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Content Mining Techniques For Detecting Cyberbullying In Social Media, Shawniece L. Parker, Yen-Hung Hu Oct 2016

Content Mining Techniques For Detecting Cyberbullying In Social Media, Shawniece L. Parker, Yen-Hung Hu

Virginia Journal of Science

The use of social media has become an increasingly popular trend, primarily among teenagers. A major problem concerning teens using social media is that they are often unaware of the dangers involved when using these media. They are also more inclined to misuse social media because they are often unaware of the privacy rights associated with their use, or the rights of other users. As a result, cyberbullying cases have steadily risen in recent years, often going undiscovered or not being discovered until serious harm has been caused to the victims. This study aims to create an effective algorithm that …

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Social Media: Insight On The Internal Dynamics Of Mexican Dtos, Ana L. Dávila 7058384 Oct 2016

Social Media: Insight On The Internal Dynamics Of Mexican Dtos, Ana L. Dávila 7058384

Journal of Strategic Security

Recent literature analyzes the use of social media by terrorist organizations, gangs, and other criminal groups. Despite the valuable insight that this approach provides on these actors, the use of social media by Mexican drug trafficking organizations (DTOs) remains largely understudied. This study provides information on the scope and nature of Mexican DTOs’ online presence, a demographic snapshot of their users, and insight into the internal dynamics of these organizations through the systematic study of primary-source data collected from 150 Facebook accounts likely to belong to members of Mexican DTOs. This information gleaned from social media has the potential to …

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Brand Tracking On Social Media: The Role Of Country Of Origin Perceptions, James Pokrywczynski, Hang Lu Oct 2016

Brand Tracking On Social Media: The Role Of Country Of Origin Perceptions, James Pokrywczynski, Hang Lu

College of Communication Faculty Research and Publications

Marketers are now almost a decade into using social media as another outlet in developing brand relationships with consumers. Yet an understanding of how consumers interact with brands online is still in its infancy. This paper compares the social media and brand-tracking habits of consumers in three parts of the world: Asia, the Middle East and the USA. In addition, the study attempts to explain what motivates consumers to follow brands on social media, focusing on the role of products’ country of origin in explaining the relationship. The results show that US consumers spent the most time on social media …

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Behavior Analysis In Social Networks: Challenges, Technologies, And Trends, Meng Wang, Ee-Peng Lim, Lei Li, Mehmet Orgun Oct 2016

Behavior Analysis In Social Networks: Challenges, Technologies, And Trends, Meng Wang, Ee-Peng Lim, Lei Li, Mehmet Orgun

Research Collection School Of Computing and Information Systems

The research on social networks has advanced significantly, which can be attributed to the prevalence of the online social websites and instant messaging systems as well as the popularity of mobile apps that support easy access to online social networks. These social networks are usually characterized by the complex network structures and rich contextual information. They now become the key platforms for, among others, content dissemination, professional networking, recommendation, alerting, and political campaigns. As online social network users perform activities on the social networks, they leave data traces of human behavior which allow the latter to be studied at scale. …

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Copyright, Fair Use, And Social Media Instruction For Undergraduates, Elizabeth Kelly Sep 2016

Copyright, Fair Use, And Social Media Instruction For Undergraduates, Elizabeth Kelly

Georgia International Conference on Information Literacy

Undergraduate students are increasingly expected to navigate the world of posting both original and reused content to social media. But how do students know what they should and shouldn’t share on social media? And how does this change depending on whether the student is using a personal account versus one made for school or for a job? An understanding of the ethics and legality of sharing copyrighted content is essential to the third frame, “Information Has Value,” of the ACRL Framework for Information Literacy for Higher Education. Much of student use of copyrighted materials for coursework is covered by Educational …

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Nonprofit Use Of Social Media: Insights From The Field, Justin Greenleaf Ph.D. Sep 2016

Nonprofit Use Of Social Media: Insights From The Field, Justin Greenleaf Ph.D.

