Digital Commons Network^™

Shoutboard : A New Locative Social Network, Evan Havlisch, Ketan Kumar, Tovin Thomas

Computer Science and Engineering Senior Theses

This paper will illustrate the need for a better location based social network that utilizes the latest smartphone features. Over the course of this project, we created ShoutBoard. ShoutBoard is a way for people to share messages with the people geographically close by. We accomplish this by creating a system with a client-server architecture. The user will use the iPhone app or the website to interact with our server. The server will fetch messages that other users have posted and return them to the client. Within this document, we describe in detail the problem we wish to solve, the current …

The Effects Of Social Media On Attendees' Expectations And Perceptions Of Special Events, Samantha Buono

Recreation, Parks, and Tourism Administration

No abstract provided.

Anomaly Detection On Social Data, Hanbo Dai

Dissertations and Theses Collection (Open Access)

The advent of online social media including Facebook, Twitter, Flickr and Youtube has drawn massive attention in recent years. These online platforms generate massive data capturing the behavior of multiple types of human actors as they interact with one another and with resources such as pictures, books and videos. Unfortunately, the openness of these platforms often leaves them highly susceptible to abuse by suspicious entities such as spammers. It therefore becomes increasingly important to automatically identify these suspicious entities and eliminate their threats. We call these suspicious entities anomalies in social data, as they often hold different agenda comparing to …

Social Media Assimilation In Firms: Investigating The Roles Of Absorptive Capacity And Institutional Pressures, Pratyush Bharati, Chen Zhang, Abhijit Chaudhury

Management Science and Information Systems Faculty Publication Series

Firms are increasingly employing social media to manage relationships with partner organizations, yet the role of institutional pressures in social media assimilation has not been studied. We investigate social media assimilation in firms using a model that combines the two theoretical streams of IT adoption: organizational innovation and institutional theory. The study uses a composite view of absorptive capacity that includes both previous experience with similar technology and the general ability to learn and exploit new technologies. We find that institutional pressures are an important antecedent to absorptive capacity, an important measure of organizational learning capability. The paper augments theory …

“I Know It When I See It”: Style, Simulation And The ‘Short-Circuit Sign’, Marc A. Ouellette

English Faculty Publications

The contemporary production of “style” relies heavily on the implementation of the “short-circuit sign” and the relationship of both to the emptiness of fourth-order simulation and to the remediation of successive visual forms. In distinguishing the “short-circuit sign,” film scholar James Monaco highlights the important role of cultural codes in the naturalization and the reification of on-screen images so that signifier and signified become identical, or are perceived as such. It is the cultural codes, then, that distinguish this mode from the establishment of a sign’s iconicity, insofar as the “short-circuit sign” belongs, as it were, to the genre and …

#Prettylittleliars: How Hashtags Drive The Social Tv Phenomenon, Melanie Brozek

Pell Scholars and Senior Theses

Twitter is used by many TV shows to promote discussion and encourage viewer loyalty. Most successfully, ABC Family uses Twitter to promote the teen drama Pretty Little Liars through the use of hashtags and celebrity interactions. This study analyzes Pretty Little Liars use of hashtags created by the network and by actors from the show. It examines how the Pretty Little Liars official accounts engage fans about their opinions on the show and encourage further discussion. Fans use the network-generated hashtags within their tweets to react to particular scenes and to hopefully be noticed by managers of official show accounts. …

Social Media In The Tourism Industry: How Social Media And The Self-Congruity Theory Affect Destination Choice, Mckenzie Sixt

Journalism

This study researches how the tourism indsutry is using social media to create a strong destination image and be in constant communication with their customers. Their customers use social media as a research tool in deciding where to book their next vacation and it helps when booking locations have a destination image for them to see. The destination image can be created from marketing-generated content as well as consumer-generated content on social media sites. When consumers find a destination image that they think suits their personality they are more likely to have a satisfying experience and share their experience on …

Shreddz A Clothing Brand: Creating A Marketing Plan Through Social Media And Traditional Marketing Research, Hannah Endres

Journalism

The following research is dedicated to working with the clothing brand Shreddz to analyze marketing data and create a marketing strategy. Using scholarly findings as a literature source this campaign will help develop a direction to relaunch the Shreddz brand. Analyzing the diffusion theory will determine how people process and accept new information. Different forms of marketing including branding, social media and guerilla marketing will be used in trial form to gather data to present to the clothing company. The effectiveness of each trial will be measured in order to supply Shreddz with a new strategy. All of the trials …

From Scrapbook To Facebook: A History Of Personal Media Assemblage And Archives, Katie Day Good

