The Role Of Familiarity With The Emerging Market Context And Interpersonal Networks, Meqbel Mishary Aliedan May 2026

Why Do Eefs Invest In Other Emerging Markets - Examining The Role Of Familiarity With The Emerging Market Context And Interpersonal Networks, Meqbel Mishary Aliedan

Scientific Journal of King Faisal University: Humanities and Management Sciences

The current study responds to calls for bridging the research divide between the internationalization of emerging-market entrepreneurial firms (EEFs) and their familiarity with the emerging market context. Theoretically, the present study . explains how familiarity with the emerging market context is powered by formal and informal interpersonal networks for reasons pertaining to the facilitation of the internationalization of EEFs. Data collected from 166 Saudi entrepreneurial firms . indicates the significant impact of familiarity with the emerging market context in regard to the internationalization of EEFs, and this association is mediated by formal and informal interpersonal networks. The data also reveals …

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The Pragmatic Purposes Of Anastrophe In The Book Entitled Nihayat El Ijaz Fi Drayat Al Iajaz By Ar-Razi And Dated 1210, Badis Lehouimel May 2026

The Pragmatic Purposes Of Anastrophe In The Book Entitled Nihayat El Ijaz Fi Drayat Al Iajaz By Ar-Razi And Dated 1210, Badis Lehouimel

Scientific Journal of King Faisal University: Humanities and Management Sciences

This article seeks to shed light on the issue of anastrophe, its impact on speech systems, and its consistency, in the book “Nihayat El Ijaz Fi Drayat Al Iajaz.” The article also ( 606 ) " attempts to uncover the most important pragmatic purposes of anastrophe according to " the vision of Fakhr Ad-DînAr-Râzî (dated 1210). This is a concept that, like those put ( 606 ) – forward by other rhetoricians, surpassed what grammarians had said about the phenomenon, based on the idea of the meaning of grammar and the purposes of - discourse. This idea intersects with pragmatic …

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The Dependence Of University Youth On Social Media For Obtaining News About The Gulf Crisis, Falah Amer Aldahmashi May 2026

The Dependence Of University Youth On Social Media For Obtaining News About The Gulf Crisis, Falah Amer Aldahmashi

Scientific Journal of King Faisal University: Humanities and Management Sciences

This study aims to identify Saudi university students’ reliance on social media to obtain news about the Gulf crisis, and questions to what extent the Saudi youth are satisfied with the content of social media related to the Gulf crisis. The key hypothesis of the study is that . there is a great motivation among the Saudi youth to consider social media websites as primary trustful, knowledgeable and informative sources. As this research is descriptive in nature, the study organised a survey compatible with the requirements of scientific . methodology, and with the substance of the study itself. In terms …

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The Attitudes Of Preparatory Year Students Towards Community Responsibility, Amani Omar Abedraboh May 2026

The Attitudes Of Preparatory Year Students Towards Community Responsibility, Amani Omar Abedraboh

Scientific Journal of King Faisal University: Humanities and Management Sciences

The aim of this study was to reveal the attitudes of preparatory year students at Imam Abdulrahman bin Faisal University (IAU) towards community responsibility. The study tool prepared by the researchers consisted of a community responsibility ( : - scale of 45 paragraphs across four areas: environment, education, social solidarity, - ) 45 and citizenship and affiliation. The study population consisted of 694 students 694 enrolled in the health, engineering, and scientific fields during the second semester 2019 ( )351 ()343 of 2019. Participants were subdivided into groups of 351 high-achieving students . and 343 Mediterranean students, and were further …

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Putting Together Contracts - Drafting And Interpreting, What Participants Need To Know, Ali Salem Almarri May 2026

Putting Together Contracts - Drafting And Interpreting, What Participants Need To Know, Ali Salem Almarri

Scientific Journal of King Faisal University: Humanities and Management Sciences

Saudi Arabia is welcoming an increasing number of law graduates with newly obtained degrees from America and Europe to become legal professionals in their own country. Studying abroad has heightened their second language skills and cultivated an essential . understanding of American and European law. Once home, they must begin to reconcile Saudi law with international law when drafting contracts and other legal transactions. This article will highlight particular sections of contracts during the drafting process, including . strategies and techniques when constructing critical clauses. In addition, the article will discuss facilitating and collaborating with other lawyers, including foreign players. …

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Obstacles Of Applying Learning Communities To Northern Borders University - A Faculty Perspective, Saud R. Alrwaili May 2026