Leadership Faculty Publications

This study focuses on social media use in nonprofit organizations and how nonprofits perceive and strategize about the use of social media platforms. The study was open to any nonprofit organization actively engaged in the use of social media and fifteen different nonprofit organizations were purposefully selected for inclusion in the study. Through interviews with the social media strategists employed by the organizations, the researcher created a foundation for understanding perceptions of effective strategies for social media use in these nonprofits. While participants described a variety of social media platforms, discussion revolved primarily around the use of Facebook and Twitter. …

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Glee, Flash Mobs, And The Creation Of Heightened Realities, Elizabeth Downey Sep 2016

Glee, Flash Mobs, And The Creation Of Heightened Realities, Elizabeth Downey

UL Publications

The television series Glee managed to succeed where other musical television series failed. This can be partially attributed to the emergence of flash mob culture and social media in the same time period, which created a “heightened reality” in which public musical performances were more readily accepted. [ABSTRACT FROM PUBLISHER]

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Affect And Value In Critical Examinations Of The Production And ‘Prosumption’ Of Big Data, Daniel G. Cockayne Sep 2016

Affect And Value In Critical Examinations Of The Production And ‘Prosumption’ Of Big Data, Daniel G. Cockayne

Geography Faculty Publications

In this paper I explore the relationship between the production and the value of Big Data. In particular I examine the concept of social media ‘prosumption’—which has predominantly been theorized from a Marxist, political economic perspective—to consider what other forms of value Big Data have, imbricated with their often speculative economic value. I take the example of social media firms in their early stages of operation to suggest that, since these firms do not necessarily generate revenue, data collected through user contributions do not always realize economic value, at least in a Marxist sense, and that, in addition to their …

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Introduction: Spatial Big Data And Everyday Life, Agnieszka Leszczynski, Jeremy Crampton Sep 2016

Introduction: Spatial Big Data And Everyday Life, Agnieszka Leszczynski, Jeremy Crampton

Geography Faculty Publications

Spatial Big Data—be this natively geocoded content, geographical metadata, or data that itself refers to spaces and places—has become a pervasive presence in the spaces and practices of everyday life. Beyond preoccupations with “the geotag” and with mapping geocoded social media content, this special theme explores what it means to encounter and experience spatial Big Data as a quotidian phenomenon that is both spatial, characterized by and enacting of material spatialities, and spatializing, configuring relations between subjects, objects, and spaces in new and unprecedented ways.

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Review Of Start A Revolution: Stop Acting Like A Library, Philip Shackelford Sep 2016

Review Of Start A Revolution: Stop Acting Like A Library, Philip Shackelford

Journal of Contemporary Archival Studies

Start a Revolution: Stop Acting Like a Library is a convenient and thought-provoking manual for libraries and other cultural institutions interested in enhancing their community presence and marketing efforts. Technology Director Ben Bizzle offers insights gained from experience, marketing results, and other individuals who contribute appendices on related topics.

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University Branding 2.0—Harnessing The Power Of Social Media For Open-Source Branding And Brand Co-Creation Of Colleges And Universities, Julie M. Pharr Sep 2016

University Branding 2.0—Harnessing The Power Of Social Media For Open-Source Branding And Brand Co-Creation Of Colleges And Universities, Julie M. Pharr

Atlantic Marketing Association Proceedings

No abstract provided.

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A Study On The Effects Of New Media Marketing Strategies On Airlines Industry Working Paper, George G. Gannage, Tyra M. Burton Sep 2016

A Study On The Effects Of New Media Marketing Strategies On Airlines Industry Working Paper, George G. Gannage, Tyra M. Burton

Atlantic Marketing Association Proceedings

No abstract provided.

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‘Yelp’ Gives It Four Stars: Consumer Attitudes Towards Ratings And Reviewers, Cheryl Ward, Raj Srivastava, Vince Smith, Donald P. Roy, Lucy Matthews, Tim Graeff, Diane R. Edmondson Sep 2016

‘Yelp’ Gives It Four Stars: Consumer Attitudes Towards Ratings And Reviewers, Cheryl Ward, Raj Srivastava, Vince Smith, Donald P. Roy, Lucy Matthews, Tim Graeff, Diane R. Edmondson

Atlantic Marketing Association Proceedings

No abstract provided.

