Digital Commons Network^™

A Study Of Social Media Integration In Public Emergency Alert Systems, Alexander G. Barnett

Purdue Polytechnic Masters Theses

To remain effective, modern emergency alert systems must continue to investigate new methods and technologies for contacting the public.  Today’s emergency alert systems, which rely primarily on broadcast media, have yet to fully embrace the potential of one category of Internet technologies: Social media.  Social media potentially represents a large, untapped audience for emergency alert personnel to not only contact, but also utilize when seeking information regarding an incident.  The following paper investigates these technologies and their relevance to the emergency alert field.

Change In Journalistic Practices In The Age Of Global Networked Technologies, Olesya Kravchuk

Research Papers

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My research project focuses on change in journalistic practices in the age of global networked technologies. I have collected background information on the history of journalism and how it has evolved through the years. In this paper I question if a contemporary society still needs journalists and how democracy in society is affected by what journalists do.

My goal for this project was to develop a unique website about new media …

The Virtuous Cycle: Online News, Industry Change And User Choice, Alan M. Rogers

Research Papers

This paper addresses news media industry practices and technological advancements that influence the process by which internet users access news online. News organizations, automated news services, and emerging news platforms are discussed. Overall, the argument is made that the internet provides an expanded palate of news media options, but it is also marked by the dominance of a small number of content creators and crowd-driven influences on individual choices.

Social Media Dialogue: An Analysis Of The Social Media Presence Of Selected Fortune 500 Companies, Philip J. Luca

Masters Theses

This paper investigates the manner in which the companies engage various publics in the realm of social media. The purpose of this thesis is to analyze the type of communication Fortune 500 companies use in their social media presence. Analyzing the web sites, Facebook fan pages and Twitter accounts of 21 Fortune 500 companies, the present study assesses the dialogic efforts of these companies using Kent and Taylor's (1998) five dialogic principles. Results suggest that the researched companies have an established social media presence. The accounts are developed but not distinctly dialogic. Further research may assess the quality of the …

Narcissism, Facebook Use And Self Disclosure, Bonnie Anne Boyd Huling

Theses and Dissertations

This study examines the relationship between online self-disclosure, grandiose narcissism, vulnerable narcissism, Facebook use and frequency of status updates in existing self-report measures among 381 college students. Positive correlations were found between: vulnerable narcissism and Facebook status updates, and Facebook use and online self-disclosure. Following the equalization of the two different narcissism scales, college students scored higher on grandiose narcissism as opposed to vulnerable narcissism, the opposite to what was hypothesized. No correlations were found between: grandiose narcissism and Facebook status updates; grandiose narcissism and self-disclosure; and vulnerable narcissism and self-disclosure. Additionally, college women did not score higher in self-disclosure …

Developing A Marketing Plan For An Official Social Media Outlet For Cal Poly Wine, Kazia Sticklinski

Agribusiness

Survey of individuals to determine if a Facebook page focused on Cal Poly wine would attract consumers and be used for information. Determining if there is any interest in such a page, and if so, is there enough interest that it would be beneficial for Cal Poly to move forward with a full social media marketing plan.

Social Media Increases Wine Sales And Consumption, Quinn Watson

Agribusiness

The purpose of this study is to research the effects that social media and marketing tools have on branding and labeling a winery and its tasting room. The goal of a specific social media resource, such as a social networking site like Facebook, is to capture the attention of young wine consumers worldwide.

This study will investigate different marketing strategies that the wine industry uses to help attract more attention to the younger wine consumer demographic. Focusing on Costa De Oro Winery in Santa Maria, California, interviews and surveys will be administrated to gather data about specific marketing strategies of …

Social Media For Nonprofits: Analysis And Discussion Of Facebook For Habitat For Humanity San Luis Obispo, Christine Gorney

Journalism

In the past few years, social media has become a key strategy for public relations practitioners.  Sites like Facebook have revolutionized online marketing and how businesses and organizations reach their publics.  Large nonprofits utilize Facebook to spread their messages and gain supporters and funds, but many small, local nonprofits do not use Facebook to their advantage.  Social media has become necessary for businesses and organizations, especially nonprofits, to grow, as well as compete with their competitors.  The results of this project demonstrate why nonprofits may not participate in social media, as well as why it is beneficial to implement the …

Abeyance And Spontaneity In Tunisia, Louis Edgar Esparza

Human Rights & Human Welfare

On August 16, 1819, tens of thousands of workers gathered in what is now St. Peter’s Square in Manchester to demand suffrage. Entire families, parishes, and townships assembled, fueled by increasing commodity prices and political disenfranchisement. They had spread the word from town to town, and from church to church, that this previously banned meeting was indeed to occur. It was the culmination of months of agitation on the part of common people to achieve economic and political reform. The government responded violently to the challenge of its authority, as governments so often do, leading to a score of deaths …

The New Digital [St]Age: Barriers To The Adoption And Adaptation Of New Technologies To Deliver Extension Programming And How To Address Them, Jamie Seger

Journal of Extension

With the rise of social media and the need for statewide program cohesiveness, The Ohio State University Extension has the opportunity to position itself as a catalyst for technology adoption and adaptation nationwide. Unfortunately, many barriers exist to the successful use and implementation of technology, including an organizational structure that does not cater to the short turn-around new technologies demand and ideological generational divides among all who are affected by the organization. In order to allow new technologies to positively affect Extension programming, we must first break through such barriers with a powerful combination of enlightened knowledge and hands-on training.

