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Rhetoric Of Typography: Cross-Cultural Perceptions Of Typefaces For Technical And Visual Communication, Michael Peterson

All Graduate Theses, Dissertations, and Other Capstone Projects

Since the early 2000s, scholars have been conducting research to determine whether typefaces influence a reader's response to a document. Some areas of research have included the role of gender, age, or other demographics on typeface perception. However, the role of culture in academic discourse on the rhetoric of typography has been largely underexplored, and this is concerning given the ease with which technical documents can be delivered to cultures around the world with a couple of clicks on a computer.

I developed my research topic to explore whether Koreans perceive typefaces differently from non-Koreans and to discover what typefaces …

Ineffable: Latency In Symbolic Languages, Sirah Yoo

Theses and Dissertations

The design process demands comprehensive knowledge of visual signs and symbols with a focus on visual literacy; it is related to visual syntax, semantics, and the pragmatics of contexts. My work is an interdisciplinary investigation into how designers integrate polysemantic signs into their design process for particular and highly individualized audiences. By analyzing the role of signs in specific contexts across the spectrum of arts, society, literature, and semiotics, a designer's understanding of the cyclical nature of interpretation and reinterpretation in complex environments creates an avenue for cultivating a new schema that provides further levels of interpretations and different access …

Message Journal, Issue 3: What Is The Topography Of The Contemporary Graphic Design / Communication Landscape In Relation To Art Practice? What Occupies The Space Between Disciplines?, Spencer Roberts, Richard Miles, Andrew Spackman, Craig Barber, Cathy Gale, Zachary Kaiser, Daniel Jasper

Message Graphic Communication Design Research

No abstract provided.

How-To Understand And Create Hip-Hop Art, Joshua Wolcott

Graphic Communication

Typography is an essential component of Graphic Communication. The purpose of this study was to bridge typography with hip-hop art. To bridge the two disciplines, hip-hop art was presented in the context that it is actually practiced by these artists. The use of a questionnaire and a drawing lesson was intended to bring the subject within its true context. Presenting the art form in its true context enabled participants involved in the study to understand the art form with the perspective that the discipline, like typography, involves the use of lettering. Participants that were interested in drawing were able to …

Practice Makes Practice, Gabriel Melcher

Masters Theses

Graphic Designers today must operate independently of specific tools and media. Modes of production are democratized, and so it is in the ways we choose to operate within these modes that define the value of the field. Practice Makes Practice is a response to this condition, refocusing attention from the products of design as endpoints of process to visual evidence of persistent questioning by the designer.

Through my work I question roles and media, enfolding audience, client, and collaborators into my process. My practice is improvisational, quick, and performative in its response to the specifics of site and circumstance. Through …

The Researcher's Challenge: Entertainment Or Epistemology?, Clare Bell, Mary Ann Bolger

Conference Papers

No abstract provided.

The Researcher's Challenge: Entertainment Or Epistemology?, Clare Bell, Mary Ann Bolger

Conference papers

No abstract provided.

Design Research: Typography Within The Israeli Linguistic Landscape, Shayna Tova Blum

Faculty and Staff Publications

A linguistic landscape signifies language used within a physical or virtual public space, in which communication is presented in typographic form, portraying a message to an audience. Within the state of Israel, the linguistic landscape presents a unique situation in which it is common to view municipal and commercial multilingual signs that are designed using Hebrew, English, and Arabic letterforms. By studying the diverse linguistic landscape within Israeli urban environments, the article offers perspectives on the use of multilingual visual language, based on discussions with five Israeli designers in the summer of 2015.

