Digital Commons Network^™

Incorporating A New Class Of Uncertainty In Disaster Relief Logistics Planning, Emre Kirac

Graduate Theses and Dissertations

In recent years, there has been a growing interest among emergency managers in using Social data in disaster response planning. However, the trustworthiness and reliability of posted information are two of the most significant concerns, because much of the user-generated data is initially not verified. Therefore, a key tradeoff exists for emergency managers when considering whether to incorporate Social data in disaster planning efforts. By considering Social data, a larger number of needs can be identified in a shorter amount of time, potentially enabling a faster response and satisfying a class of demand that might not otherwise be discovered. However, …

Connecting For Better Health: Discovering Differences In Self-­‐Reported Preference In The Environment Of Social Media In Healthcare Communications, Ashley Zeh

Theses

Though working as a vital service to the community, health care companies have the same

challenges as other businesses needing to remain competitive in the marketplace. Health care providers, however, have the additional challenge of providing healthcare communications that are valuable to society. Social media presents a new environment for healthcare providers to communicate and form a relationship with their patient community. Better insights into this new environment are necessary in order to establish how patients self-report differences in preference for the different types of technology-mediated communications. Through survey methods, this study looks into the differences in self-reported claims of …

Beyond Academic Twitter: Social Media And The Evolution Of Scholarly Publication, Leila Walker

Publications and Research

This articles examines how ongoing developments in social media have intersect with academic publishing practices. It is part of a series addressing the issue of scholarly and academic recognition of digital work. The goal is to investigate how digital work is regarded and produced in today’s academy.

A Framework For Collecting, Extracting And Managing Event Identity Information From Textual Content In Social Media, Debanjan Mahata

Theses and Dissertations

With the popularity of social media platforms such as Facebook, Twitter and Google Plus, there has been voluminous growth in the digital footprints of real-life events on the Internet. The user-generated colloquial and concise textual content related to different types of real-life events, available in these websites, acts as an extremely useful source for researchers and organizations for extracting valuable and insightful information. There has been significant improvement in natural language processing techniques for mining formal and long textual content commonly found in newspapers. It is still a challenging task to mine textual information from the social media channels producing …

Location Inference Of Social Media Posts At Hyper-Local Scale, Brian D. Mcclanahan

Master's Theses

This paper describes an approach to infer the location of a social media post at a hyper-local scale based on its content, conditional to the knowledge that the post originates from a larger area such as a city or even a state. The approach comprises three components: (i) a discriminative classifier, namely, Logistic Regression (LR) which selects from a set of most probable sub-regions from where 1 a post might have originated; (ii) a clustering technique, namely, k-means, that adaptively partitions the larger geographic region into sub-regions based on the density of the posts; and (iii) a range of techniques …

Becoming-Belieber: Girls' Passionate Encounters With Bieber Culture, Kortney Sherbine

Occasional Paper Series

In this article, I draw on French philosophers Gilles Deleuze and Félix Guattari’s (1987) notion of becoming to consider the ways in which these encounters with people, materials, and technologies are productive, creating space for Beliebers to come into relationship with one another and with popular culture in ways that are new and that I never could have anticipated during my more carefully organized and school-curriculum-driven interactions with girls during my six years as an elementary school teacher. Through my current research into young girls’ after-school fanaticism, I have been able to come to know girls differently than I knew …

The Applicability Of Criminology To Terrorism Studies: An Exploratory Study Of Isis Supporters In The United States, Amanda Marie Sharp Parker

USF Tampa Graduate Theses and Dissertations

In the years following the 11 September 2001 attacks, research in the area of terrorism expanded exponentially. However, the changing nature of terrorism and lack of available data make it a difficult topic for criminologists to study; as academics we do not have access to the governmental data and data that is publicly available is often restricted due to the sensitive nature of national security issues. As first hand data is not available, an alternate data source, court records, may provide insight to the profile of current terrorists/terrorist supporters in the United States. Using court data from 71 cases of …

Illusions Of A ‘Bond’: Tagging Cultural Products Across Online Platforms, Nadine Desrochers, Audrey Laplante, Anabel Quan-Haase, Kim Martin, Louise Spiteri

FIMS Publications

Structured Abstract

Purpose

Most studies pertaining to social tagging focus on one platform or platform type, thus limiting the scope of their findings. This study explores social tagging practices across four platforms in relation to cultural products associated with the book Casino Royale, by Ian Fleming.