Oral History Interview With Arnoud De Meyer: Conceptualising Smu, Arnoud De Meyer

Oral History Collection

The interview covered: first involvement with Singapore, tertiary education in Singapore, business schools, role of university, city campus.

Biography:

President, SMU, 2010–present

Professor De Meyer became the fourth president of SMU in September 2010. A leader and well-known scholar in management studies, his research interests include manufacturing and technology strategy, management of R&D and innovation, management under conditions of high uncertainty and for novel projects, management and innovation in Asia, the globalisation of Asian firms, and e-readiness in Europe. He publishes widely in academic journals and books.

For twenty three years, Professor De Meyer was associated with INSEAD where he …

Social Media And Politics: Amplification In Arab World (Case Study Of Egyptian Revolution), Yousra Allam

Papers, Posters, and Presentations

(No abstract provided)

The Social Revoution Will Be Live And Digitized, Deirdre Barrett-England

Communications Management - All Scholarship

No abstract provided.

A Functional Approach To Social Networking Sites, Erin M. Bryant, Jennifer Marmo, Artemio Ramirez Jr.

Human Communication and Theatre Faculty Research

The widespread use of social networking websites (SNSs) is one of the most groundbreaking communication trends to emerge in recent years. Since its creation in 2004, sites such as Facebook have become immensely popular among college students. Many SNSs continue to experience exponential growth. Facebook, for example, reached 100 million active users in August 2008 and proceeded to quadruple this membership base to surpass 400 million active users by July 2010 (Facebook.com). In addition to maintaining astronomically high membership rates, SNSs also appear to be part of user's daily schedules. In one study assessing Facebook use, Ellison, Heino, and Gibbs …

When Bieber Fever Strikes: Using Twitter As A New Medium For Attack And Defense Communication, Samuel Hardman Taylor, Matthew Barton

Iowa Journal of Communication

Rhetorical analyses of image restoration and attack have characteristically centered on public figures because their images are the focal point of news conversation for traditional mass media outlets following events of public shame. Through the development of Web 2.0 technologies and microblogging sites like Twitter, publishing power has shifted the conversation about public figures and their image creation, management and restoration into the hands of the general public. The shift creates new opportunities for research in the field of public discourse, specifically attack and defense rhetoric. This study uses the tweets surrounding Justin Bieber's loss at the 2011 Grammy Awards …

Download This: Artist Development And Interconnectivity In The Internet Age, Geoffrey Johnson

American Studies Senior Theses

The advent of internet media distribution has profoundly changed the way most people consume music and experience artists. Outlets such as Myspace, YouTube, Twitter, and peer-to-peer downloading networks have made music and artists more accessible than ever before. These changes have come largely at the expense of the traditional music industry model of distribution. My thesis proposes that these new media have radically redefined what it means to be a developing artist. Specifically, these media empower artists with the ability to circumvent music industry oversight while providing them with tools of self-promotion to autonomously construct a fan-base. My thesis will …

Criminal Insurgencies In Mexico: Web And Social Media Resources, Robert J. Bunker, John P. Sullivan

CGU Faculty Publications and Research

The authors of this piece, individually, collectively, and in cooperation with other scholars and analysts, have written about the criminal insurgencies in Mexico and various themes related to them in Small Wars Journal and in many other publications for some years now. The Small Wars publications alone include "State of Siege: Mexico's Criminal Insurgency," "Plazas for Profit: Mexico's Criminal Insurgency," "Cartel v. Cartel: Mexico's Criminal Insurgency," "The Spiritual Significance of ¿Plata O Plomo?," "Explosive Escalation?: Reflections on the Car Bombing in Ciudad Juarez," and "The U.S. Strategic Imperative Must …

Experience In The Use Of Social Media In Medical And Health Education, Chris Paton, Panagiotis Bamidis, Gunther Eysenbach, Margaret M. Hansen Edd, Msn, Rn, Miguel Cabrer

Nursing and Health Professions Faculty Research and Publications

Objectives: Social media are online tools that allow collaboration and community building. Succinctly, they can be described as applications where “users add value”. This paper aims to show how five educators have used social media tools in medical and health education to attempt to add value to the education they provide.

