Digital Commons Network^™

Identifying A Customer Centered Approach For Urban Planning: Defining A Framework And Evaluating Potential In A Livability Context, Golnaz Sarram

Electronic Theses and Dissertations Archive

In transportation planning, public engagement is an essential requirement forinformed decision-making. This is especially true for assessing abstract concepts such aslivability, where it is challenging to define objective measures and to obtain input that canbe used to gauge performance of communities. This dissertation focuses on advancing adata-driven decision-making approach for the transportation planning domain in thecontext of livability. First, a conceptual model for a customer-centric framework fortransportation planning is designed integrating insight from multiple disciplines (chapter1), then a data-mining approach to extracting features important for defining customersatisfaction in a livability context is described (chapter 2), and finally an appraisal of …

Regram And Repost, Mallory Jallas

Faculty and Staff Publications – Milner Library

Creating new content for a library on Instagram can be time-consuming and require a lot of planning. This entry will detail strategies for “regram-ing” and “reposting” that can help curate content and build relationships with other departments on your campus. This practice will connect with other library users (students, staff, or faculty) who are taking photos on Instagram and geotagging or using hashtags related to the library (Salomon, 2013).

Social Media In Entrepreneurship Context, Leon Schjoedt, Malin E. Brännback, Alan L. Carsrud

International Business and Entrepreneurship Faculty Publications

In this introduction we set the stage for the chapters that make up this book. We have clustered the invited contributions in a manner that should facilitate reader’s understanding of social media within an entrepreneurial context. This volume is not intended to be an exhaustive review of the literature on social media nor is it an extensive review of the role social media plays in entrepreneurial ventures. What it does explore are various aspects of how the social media in the twenty-first century has impacted entrepreneurial behaviors. We hope these chapters will stimulate future research on social media in an …

Predictors For Depressive Symptoms Among Women Instagram Users, Rochelle Henry

Walden Dissertations and Doctoral Studies

As social networking sites have become a typical daily activity, there is a need to better understand the outcomes of online behaviors on other life functions. Prior researchers have found that social comparison and social networking behaviors can negatively affect adolescents’ and young adults’ self-esteem, however the potential threats for women who evaluate themselves based on comparisons to others has not been examined. The purpose of this study was to examine the effects on health and well-being for older adult women using the image-sharing site Instagram who share selfies. The theoretical framework for this study was the social comparison theory. …

Small Business Social Media Marketing Strategies In The Retail Industry, Mari E. Mew

Walden Dissertations and Doctoral Studies

Many small business owners lack social media marketing (SMM) strategies to generate sales growth. Small business owners are concerned with increasing sales growth to ensure sustainability. Grounded in Rogers’ diffusion of innovation theory, the purpose of this qualitative multiple case study was to explore SMM strategies some small business owners in the women’s retail apparel industry use to generate growth in sales. The participants comprised 3 small business owners in the women’s retail apparel industry in South Carolina with successful experience using SMM strategies to generate sales growth. Data were collected from semistructured interviews, archival organizational documentation, and physical artifacts. …

Community Awareness Strategies To Increase Donations To Sustain Nonprofit Organizations' Operations, Susan Irene Mckeon

Walden Dissertations and Doctoral Studies

Many nonprofit organization (NPO) leaders who face financial challenges due to reduced government funding and increased competition lack community awareness strategies to increase donations to sustain operations. Grounded in the resource-based view of competitive advantage theory, this qualitative single case study explored community awareness strategies NPO leaders use to increase donations to sustain NPO operations. The study participants were three senior leaders from a charitable organization with 37 service locations throughout Scotland, United Kingdom. Data used as evidence for the study consisted of personal conversations, semistructured interviews, publicly available documents, and organizational document data. Thematic analysis of data showed the …

Strategies For News Professionals To Mitigate Negative Social Media Posts, Airielle J. Vincent

Walden Dissertations and Doctoral Studies

Businesses use social media to promote services and products as well as connect with current and potential customers. The purpose of this qualitative, multiple case study was to explore and understand the strategies that effectively remedy negative social media comments, the skills used to employ remedial actions, the reasons why organizations fail to develop effective strategies, and the motivations to develop them among the participants and their organizations. The conceptual framework of this study combined elements from the skills approach to leadership and e-leadership theory. The target population included news directors, assignment managers, and executive producers who have used social …

Social Media Platforms And Democratic Discourse, Russell L. Weaver

Lewis & Clark Law Review

This Essay explores how social media platforms have been catalysts for social and political change but have created numerous societal problems. The Essay traces the development of speech technologies and shows how these platforms have influenced the world. These changes are evident in the events of the Arab Spring in the Middle East and even in U.S. political elections (including those of President Obama and President Trump). At the same time, the internet and social media present immense challenges to the democratic process. They have enabled individuals to infect the public debate with so-called “fake news,” and have enabled foreign …

Can Social Media Marketing Effects Be Sustained?, Manisha Mathur

AMTP Proceedings 2020

The social media strategies have changed the landscape of customer-firm associations. Yet, little is understood about the sustained effects of social media, particularly on firm performance. This research examines the extent to which social media plays a key role in the development of branding and marketing strategies that lead to sustained competitive advantage. We use econometric modeling to determine whether a brand’s performance remains stable with the extended implementation of social media marketing and how long the effect of social media is beneficial for a firm. The results yield significant implications for both marketing theory and practice.

