Digital Commons Network^™

Secondary Teacher Burnout: Student Smartphone And Social Media Use In The Classroom: A Hermeneutical Phenomenological Study, Joseph Ryan Koelle

Doctoral Dissertations and Projects

The purpose of this phenomenological research was to uncover the experiences of secondary school teachers regarding student smartphone and social media use in the classroom and teacher burnout. Due to the focus on teacher burnout, the guiding theory for this research is Maslach’s burnout theory. Maslach’s theory was chosen due to the nature of what professional educators encounter in the classroom setting regarding student smartphone and social media use during instructional time and the potential effects on secondary teachers of emotional exhaustion, depersonalization, and personal accomplishment. How can student smartphone and social media use in the classroom influence secondary teacher …

Age. Cultural Intelligence, Social Media Use And Anxiety, Bill Comstock

Master's Theses & Other Graduate Student Works

This August 2024 Master of Science in Psychology thesis at Lipscomb University study investigated the intricate relationship between social media use, age, cultural intelligence, and anxiety levels, aiming to unravel potential interactions and influences across diverse demographics. In a survey-based approach, 49 participants from various age groups and cultural backgrounds were tested for age, cultural intelligence scores (CQS), anxiety levels (GAD-7), and social media use patterns assessed by the Social Networking Time Use Scale (SONTUS). The central hypothesis posited that age, cultural intelligence, and social media use collectively interact in predicting anxiety levels. To address this, a multiple linear regression …

How Trust In Human-Like Ai-Based Service On Social Media Will Influence Customer Engagement: Exploratory Research To Develop The Scale Of Trust In Human-Like Ai-Based Service, Jin Jingchuan, Shali Wu

Asia Marketing Journal

This research is on how people's trust in human-like AI-based service will influence customer engagement (CE). This study will discuss the relationship between trust and CE and explore how people's trust in AI affects CE when they lack knowledge of the company/brand. Items from the philosophical study of trust were extracted to build a scale suitable for trust in AI. The scale's reliability was ensured, and six components of trust in AI were merged into three dimensions: trust based on Quality Assurance, Risk-taking, and Corporate Social Responsibility. Trust based on quality assurance and risk-taking is verified to positively impact customer …

Factors Affecting Mental Health Of College-Aged Individuals, Jada Shannon

Masters Theses & Specialist Projects

College can be a trying time for many students, from the stresses of a new academic load to dealing with financial insecurities. This could be a time where mental health issues, like anxiety and depression, are first starting to emerge, and many look to find ways to cope that may not be beneficial. Previous research has looked at many factors individually as to what the underlying factors could be, but none examine the main factors, sleep, physical activity, social media, and digital technology, simultaneously and little is known about how these factors affect anxiety and depression, as well as the …

Youtube Influencers In Bangladesh: Analyzing Message Strategies Of Sponsored Ads In Vlogs, Monira Begum

Master's Theses

Social media influencers, particularly YouTube influencers marketing emerged as a growing industry in Bangladesh. However, research on this topic is limited. This study effectively addresses this gap and following quantitative methods and content analysis, this study mainly examines Influencers and brand categories, the narration of sponsored brands in advertising, influencers’ interactivities, and engagement with the followers, and message strategies in ads employing Taylor’s six-segment message strategy wheel, advertising appeals, and message formats. Results indicate that influencers' dominant vlog content is entertainment, as well as technology as prevalent brand characteristics in the study.

Regarding the narration of the sponsored ads, this …

Offensive Content Detection In Online Social Platforms, Ebuka Okpala

All Dissertations

Online social platforms enable users to connect with large, diverse audiences and the ability for a message or content to flow from one user to another user, user to followers, followers to user, and followers to followers. Of course, the advantages of this are apparent, and the dangers are also clearly obvious. The user-generated content could be abusive, offensive, or hateful to other users, possibly leading to adverse health effects or offline harm. As more of society's public discourse and interaction move online and these platforms grow and increase their reach, it is inherently important to protect the safety of …

Preparing For Kindergarten: An In-Depth Look At The Lived Experiences Of Parents Preparing A Child For Kindergarten, Grace Bache-Wiig

