Digital Commons Network^™

Social Media Use Of Cooperative Extension Family Economics Educators: Online Survey Results And Implications, Barbara O’Neill, Andrew Zumwalt, Janet Bechman

Journal of Extension

This article describes results of an online survey conducted by the eXtension Financial Security for All (FSA) Community of Practice (CoP) to determine the social media capacity and activity of its members. The survey was conducted to inform two subsequent FSA CoP programs: an archived webinar on social media programs and impact evaluation methods and a national grant-funded financial education social media outreach project. Survey topics include social media tools and access methods used by FSA CoP members, frequency of use, descriptions of content posted, number of fans/followers, institutional guidelines, and social media impact evaluation strategies.

Strengthening 4-H Program Communication Through Technology, Karl Robideau, Karyn Santl

Journal of Extension

Advances in technology are transforming how youth and parents interact with programs. The Strengthening 4-H Communication through Technology project was implemented in eight county 4-H programs in Northwest Minnesota. This article outlines the intentional process used to effectively implement technology in program planning. The project includes: assessing current communication tools used; evaluating participants' preferences for receiving information; educating staff on current research trends; and training teams of youth and adults with the Forrester Research Model (2011) to implement social media as a program communication tool. The process helps staff identify audience and purpose of using technology for their specific needs.

Parasocial Relationships And Social Media Usage, Christine Phelps

Theses

This study investigates the use of social networking sites by media figures, celebrities and celebrity brands and how consumers use and participate in brand communities on these sites. The concept of parasocial relationships has been applied to this medium and studied as a marketing tool to reach consumers and maintain relationships with them. Consumers' use of social networking sites, their participation with celebrity brands via social networking sites, and their feelings toward that celebrity brand and online community are explored. The relationship between consumers' time spent and usage of social networking sites is compared to factors of parasocial relationships as …

The Effects Of Social Media On College Students, Qingya Wang, Wei Chen, Yu Liang

MBA Student Scholarship

As social media sites continue to grow in popularity, it is our premise that technology is a vital part in today’s student success equation. This descriptive, exploratory research study drew a random sample (N=48) of males (n=26) and females (n=22) who were administered a student perception questionnaire on how social media affects college students. Thirty-five percent of the participants were undergraduates and 65% were graduate students, studying at Johnson & Wales University. Thirty-one percent of participants have full-time jobs, 30% have part-time jobs and 39% do not have jobs. The results of the survey questionnaire indicate that 45% of the …

Get @ Us!: Using Social Media To Market Libraries, Provide Customer Service, & Revitalize Outreach Efforts, Katy Kelly, Gwen Glazer

Roesch Library Faculty Presentations

The presenters all handle social media for their libraries, but in very different settings: a large academic library at a public-private research institution, a medium-sized academic library at a private university, and a medium-sized public library in a town that revolves around a university. The workshop will provide some general discussion about how the different technology environments elicit different responses from various user groups and, using Twitter as a microcosm, the similarities and differences between approaches will be discussed. The legalities concerning social media policies and the magic of paying attention to target audiences will also be explored.

Bryant Alumni Bulletin, Volume 14, Number 4, Office Of Alumni Relations

Alumni Newsletters

No abstract provided.

Twitter And Facebook For User Collection Requests, Joan Petit

Library Faculty and Staff Publications and Presentations

Libraries are offering more services through social media Web sites like Twitter and Facebook, and this presence online is encouraging more conversation between libraries and patrons, including collection development requests. A review of popular Twitter and Facebook library profiles reveals the most successful accounts to be those where the library actively engages its users online. Through these media, libraries can have direct, immediate conversations with patrons that result in patron-initiated material requests.