Design/methodology/approach

A layered and nested case study approach was used to analyze data from four online platforms: Goodreads, Last.fm, WordPress, and public library social discovery platforms. The top-level case study focuses on the book Casino Royale, by Ian Fleming, and its derivative products. The analysis of tagging practices in each of the …

User Experiences Of Regret While Engaging With Social Media, Kimberly Oostman

Communication ETDs

Social media offers users the ability to participate with a social network of others in a process of sharing and fellowship, presenting an impression of self and the ability to monitor constructed expressions. Recent studies examining the ritual view of communication, impression management, self-regulation, and self-reflective capabilities show each of these plays a role when using certain social media sites. However, a research gap exists regarding the use of any social media and the perspectives of young adult users during the scenario of experiencing regret as the result of engaging with social media. The study is a mixed-methods exploratory study …

The Effect Of Xbrl And Social Media On Information Asymmetry: Evidence From Bank Loan Contracts, Dazhi Chong

Information Technology & Decision Sciences Theses & Dissertations

This study analyzes how two information technology advancements, the adoption of XBRL (eXtensible Business Reporting Language), and social media, affect bank loan contracting using a sample of 554 US bank loan contracts in 2011. I hypothesize that the adoption of XBRL and social media can enhance information dissemination and mitigate the information asymmetry problem between borrowers and lenders. Consistent with this hypothesize, I find that borrowers that adopt XBRL and/or receive positive social media user opinion in social media enjoy more favorable price and non-price terms of bank loan contracts. Additional analyses indicate that the relations among XBRL adoption, social …

"(Don’T You) Wish You Were Here?”: Narcissism, Envy And Sharing Of Travel Photos Through Social Media: An Extended Abstract, David G. Taylor

WCBT Faculty Publications

Consumers are increasingly relying on user-generated content on social media for their awareness and subsequent decisions regarding travel destinations. This user-generated content – photos, comments, narratives and stories – is perceived by consumers to be more trustworthy and reliable compared to traditional sources of tourism information. ). Thus, understanding consumer motivations for sharing their travel through social media may provide tremendous advantage for tourism marketers.

Social Media For Librarians And Users, A Global Perspective, Sai Deng, Ying Zhang, Jing Xu

Faculty Scholarship and Creative Works

Social media has increasingly become an integral part of our personal and professional lives worldwide, and it revolutionizes how we communicate and share information. Libraries and librarians are early adopters and proponents for the use of social media. In countries such as China, social media has gained momentum in the recent years, and particularly in colleges and libraries.

This poster first investigates social media's presences and applications especially in university libraries in the U.S. and in China. The two countries use different social media apps such as WeChat, Facebook, Twitter, Weibo and Blog. It then focuses on a case study …

A History And Analysis Of Cala's Social Media, Sai Deng, Xiao Hu

Faculty Scholarship and Creative Works

Under the rapid development of social media and social networking sites, a number of social media channels have been deeply integrated into people's professional and private lives. The Chinese American Librarians Association (CALA), started its social media presence in 2012 with Facebook, and then expanded to YouTube and WeChat. While CALA's Facebook and YouTube channel are more public and social platforms for its news, announcements and documents, its WeChat group is more of an informal space for sharing news and embarking discussions. This poster will look into the various aspects of these social media channels and provide statistical and textual …

A New Materialist Approach To Visual Rhetoric In Photoshopbattles, Jonathan Paul Ray

USF Tampa Graduate Theses and Dissertations

The purpose of this project is to examine the visual rhetoric of one online community. Drawing heavily from the work of Laurie Gries (2015), I track the evolution of an image as it circulates through a forum of photo manipulators in the group “PhotoShopBattles.” While Gries’ work traced the evolution of the iconic Obama Hope poster and its iterations in various media, this project restricts its observations to the images posted to one webpage, focusing on one evolutionary chain. By narrowing the focus to one internet forum page that evolved over the course of one week, we can observe linear …

Using Social Media To Enhance Student Learning, Patricia A. Halpin

Life Sciences Faculty Scholarship

Use of Twitter for asynchronous discussions on selected science topics.