All Dissertations

The purpose of this multi-modal phenomenological study was to examine the lived experiences of parents preparing their first child for kindergarten and to evaluate the sources of information used to inform these experiences. Eight parents of rising kindergarteners were sampled for interviewing from preschool and homeschool settings in North Carolina. Semi-structured interviews were conducted to explore participant experiences and participants identified sources of information to be gathered for content analysis. The interview transcripts were analyzed using van Manen’s approach to identify units of meaning. Four major themes emerged from this study: emotions about kindergarten readiness, an emphasis on social and …

An Online Scientific Twitter World: Social Network Analysis Of #Sciencetwitter, #Scicomm, And #Academictwitter, Man Zhang

All Graduate Theses and Dissertations, Fall 2023 to Present

Understanding who makes up online social worlds as well as how information flows within those communities is important as more people access news, research topics, collaborate with others, and entertain themselves. This study identified and classified the people discussing scientific topics on Twitter, determined the type of social network, and described the member composition of this online world. Scientists, the public, and educators formed this online world. They built connections by initiating activities and interacting with others, which created the Community Clusters social network structure. All three categories of people are in positions of influence in this network leading and …

Social Media Influencers: The Effects Of Information Richness And Follower Size On Purchase Intent, Tyishia S.N. Goldsberry

All Dissertations

This study investigated the dynamics of social media influence on marketing with a focus on two key variables, information richness and influencer follower count, to determine how these characteristics influenced customer purchase intents. In the search for more successful advertising strategies, current marketing trends have capitalized on social media influencers’ expanding role in determining customer behavior. In some cases, this has led to unethical behavior and subsequent mistrust, underlining the challenge of maintaining openness and ethical standard in digital marketing.

This quantitative study used surveys to investigate consumer experiences with various influencer content forms and follower counts. The research specifically …

Fantastic Trolls And Where To Find Them: Problem Framing In The Defense Against The Informational Dark Arts, Jayson M. Warren

All Dissertations

In the wake of Russian interference in the 2016 U.S. presidential election, the notion of state-sponsored trolls engaging in information operations on social media has captured the attention of society. Yet eight years after this policymaking focusing event, sustainable solutions prove elusive and there is still much that is not known about the underlying phenomenon. This dissertation is part explanatory and part exploratory in its attempts to answer the overarching research question: What is the Relationship Between How the Problem of State-Sponsored Trolls on Social Media is Framed & the Way U.S. Federal Policy Attempts to Solve It? Using …

“We Need To Wake Our World Up”: Collegiate Athletes’ Communicative Constitution Of Activism, Lillian B. Feder, Diane L. Jackson, Sean M. Eddington

College of Communication Faculty Research and Publications

This study examines National Collegiate Athletic Association (NCAA) Division I athletes’ experiences engaging in activism through the lens of the communicative constitution of organizations. Specifically, we investigated the modalities and approaches collegiate athletes employ in their activism. Findings indicate that collegiate athletes gravitate toward online and offline channels, and fiscal, ideological, and organizational activities as modalities for their activist efforts. We also uncovered that collegiate athletes’ inclination to call-in versus call-out is characterized by their willingness to engage with the recipients of their cause-related messages. This inquiry demonstrates the discursive and material nature of collegiate athlete activism, highlighting the call-in …

Understanding The Motivations Behind Engaging With Hospitality-Related Facebook Fan Pages, Kunsoon Park, Xu Li

Journal of Global Hospitality and Tourism

Understanding the motivations behind social media participation is crucial for brand managers looking to enhance customer loyalty and attract new customers. This study explores the factors driving consumer engagement with hospitality brand Facebook pages, identifying key motivations and engagement patterns. Utilizing a comprehensive multi-phased methodology—descriptive analysis, factor analysis, canonical correlation analysis, cluster analysis, and discriminant analysis—data were gathered from a survey of 501 adults engaging with the Facebook page. The results show that consumers prioritize brand interaction, social integration, and information-seeking over entertainment or rewards. Two distinct consumer groups emerged: passive observers and active participants, with a preference for contributing …

Hyperreality In Sharenting: Challenges Of Being An Indonesian Parent Today, Yosepha Arybowo, Maria Regina Widhiasti

