Digital Commons Network^™

Produce Meets Pinterest, Lauren E. Tomasello

Agricultural Education and Communication

The purpose of this project was to examine Tanimura & Antle’s (T&A) Pinterest analytics. The author will determine if using the site was beneficial for T&A’s marketing plan. T&A has a strong influence in social media marketing and has added Pinterest to the list of platforms they utilize in 2015. Analytics are useful in gauging the effectiveness of content, so analyzing T&A’s Pinterest use will provide measurable marketing tools.

The number of followers is important, but does not indicate the overall success. Therefore various metrics were measured to see who T&A’s audience was and what they were like. The findings …

Terrorist Speech On Social Media, Alexander Tsesis

Vanderbilt Law Review

The presence of terrorist speech on the internet tests the limits of the First Amendment. Widely available cyber terrorist sermons, instructional videos, blogs, and interactive websites raise complex expressive concerns. On the one hand, statements that support nefarious and even violent movements are constitutionally protected against totalitarian-like repressions of civil liberties. The Supreme Court has erected a bulwark of associational and communicative protections to curtail government from stifling debate through overbroad regulations. On the other hand, the protection of free speech has never been an absolute bar against the regulation of low value expressions, such as calls to violence and …

Social Data Discovery And Proportional Privacy, Agnieszka Mcpeak

Cleveland State Law Review

Social media platforms aggregate large amounts of personal information as "social data" that can be easily downloaded as a complete archive. Litigants in civil cases increasingly seek out broad access to social data during the discovery process, often with few limits on the scope of such discovery. But unfettered access to social data implicates unique privacy concerns—concerns that should help define the proper scope of discovery.

The Federal Rules of Civil Procedure, as amended in 2015, already contain the tools for crafting meaningful limits on intrusive social data discovery. In particular, the proportionality test under Rule 26 weighs the burdens …

Inferring User Consumption Preferences From Social Media, Yang Li, Jing Jiang, Ting Liu

Research Collection School Of Computing and Information Systems

Social Media has already become a new arena of our lives and involved different aspects of our social presence. Users' personal information and activities on social media presumably reveal their personal interests, which offer great opportunities for many e-commerce applications. In this paper, we propose a principled latent variable model to infer user consumption preferences at the category level (e.g. inferring what categories of products a user would like to buy). Our model naturally links users' published content and following relations on microblogs with their consumption behaviors on e-commerce websites. Experimental results show our model outperforms the state-of-the-art methods significantly …

Media Relations In A Changing Media Landscape: A Study Of Interviews With Public Relations Practitioners, Toni-Ann Hall

KSU Journey Honors College Capstones and Theses

This thesis aims to discover the current state of dialogue between public relations practitioners and members of the media. At its core, media relations deals with the relationships between public relations practitioners and the journalists they frequently interact and hope to build relationships with. Technology changes rapidly, and so does the communication field, so an ongoing assessment of these dovetailing industries is necessary for the productivity of professionals in a digital and multimedia society. This research captures perspectives and experiences from public relations practitioners in agency and corporate environments alongside external, peer-reviewed research. It examines the contributing factors in how …

Tweeting For A Cause: A Content Analysis Of Successful Charitable Nonprofits' Publishing Strategies On Twitter, Shaela Annice Hougaard

Theses and Dissertations

A study examining the content strategies within Twitter posts, from nine charitable nonprofit organizations was conducted. The content analysis was conducted to identify content strategies (relationship cultivation, solicitation, and stewardship) behind each Twitter post from these nine organizations, within a one-week period. The study also looked at levels of engagement on each tweet as well as interactivity from the organization. The results showed that these nine charitable nonprofit organizations were primarily using stewardship strategies and techniques in their posts. The study also found that relationship cultivation yielded higher levels of retweets and that the relationship cultivation and solicitation combination strategy …

Keynote Address: The Digital Forevermore, Thomas J. Ridge

University of Richmond Law Review

No abstract provided.

Show Me The Money: Determining A Celebrity’S Fair Market Value In A Right Of Publicity Action, Cody Reaves

University of Michigan Journal of Law Reform

As the power of celebrity continues to grow in the age of social media, so too does the price of using a celebrity’s name and likeness to promote a product. With the newfound ease of using Twitter, Facebook, and even print media to use a celebrity’s identity in conjunction with a product or company, right of publicity concerns arise. When a company uses a celebrity’s name and likeness without the celebrity’s authorization to market or sell a product, companies open themselves up to right of publicity suits. Many of these cases settle out of court. But when these cases do …

The Debate About Using Social Media To Screen Job Applicants, Marcel Robles

EKU Faculty and Staff Scholarship

A simple web search of a person’s name on Social Media could point to multiple social media sites within minutes, and a variety of details can be found about someone, including photos and information about marital status, children, race, age, gender, religion, political affiliation, hobbies, and more (Davison, Hamilton, & Bing, 2012).