A Physical Modeling Tool To Support Collaborative Interpretation Of Conversations, Piotr Michura, Stan Ruecker, Celso Scaletsky, Guilherme Meyer, Chiara Del Gaudio, Gerry Derksen, Elizabeth Jernegan, Juan De La Rosa, Xinyue Zhou, Priscila Ferronato

DRS Biennial Conference Series

In this paper, we describe our work on producing physical tools for people doing collaborative text interpretation of conversational texts. Recognizing that although there is a linearity to conversation, we nonetheless believe that in many cases the content might better be represented as a physical, spatial object, where parts of the discussion can be modified out of their initial sequence, other parts can be added or subtracted, and gaps can be identified and filled. We prepared a series of functional prototypes of a toolkit consisting of a set of separate elements, which could be assembled into large spatial structures. While …

Preprocessing Techniques To Support Event Detection Data Fusion On Social Media Data, Brandon T. Davis

Theses and Dissertations

This thesis focuses on collection and preprocessing of streaming social media feeds for metadata as well as the visual and textual information. Today, news media has been the main source of immediate news events, large and small. However, the information conveyed on these news sources is delayed due to the lack of proximity and general knowledge of the event. Such news have started relying on social media sources for initial knowledge of these events. Previous works focused on captured textual data from social media as a data source to detect events. This preprocessing framework postures to facilitate the data fusion …

The Thrill Of Victory, And The Agony Of The Tweet: Online Social Media, The Non-Copyrightability Of Events, And How To Avoid A Looming Crisis By Changing Norms, Jason Richard Sheppard

Journal of Intellectual Property Law

No abstract provided.

A Technology-Mediated Behavioral Weight Gain Prevention Intervention For College Students: Controlled, Quasi-Experimental Study, Delia Smith West, Courtney M. Monroe, Gabrielle Turner-Mcgrievy, Beth Sundstrom, Chelsea Larsen, Karen Magradey, Sara Wilcox, Heather M. Brandt

Faculty Publications

BACKGROUND: Both men and women are vulnerable to weight gain during the college years, and this phenomenon is linked to an increased risk of several chronic diseases and mortality. Technology represents an attractive medium for the delivery of weight control interventions focused on college students, given its reach and appeal among this population. However, few technology-mediated weight gain prevention interventions have been evaluated for college students. OBJECTIVE: This study examined a new technology-based, social media-facilitated weight gain prevention intervention for college students. METHODS: Undergraduates (n =58) in two sections of a public university course were allocated to either a behavioral …

Social Media As A Tool To Share Art Curriculum, Jordan James Dewilde

Theses and Dissertations

This study attempts to discover how social media can be a tool for art educators. The researcher, an elementary art educator, created a Facebook page to share his curriculum and document his teaching experience. For a two month period he recorded the posts, the and responses and documented the process in a reflective journal to determine how interaction with social media would impact his teaching. He simultaneously conducted an online survey of art educators to ask how they used social media to inform their teaching.

Lust For Lulu: An Examination Of Lululemon Athletica's Marketing Authenticity And Branding, Sara Sousa

Communication Studies

Lululemon Athletica, a brand built upon the values of balance, harmony, and culture, has one of the most unique and modern methods of advertising of any retailer today, but sometimes being unique can either elevate a brand or bring it down in flames. The brand has experimented with many different advertisement campaigns as a way to engage consumers and promote a lifestyle; some have proven successful while others have stirred up controversy and turmoil for the brand. Honesty and authenticity are not only traits valued as human characteristics, they are also highly valued in the marketing and advertising realm. Marketing …

The Effect Of Electronic Word Of Mouth On Sales: A Meta-Analytic Review Of Platform, Product, And Metric Factors, Ana Babić Rosario, Francesca Sotgiu, Kristine De Valck, Tammo H. A. Bijmolt

Marketing: Faculty Scholarship

The increasing amount of electronic word of mouth (eWOM) has significantly affected the way consumers make purchase decisions. Empirical studies have established an effect of eWOM on sales but disagree on which online platforms, products, and eWOM metrics moderate this effect. The authors conduct a meta-analysis of 1,532 effect sizes across 96 studies covering 40 platforms and 26 product categories. On average, eWOM is positively correlated with sales (.091), but its effectiveness differs across platform, product, and metric factors. For example, the effectiveness of eWOM on social media platforms is stronger when eWOM receivers can assess their own similarity to …

The Male Anti-Circumcision Movement: Ideology, Privilege, And Equity In Social Media, Amanda Kennedy, Lauren M. Sardi

Societies Without Borders

Social media has become a primary way in which various social movements may attempt to gain traction within larger frames of cultural discourse (Obar, Zube, and Lampe 2012). However, not all movements that profess human rights and equality goals are truly egalitarian in their orientation. Many men’s movements are ostensibly about gender equality but fall short of their claims because they fail to come to terms with issues of privilege (Kimmel 2013; Messner 1997, 1998). While the male anti-circumcision movement (sometimes referred to as the Intactivist movement) is less radically anti-feminist and has utilized social media to develop and maintain …