Packaging Design Elements And Users Perception: A Context In Fashion Branding And Communication, Heer Vyas

Journal of Applied Packaging Research

The product packaging has a crucial role to attract consumer, force them to choose the product and act as a brand communication vehicle. The point of focus is how the elements of the package design affect consumer’s perceptions about products and brand. In this study, we collected data through a questionnaire that covered areas such as design elements of the package (size, shape, material, graphic design of package, typography, images and pictures), user’s perception (attention, purchase and repurchase) and their experience (feelings evoked and functional benefits). There is a difference with the professional status and age involvement with respect to …

The Shape Of Poetry: A Typographic Exploration Of Poetry And Synesthesia, Boliang Chen

Theses

The Shape of Poetry is a thesis which explores the relationships of synesthesia, typography and poetry.

Synesthesia is a neurologically-based condition in which stimulation of one sensory or cognitive pathway leads to automatic, involuntary experiences in a second sensory or cognitive pathway. This phenomenon is common in poetry as a rhetorical device. In graphic design, we uses typography and other visual elements to make cross-sensory metaphors as well. The similarity among these three provides a new field of research possibilities.

The goal of the thesis is to visualize poetry by exploring typographic variations and implementing synesthesia findings. The final result …

Typography For Non-Designers, Caitlyn Redden

Theses

Understanding typography is an essential part of visual communication. Typography communicates the message of the design. I plan to create a piece that will inform the non-designer about the basic rules of typography in a quick and engaging motion graphics animation.

With the expansion of the digital world, design has become accessible to anyone with an internet connection through software applications and tutorials. Even with these tools, there is a significant lack of design knowledge available. I will guide the audience through concepts that are most often used inappropriately. The concepts include: alignment, grid structure, hierarchy and typeface choice.

Points Of Contention: Oddities, Delicacies, & Monstrosities, Arthur T. Brown

Electronic Theses and Dissertations

Points of Contention, an MFA exhibit, features fifteen works of relief-printed images from carved linoleum and layers of type printed with antique letterpress wood type. The work constitutes a visual exploration of dissatisfaction and disenchantment presented through the context of odd stories in the news and major current events, such as election politics and the closing of Hostess bakeries, as well as, NSA data collection and gun violence.

This supporting thesis explores the conceptual and physical processes of creating the pieces, including researching other artists who have wrestled with similar topics and produced their own unique reaction and resolution …

Arabic Typography Play, Sarah Alfalah

Theses and Dissertations

I believe that spoken and written languages are verbal and visual expressions of cultures. Language is used to convey and sustain values and the belief system of people. Arabic is a language of complexity and formal beauty that is being disregarded and pushed away by its own native speakers. It is losing its value in the Arab world. In other words it is dying. Both the written and spoken language is being affected. As the world is interchanging, integrating, and becoming closer, there has been a strong impact on many societies, threatening their original culture. Arab cultures are abandoning the …

Transforming Narratives, Lucia Weilein

Theses and Dissertations

Narrative, often considered synonymous with “story,” can be viewed from a structuralist perspective and analyzed independent of any particular content. Breaking narrative into categories of story and discourse, this autonomous structure makes possible a translation of content from one form to another. The various media and form types common in graphic design can serve as both recipient and translator of narratives, converting content into a framework that includes the concept of craftsmanship, aesthetic components and specifications, legibility and composition, and the physical form of the designed object. To examine how this framework functions in practice, I have developed a series …

Determining The Proper Point Size For Display Type On Packaging, Joanna Fischer

All Theses

Through the use of a preference test, the proper point size of display text on a package was evaluated in relation to a package's proportions. The test involved the examination of packaging images displaying the product or brand name in various point sizes by 150 participants who were then asked to choose the option they most preferred. The participants were then provided with a post-survey intended to gather additional information regarding potential preference motives.
The primary purpose of this study was to determine the most preferred display type size of a package based on its relationship with the package's proportions. …

Typography Matters When Designing Onscreen Reading Materials For Dyslexic Learners, Myra Thiessen

DRS Biennial Conference Series

With the digital technology that is now available for e-readers an opportunity is presented for tremendous advances to be made in how learning materials are designed for children with dyslexia. Because users have the flexibility to customize presentations the learning materials that are developed for digital reading devises have the potential to be more effective than those generated in more traditional print formats. Previous research has shown that differences do exist in the way that readers interact with content that is presented onscreen as opposed to that in print formats; however, we know relatively little about these differences and as …

Wine Tasting Through Typography, Dayna Goldman

Graphic Communication

The purpose of this study is to find the connection, if any, between the design and typography of wine labels with the flavor attributes of the wine itself. If there is a lacking connection, wineries can use this information to better market their wines so that consumers know more about the wines they are purchasing and can make a more informed decision. This allows these wineries to better market themselves and differentiate from their competitors.