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A Needs Assessment Study Of What Health Care Consumers Want From Social Media & Social Networking, Joseph D. Cangelosi, Edward Ranelli, Ken Griffin, David Kim Sep 2016

A Needs Assessment Study Of What Health Care Consumers Want From Social Media & Social Networking, Joseph D. Cangelosi, Edward Ranelli, Ken Griffin, David Kim

Atlantic Marketing Association Proceedings

No abstract provided.

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Targeting Young Adults: The Effectiveness Of Social Media Use For Local Businesses, Amy L. Bitner, Pia A. Albinsson Sep 2016

Targeting Young Adults: The Effectiveness Of Social Media Use For Local Businesses, Amy L. Bitner, Pia A. Albinsson

Atlantic Marketing Association Proceedings

No abstract provided.

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[Preprint] Does Deceptive Marketing Pay? The Evolution Of Consumer Sentiment Surrounding A Pseudo-Product-Harm Crisis, Reo Song, Ho Kim, Gene Moo Lee, Sungha Jang Sep 2016

[Preprint] Does Deceptive Marketing Pay? The Evolution Of Consumer Sentiment Surrounding A Pseudo-Product-Harm Crisis, Reo Song, Ho Kim, Gene Moo Lee, Sungha Jang

Ed G. Smith College of Business Faculty Works

Slandering of a firm’s products by competing firms poses significant threats to the victim firm. The resulting damage can be as large as the one from a product-harm crisis. Unlike a true product-harm crisis, the disparagement is based on a false claim, thus we call it a pseudo-product-harm crisis. Using a pseudo-product-harm crisis event that involves two competing firms, this research examines how consumer sentiments evolve surrounding the crisis. Our analyses show that while both firms suffer, the damage is severer to the offending firm (which causes the crisis) than to the victim firm (which suffers from the false claim) …

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Tinker, Taylor, Schoolhouse, Speech: The Impact Of The Internet And Social Media On Public School Administrators’ Authority To Control Student Speech, Olivia Broderick Sep 2016

Tinker, Taylor, Schoolhouse, Speech: The Impact Of The Internet And Social Media On Public School Administrators’ Authority To Control Student Speech, Olivia Broderick

Washington and Lee Journal of Civil Rights and Social Justice

No abstract provided.

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Understanding Social Media Program Usage In Public Transit Agencies, Jenny H. Liu, Wei Shi, O. A. Elrahman, Xuegang Ban, Jack M. Reilly Sep 2016

Understanding Social Media Program Usage In Public Transit Agencies, Jenny H. Liu, Wei Shi, O. A. Elrahman, Xuegang Ban, Jack M. Reilly

Urban Studies and Planning Faculty Publications and Presentations

Social media has been gaining prominence in public transit agencies in their communication strategies and daily management. This study aims to better understand recent trends in social media usage in public transit agencies, to examine which agencies use what kind of social media programs for what purposes, and how they measure their programs. A survey was conducted of the top transit agencies in the nation, and results are examined through descriptive statistical analysis, correlation analysis and regression modeling. We found that while most agencies still lack clearly-defined goals and performance metrics to guide their social media development, many are increasing …

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Terror On Twitter: A Comparative Analysis Of Gender And The Involvement In Pro-Jihadist Communities On Twitter, Eric W. Witmer Aug 2016

Terror On Twitter: A Comparative Analysis Of Gender And The Involvement In Pro-Jihadist Communities On Twitter, Eric W. Witmer

MA Research Paper

Social media has become the milieu of choice to radicalize young impressionable minds by terrorist organizations such as al Qaeda and the Islamic State. While a plethora of research exists on the recruitment and propaganda efforts by terrorist organizations there is limited number of quantitative studies that observe the relationship of gender and the involvement in online radical milieus. This current research will build upon prior studies through the comparative analysis of 750 unique Twitter accounts supporting the IS and the affiliates of al-Qaeda that were non-randomly sampled between January and September of 2015. The research aimed to address the …

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Organizing To Use Facebook Advertisements: A Planning Tool For Extension Professionals, Businesses, And Communities, James Barnes Aug 2016

Organizing To Use Facebook Advertisements: A Planning Tool For Extension Professionals, Businesses, And Communities, James Barnes

Journal of Extension

The purpose of this article is to explain how Extension professionals, businesses, and communities can use Facebook advertisements effectively. The article is a planning tool that introduces Facebook's Advertiser Help Center, explains some applicable key concepts, and suggests best practices to apply before launching a Facebook advertising campaign.