University Faculty Publications and Creative Works

This study surveys recent research on print-era scrapbooks and contemporary social media to highlight commonalities between the two formats, both in terms of the practices they have historically promoted for users, and the methodological challenges they produce for researchers. It argues that scrapbooks and social media can be conceptualized as sites of personal media assemblage and personal media archives, a designation that highlights the simultaneously social and archival dimensions of each form. After discussing these formal similarities, the author identifies three shared functions: (1) documenting friendship, (2) navigating new media abundance, and (3) communicating taste and building cultural capital. By …

Utilizing Affinity Spaces And Critical Literacies For Multi-Media Language Learning : I Can Has L3arning On Teh Interwebz Plz?, Allison Lemcke-Kibby

University Honors Theses

In this study I will demonstrate students' personal use of the technology and online affinity spaces outside of the second and foreign language classroom. These affinity spaces allow users to discuss, explore and solve writing and reading related problems while textually constructing and exploring their identities. Language learners' use of fan fiction is the main focus of this analysis because it provides a significant outlet to examine literacy oriented language skills. I will analyze three case studies on language learners' production of fan fiction texts through a critical literacy framework which concentrate on three of the main characteristics of using …

The Impact Of Social Media Use On Athlete/Fan Communication During The Olympics, Maggie Pearce

Undergraduate Theses and Capstone Projects

The 2012 London Olympic Games were known as the “Social Media Olympics.” For the first time, the International Olympic Committee encouraged athletes to use social media sites. Athletes, fans, countries and news outlets all used social media to share information and opinions about the Olympics. This thesis examines whether or not athletes communicated effectively on social media sites.

Effect Of Social Media On Crowdfunding Project Results, Alexey Moisseyev

College of Business: Dissertations, Theses, and Student Research

Crowdfunding is a form of collaborative social media. Even though crowdfunding can function without social media, this phenomenon has developed greatly with the advance of social media. The studies in entrepreneurship and finance established connections between startup projects and social ties. However, the impact of social media on crowdfunding is still lightly studied in academic literature.

The purpose of this thesis is to define the influence of social media on crowdfunding. In particular, this research studies the connections between social media assets such as the social media followers and the social media seals of approval and crowdfunding results such as …

Wired To Bond: The Influence Of Computer-Mediated Communication On Relationships, Jennifer Lynn Cline

Dissertations, 2014-2019

The purpose of this study was to examine young adults’ use of social media, qualities of their interpersonal relationships, and the intersection of the two. This primarily qualitative research study set out to investigate the qualities of relationships under the theoretical umbrellas of attachment, existentialism, and neuroscience. In particular, this grounded theory study examined how relationships might differ in on-line and face-to-face interactions, and answered the broad question, “What is the impact of increased engagement with others through computer-mediated communication, which involves less sharing of physical space and real time, on one’s perception of others and self?” The research design …

The Rise And The Fall Of A Citizen Reporter, P. Takis Metaxas, Eni Mustafaraj

Computer Science Faculty Scholarship

Recently, research interest has been growing in the development of online communities sharing news and information curated by “citizen reporters”. Using “Big Data” techniques researchers try to discover influence groups and major events in the lives of such communities. However, the big picture may sometimes miss important stories that are essential to the development and evolution of online communities. In particular, how does one identify and verify events when the important actors are operating anonymously and without sufficient news coverage, as in drug war-torn Mexico? In this paper, we present some techniques that allow us to make sense of the …

Social Technologies And Informal Knowledge Sharing Within And Across Organizations, Jarrahi Mohammad Hosein

School of Information Studies - Dissertations

This doctoral dissertation is focused on both empirical and conceptual contributions relative to the roles social technologies play in informal knowledge sharing practices, both within and across organizations. Social technologies include (a) traditional social technologies (e.g., email, phone and instant messengers), (b) emerging social networking technologies commonly known as social media, such as blogs, wikis, major public social networking sites (e.g., Facebook, Twitter and LinkedIn), and (c) enterprise social networking technologies controlled by a host organization ( e.g., SocialText). The rapid uptake of social technologies, combined with growing interest in their broader social implications, raises pertinent questions about uses for …

Exploring The Influence Of Social Media On Future Intentions Of Charity Sport Participants., Tara Q. Mahoney

Electronic Theses and Dissertations

Charity sport participation has gained increasing popularity, with over 11.6 million individuals participating and organizations raising more than $1.7 billion annually through charity sport participation events (Run Walk Ride Foundation, 2012). An increased number of alternatives created a competitive environment among charitable organizations to recruit and retain charity sport participants (Gladden, Mahony, & Apostolopoulou, 2004). The use of social media provides an opportunity for organizations to efficiently and effectively raise awareness about a cause (Waters, Burnett, Lamm, & Lucas, 2009) and build relationships with participants and alumni (Waters & Jamal, 2011), potentially creating a competitive advantage. The purpose of this …