The research focuses mainly on smaller, local wineries because these are the businesses that need more assistance or direction in creating and marketing their brand. …

Material Meaning, Anne Jordan

Theses and Dissertations

The synthesis of old and new, analog and digital, and hand- and computer-based methods provides designers with an opportunity to work beyond the constraints of the computer and take advantage of the aesthetic effects that actual materials bring to visual communication. Designers who choose to actively participate in their process – bringing the aesthetic effects of working materially into the realm of the digital – will likely learn to reject an approach that relies too heavily on passive digital tools. Active participation in the design process can extend our creative vocabulary and humanize visual communication.

Visual Translation: A New Way To Design A Chinese Typeface Based On An Existing Latin Typeface, Yifang Cao

LSU Master's Theses

The visual consistency of branding makes a significant difference when successfully introduced to another culture. My study focuses on how to facilitate a smooth visual transition in western branding from Latin letters to Chinese characters. To move beyond traditional Chinese type design, Visual Translation introduces a new method for designing Chinese typefaces using existing Latin typefaces. This web-based educational tool seeks to help Chinese graphic design students and type enthusiasts, with emphasis on designers who are working in a cross-cultural environment to maintain visual consistency for branding.

Typothesis: A Study Of Warde's Crystal Goblet, Leeuwen's Typographic Meaning And How It Relates To The Bible, Ryan Mercer

Senior Honors Theses

The way readers interpret the written word is changing. We look for information almost as much in between the lines as we do in the words themselves. The internet and its tools offer ways for readers to engage the text like never before — can the printed word keep up? This thesis will look at the history of print through the eyes of typography and decide if multimodal methods of arranging type are appropriate or even possible in the modern book. Specifically, it will look at the Christian Bible and it’s already present use of multimodalism. This study will bring …

Space: A Discovery Of Visual Language, Kelley White

Theses and Dissertations

Space is a visual communicator. The act of perceiving space is a neurological soiree that projects and negotiates meaning in our constructed world. The poetry that we observe within space is tied directly to our emotions and to previous experience. Within ourselves, we each have particular feelings, unconscious or not, relating to height, length, and depth, as well as light and shadow. For example, a long, narrow hallway may elicit anxiety, while an open, sunlit nave in a cathedral may bring about feelings of serenity and joy. Our observations and interactions within the perceptual confines of space reveal clues to …

Typography: From Internal Conflict To External Content, Ernest F. Bernhardi Iii

Theses and Dissertations

This body of work represents a celebration and pursuit of realizing an alternative language, one capable of expressing internal conflict through process and response to external typographic form and content.

A Sense Of Place: A Personal Exploration, Analysis And Re-Interpretation Of Diverse Places, Hyejin Park

Theses and Dissertations

Every city/place has unique, distinctive qualities. Individuals acquire a sense of place in accordance with their own experiences and perspectives, which may not be the same as the experiences and viewpoints of another person. In this project, I explore, analyze, and re-interpret three places that have creatively and emotionally influenced me and remained in my memory: Times Square, New York City; Insadong, Seoul, South Korea; and Broad Street, Richmond, Virginia. To comprehend and draw a sense of place, I observe, feel, and document the characteristics of each place through different methods and processes, based on my own experiences. In addition, …