International Review of Humanities Studies

The phenomenon of sharenting refers to the practice of parents, particularly mothers, sharing personal information in the form of text, photos, or videos about their child-rearing experiences and journey to parenthood on social media platforms. Social media, as a space of simulation, is considered to present an idealized version of parenting, showcasing perfect moments and achievements. This paper critically explores how the phenomenon of sharenting, especially by millennial mothers in Indonesia, contributes to the construction of family life representations that underlie parents' adaptation to idealized parenting standards on social media platforms. The paper samples sharenting content from several Instagram accounts …

“How I Dress Is No One’S Business!”: Fashion As A Subversive Language Of Resistance Among Female Christian Celebrities In Ghana, Amanda E. Gyesi

Communication ETDs

Influenced by burgeoning literature on feminism and feminist theories, specifically within the African context, I analyze the intersection of religion and celebrity culture among a select group of women in Ghana. Using the African feminist critical discourse analysis, guided by Stuart Hall’s encoding and decoding model, this research examines how female Christian celebrities in Ghana enact resistance, project their agency, and shape their identities through their fashion statements and sartorial choices, hence contributing to the broader discourse on fashion communication among religious women.

Through a critical analysis of Instagram comments and YouTube interview transcripts, I argue that fashion communication among …

Digital Marketing Strategies For The Jakarta International Handicraft Trade Fair (Inacraft), Ranisya Yasfiani Syafira, Poeti Gladyzka Emiria

Jurnal Sosial Humaniora Terapan

Nowadays, digital marketing is crucial for companies to advertise products or services via digital media or platforms, allowing them to reach a broader audience through the internet. Numerous companies implement digital marketing strategies; one such firm is PT Mediatama Binakreasi. This study examines digital marketing metrics such as expenditure, bidirectional communication, incentive programs, and website design. It also investigates the digital marketing practices employed for the INACRAFT 2023 event by the Marketing Communication division at PT Mediatama Binakreasi. The aim of this study is to evaluate the interaction with existing metrics, identify digital marketing forms, and analyze the content creation …

Modeling Virus Diffusion On Social Media Networks With The Smirq Model, Justin Browning, Arnav Mazumder, Gowri Nanda

Rose-Hulman Undergraduate Mathematics Journal

As social networking services become more complex and widespread, users become increasingly susceptible to becoming infected with malware and risk their data being compromised. In the United States, it costs the government billions of dollars annually to handle malware attacks. Additionally, computer viruses can be spread through schools, businesses, and individuals’ personal devices and accounts. Malware affecting larger groups of people causes problems with privacy, personal files, and financial security. Thus, we developed the probabilistic SMIRQ (pSMIRQ) model that shows how a virus spreads through a generated network as a way to track and prevent future viruses. Our model is …

Digital Critical Pedagogy: A Collaborative Narrative Literature Review, Ashley Hinck, Lauren Angelone, Ashley Theuring, Karin Admiraal, Jody Googins, Teresa Young, Wendy Maxian

Mid-Western Educational Researcher

At the intersection of an ongoing global pandemic and equity-focused social movements, critical and digital pedagogies became both necessary and important. Digital ways of teaching made education possible when we could not be in person, and provided alternative modes of learning and thinking, but also exacerbated existing inequalities. In this project, we engage in a narrative literature review to examine how digital critical pedagogy (DCP) has been encountered and framed in higher education pedagogy research from 2020-2022. We ask the question: How is DCP being defined, operationalized, and enacted in the emerging research literature? We argue that the analysis of …

From Viral Rumors To Fact-Checked Information: The Influence Of Social Media Platforms And Fact-Checking Organizations On Public Trust During The Covid-19 Crisis, Chinyere Linda Agbasiere

Theses and Dissertations

The COVID-19 pandemic not only disseminated a viral health threat worldwide but highlighted the rapid spread of misinformation, commonly called an "infodemic." This study investigates the influence of social media and fact-checking organizations in shaping public trust and information consumption during the pandemic. Utilizing a mixed-method approach of surveys and interviews, I analyzed 9 interviews. The interviews were analyzed using thematic analysis (Braun & Clarke, 2006) and Owen's (1984) principles of recurrence, repetition, and forcefulness, and three main themes were developed inductively. The findings reveal that while social media was a primary source of information, it also served as a …

Development And Validation Of A Measure For Seeking Health Information In The Diabetes Online Community: Mixed Methods Study, Allyson S. Hughes, Sarah Beach, Spruhaa Vasistha, Nazanin M. Heydarian, Osvaldo F. Morera

School of Social Work Faculty Publications

Background

Individuals with chronic diseases often search for health information online. The Diabetes Online Community (DOC) is an active community with members who exchange health information; however, few studies have examined health information brokering in the DOC.