Obstacles Of Applying Learning Communities To Northern Borders University - A Faculty Perspective, Saud R. Alrwaili

Scientific Journal of King Faisal University: Humanities and Management Sciences

The present study aims to identify the obstacles of applying learning communities to Northern Borders University from the perspective of faculty members. It also investigates the statistically significant differences in these obstacles according to gender, specialization, and ( ) ( ) ( ) experience. The author adopted the descriptive survey approach and applied a questionnaire to a randomly selected sample of 210 faculty members. The results showed that the obstacles of applying learning communities to Northern Borders University from the faculty ( .)210 perspectives were high. While the organizational, knowledge, and financial obstacles were high, the human obstacles were moderate. …

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Investigating Thematic Choices In Trump's Tweets On The U.S.-Mexico Wall - Political Discourse On Social Media, Hesham Suleiman Alyousef May 2026

Investigating Thematic Choices In Trump's Tweets On The U.S.-Mexico Wall - Political Discourse On Social Media, Hesham Suleiman Alyousef

Scientific Journal of King Faisal University: Humanities and Management Sciences

Trump declared his intention to build a wall along the U.S.–Mexico border during his 2016 presidential campaign in 2016. On 4 January, 2019, President Trump sent a letter to . members of the U.S. Congress on the need to build a long wall to secure the U.S. border. 2019 This led local news reporters to discuss this political issue and its effects on the American and Mexican populations. Since Trump’s decision to build the wall is one of the global . issues that has been widely discussed in social media and American news agencies, it is pertinent to analyze thematic …

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Individual Educational Achievement Of Children Under Five Years Old As A Predictor Of School Readiness, Samia Mokhtar Mohamed Shahpo, Maymoonah Salah Hakim May 2026

Individual Educational Achievement Of Children Under Five Years Old As A Predictor Of School Readiness, Samia Mokhtar Mohamed Shahpo, Maymoonah Salah Hakim

Scientific Journal of King Faisal University: Humanities and Management Sciences

The current paper aims to review the body of literature on the topic of academic achievement prediction to establish if it is possible to predict the academic achievement of children before the end of their fifth year. A . narrative synthesis performed on the body of the research obtained from " Jstor" Google Scholar, the ‘Jstor’ digital library and the university library, suggests that predictions can indeed be made regarding the academic achievement of this age group. The literature seems to suggest that both academic factors, . such as Cumulative average, and non-academic factors, such as ( ) ( : …

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Innovation In The Modern Products Of Islamic Art As A Starting Point To Confirm Its Leading Role Globally, Tarek Ismail Mohamed May 2026

Innovation In The Modern Products Of Islamic Art As A Starting Point To Confirm Its Leading Role Globally, Tarek Ismail Mohamed

Scientific Journal of King Faisal University: Humanities and Management Sciences

Islamic art emerged with the spread of Islam in many countries that have been major cultural focal points since ancient times, including Egypt, Iraq, Syria, Spain, China, India, ( Iran, etc. The cultures and arts of these countries merged with the ideas and teachings of ... ) the new religion, resulting in the creation of new types of art of great privacy and, simultaneously, brought about universal values that influenced the pioneers of art and design in the 19th and 20th centuries. With the global development of design science and . the emergence of significant creations, which consecutively led to …

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Holden Caulfield And Borderline Personality Disorder, Dalal Turki Alsharif May 2026

Holden Caulfield And Borderline Personality Disorder, Dalal Turki Alsharif

Scientific Journal of King Faisal University: Humanities and Management Sciences

This paper investigates the psychological state of Holden Caulfield, the narrator of J. D. Salinger’s (1919–2010) coming-of-age novel, The Catcher in the Rye (1951). -1919( ) 1951( The character faces an inability to effectively communicate with his social surroundings. His traumatic childhood renders him alienated and disaffected. This .)2010 paper examines the psychological problems of Holden Caulfield, which are manifested through many symptoms that he displays throughout the novel. . According to the medical references utilized in this research, these symptoms are . categorized into interpersonal, affective, cognitive, and behavioral symptoms. The . analysis compares the symptoms, as identified by …

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Facebook And Efl Academic Writing - Students' Perspectives In A Saudi College, Ahmed Saad Al Shlowiy May 2026

Facebook And Efl Academic Writing - Students' Perspectives In A Saudi College, Ahmed Saad Al Shlowiy