Incendiary Speech And Social Media, Lyrissa Barnett Lidsky

UF Law Faculty Publications

Incidents illustrating the incendiary capacity of social media have rekindled concerns about the "mismatch" between existing doctrinal categories and new types of dangerous speech. This Essay examines two such incidents, one in which an offensive tweet and YouTube video led a hostile audience to riot and murder, and the other in which a blogger urged his nameless, faceless audience to murder federal judges. One incident resulted in liability for the speaker, even though no violence occurred; the other did not lead to liability for the speaker even though at least thirty people died as a result of his words. An …

The Utilization Of Social Media: A Case Study Of The U.S. General Services Administration Experience, Maria Guida

Dissertations, Theses and Capstone Projects (Full IR Collection)

With 73 percent of people 18 and older actively using social media, it is becoming a mainstream method of communication for the American public (Lenhart et al. 2010, 18). If the government wants to effectively engage the public, it must leverage this opportunity. There is an apparent need for the government to keep up with the media shift by incorporating the use of social media into its traditional communication methods. Social networking sites have offered a way for the government and the public to engage each other in a two-way communication because they allow interaction among users. If the government …

Who Are The Heavy Users Of Social Networking Sites Among College Students? [Slides], Louisa Ha

School of Media and Communication Faculty Publications

Slides from a presentation presented at the Communication Technology Division, Association for Education in Journalism and Mass Communication Association Annual Convention, August 10-13, 2011 St. Louis, Missouri by Louisa Ha.

Visual And Textual Appeals In Banner Advertising: A Content Analysis, Louis Perez

Theses

This study investigated textual and visual variables of banner advertisements. A number of research questions were addressed by content analyzing banner advertisements from social media and social networking Websites, including YouTube and Facebook. Implications of linking types of banner advertisements to types of social media sites, including differences between visual and textual content of banner advertisements, are addressed. Results indicate that there were notable differences between banner advertisements found on these sites. Ads are more likely to contain greater visual aspects such as animation on social media sites than they are on social networking sites. Further studies should examine how …

World Business Leaders Interaction In Higher Education: A Novel Experience, Gustavo Coronel, Kathleen Mathai

Higher Learning Research Communications

This article describes a disruptive approach that offers higher education students and faculty the experience of learning from world business leaders and interacting with fellow members at their institutions. The World Business Forum event was transmitted live to 36 higher education institutions in 19 countries. Webcast and social media discussions around the event were used to create both a local University community and a global Laureate community. The World Business Forum is a two-day event, produced by HSM Global that serves as a platform for the ideas and trends that are shaping the future of business. In 2011, twenty business …

Athletes Who Tweet: Differences In Audience Perceived Credibility Between Journalists And Athlete's Twitter Accounts, Christine Foster

Theses

The research reveals the differences in audience perceived credibility between an athlete's tweets and a sports reporter's story. Because audiences are drawn to Twitter accounts of athletes, the reporters' sources have become their competition. The study also investigates the difference between how often audiences choose Twitter over a reporter's story to obtain their sports news. A survey of n RIT students measured how often participants obtain sports news from sports reporters' print or online stories and athlete's personal Twitter accounts. The audience's perceived credibility of the sources was also measured. Findings suggest audiences choose online articles as their source for …

Strategic Planning For Sustaining User-Generated Content In Digital Collections, Cory K. Lampert, Su Kim Chung

Library Faculty Research

Experimentation and exploration are hallmarks of innovative libraries, but as experiments become on-going projects and investigations become long-term commitments, it is important to gain perspective on how the roles of librarians, archivists, and information professionals are changing. As social computing becomes routine for computer users, libraries of all types are responding to these new expectations by building interactive communication features into their on-line collections. Social features and user-generated content raise several compelling issues as organizations strive to balance agile adaptation to the ever-evolving user environment with the realities of limited staff resources and greater administrative expectations. This paper examines the …

Government Sponsored Social Media And Public Forum Doctrine Under The First Amendment: Perils And Pitfalls, Lyrissa Lidsky

Faculty Publications

Between the extremes of no interactivity and complete interactivity, it is difficult to predict whether courts will label a government sponsored social media site a public forum or not. But it is precisely "in between" where government actors are likely to wish to engage citizens and where citizens are most likely to benefit from government social media initiatives. The goal of this article, therefore, is to provide guidance to lawyers trying to navigate the morass that is the U.S. Supreme Court's public forum jurisprudence in order to advise government actors wishing to establish social media forums.