Streetleverage.Com: A Social Web For Interpreter Educators, Deb Russell

International Journal of Interpreter Education

This Open Forum article features an interview conducted with Brandon Arthur, curator of StreetLeverage.com. In this interview, he describes the creation of StreetLeverage.com and the ways in which it is impacting educators, students, and practitioners. He explores the ways in which social media is shaping our field and how educators can embrace this new form of publishing in order to provide students with rich, meaningful material to bridge theory and practice. Finally, the article expands on the role of live events that build on dialogue as a mechanism for mobilizing interpreters and bringing changes to the profession.

Political Twittoric : The Rhetorical Use Of Twitter By The Obama 2012 Presidential Campaign, Kainat Najmi Abidi

Theses, Dissertations and Culminating Projects

With the entrance of the digital age, the Presidential campaign has begun accommodating the growing trend of new technologies. A campaign can reach an audience in person, on the radio, through the newspaper, on television, and on the Internet. In 2008, President Barack Obama broke the limitations of campaigning by going social, which he continued in his run for reelection in 2012. Obama tapped into the popular social network of Twitter to run a portion his 2012 campaign. By utilizing this new network, Obama’s campaign accessed the multimodal quality of Twitter to benefit their goal of winning the 2012 election …

Organizational Communication And The Meanings Of Social Media As Cultural Mediums: A Case Study Of Intramural Sport Participants' Interpretations Of Online Presence, Madeline Blair

All Theses

This thesis analyzes the relationship between organizational communication and social media presence in organizational culture. Using a university intramural sport program (UIM) as a case study, this study addresses the role of organizational members' interpretations of the introduction of social media into organizational processes and culture. This study an attempt to reveal a disconnect between organizational communication techniques and social media as cultural mediums by offering an interpretive approach to analysis of the UIM culture using Craig and Tracy's (1995) grounded practical theory. Ten interviews with UIM student employees and sport players were conducted and data were analyzed qualitatively. Findings …

Movement Marketing Of Nonprofit Organizations: Creating Consumer Advocates, Laura B. Hunt

Honors Theses

The title of my thesis is called Movement Marketing for Nonprofit Organizations: Creating Consumer Advocates. The purpose of the study was to determine how nonprofit organizations use marketing to further their cause. The study involved interviewing employees of nonprofit organizations using a standard questionnaire to gather information about how the organization utilizes marketing internally and externally. After analyzing the information gathered from the personal interviews, several techniques were used by all of the organizations. The organizations use movement marketing by first starting to spread the passion for their cause within the organization through employees, volunteers, and board members. These advocates …

Traditional Media Seen From Social Media, Jisun An, Daniele Quercia, Meeyoung Cha, Krishna Gummadi, Jon Crowcroft

Research Collection School Of Computing and Information Systems

With the advent of social media services, media outlets have started reaching audiences on social-networking sites. On Twitter, users actively follow a wide set of media sources, form interpersonal networks, and propagate interesting stories to their peers. These media subscription and interaction patterns, which had previously been hidden behind media corporations' databases, offer new opportunities to understand media supply and demand on a large scale. Through a map that connects 77 media outlets based on Twitter subscription patterns, we are able to answer a variety of questions: to what extent New York Times and the Wall Street Journal readers overlap? …

Your Love Is Public Now: Questioning The Use Of Personal Information In Authentication, Payas Gupta, Swapna Gottipati, Jing Jiang, Debin Gao

Research Collection School Of Computing and Information Systems

Most social networking platforms protect user's private information by limiting access to it to a small group of members, typically friends of the user, while allowing (virtually) everyone's access to the user's public data. In this paper, we exploit public data available on Facebook to infer users' undisclosed interests on their profile pages. In particular, we infer their undisclosed interests from the public data fetched using Graph APIs provided by Facebook. We demonstrate that simply liking a Facebook page does not corroborate that the user is interested in the page. Instead, we perform sentiment-oriented mining on various attributes of a …

Social Media Strategy For The Hank Greenspun School Of Journalism And Media Studies, Irene Williams

UNLV Theses, Dissertations, Professional Papers, and Capstones

Within the past 10 years, communication online has evolved tremendously toward social media. This rapid change has been difficult for higher education institutions (HEI) to adapt to, leaving this important area underexplored. This strategic social media plan was developed to improve internal and external communication for the Hank Greenspun School of Journalism and Media Studies (JMS). By initiating social media platforms, relationships are cultivated with present and future students on Facebook and Twitter. This strategic social media plan develops and maintains Facebook and Twitter pages for JMS and interprets social media site visitation data. These data provide information on users, …