Design By Accident, Mengfu Zhang

Theses and Dissertations

Accident is a metaphor for life. From an arbitrary point in time, we potentially preview the entirety of existence. There is a Chinese idiom called “ blessing or bane,” which implies that a misfortune may perhaps soon turn into a blessing. Focusing on accident as a design method implies making the best out of a bad situation. An accident reveals invisible circumstances and potentialities in the world, both familiar and unfamiliar. Looking into the unpredictable world, I can begin to release my control, take a breath, and see what might happen if I do not fight the situation. I am …

In Pursuit Of Harmony: Calligraphy & Typography, Feifei Fan

Theses and Dissertations

Chinese calligraphy and Western typography have been evolving for around five thousands years. During this time, they have developed quite different characteristics. Compared with the geometrical form and precision of Western printing types, Chinese calligraphy features abstract shapes and spontaneous strokes. These differences result in a gap that prevents a harmonious and organic relationship between them. This project explores the possibilities of combining these two historical visual systems, demonstrates specific methods and approaches for creating compelling formal relationships, and endeavors to establish a friendly, organic and harmonious dialogue between Chinese calligraphy and Western typography. The outcome of this project is …

Typography As Performance: Bringing The Stage Into The Design Process, Ann Ford

Theses and Dissertations

Graphic design is historically a visual language consisting of text and image composed for the purposes of sending messages in print format. The voice of graphic design is typography—structuring and arranging letter forms into visual language. Over the past two decades, new communication formats such as motion and interaction have frequently been related to performance. My intention, however, is to explore how performance can influence typography in two and three dimensions, and even in digital environments.

Gaining Attention And Encouraging A Response: My Criteria For Successful Graphic Design., Kerry Scott Jenkins

Electronic Theses and Dissertations

As a graphic designer, my goal is to clearly express my clients' message to their intended audience. Based on the diversity of my clients and their products and services, finding a consistent style in my projects might be difficult, although there are usually some typical traits. With examples of my work and dialogue from leaders in the graphic design industry, I intend to point out a common thread that runs through all successful design projects, regardless of the projects' designer, era, or individual design elements (e.g., typography, copywriting, color, layout, imagery). Success comes from graphic design's ability to gain attention …

Effective Use Of Negative Space In Graphic Design, Dong Hyun Lee

Theses

This thesis will investigate the potential use of effective negative space to improve the readability of text typography in graphic design. Negative space in two-dimensional design is also referred to as "white space" -- which is void of text or graphics. Negative space is more than just the background of a design. This thesis will demonstrate negative space as an element of design itself and develop a systematic approach to address negative space as it occurs in the following: margins, background, space for the eye to rest, signal that there is a break or end in the communication, variation in …

Tolerance: Challenge, Perception, And Social Stigmas Defined Through Visual Communications., Ursula Moore Bryant

Electronic Theses and Dissertations

My explorations and journey through life have led me to discover a connection in my work and responsibility as a visual communicator. My objective of communicating challenge, perception, and social stigmas through informed stories of individual lives is to provoke questions and spark moments of awareness in viewers. With this supporting manuscript, I hope to inform about my motivations through time including my personal, artistic, and historical influences. I will define graphic design as a fine art through the evaluation of artistic movements. I also intend to discuss design as a language and build a case for social awareness. Evaluating …

The Status And The Prospects Of Deconstruction In Graphic Design, Dong-Sik Hong, Mijeong Hwang

DRS Biennial Conference Series

Visual communication design has been represented in varied images from ancient society up until the present time. Especially graphic design, which has experienced artistic upheaval from modernism and postmodernism, has been enabled to deliver messages in a more developed and sensuous appearances. Deconstructionist design wasn't well received by modernism, an advocate of practicality and effectiveness; however, as the beginning of subsequent postmodernism, it started to earn a warm welcome from a number of designers. Postmodernism made it possible for deconstruction to be a new paradigm appreciating neutral respect for varied expressions and designers' idiosyncrasy. Corresponding to this new trend, Edward …