Government Sponsored Social Media And Public Forum Doctrine Under The First Amendment: Perils And Pitfalls, Lyrissa Barnett Lidsky

UF Law Faculty Publications

The goal of this article is to provide guidance to lawyers trying to navigate the morass that is the U.S. Supreme Court’s public forum jurisprudence in order to advise government actors wishing to establish social media forums.

With Great Technology Comes Great Responsibility: Virginia's Legislative Approach To Combating Cyberbullying, Kelsey Farbotko

Law Student Publications

This comment will examine Virginia’s statutory response to the growing problem of cyberbullying, focusing particularly on the bills introduced in the most recent Virginia General Assembly session. Section II will define cyberbullying and other cybercrimes, as well as discuss the effects of this form of harassment and the importance of regulating speech in this manner. Section III will describe current statutes that regulate cyberbullying, as well as the three bills that came before the Virginia General Assembly in its 2011 session. Particularly important is House Bill 2059, which differs from the other two bills not only because it was the …

Social Media, California Wineries, And The Millennial Generation: The Best Practices Of Social Media To Connect With The Youngest Wine Drinking Demographic, Carly Rowan

Journalism

This senior project was done to determine the best practices of social media for California wineries to use in order to connect with the Millennial generation.

The California wine industry has been growing steadily for years. Much of this growth can be attributed to a generation of people in the United States called Millennials.  This generation is currently between the ages of 10 and 30, and those of age are drinking wine with a passion that mirrors that of their Baby Boomer parents.  Wineries are searching for the best ways in which to connect with and market to this demographic, …

Social Media: The Use Of Facebook And Twitter To Impact Political Unrest In The Middle East Through The Power Of Collaboration, Sarah Danielle Goodman

Journalism

The power of social media sites like Facebook and Twitter are often overlooked and unaccounted for.  The revolutionary and unprecedented political changes in the Middle East have changed the way the world uses and now views these platforms.   This study addresses the transformation of both the Middle East and social media, alongside each other.  In addition, it discusses how young activists utilized these tools in order to unite and therefore produce radical alteration of Middle Eastern governments, what these governments did in an attempt to preserve control and how the United States got involved.

Design For Co-Creation With Interactive Montage, Birgitta Cappelen, Anders-Petter Andersson

Nordes Conference Series

Montage in cinema means to mount images and sounds from different sources, that are interpreted together and whose oppositions drive the story further. In this article we develop the montage concept further for co-creation in interactive, tactile, spatial cross-media. As case we use the design of the interactive, tangible, cross-media installation ORFI. ORFI is developed to facilitate collaboration and co-creation between children with severe disabilities and their care persons. In this article we focus on how we have designed for interactive montage. We present two main types of interactive montage, close and shifted in three dimensions (spatial, temporal and actorial). …

Social Media In Higher Education: Building Mutually Beneficial Student And Institutional Relationships Through Social Media., Megan L. Fuller

Electronic Theses and Dissertations

Social applications such as Facebook, YouTube, and Twitter have driven the public growth of Web 2.0. Universities and colleges are using social media to reach student prospects, keep contact with current students and alumni, and provide a mechanism for group collaboration and interaction in the classroom. Higher education institutions are influenced by current social media trends, and figuring out how to effectively interact with various constituencies within the social media environment can be challenging.

In this study, a group of higher education students were surveyed about their social media practices and preferences with a focus on education-related activities. The goal …

Use Of Social Media In Presidential Campaigns: Do Social Media Have An Effect On The Political Behavior Of Voters Aged 18-24?, Samantha Hamilton

Honors Senior Capstones and Theses

Today, the idea of social media is radically different from the media of a decade ago. While a decade ago the Internet was considered new media, our society now turns to Facebook, Twitter, and blogs as sources of information. In the United States during election cycles, the use of social media by presidential candidates has become a way for many voters to find out about candidates. As a result, presidential candidates have had to adapt their campaign strategies to work with these media in a way that will effectively target these audiences. This study examines whether campaigns that are more …

Social Media For Social Good: A Guide To New Media For College Activists, Charles Harris

Mahurin Honors College Capstone Experience/Thesis Projects

In a world of Tweets and status updates, how do we take all those hours perusing social networks and put them to good use? In my thesis project, Social Media for Social Good: A Guide to New Media For College Activists, I explore the uses of these networks to activate people towards building positive social change. It is my opinion that college is the best time to be an activist. How do college students communicate? Social Media. From the campus to the global scale, social media can be effectively used to mobilize people to take action on a wide array …

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Understanding Inter-And Intra-Generational Communication Methods Utilizing A Framework Of Message Sensitivity, Thomas Edwin Craft Jr.