Objective

The aim of this study was to develop and validate the Attitudes Toward Seeking Health Information Online (ATSHIO) scale in a sample of adults with type 1 diabetes (T1D).

Methods

People with T1D were recruited through the DOC, specifically Facebook and Twitter. They were provided with a Qualtrics link to complete the survey. This was a mixed methods study that used thematic …

Use Of Social Media For Receiving Professional Support In Enhancing Mothers’ Lactation Self-Efficacy, Mehtab Lalwani, Zohra Kurji, Salma Rattani, Zahra Shaheen, Hussain Maqbool Ahmed Khuwaja, Shabina Ariff

Journal of Asian Midwives (JAM)

Background: Insufficient support for breastfeeding and limited exclusive breastfeeding rates emphasize the need for high-impact approaches to enhance maternal confidence in lactation. Social media has emerged as a promising platform for professional support and information dissemination in this context. This review aims to examine the role of social media in providing professional lactation support to mothers in enhancing their lactation self-efficacy.
Method: Employing PRISMA guidelines, the review sought relevant literature on professional assistance in enhancing breastfeeding self-efficacy. Major databases, including PubMed, CINAHL, Google Scholar, and Science Direct, were meticulously queried using targeted keywords. Every selected article underwent screening for English …

Social Media Use And Interactivity: An Application Of Uses And Gratifications, Patrick Bush

Theses and Dissertations

Accessing news media and the coverage of current events has become streamlined and exponentially easier to access due to the explosive growth of internet usage and by extent the increase of social media usage. As this form of media continues to evolve and becomes not only more accessible, but accepted by a variety of audiences, some parties may seek to find or create their own public spheres of influence online to share information and develop conversations relevant to the participants therein. It is here where the concept of digital storytelling becomes a heavy influence on how the individual not only …

Video Games And Radical Movements: "Ein Prozent" And "Heimat Defender", Göksel Türker, Ali Gök

Journal of Strategic Security

The far-right, which poses a threat of escalating into terrorism or inciting violence, employs a variety of tactics to spread its ideologies among the general public. In this context, "Heimat Defender: Rebellion," a two-dimensional video game supported by the far-right Ein Prozent operating in Germany, draws attention. In the study, the game in question was examined on the far-right and especially Ein Prozent ideology and subjected to discourse analysis. The analysis revealed that the game plot was shaped according to the friend-enemy perception of Ein Prozent and the far-right. Accordingly, in the game in question, opposition to multiculturalism, immigration, globalism, …

Patientslikeme And Online Patient Support Communities In Dermatology, Mindy D. Szeto, Michelle Hook Sobotka, Emily Woolhiser, Pritika Parmar, Jieying Wu, Lina Alhanshali, Robert P. Dellavalle

Student Publications

Online patient-oriented platforms such as PatientsLikeMe (PLM) offer a venue for individuals with various diagnoses to share experiences and build community, though they may not be representative of the larger patient population. This potentially limits generalizability and raises concerns about the spread of misinformation, emphasizing the need for informed use and health care provider engagement.

Lifestyle Eco-Influencers Advertising: Is Engagement Driven By Content Or Fandom?, Bárbara Mercedes Castillo Abdul Hadi, Luis Miguel Romero Rodríguez, Carlos Fernández-Rodríguez

Artículos científicos

This research examines the main common characteristics among the contents of five eco- -influencer accounts from different Western countries. A quantitative content analysis was performed on 187 Instagram posts published by eco-influencers from the United Kingdom, United States, Belgium, Spain, and Peru. The topics that eco-influencers deal with the most are promoting veganism, spirituality, environmental and political claims, product advertising (their own and third-party), and personal life, generating the most interactions in the accounts. Carousels win on engagement for eco-influencers on Instagram despite videos being sponsors’ favorite format. Both sponsored content and sponsors themselves are well-received, with over half of …

Facebook’S Shared Articles On Hpv Vaccination: Analysis Of Persuasive Strategies, Ashley Hedrick Mckenzie, Elaine Avshman, Ross Shegog, Lara S Savas, L Aubree Shay

Faculty, Staff and Student Publications

Background: The current study analyzed articles shared on Facebook between 2019 and 2021 that discuss the HPV vaccine. Results address a gap in knowledge about the persuasive strategies used in HPV vaccine discourse on Facebook.