Tweet, Tweet, And Repeat: How College Students And Social Media Bring You The News, Judith Penelope Roberts

Dissertations

This study examined what college students tweet about, how that information is presented, and if age and/or social media experience play a role in the tweets. The researcher followed 118 college student participants on Twitter in the fall of 2012 to determine if use the social media network to communicate news and found that the college students in the study did use Twitter to communicate news and receive the news. Their main topics of Twitter conversation included sports, politics, and arts and entertainment, and they tweeted more opinionated tweets than pure factual tweets. Additionally, the researcher found students in the …

A Comparison Of Social Media Job Search Versus Traditional Job Search Methods On Employment Of Students With Moderate To Severe Disabilities, Janalyn Duersch

All Graduate Theses and Dissertations, Spring 1920 to Summer 2023

This study investigated the effects of social media on employment outcomes for individuals with disabilities. Participants included 37 transition students with moderate to severe disabilities in a Western state school system. The student researcher divided 37 participants into two groups: (a) social media job search, or (b) traditional job search. Social media and traditional groups consisted of 18 and 19 participants, respectively. The control group implemented traditional job search methods. The social media group learned to use social media to further employment. Variables examined included (a) job placements, (b) job interviews, and (c) job referrals. The students in all groups …

Fragmented Social Media: A Look Into Selective Exposure To Political News, Jisun An, Daniele Quercia, Jon Crowcroft

Research Collection School Of Computing and Information Systems

The hypothesis of selective exposure assumes that people crave like-minded information and eschew information that conflicts with their beliefs, and that has negative consequences on political life. Yet, despite decades of research, this hypothesis remains theoretically promising but empirically difficult to test. We look into news articles shared on Facebook and examine whether selective exposure exists or not in social media. We find a concrete evidence for a tendency that users predominantly share like-minded news articles and avoid conflicting ones, and partisans are more likely to do that. Building tools to counter partisanship on social media would require the ability …

Rethinking The Library: Can The Design Of A Public Library Inspire Both The Activation Of A Small Town And Deactivation Of The Socioeconomic Barriers Therein?, Colby Clifton Mitchell

Electronic Theses and Dissertations Archive

Growing up in Marianna, Arkansas, I recall the memories of places that are dear to my heart. Yet, many of these places have either been demolished or sit vacant, leaving only the memories that others and I relive as we pass by. Despite economic downfalls throughout the city’s existence, it has still found a way to press forward. If one takes into account other small towns in the Delta, Marianna, like many others, has continued to decrease in population and job resources. I foresee a technologically-advanced library within the heart of downtown Marianna where people of all agesand backgrounds can …

Bagan Mural Project – Building A Robust Digital Library On Wordpress, Chia Yew Boon, Ng Kiak Peng

Proceedings of the IATUL Conferences

With the advent of powerful computing devices, ubiquitous connectivity and affordable gadgets, a large amount of research data is produced every day. In the Bagan Mural project, a history professor had taken many photographs of the mural paintings in the temples of Bagan in the course of her field trips. These photographs are simply stored in her computer folders and are therefore not easily searchable or shareable. Ideally, these photographs should be made available online and come with descriptions to provide users with a perspective on the meaning behind the murals. Over one year, NTU librarians collaborated with the professor …

Access Denied: How Social Media Accounts Fall Outside The Scope Of Intellectual Property Law And Into The Realm Of The Computer Fraud And Abuse Act, Tiffany Miao

Fordham Intellectual Property, Media and Entertainment Law Journal

This note addresses the challenge of applying intellectual property laws to determining ownership rights over social media accounts, specifically in the employer and employee context. This note suggests that IP regimes, namely Trademark, Copyright,and Trade Secrets, fail to provide an adequate framework for determining such ownership rights. Instead, this note proposes that the Computer Fraud and Abuse Act serves as a more appropriate legal framework.

Portraying Sense Of Community Through Communication: How To Maximize The Benefit Of Social Media For A Community Agency, Julia Walter

Honors Theses

Perceptions of social media networks are changing rapidly. Their purpose, function, effectiveness, and relevance are being widely debated while their global popularity and societal influence escalate. While individuals used the networks to share, manage, and change their personal lives, organizations jumped at the chance to benefit from low-cost public relations, advertising, and market research. Many organizations speedily adjusted their communication strategies to access these low-cost resources. Due to historical marginalization many nonprofit community agencies were slower to integrate this new media costing them the opportunity to compete for audience attention on level with the private industry. Neglecting to integrate these …