Dissertations

This study was designed to determine if differences existed between generations surrounding their preferred communication methods. In examining the social identity perspective of groups, scholars have found that many groups are categorized based on the social structure in which they exist. Generational groups have created their own social structure and set of cultural norms that define each generation. In a recent report released by the Pew Research Center (2010), when the younger generation was asked an open-ended question, "What makes your generation unique?", 24% of those asked responded "Technology Use." One of the unique differences among these generations is the …

Measuring Api Documentation On The Web, Chris Parnin, Christoph Treude

Research Collection School Of Computing and Information Systems

Software development blogs, developer forums and Q&A websites are changing the way software is documented. With these tools, developers can create and communicate knowledge and experiences without relying on a central authority to provide official documentation. Instead, any content created by a developer is just a web search away. To understand whether documentation via social media can replace or augment more traditional forms of documentation, we study the extent to which the methods of one particular API — jQuery — are documented on the Web. We analyze 1,730 search results and show that software development blogs in particular cover 87.9% …

Determining The Effects Of Technology On Children, Kristina E. Hatch

Senior Honors Projects

Determining the Effects of Technology on Children

Kristina Hatch

Faculty Sponser: Timothy Henry, Computer Science and Statistics

Technology has become an essential part of Americans’ daily lives, affecting our communications, mail, relationships, the management of our bills and finances. As we have become more immersed in the benefits and capabilities of these constantly developing technologies, children as well as adults have become avid users. Laptops and cell phones are specially developed for preteens. Software and game companies have been targeting children in their game development. Video games have become common entertainment for children as young as four. Children today can …

An Iphone In A Haystack: The Uses And Gratifications Behind Farmers Using Twitter, Sarah Van Dalsem

College of Journalism and Mass Communications: Theses

The fast-growing social media site, Twitter, is growing in popularity among Americans from all walks of life, including farmers who are using it to share information with other farmers and consumers. This thesis expands on Uses and Gratifications Theory by looking at how farmers are using the social media site to promote agriculture and reach out to others. Based on a qualitative analysis completed on 22 interviews with farmers, four major purposes for using Twitter came to light: (1) Farmers are using Twitter to seek information; (2) they are using it as a tool to lead others within the agricultural …

How Do Programmers Ask And Answer Questions On The Web? (Nier Track), Christoph Treude, Ohad Barzilay, Margaret-Anne Storey

Research Collection School Of Computing and Information Systems

Question and Answer (Q&A) websites, such as Stack Overflow, use social media to facilitate knowledge exchange between programmers and fill archives with millions of entries that contribute to the body of knowledge in software development. Understanding the role of Q&A websites in the documentation landscape will enable us to make recommendations on how individuals and companies can leverage this knowledge effectively. In this paper, we analyze data from Stack Overflow to categorize the kinds of questions that are asked, and to explore which questions are answered well and which ones remain unanswered. Our preliminary findings indicate that Q&A websites are …

Using Textual Features To Predict Popular Content On Digg, Paul H. Miller

Department of English: Dissertations, Theses, and Student Research

Over the past few years, collaborative rating sites, such as Netflix, Digg and Stumble, have become increasingly prevalent sites for users to find trending content.  I used various data mining techniques to study Digg, a social news site, to examine the influence of content on popularity.  What influence does content have on popularity, and what influence does content have on users’ decisions?  Overwhelmingly, prior studies have consistently shown that predicting popularity based on content is difficult and maybe even inherently impossible.  The same submission can have multiple outcomes and content neither determines popularity, nor individual user decisions.  My results show …