Methods: Using Buzzsumo.com, we collected 138 articles, shared on Facebook between 2019 and 2021, with the highest "engagement scores," or total number of reactions, comments, and shares. Using a content analysis methodology, three independent coders were trained in using the study codebook, achieved acceptable inter-rater reliability (Krippendorf's alpha = 0.811), and coded each article in Atlas.ti.

Results: Seventy-two articles had a positive valence toward the …

Constructing Fame: A Phenomenological Study Of Online Impression Management Among Indonesian Tiktok Celebrities, Vidi Sukmayadi, Dante Darmawangsa, Suffian Hadi Ayub, Sarah Annisa Fadhila

The Qualitative Report

The relevance of social media platforms in our daily lives is intensifying. Social media have become a "showcase" for our life experiences. In addition, they represent a range of dimensions of our status in the virtual and actual social world. These two factors trigger people to construct particular identities to thrive in dual social ecosystems. Subsequently, Tiktok's prominence as a current trending social media platform with a total of 500 million users globally transforms its function from a communication medium to a medium for gaining social capital. This phenomenon notably influences Indonesian society, with people being heavily invested in that …

Mediterranean Diet Information On Tiktok And Implications For Digital Health Promotion Research: Social Media Content Analysis, Margaret Raber, Haley Allen, Sophia Huang, Maria Vazquez, Echo Warner, Debbe Thompson

Children’s Nutrition Research Center Staff Publications

Background: The Mediterranean diet has been linked to reduced risk for several cardiometabolic diseases. The lack of a clear definition of the Mediterranean diet in the scientific literature and the documented proliferation of nutrition misinformation on the internet suggest the potential for confusion among consumers seeking web-based Mediterranean diet information.

Objective: We conducted a social media content analysis of information about the Mediterranean diet on the influential social media platform, TikTok, to examine public discourse about the diet and identify potential areas of misinformation. We then analyzed these findings in the context of health promotion to identify potential challenges and …

Voices Unveiled: Exploring Americans' Perspectives On Social Media Censorship And Advocacy For Reform Through A Qualitative Lens, Vail Forbeck

Doctoral Dissertations and Projects

This qualitative study explored social media users’ perceived experience of censorship on social media communication platforms to better understand the effects of censorship on users. The study relied on a qualitative questionnaire with open-ended questions to collect initial data from 115 participants in the United States. Of the questionnaire respondents, 12 participated in an in-depth interview. The questionnaires and interview answers gathered information about users’ perceived experiences of censorship on social media platforms to determine whether there is a need for changes in current social media practices and policies. The study found that Black males between the ages of 25 …

Scaling Expertise: A Note On Homophily In Online Discourse And Content Moderation, Dylan Weber

New England Journal of Public Policy

It is now empirically clear that the structure of online discourse tends toward homophily; users strongly prefer to interact with content and other users that are similar to them. I review the evidence for the ubiquity of homophily in discourse and highlight some of its worst effects including narrowed information landscape for users and increased spread of misinformation. I then discuss the current state of moderation frameworks at large social media platforms and how they are ill-equipped to deal with structural trends in discourse such as homophily. Finally, I sketch a moderation framework based on a principal of “scaling expertise” …

#Disgusted: Identifying Potential Sub-Factors Of Moral Disgust Through Reflexive Thematic Analysis Of Tweets, Ryan Statton, Alison Bacon, Jaysan Charlesford, Sylvia Terbeck

School of Psychology

Social media provides an untapped resource for exploring Moral Disgust. We therefore drew on ‘tweets’ about Moral Disgust (k=526) to better conceptualise the situations, people, and concepts users found Disgusting. Our Reflexive Thematic Analysis identified two themes and accompanying subthemes: Hierarchical Disgust and Third-Party Disgust. Hierarchical Disgust was constructed from expressions of Disgust directed to power structures, abuses of power, and leaders, whereas Third-Party Disgust comprised expressions directed at negative outcomes for others, often in the form of discrimination or harm. Both themes served as a form of group protection through out-group distancing and normative in-group policing. Importantly, this research …