Methods: We conducted a review of the literature about the use of social media tools in medical and health education. Each of the authors reported on their use of social media in their educational projects and collaborated on a discussion of the advantages and disadvantages of this approach to …

Watch Out Facebook And The Need To Evaluate, Horace Dawson

Theses & ETDs

Online social media have come to provide an important mode of communication and social interaction among peers, and have also recently proven to be significant forces in the global political scene. A social psychological construct measuring the tendency of individuals to form attitudes known as the need to evaluate is hypothesized to correlate positively with the intensity of individuals� use of the social networking website known as Facebook. Information found in the sociological literature leading to this hypothesis includes the evaluative nature of social monitoring and Facebook�s use as a tool to carry out this kind of monitoring and socioeconomic …

Social Networking Sites: What They Are And How To Navigate Them (Leader Guide), Maria Deguzman, Deborah J. Weitzenkamp Dr., Anita Hall, Deanna Vansickel-Staudt, Car Mun Kok, Jessica Lake

Kimmel Education and Research Center: Faculty and Staff Publications

The use of social networking sites such as Facebook and LinkedIn has dramatically increased in recent years. Today, over 50 percent of teens and 35 percent of adults in the U.S. are using at least one type of social networking site. If used well, these sites can have many personal and professional benefits. Social networking can be a fun way to communicate with others, and an effective way to expand one’s social and professional connections. It is important to practice good judgment and proper “netiquette” when developing personal profiles and interacting with others through such sites. This community program will …

Transformative Professional Development In Unlikely Places: Twitter As A Virtual Learning Community, Kathleen P. King

Department of Leadership, Policy, and Lifelong Learning

This case study reveals new dimensions of transformative learning occurring through informal learning opportunities. The research results demonstrate that the individual’s learning spans understanding, networking, professional identity development, and transformative learning. Specifically, virtual online communities facilitated through social media provide professional networks and social relationships beyond the scope of the individual’s usual interactions and experience. Discussion and recommendations include using social media and virtual communities as instructional strategies for graduate studies and continued learning beyond formal education. The educational significance includes facilitating transformative learning in informal learning contexts, and using social media and online communities for professional learning.

Regulating Social Media Use In The Workplace, Yemisi Dina

Editorials and Commentaries

The advent of social networking sites (SNS) has become a reality of the digital age. These sites are highly interactive, creative and addictive for individuals to exchange personal, professional and social ideas but its use has also been the subject of litigation in the courts lately just like any man made invention. People using these sites have sparked a number of legal challenges that have dramatically changed the world. This raises a number of questions as to whether there are clear guidelines on the use of these tools by employers and employees.

This paper is a case commentary of one …

Incendiary Speech And Social Media, Lyrissa Lidsky

Faculty Publications

Incidents illustrating the incendiary capacity of social media have rekindled concerns about the "mismatch" between existing doctrinal categories and new types of dangerous speech. This Essay examines two such incidents, one in which an offensive tweet and YouTube video led a hostile audience to riot and murder, and the other in which a blogger urged his nameless, faceless audience to murder federal judges. One incident resulted in liability for the speaker even though no violence occurred; the other did not lead to liability for the speaker even though at least thirty people died as a result of his words. An …

The Impact Of Social Media On An Organisations Brand Image: A Public Relations Perspective, Kieran Collins

Theses

No abstract provided.

Honors Research Symposium Program [2011], University Honors Program Students And Staff

Honors College: News & Publications (2008-2020)

No abstract provided.

Public Forum 2.0, Lyrissa Lidsky

Faculty Publications

Social media have the potential to revolutionize discourse between American citizens and their governments. At present, however, the U.S. Supreme Court's public forum jurisprudence frustrates rather than fosters that potential. This article navigates the notoriously complex body of public forum doctrine to provide guidance for those who must develop or administer government-sponsored social media or adjudicate First Amendment questions concerning them. Next, the article marks out a new path for public forum doctrine that will allow it to realize the potential of Web 2.0 technologies to enhance democratic discourse between the governors and the governed. Along the way, this article …

Social Media Communications In Local Community Education Organizations: Researching And Implementing Social Media Communications For Rochester Community Education, Anna Marie Matetic

All Graduate Theses, Dissertations, and Other Capstone Projects

Community Education departments are generally constrained by tight budgets, which can create difficulties in marketing its offerings within the region. Social media is a marketing method with low entry costs, thus making social media an attractive marketing option to Community Education departments. This thesis attempts to determine which social media communications are best for the existing "best customers" serviced by the Adult Enrichment department at Rochester Community Education. The research used a 22-question email survey with responses based on a 5-point Likert scale. The research found the online communication tools most often used by the "best customers" group included emails, …

Crowdsourcing The News: News Organization Liability For Ireporters, Virginia A. Fitt

William Mitchell Law Review

No abstract provided.

Collaborating With A Digital Forensics Expert: Ultimate Tag-Team Or Disastrous Duo?, Sean L. Harrington

William Mitchell Law Review

No abstract provided.

Bias In Social And Mainstream Media, Yu-Ru Lin, David Lazer, James P. Bagrow

Working Papers

The extent of media bias determines the information available to the public and can affect public opinion and decision-making. Social media, such as blogs, powered by the growth of the Internet and related technologies, is envisioned as a form of grassroots journalism that blurs the line between producers and consumers and changes how information and opinions are distributed. They are often seen as democratic entities that allow more voices to be heard than the conventional mainstream media as well as a balancing force against the arguably slanted mainstream media.

Do social media exhibit more or less bias than mainstream media …