Digital Commons Network^™

Social Media Helps Small Businesses, Nicholas J. Oxborrow

UNLV Theses, Dissertations, Professional Papers, and Capstones

Beemer and Shook (2009) explain that developing customers one at a time is the only way. There are no short cuts to this. Traditionally, a small business would develop their relationships by going from door-to-door to raise awareness and grow their brand. How fast they achieved this depended on the budget and time available to their business. Traditionally, large businesses had the power of reaching their markets through huge advertising budget, which small companies could not match.

In today’s business environment, social media has become a new marketing tool that is available to all businesses, that instantly develops relationships with …

A Social Media Plan For The Ultimate Fighting Championship, Matthew Radmanovich

UNLV Theses, Dissertations, Professional Papers, and Capstones

Social media has revolutionized marketing and communication and has changed the way many organizations do business. In sports, it has facilitated fans getting closer to the action while allowing management to be strategic and more efficient with finite amount of resources. It has allowed sports to get in the business of “relationship marketing” (Gronroos, 2004). That is, when a game ends or a season comes to a close, social media allows for the fostering of long term relationships and continues to build a sense of community. The marriage of social media and relationship marketing cannot be overlooked. Whereas 30 years …

Research And Pedagogy In Intercultural New Media Studies, Robert Shuter

College of Communication Faculty Research and Publications

New media are ubiquitous, changing the landscape of intercultural communication. Intercultural new media studies (INMS), first introduced and conceptualized by Robert Shuter in 2012 in his article in the Journal of Intercultural Communication Research, is an exciting new field of study which explores intercultural and international communication in a digital age. It promises to contemporize existing intercultural communication theories by exploring their relevance and salience in a mediated world. INMS also offers the prospect of developing 21st century theories of intercultural communication that include new media platforms. Finally, by exploring the relationship between culture and new media, intercultural new media …

Public Forum 2.1: Public Higher Education Institutions And Social Media, Robert H. Jerry Ii, Lyrissa Barnett Lidsky

UF Law Faculty Publications

Like most of us, public colleges and universities increasingly are communicating via Facebook, Second Life, YouTube, Twitter and other social media. Unlike most of us, public colleges and universities are government actors, and their social media communications present complex administrative and First Amendment challenges. The authors of this article — one the dean of a major public university law school responsible for directing its social media strategies, the other a scholar of social media and the First Amendment — have combined their expertise to help public university officials address these challenges. To that end, this article first examines current and …

Engaging Students In Higher Education Through Mobile Learning: Lessons Learnt In A Chinese Entrepreneurship Course, Thomas Menkhoff, Magnus Lars Bengsston

Research Collection Lee Kong Chian School Of Business

This evaluative-exploratory case study reports pedagogical experiences with using mobiles phones, wikis, and other mobile learning approaches such as podcasts and walking tours as educational tools in the context of an undergraduate course on Chinese Entrepreneurship and Asian Business Networks taught at a university in Singapore. Conceptualized as mobile learning, the paper argues that information and communication technologies (ICT) devices used by Gen Y students as part of their everyday life such as hand phones in combination with social media platforms such as course wikis and other proven pedagogical methods such as mini lectures, field visits, and walking tours can …

Content Contribution For Revenue Sharing And Reputation: A Dynamic Structural Model, Qian Tang, Bin Gu, Andrew B. Whinston

Research Collection School Of Computing and Information Systems

This study examines the incentives for content contribution in social media. We propose that exposure and reputation are the major incentives for contributors. Besides, as more and more social media Web sites offer advertising-revenue sharing with some of their contributors, shared revenue provides an extra incentive for contributors who have joined revenue-sharing programs. We develop a dynamic structural model to identify a contributor's underlying utility function from observed contribution behavior. We recognize the dynamic nature of the content-contribution decision-that contributors are forward-looking, anticipating how their decisions affect future rewards. Using data collected from YouTube, we show that content contribution is …

Putting Their Best Foot Forward: Emotional Disclosure On Facebook, Lin Qiu, Han Lin, Angela K. Y. Leung, William Tov

Research Collection School of Social Sciences

Facebook has become a widely used online self-representation and communication platform. In this research, we focus on emotional disclosure on Facebook. We conducted two studies, and results from both self-report and observer rating show that individuals are more likely to express positive relative to negative emotions and present better emotional well-being on Facebook than in real life. Our study is the first to demonstrate impression management on Facebook through emotional disclosure. We discuss important theoretical and practical implications of our study.