Scientific Journal of King Faisal University: Humanities and Management Sciences

A research problem was identified that warranted the initiation of this study. A mixed pattern for results regarding Facebook usage in EFL writing outside the classroom exists in the literature. As the researchers believed in student- centered and autonomous learning, they intended to delineate students’ perceptions of the benefits and drawbacks of using Facebook in EFL . academic writing. The researchers conducted this study with their students at a Saudi college. Ten students participated in this study while they were studying the English Writing course. The researchers collected data through a questionnaire, interviews and participant observations. The findings . showed …

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Digital Skills That Support Researchers, Amal Mohammed Abdullah Al-Bado May 2026

Digital Skills That Support Researchers, Amal Mohammed Abdullah Al-Bado

Scientific Journal of King Faisal University: Humanities and Management Sciences

This study aims to understand the role of digital skills in facilitating scientific research and guiding researchers to their method of choice, the research problem in proportion to the data of the 21st century, and the role of digital skills in supporting researchers’ rational thinking techniques and the process of their . creative thinking. This study takes a suitable qualitative approach to reveal the reality of digital skills that support scientific researchers in light of technological advances. Results showed that education and technology are among the most . important factors that determine future characteristics and structure of both individuals and …

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Developing Talent Management - Saudi Schools As A Case Study, Maha Saleh Alamoud, Rana Eid Saad Alrifai May 2026

Developing Talent Management - Saudi Schools As A Case Study, Maha Saleh Alamoud, Rana Eid Saad Alrifai

Scientific Journal of King Faisal University: Humanities and Management Sciences

This study aims at examining the effects of applying talent management approaches by the female principals of public education schools in Yanbu, Saudi Arabia. Moreover, the study seeks to present suggestions to improve talent management skills among school principals. The study population consisted of all the female principals of public education schools in Yanbu: 144 female school principals, while the study sample members who participated were 141 female ( )141 school principals. To achieve the study objectives, the descriptive survey method was used, and a questionnaire was developed as the study tool. The descending order of the questionnaire’s ’dimensions came …

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Cultural Diversity In Saudi Universities - The Viewpoint Of Academic Leaders At Princess Nourah Bint Abdulrahman University, Suha Alsamei May 2026

Cultural Diversity In Saudi Universities - The Viewpoint Of Academic Leaders At Princess Nourah Bint Abdulrahman University, Suha Alsamei

Scientific Journal of King Faisal University: Humanities and Management Sciences

Multiculturalism is the existence of various groups, taking gender, nationality, age, religion, and experience into account. This study aimed to identify academic leadership approaches towards the cultural diversity of human resources in Princess Nourah Bint Abdul Rahman University, the most significant characteristics . of cultural diversity management of human resources, and the most important challenges facing diversity management. The researcher used the descriptive . survey method and distributed a questionnaire to the sample study community comprising 81 of the university’s academic leaders. The study concluded that the ( )81 . approaches of the university’s academic leaders were positive and fostered …

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Bilingualism In Efl Classrooms - Saudi Female Beginners' Reading Performance And Classroom Involvement, Mazeegha Ahmed Al Tale May 2026

Bilingualism In Efl Classrooms - Saudi Female Beginners' Reading Performance And Classroom Involvement, Mazeegha Ahmed Al Tale

Scientific Journal of King Faisal University: Humanities and Management Sciences

This study examines the impact of a bilingual approach on the academic performance and classroom involvement/participation of level 1 English as a foreign language (EFL) reading comprehension students. Fifty female Saudi EFL students participated in the . study. A reading comprehension test, classroom observation, and interviews served as data collection methods. The researcher used an independent samples t-test to ( ) analyze the test scores, and thematic content analyses to analyze the interviews and . observation. The results show that bilingualism as a teaching strategy positively affects learners' academic performance, classroom participation, and involvement. The study also indicates that most …

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Auditing The Competencies And Attitudes Of Arabic Language Teachers Towards Information And Communication Technology (Ict) Integration In Al Ahsa, Eman Abdulaziz Aldoughan, Ahlam Mohammed Al-Abdullatif May 2026

Auditing The Competencies And Attitudes Of Arabic Language Teachers Towards Information And Communication Technology (Ict) Integration In Al Ahsa, Eman Abdulaziz Aldoughan, Ahlam Mohammed Al-Abdullatif