Many people may be posting personal information on social media sites with the intended audience of friends in mind, but often there is another audience that is not being considered, such as potential employers (Stoughton, Thompson, & Meade, 2013). As an inexpensive alternative to traditional background checks, many …

Community Supported Agriculture: Marketing & Outreach Strategies To Encourage Membership, Kenna Mcmurray, Kelsey Hall, Roslynn Brain

All Current Publications

When you market your community supported agriculture (CSA) operation, you should consider the best communication tools to delivering information to potential and current shareholders, engaging your shareholders, and getting feedback. This fact sheet will provide tips on how to do so.

The Grizzly, February 23, 2017, Brian Thomas, Sarah Hojsak, Courtney A. Duchene, Paige Szmodis, Katrina O'Donnell, Steve Mohapp, Jordan Scharaga, Andrew Simoncini, Johnny Cope

Ursinus College Grizzly Newspaper, 1978 to Present

Laptop Program Comes to an End • Digital Humanities Opportunities Take Off • Here's Why the Wi-Fi has Been so Rough This Semester • International Perspective: A Student's Thoughts on Technology Use While Living Abroad • Exploring Campus Culture in a Plugged-In World • Revisiting Ursinus' Lost Connection to Computer History • Opinions: Excessive Technology Use Harms Student Learning; Students Should Use Technology to Stay Organized • What They Want: Athletes Speak About Dream Equipment • Ursinus HEART Lab at the Cutting Edge of Cardiovascular Research

Infographic: How Much Time Are Australian Kids Spending On Screens?, Rebecca Vukovic

Teacher infographics

The Australian Government's Department of Health recommends a maximum of two hours per day of screen time for entertainment for kids aged five to 12, but how many children adhere to these guidelines?

Defining Your Online Presence For The Arts Professional: Facebook, Twitter And Instagram, Lauren Puzier

University Libraries Faculty Scholarship

A discussion of the costs and benefits of using social media and online tools to boost your professional profile, and tips on how to tailor your experience. This presentation focuses on how artists, art educators, museum professionals and other art world are using Twitter, Facebook and Instagram to manage their online image and business.

Altmetrics And Archives, Elizabeth Joan Kelly

Journal of Contemporary Archival Studies

Altmetrics are an alternative to traditional measurement of the impact of published resources. While altmetrics are primarily used by researchers and institutions to measure the impact of scholarly publications online, they can also be used by archives to measure the impact of their diverse online holdings, including digitized and born-digital collections, digital exhibits, repository websites, and online finding aids. Furthermore, altmetrics may fill a need for user engagement assessments for cultural heritage organizations. This article introduces the concept of altmetrics for archives and discusses barriers to adoption, best practices for collection, and potential further areas of study.

Modeling Adoption Dynamics In Social Networks, Minh Duc Luu

Dissertations and Theses Collection

This dissertation studies the modeling of user-item adoption dynamics where an item can be an innovation, a piece of contagious information or a product. By “adoption dynamics” we refer to the process of users making decision choices to adopt items based on a variety of user and item factors. In the context of social networks, “adoption dynamics” is closely related to “item diffusion”. When a user in a social network adopts an item, she may influence her network neighbors to adopt the item. Those neighbors of her who adopt the item then continue to trigger more adoptions. As this progress …

Is There Still A Pr Problem Online? Exploring The Effects Of Different Sources And Crisis Response Strategies In Online Crisis Communication Via Social Media, Young Kim, Hyojung Park

College of Communication Faculty Research and Publications

This study examined the effects of source and crisis response strategy on crisis communication outcomes in the context of social media. A 3 (source: organization, CEO, or customer) × 2 (strategy: accommodative or defensive) × 2 (crisis type: airline crash or bank hacking) mixed experimental study was conducted with 391 participants. The organizational sources were more likely to be perceived as more credible than the non-organizational sources. In particular, the CEO appeared to be the most trustworthy and credible source in delivering crisis messages. The path analysis indicated that perceived source credibility mediated the effect of source on reputation and …

Increasing The Capacity Of Social Media To Extend Your Outreach, Patricia Brinkman, Joanne Kinsey, Alice Henneman