To Facebook, Or Not To Facebook, John Hilton Iii, Kenneth Plummer

Faculty Publications

A significant shift in computer-mediated communication has taken place, in which in some cases, social media is becoming the dominant form of communication. Organisations who wish to communicate effectively are turning to social media; however, there are challenges associated with using it. This article chronicles the attempts of one educational institution to implement the use of social media in their organisation.

Transliteracy: An Unintentional Film Fest, Joyce Valenza

Georgia International Conference on Information Literacy

See presentation description.

Managing The Impact Of New Media On The Employment Relationship, Susan A. O'Sullivan-Gavin, John H. Shannon

The Journal of Business, Entrepreneurship & the Law

Attention to privacy issues in the workplace has increased over the past two decades as use of electronic mail and text messages has made these means of communication commonplace. Beyond text messages and emails, employees can access the internet at their place of employment at many different entry points. This access can be through company issued desktops or laptops, mobile phones, mobile internet devices (MIDs), Smartphone technology (photography; video and voice recording capabilities; file transfer and storage), off-site internet connections, Wi-Fi access or hot spots. Employees can access and/or post information on various sites including blogs, wikis, RSS feeds, instant …

Get Serious About Social Media, Terri L. Griffith

Management & Entrepreneurship

Supply management is a social profession, where cross-functional interaction and teambased problem solving are the norm. We look to our coworkers and supply partners for information in their areas of expertise, and reach out to colleagues in the industry for advice. Facilitating this communication is technology, evolving from the telephone, to email and now to social media. What social media and networks accomplish over other forms of communication technology is connecting vast users across a global landscape.

The Development Of The Web And Its Impact On Libraries And Scholarly Communications, Michael B. Binder Dean Emeritus, University Libraries

DLPS Faculty Publications

In 2011 when I was given the opportunity of taking a research leave to explore a topic of my choice, I immediately thought of the changes in which we find information today both in our work and home lives. This was a natural reaction for me because ever since I had initiated my studies of librarianship and information science, I had been most interested in technology and its impact on libraries. This started with Professor Susan Artandi at Rutgers when I first learned of systems analysis and library automation and reached greater fruition under Professor Leon Montgomery's instruction on programming …

Examining Social Networking Continuance Intention To Use From The Perspectives Of Network Externalities And Social Presence : The Mediation Effect Of Perceived Benefit / Mahsa Omidi, Mahsa Omidi

Student Works (2010-2019)

Online social networking sites membership and usage is growing around the world, breaking the borders among the countries and becoming a global phenomenon. Individuals with common interests, from different social groups such as family, school and friendship are now able to be connected to each other via this computer mediated interaction channel. Facebook is one of the most popular sites. The exponential growth in their user base makes it important to investigate a better understanding on factors contributing in intention to use these websites and continue the usage. In this paper we try to examine some factors affecting users’ continuance …

How Much Does This Tick You Off? Online Rejection And Criticism Lead To Negative Affect And Retaliatory Aggression, Gina Masullo Chen

Mass Communications - Dissertations

A three-condition (rejection, criticism, control) single-factor experiment (N = 77) on a mock social-networking site similar to Facebook reveals that even a slight rejection - not being allowed to join groups on the site - lead to increases in self-reported negative affect and retaliation against the site and the rejecting groups compared to a control. Subjects who were accepted into the groups but then criticized experienced the same increases in negative affect and retaliatory aggression, as those who were not allowed to join. In addition, men showed heightened retaliatory aggression compared to women and responded differently to criticism than women. …

Enhanced Web-Based Summary Generation For Search., Brent Wenerstrom 1980-

Electronic Theses and Dissertations

After a user types in a search query on a major search engine, they are presented with a number of search results. Each search result is made up of a title, brief text summary and a URL. It is then the user's job to select documents for further review. Our research aims to improve the accuracy of users selecting relevant documents by improving the way these web pages are summarized. Improvements in accuracy will lead to time improvements and user experience improvements. We propose ReClose, a system for generating web document summaries. ReClose generates summary content through combining summarization techniques …

An Exploration Of Social Media Use In Local Television News Stations: An Evaluation And Development Of A Successful New Media Strategy, Aniseh Ebbini

Graduate Theses and Dissertations

This paper examines the ways in which Social media have gained popularity over the last decade, amongst the public, and especially in the television news industry. After evaluating the current ways Social media are being implemented and observing national trends, I developed a comprehensive new media strategy to serve as a guide and reference for any television station wanting to incorporate these tools into its regimen.