Internet And Social Media: Influence On The Parent’S Vaccination Decision, Laura Piscaglia

Applied Research Projects

Information is now abundantly available with a click of a button. Access to more information imaginable can be obtained instantly. Unfortunately, not all of this information is backed by scientifically researched facts. This is causing problems for the healthcare industry, especially in the area of vaccinations. Scientifically sound information provided by the healthcare providers is being challenged by information parents are finding that is provided by the anti-vaccination movement. This information is found on websites, shared on social media, and is spreading rapidly. This research investigates this conflicting information between healthcare providers and the anti-vaccination movement. It is designed to …

We're Friends Right? Dialogical Strategy Effects In Csr Facebook Posts On Perceived Organizational Trust And Authenticity, Casey J. Mcdonald

Theses and Dissertations

A study examining the effects of public relations' dialogical communication strategies on stakeholder's perceptions of trust and authenticity of organizations was conducted. The experiment was tested on organizational Facebook posts broadcasting a corporate social responsibility message. While "Human Voice" had no affect on perceived trustworthiness or authenticity, Dialogical Loop was found to significantly effect stakeholder perceptions of authenticity, but not trustworthiness. Due to the presence Dialogical Loop in the form of replies to user comments, users perceived the organization as less authentic. Ruminations about possible implications for public relations theory and practice on social media as well as recommendations for …

Social Media As A Supplement To Face-To-Face Education: The Perspectives Of Expanded Food And Nutrition Education Program Paraprofessionals And Graduates, Sarah R. Elmer, Judy A. Harrison, Vanessa R. Da Silva

Journal of Extension

Using social media is an inexpensive, innovative approach to supplementing direct education provided by the Expanded Food and Nutrition Education Program (EFNEP). Focus group research was conducted with EFNEP paraprofessionals (n = 33) and participants (n = 39) to inform the development of a social media presence for the program. Although recommendations by EFNEP's social media committee focus on providing online articles, focus group results suggest that content should be presented as colorful pictures and videos, portraying recipes and nutrition tips. Also, the study highlights the importance of using engaging, colorful visuals when using social media as a form of …

How Does Social Media Impact The Postpartum Depression Experience, Connie Marie Stringfellow

Electronic Theses, Projects, and Dissertations

This study explores the impact Social media has on the postpartum depression experience. To date, no work has examined the association between social media and postpartum depression. This research is an exploration into the use and impact of social media on individuals with postpartum depression. One hundred and three participants provided information about their demographics, experience with depression, treatment options, use of social media and preferred method of support. This information was gathered and analyzed via a web-based survey instrument. Descriptive statistics was used to compare responses on the internet based questionnaire. The study findings show that Social Media has …

Just Tweet It: Sports Teams' Communication Of Csr On Twitter, David Paul Stephan

Theses and Dissertations

The sports industry has been made distinct from traditional business for many reasons including its body of stakeholders and its position in popular media. For these reasons, corporate social responsibility (CSR) efforts and the communication of them in professional sports is known to be addressed differently. The following research has been conducted in order to learn how well professional sports teams are doing to communicate CSR to the particular stakeholders who are also their social media followers. Sports teams' Twitter accounts were analyzed and tweets concerning CSR were identified. Findings suggested that only 3.94% of professional sports teams' tweets were …

Distracted Parenting: How Social Media Affects Parent-Child Attachment, Denise Ante-Contreras

Electronic Theses, Projects, and Dissertations

Social media usage for parents has become ubiquitous, as either a form of entertainment or communication with other individuals. However, excessive use of social media has also shown to have effects on parenting; causing parental distraction, decreasing the level of everyday parental engagement, and making a child more likely to be at risk for injury. Studies have shown that frequent eye contact, one on one time, and undivided attention are necessary in building a secure attachment between a parent and child. The research study in question hoped to understand whether there was a correlation between the amount of hours a …

The Influence Of Social Media On Consumer Behaviour In The 55+ Age Group, Bogdan Gregor, Dominika Kaczorowska-Spychalska

European Management Studies

The process of aging of the societies in highly developed countries entails a lot of consequences concerning economic, social, political and cultural aspects. It influences the quality of life and its material dimension perceived by the people belonging to the senior group. It is reflected in the decision-making process and consumer behaviour. It is of crucial importance for contemporary brands as it requires modification and/or creation of new marketing activities which are adjusted to the needs and expectations of this particular group of customers. Social media can prove very useful in that process. The authors made an attempt to determine …