Journal of Extension

To increase audience size and maximize use of Extension materials and information, Extension professionals can capitalize on the potential of social media. They can broaden their use of social media beyond what is familiar to sites they have not used previously. They can expand the functionality of social media sites they use by adding share and follow buttons, inserting widgets, and embedding videos and slides. And they can increase traffic to sources of Extension information by linking from wherever possible to Extension materials on social media sites and elsewhere online. Use of the tips provided in this article can result …

How Many Likes Did It Get? Using Social Media Metrics To Establish Trademark Rights, Caroline Mrohs

Catholic University Journal of Law and Technology

This comment asserts that there is a need for an update to the multifactor test considered by courts in determining the strength of a trademark. Traditional factors include the expenses an entity can afford to pay in advertising, but do not give any weight to the presence of the entity on social media to reach its target consumer group.

Dynamite In Small Packages: The Engaged Elite As An Facebook Emerging Niche Market, Melanie Wiese, Gene Van Heerden, Tania Maree

The African Journal of Information Systems

Social networking sites, such as Facebook, have gained immense popularity as communication platform. Generation Y’ers have a strong need to engage and connect – both digitally, and in person. This paper examines the Facebook behaviour of Generation Y by means of a self-administered, campus-intercept survey of 383 university students. The purpose of this paper is to determine whether various clusters of Generation Y Facebook-users could be identified on the basis of their Facebook behaviour and usage. All multi-item constructs were subjected to an exploratory-factor analysis and a two-Step Cluster analysis. Three clusters, labeled ‘Engaged Elite’, ‘Neutral Masses’ and ‘Facebook Floaters’ …

Communication Through Social Technologies: A Study Of Israeli Women, Jeretta Horn Nord 405-747-0320, Dafni Biran Achituv, Joanna Paliszkiewicz

Journal of International Technology and Information Management

Social technologies have changed the way we communicate allowing users to interact, share knowledge, reach out to friends and family, keep up with the news, and even promote and support a business. A study of Israeli women was conducted to determine how social technologies platforms — Facebook, Twitter, LinkedIn, YouTube, and Google+ — are used and the benefits realized. Women worldwide face challenges including economic, educational, health, and political. Israel women, like women in every other country in the world, are challenged with gender inequity. Do women who use social technologies believe that these platforms provide empowerment leading to greater …

Innovative Use Of The Wordpress/Rampages Platform To Improve Implementation Of Active Learning Strategies In The Vcu Child And Adolescent Psychiatry Fellowship Didactic Curriculum, Ravinderpal Singh

Health Sciences Education Symposium

Many factors have led to changes in the approach to graduate medical education, including ongoing development of new technology, the dynamics of information transfer, and generational preferences for active learning and novel teaching strategies. In response, the VCU Child and Adolescent Psychiatry Fellowship program decided to pursue curriculum reform, using active learning strategies and employing technology to achieve improvements in the learning and retention of material for learners to be successful in treating patients and families now and in the future. A fundamental aspect of these changes included a partnership with VCU SOM instructional technologist to create an online platform …

Recruiting Women To A Mobile Health Smoking Cessation Trial: Low- And No-Cost Strategies, Kristopher J. Abbate, Melanie D. Hingle, Julie Armin, Peter Giacobbi, Judith S. Gordon

Faculty & Staff Scholarship

Background: Successful recruitment of participants to mobile health (mHealth) studies presents unique challenges over in-person studies. It is important to identify recruitment strategies that maximize the limited recruitment resources available to researchers.

Objective: The objective of this study was to describe a case study of a unique recruitment process used in a recent mHealth software app designed to increase smoking cessation among weight-concerned women smokers. The See Me Smoke-Free app was deployed to the Google Play Store (Alphabet, Inc., Google, LLC), where potential participants could download the app and enroll in the study. Users were invited in-app to participate in …

How Instagram Content Affects Brand Attitudes And Behavior, Ming (Bryan) Wang, Valerie K. Jones

College of Journalism and Mass Communications: Faculty Publications

This paper examines the effectiveness of communication on Instagram, a type of visual social networking site, by the US Transportation Security Administration (TSA). Results show that the TSA’s Instagram account elicited stronger emotional reactions than a private consumer product business Instagram account. More importantly, perceived usefulness of content, perceived persuasive intent of content, and negative emotions all affected attitudes toward the TSA. Additionally, perceived usefulness of content and negative emotions also influenced communicative action regarding the TSA account. Findings demonstrate the emotional impact of visual communication and the role of both cognitive and affective evaluations in changing attitudes and behavior …