Our Celebrities Our Selves: Reconstructing Ourselves As Online Personalities, Arne Baruca

WCBT Faculty Publications

Celebrity influence on consumer behavior at the online macro level is the motivation for this study that addresses the nature of celebrity consumption and how consumers apply that consumption to develop their online self-presentation.

The sample for this study is limited to consumers with active accounts at online social networks such as Facebook or Twitter. Methodology is a three-part design. A multi-factor qualitative exploratory study (n=73) reveals four celebrity-consumer relationships whose proposed measurement scales are tested in a quantitative pilot study (n=85). Finally, a large sample study (n=593) is used to test the measurement model and to test the proposed …

The Marketing Effectiveness Of Hotel Facebook Pages: From Perspectives Of Customers And Messages, Xi Yu Leung

UNLV Theses, Dissertations, Professional Papers, and Capstones

In the hotel industry, social media marketing has become a new trend hoteliers are chasing and an increasing number of hotels are using social media to promote their business. However, the marketing effectiveness of social media is still a big challenge in both academic and business world. Since social media marketing is totally different from traditional marketing approaches, traditional marketing theories and practices may not be applicable to social media. Besides, very few studies have examined the effectiveness of social media marketing in the academic world.

Therefore, this study intended to provide an in-depth examination on the marketing effectiveness of …

Into The Tangled Web: K-12 Educators, Free Speech Rights, And Social Media, John David Andrews

Theses and Dissertations

Much attention has recently been given to K-12 educators and their use of social media. This quantitative study surveyed a targeted sample (n = 543) of known social media users to learn about K-12 educators’ use of social media, their legal knowledge of the First Amendment as it relates to free speech and education, and their dispositions toward the First Amendment. Survey respondents self-reported levels of social media use, completed a legal knowledge section, and responded to a series of items used to gauge their disposition toward the First Amendment. These were analyzed through various demographic and contextual factors in …

The Use Of Social Media For Academic Practice: A Review Of Literature, Retta Guy

Kentucky Journal of Higher Education Policy and Practice

Social media has become extremely popular among college students. It is estimated that several million students across the globe use these resources for personal interactions on a daily basis. As Web-based technologies are designed to support the social architecture of a community, educators and researchers are exploring the integration of social media in education. As scholars explore these new online communities, it is necessary to examine the use of social media tools by students of color, a segment of the population that has historically experienced inequalities associated with the use of and access to technology. The current literature review reports …

Twitris+: Social Media Analytics Platform For Effective Coordination, Gary Alan Smith, Amit P. Sheth, Ashutosh Sopan Jadhav, Hemant Purohit, Lu Chen, Michael Cooney, Pavan Kapanipathi, Pramod Anantharam, Pramod Koneru, Wenbo Wang

Kno.e.sis Publications

Twitris+ is a Semantic Social Media analytics platform to provide technologies for analyzing large-scale social media streams across Spatio-Temporal-Thematic (STT) and People-Content-Network (PCN) dimensions. It provides holistic situational awareness from one interface and enables organizational actors to engage in well-coordinated ways for desired tasks during emergency response.

Technology Can Be Blessing, Curse To Students, Alexandra Pittman

UCF Forum

Many college students seem to have forgotten what a university is for because they have become lost within their own technology.

Privacy For Social Networking, Connie Davis Powell

University of Arkansas at Little Rock Law Review

This article begins by considering the emergence of social networks as a major medium of communication and posits that the success of social networks is attributable to their users' willingness to share their information. Next, the article considers the expectation of privacy for users of social networks and whether such expectation is reasonable. In particular, the article discusses the privacy policies and legal terms governing the use of social networks, and tracks the evolution of such terms and policies as they slowly whittle away user control over time. The article then discusses public outcry regarding the disclosure of information contrary …