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Exploring Engagement With Social Media Content, Holly Atwood Syrdal Aug 2016

Exploring Engagement With Social Media Content, Holly Atwood Syrdal

Marketing Dissertations - Archive

Engagement in the realm of social media is thought to be related to a number of positive brand and organizational outcomes and has emerged as a hot topic among marketing academics and practitioners alike. However, there is currently no consensus on exactly what constitutes this type of engagement. This lack of agreement and, hence, lack of a “social media engagement” measure, have made it difficult for academics to advance theory in this area and for researchers to test hypotheses concerning positive brand and organizational outcomes that may be related to this form of engagement. This dissertation directly addresses this gap …

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Understanding Dialogue And Engagement Through Communication Experts’ Use Of Interactive Writing To Build Relationships, Betsy Anderson, Rebecca Swenson, Nathan Gilkerson Aug 2016

Understanding Dialogue And Engagement Through Communication Experts’ Use Of Interactive Writing To Build Relationships, Betsy Anderson, Rebecca Swenson, Nathan Gilkerson

College of Communication Faculty Research and Publications

Dialogic communication is an important public relations theory, yet scholarship has found few organizations using it to its full potential. Meanwhile, multiple overlapping definitions exist for related terms like engagement, interactivity, and responsiveness, causing potential confusion for researchers and professionals. This research reports the results of in-depth interviews with top digital public relations professionals regarding how they use interactive writing, a form of social media engagement, to build relationships. Through their own unprompted words, the research also describes how professionals use terms such as dialogue, engagement, interactivity, and responsiveness, and corresponding definitions, to refer to their …

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Data Mining Twitter For Cancer, Diabetes, And Asthma Insights, Kimberly Chulis Aug 2016

Data Mining Twitter For Cancer, Diabetes, And Asthma Insights, Kimberly Chulis

Open Access Dissertations

Twitter may be a data resource to support healthcare research. Literature is still limited related to the potential of Twitter data as it relates to healthcare. The purpose of this study was to contrast the processes by which a large collection of unstructured disease-related tweets could be converted into structured data to be further analyzed. This was done with the objective of gaining insights into the content and behavioral patterns associated with disease-specific communications on Twitter. Twelve months of Twitter data related to cancer, diabetes, and asthma were collected to form a baseline dataset containing over 34 million tweets. As …

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Facebook Engagement On College Students' Interpersonal And Intrapersonal Functioning, Scott S. Deatherage Aug 2016

Facebook Engagement On College Students' Interpersonal And Intrapersonal Functioning, Scott S. Deatherage

Open Access Dissertations

In recent years college students have incorporated social-networking sites, and more specifically Facebook, into their daily lives. Facebook has received empirical attention; attention focused on what students are doing on Facebook, who its users are, and, more recently, why students access Facebook. However, researchers who have assessed motivations for accessing Facebook have emphasized how motivations are associated with certain activities, and have not simultaneously and directly examined how activities and motivations are associated with both maladaptive and adaptive factors of students’ interpersonal and intrapersonal functioning. The purpose of the present study was to examine how Facebook engagement is associated with …

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A Social Marketing Plan For The Lester C. Howick Animal Shelter, Joseph Michael Spiegelhoff Aug 2016

A Social Marketing Plan For The Lester C. Howick Animal Shelter, Joseph Michael Spiegelhoff