#Betterrules: The Appropriate Use Of Social Media In Rulemaking, Stephen M. Johnson

Articles

In December 2015, the Government Accountability Office (GAO) concluded that the Environmental Protection Agency’s (EPA’s) use of various social media tools in a rulemaking under the Clean Water Act violated prohibitions in federal appropriations laws against publicity, propaganda, and lobbying. Although academics previously explored whether the use of technology in rulemaking might violate the Administrative Procedures Act (APA), the Paperwork Reduction Act, or the Federal Advisory Committee Act, none predicted that one of the first firestorms surrounding the use of social media in rulemaking would arise out of federal appropriations laws. ...

As the Administrative Conference of the United States …

Stress And Social Media: Implications For Nurses' Quality Of Life, Crystal A. Goodman

Nursing Theses and Capstone Projects

This study sought to explore relationships between nurse stress, social media use, and emotional wellbeing. Social media being such a popular trend, has been studied a lot in recent years to determine impacts on health. Nurses are also impacted by this societal trend and research has not focused on this particular group to see how it impacts their emotional wellbeing. The framework for this research was Cognitive-Relational Theory and Margaret Newman’s Theory of Expanding Consciousness. A review of literature was performed to gather data on direct care nurse stress, social media use, coping mechanisms, quality of life, and strategies for …

A Qualitative Model For Customer Behavioral Decisions And Satisfaction In The Hospitality Industry, Michael H. Chetta, Sayeedul Islam, Andrzej Kozikowski, David Cassel, Bhagya Bandara, Dana Cyrelda Sanchez

Department of Behavioral Science Publications and Research

It is increasingly important for organizations in the hospitality industry to utilize qualitative, customer-generated content on social media to gain insight into guest perceptions, intentions, and outcomes. On the basis of the service quality model, this research sought to investigate the discrepancy between expected and perceived service. Guest reviews from online review websites like Yelp and TripAdvisor were randomly sampled for 16 hotels across the United States of America. For each hotel, 20 written comments and their corresponding numeric ratings were coded and analyzed using Tropes. We found linkages to both average and positive experiences for staff and linkages to …

The Ideas Of Milton’S Areopagitica In Contemporary Society, Emily Moore

Georgia Undergraduate Research Conference

Milton fought against editors who sought to change his work and the work of others before it was published. The ideas conveyed in the Areopagitica are reflected in contemporary copyright laws and the concept of self-publishing. Specifically, the idea of self-publishing would have appealed to Milton so he could publish his works without constraint. Although he advocated for the people to write despite certain risks, such as censorship, Milton sought to inspire people to change the way society thought, not to display their sometimes ill opinions. The contemporary mediums of social media allow people to post these opinions without restraint, …

The Responsible Project, Shannon N. Jackson

Electronic Theses and Dissertations

The aim of this thesis is to create a public relations campaign consisting of a series of promotional videos filmed specifically for Patagonia, the outdoors sportswear company, emphasizing their corporate social responsibility for viewing on their social media and web-based platforms. The commercials will feature three Colorado non-profit organizations tied to Patagonia through Patagonia's Growing Grassroots Grant program.

Sources And Content Of Popular Online Videos About Autism Spectrum Disorders, Betty Kollia, Margaret T. Kamowski-Shakibai, Corey H. Basch, Ashley Clark

Communication Sciences and Disorders: Faculty Publications

Background: Our study aimed to determine source of upload and content portrayed in the 100 most-viewed videos on autism spectrum disorders (ASDs) on the video sharing public forum, YouTube. ASDs have become highly prevalent in the last decade, arousing a significant response from the media and psycho-educational health professions. Utilization of and reliance on social media for information on health matters has also proliferated. Some suggest that online videos could promote early detection (and intervention) of ASD by prompting caregivers to seek guidance. However, the usefulness of the available videos is unclear. Methods: The 100 most popular YouTube videos were …

Writing For Electronic Media, Brian Champagne, Kiera Farimond, Brianna Bodily

Textbooks

Introduction

Welcome to Writing for Electronic Media, an OER textbook. OER stands for Open Educational Resource, which means it’s free for all who access. Since it is electronic, I will do what I can to keep it updated with the changing media. People’s viewing habits are changing as they migrate to mobile sources, social media, and kitten videos. Television News is still a dominant #1 source, and radio is still the safest way to stay informed in your car. Hopefully, you already have some journalism background. This book does not teach the who, what, when, where, why, and how …