How Not To Criminalize Cyberbullying, Lyrissa Barnett Lidsky, Andrea Garcia

UF Law Faculty Publications

This essay provides a sustained constitutional critique of the growing body of laws criminalizing cyberbullying. These laws typically proceed by either modernizing existing harassment and stalking laws or crafting new criminal offenses. Both paths are beset with First Amendment perils, which this essay illustrates through 'case studies' of selected legislative efforts. Though sympathetic to the aims of these new laws, this essay contends that reflexive criminalization in response to tragic cyberbullying incidents has led law-makers to conflate cyberbullying as a social problem with cyberbullying as a criminal problem, creating pernicious consequences. The legislative zeal to eradicate cyberbullying potentially produces disproportionate …

Digital Immigrant Teacher Perceptions Of Social Media As It Influences The Affective And Cognitive Development Of Students: A Phenomenological Study, Robert Williams

Doctoral Dissertations and Projects

The purpose of this transcendental phenomenological study is to describe how digital immigrant teachers perceive the influence of social media on the affective and cognitive development of students at three high schools in Alabama. As the prevalence of social technologies is increasing, educators must understand how it is affecting students in order to instruct students and utilize technologies in an effective manner. Thus, a phenomenological study should inform teacher practitioners on how to address concerns and issues associated with social media in order to positively influence the learning environment. Ten teachers were selected from one private and two public high …

Designing Experimental Urban Mapping With Locative Social Media, Andrew Morrison, Jonny Aspen, Peter Hemmersam, Idunn Sem, Martin Havnør

DRS Biennial Conference Series

This paper presents completed research in phase one of a project into the interdisciplinary co-design and collaborative uses of social media in urban settings. Research now includes place-specific computing, locative media applications (‘apps’), and open source tools (OpenStreetMaps, Ushahidi). While studies exists on locative technologies with implications for urban planning and collaboration, there is little research on the designs of locative apps for ‘cultural mapping’ in city settings. Following the themes of Re:Search, we investigate ways the design of a mobile app may mimic, change and transform earlier paper-based approaches to experimental urban mapping, namely the Urban Gallery Methodology. In …

Service Design For Social Interaction: Mobile Technologies For A Healthier Lifestyle, Pelin Arslan, Fiammetta Costa, Federico Casalegno

DRS Biennial Conference Series

This paper presents outcomes of a PhD research that explores the relations between service design, health and today’s social media specifically mobile technologies. Mobile and social media tools offer new opportunities for a more user centered, socially connected, and economically sustainable healthcare system. A major focus of research is to understand how to bring users to involve in their own health management through mobile narratives social networks to incite social interaction in promoting healthier lifestyles. This research aims to identify the problem and explore answers through a practice-based approach. It is based on research through design model and explores the …

Social Media's Influence On Business-To-Business Sales Performance, Michael Rodriguez, Robert M. Peterson, Vijaykumar Krishnan

Faculty Articles, Papers, and Other Scholarship

The implementation of social media technology in a firm’s marketing strategy has been adopted by some forward-thinking sales forces. Sharing content and building a network of contacts are the principles behind social media. The utilization of social media (e.g., LinkedIn and Twitter) for reaching business-to-business clients is a relatively new phenomenon with performance outcomes essentially unknown. Data were collected from 1,699 business-to-business salespeople from over 25 different industries. Using structural equation modeling, the findings support that social media has a positive relationship with sales processes (creating opportunities and relationship management) and relationship sales performance.

Empowering Social Media: Citizens-Source E-Government And Peer-To-Peer Networks, Maxat Kassen

2012

Since 1990s when e-government concept was offered various possible models of interactive services have been suggested both by practitioners and theorists all over the world. But the key challenge has been the same - how to find the effective way of citizens engagement using the digital government platform?

The ultimate goal of any e-government project is promotion of transparency and participation. But the paradox of the concept is a traditional one way mechanism of its realization. In fact, all efforts to further the idea in its various forms all over the world are driven by standard top-down administrative commands or …

Check-Ins... Not Just For Books! - Nus Libraries' Experience With Foursquare, Aaron Tay Chee Hsien, Georgiana Glass, Chew Shu Wen

Proceedings of the IATUL Conferences

Singapore has one of the highest smartphone penetration rates in the world. Social network usage is also among the highest in the world, with a recent report showing that users in Singapore spend the longest period on Facebook in the world (Facebook., 2011). The increasing usage of mobile technologies and social networks is particularly widespread among young people. This presents a good opportunity for academic libraries to tap on mobile technologies to promote and market their services. NUS Libraries has been engaging users through social media channels such as Twitter, Facebook and YouTube with good results and as such we …