Graduate Theses and Dissertations

The Lester C. Howick Animal Shelter (Howick) is a non-profit organization serving Washington County, Arkansas and the Northwest Arkansas community. This thesis offers Howick a comprehensive Social marketing plan. The goal of the animal shelter is to increase the total number of cats and dogs adopted, increase the total amount of donations, and increase the number of volunteers helping at the facility and various events. In order to accomplish these goals for 2016, a Social marketing plan was developed through research on other non-profit organizations, other animal shelters, communication with the shelter employees, crafting a public service announcement (PSA), and …

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It's All About Me: How Self-Brand Connection And Social Media Interactivity Influence Purchase Intent, Shannon Taylor Mccarthy Aug 2016

It's All About Me: How Self-Brand Connection And Social Media Interactivity Influence Purchase Intent, Shannon Taylor Mccarthy

Graduate Theses and Dissertations

Social media is ubiquitous and allows consumers to display identity by through possessions through posts, images, and interactions. The self is all the individual calls their own and is expressed outwardly through everything visible, including possessions, relationships, and interactions. They tell their story through the display of envy-inducing artifacts, and create a perfect, photoshopped life. Consumers seek a connection to positively viewed brands they feel are self-representative through interaction. This dissertation seeks to better understand consumer rationale for and gratification from online brand engagement and how that, in turn, impacts the brand. Three studies examined the effects of self-brand connection, …

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Building Affective Trust Among Client-Organization Relationships On Social Media Accounts, Branden D. Birmingham Aug 2016

Building Affective Trust Among Client-Organization Relationships On Social Media Accounts, Branden D. Birmingham

Dissertations - ALL

The purpose of this thesis is to determine how consumers relay trust to their favorite brands on social media sites, define affective trust, and how consumers interact with their favorite brands on social media. In-depth interviews were conducted with 22 individuals living across the United States who were in different career fields and stages of life. The findings from this study revealed that not too many of the participants followed Starbucks on mainstream social media sites, but followed them on their propriety application. This application was talked about in multiple interviews where participants talked about the features of the application …

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The Use Of Swear Words In Twitter / Devi Rajeswari Sivaraj, Sivaraj Devi Rajeswari Aug 2016

The Use Of Swear Words In Twitter / Devi Rajeswari Sivaraj, Sivaraj Devi Rajeswari

Student Works (2010-2019)

The f-word is a popular swear word used on social media and it is used in different forms and functions. This study investigates the uses of the f-word on a social media platform, Twitter. This study was carried out to address the following questions: (1) What are the syntactic forms of the f-word found on Twitter? (2) What are the functions of the f-word on Twitter? (3) What are the differences and similarities of the findings of this study with McEnery and Xiao’s (2004) study of the f-word in the British National Corpus (BNC)? The data comprised a corpus of …

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Just Cause Discipline For Social Networking In The New Guilded Age: Will The Law Look The Other Way?, William A. Herbert, Alicia Mcnally Aug 2016

Just Cause Discipline For Social Networking In The New Guilded Age: Will The Law Look The Other Way?, William A. Herbert, Alicia Mcnally

Publications and Research

We live and work in an era with the moniker of the New Gilded Age to describe the growth in societal income inequality. The designation is not limited to evidence of the growing gap in wealth distribution, but also the sharp rise in employment without security, including contingent and part-time work. This article examines the state of workplace procedural protections against discipline as they relate to employee use of social media in the New Gilded Age. In our times, reactions to the rapid distribution of troublesome electronic communications through social networking tend to eclipse patience for enforceable workplace procedures. The …

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Social Media Information And Analyst Forecasts, Mahfuja Malik, Rajib Hasan, Abu S. Amin Aug 2016

Social Media Information And Analyst Forecasts, Mahfuja Malik, Rajib Hasan, Abu S. Amin

WCBT Faculty Publications

In the past decade, social networking has changed the landscape of information dissemination. The rapid diffusion of social media services such as Facebook and Twitter is unprecedented and offers immense possibilities for corporations to communicate with, and engage core stakeholders in, various business decisions. In this study, we investigate whether social media play any role as a source of information for financial analysts. We specifically focus on information revealed on the official Facebook pages of S&P 500 firms. We define information content on a Facebook page as the total number of posts by the corporations and the comments, likes and …

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