Scientific Journal of King Faisal University: Humanities and Management Sciences

The study aimed to investigate the level of competencies and attitudes towards ICT integration among Arabic language teachers and identify if there are statistically significant differences in the level of competencies and attitudes of the study sample in terms of the variables gender, age, school stage, and ( experience. This study utilized the descriptive survey approach using the ) TPACK scale, which was applied to a sample of 150 male and female teachers ( ) who specialize in teaching Arabic in general education schools in Al Ahsa. Data was analyzed using several statistical methods such as mean, standard ( )TPACK …

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Aesthetics Of Saudi Architectural Heritage As A Source Of Creative Painting Works - Diriyah As A Model, Yasser Mohamed Fadl May 2026

Aesthetics Of Saudi Architectural Heritage As A Source Of Creative Painting Works - Diriyah As A Model, Yasser Mohamed Fadl

Scientific Journal of King Faisal University: Humanities and Management Sciences

Based on the role of art education in preserving heritage arts, the current research aims to revive the Saudi architectural heritage in Diriyah by shedding light on its aesthetics. The aesthetics were associated with the first Saudi state, so it became the set of government. Diriyah includes a distinct heritage architecture, containing many aesthetic values that make it fertile material for creativity in the art of painting. The research followed an experimental methodology, whereby the researcher conducted an artistic . self-experiment; after analysing paintings, he presented works that employed the aesthetic capabilities and dimensions of the elements and vocabulary of …

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Marketing And Entrepreneurship From The Perspective Of The Handcraft Industry - A Practical Study On Al Ahsa, Saudi Arabia, Ibrahim A. Elshaer, Mohamed A. Aldoghan, Mohamed A. Moustafa, Alaa M. Shaker May 2026

Marketing And Entrepreneurship From The Perspective Of The Handcraft Industry - A Practical Study On Al Ahsa, Saudi Arabia, Ibrahim A. Elshaer, Mohamed A. Aldoghan, Mohamed A. Moustafa, Alaa M. Shaker

Scientific Journal of King Faisal University: Humanities and Management Sciences

Although there has been a growing universal demand for handicrafts and their cultural, economic and tourism importance, handicrafts in the Eastern region of Saudi Arabia, particularly in Al Ahsa governorate, face many challenges, notably marketing challenges. The aim of this study is to explore the impact of marketing dimensions (product, price, promotion, and location) on the performance of the handicrafts’ entrepreneurship in Al Ahsa region, and to suggest some strategies to overcome any obstacles related to these factors, in order to develop an integrated vision of maximizing business advantage. Questionnaires were distributed among 150 handicraft workers, and structural Equation Modelling …

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Environmental Features Of Al Ahsa As A Starting Point For Creating A Metal Tourist Souvenir, Alaa El-Din Hamid, Mohamed El Bezra, Muntaha Al Hashel May 2026

Environmental Features Of Al Ahsa As A Starting Point For Creating A Metal Tourist Souvenir, Alaa El-Din Hamid, Mohamed El Bezra, Muntaha Al Hashel

Scientific Journal of King Faisal University: Humanities and Management Sciences

The paper aimed to explore the environmental and cultural heritage-related characteristics of Al Ahsa, studying the historical heritage symbolic elements so as to design new ideas for metal tourist souvenirs. This is as well as providing job opportunities for graduated students with the aim of enhancing the national income through tourist activation. The study experiment carried on a group of students of the Department of Art Education at King Faisal University to produce a set of metal tourist souvenirs, inspired by Al Ahsa environmental elements. The result showed that Al Ahsa has a wealth of historical heritage with artistic symbols, …

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Developing The Skills Of Tourism And Hospitality Workers In Al Ahsa In Light Of The Saudi Vision 2030, Wagih Mohamed Salama, Hossam Said Shehata May 2026

Developing The Skills Of Tourism And Hospitality Workers In Al Ahsa In Light Of The Saudi Vision 2030, Wagih Mohamed Salama, Hossam Said Shehata

Scientific Journal of King Faisal University: Humanities and Management Sciences

The success of any tourism or hotel establishment depends primarily on its human resources. This requires more attention and development of the human element and its skills, as a basis for competition in the tourism and hospitality sector, as being a labour-intensive one. The research aims to identify the necessary skills that must be available in the front-line staff in the tourism and hospitality sector. They have a direct impact on service delivery and customer satisfaction. It also aims to determine the extent of the importance and availability of such skills in staff in the field. Moreover, it tries to …

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