The objective is …

Health Risks Of E-Cigarettes: Analysis Of Twitter Data Using Topic Mining, Abdullah Wahbeh, Mohammad A. Al-Ramahi, Omar El-Gayar, Tareq Nasralah

Computer Information Systems Faculty Publications (Archived)

The recent rise of e-cigarettes and vaping products has increased concerns that another young generation may become addicted to nicotine. Recently, it becomes evident that several health issues are related to the use of e-cigarettes and vaping products. The objective of this paper is to understand and identify such health issues by collecting and analyzing social media data. The analysis reflects the most important themes and topics discussed by online user’s about e-cigarettes, vaping, and associated health issues. Using topic modeling techniques, we were able to identify several health issues related to the use of e-cigarettes and vaping products. These …

In A World Of "Fake News," What's A Social Media Platform To Do?, Evelyn Aswad

Faculty Articles

While the circulation of disinformation and misinformation online can pose a variety of risks to societies around the world, it should also be of concern that overreacting to such false information can undermine human rights, including freedom of expression. The business operations of global social media platforms frequently intersect with this latter concern because of a spike in the adoption of national laws that ban “fake news” as well as their own platform policies to tackle false information. This Essay assesses the corporate responsibility standards afforded by the United Nations’ Guiding Principles on Business & Human Rights as well as …

Losing The Freedom To Be Human, Evelyn Aswad

Faculty Articles

In 2019, Apple’s CEO warned that contemporary business models, which are based on harvesting our personal data and monetizing everything we do online, violate our privacy and will eventually cause us “to lose the freedom to be human.” Others have taken this privacy concern a step further by questioning whether these business models undermine mental autonomy, i.e., the ability to think and form opinions. The burgeoning chorus of concerns has triggered a variety of high-profile calls to explore whether international human rights law protects against intrusions on the inner sanctum of one’s mind, particularly with respect to the business models …

Facebook's Speech Code And Policies: How They Suppress Speech And Distort Democratic Deliberation, Joseph Thai

Faculty Articles

With nearly two and a half billion users-a third of the world's population- Facebook far and away hosts the largest speech platform in the history of humanity. In the United States, seven out of ten adults use it, and nearly half get news from it. It is therefore no exaggeration to observe that Facebook's self-promulgated rules for "what is and is not allowed on Facebook," its content-based Community Standards, rival if not exceed the First Amendment's importance in shaping discourse in the United States. Yet, unlike the First Amendment, which only protects against government censorship, no scholarship has scrutinized the …

Assessing The Severity Of Health States Based On Social Media Posts, Shweta Yadav, Joy Prakash Sain, Amit P. Sheth, Asif Ekbal, Sriparna Saha, Pushpak Bhattacharyya

Publications

The unprecedented growth of Internet users has resulted in an abundance of unstructured information on social media including health forums, where patients request healthrelated information or opinions from other users. Previous studies have shown that online peer support has limited effectiveness without expert intervention. Therefore, a system capable of assessing the severity of health state from the patients’ social media posts can help health professionals (HP) in prioritizing the user’s post. In this study, we inspect the efficacy of different aspects of Natural Language Understanding (NLU) to identify the severity of the user’s health state in relation to two perspectives(tasks) …

Alone: A Dataset For Toxic Behavior Among Adolescents On Twitter, Thilini Wijesiriwardene, Hale Inan, Ugur Kursuncu, Manas Gaur, Valerie L. Shalin, Krishnaprasad Thirunarayan, Amit P. Sheth, I. Budak Arpinar

Publications

The convenience of social media has also enabled its misuse, potentially resulting in toxic behavior. Nearly 66% of internet users have observed online harassment, and 41% claim personal experience, with 18% facing severe forms of online harassment. This toxic communication has a significant impact on the well-being of young individuals, affecting mental health and, in some cases, resulting in suicide. These communications exhibit complex linguistic and contextual characteristics, making recognition of such narratives challenging. In this paper, we provide a multimodal dataset of toxic social media interactions between confirmed high school students, called ALONE (AdoLescents ON twittEr), along with descriptive …

Using Social Media For Customer Knowledge Management In Developing Economies: A Systematic Review, Martinson Ofori, Omar El-Gayar

Research & Publications

Knowledge Management (KM) research has theorized that KM activities lead to better firm performance. The current view that there is more external knowledge than exists within organizations has resulted in a preference for customercentric approaches over traditional KM activities. Recent advances in technology has resulted in social media use as an avenue for knowledge creation from the social interaction between brands and their customers. Most research however explore social media’s impact on organizational knowledge in developed economies with little attention to developing economies where KM could be conceptualized differently. In this research, we analyze the extent to which social media …

Media Literacy, Scientific Literacy, And Science Videos On The Internet, Sonny Rosenthal

Research Collection College of Integrative Studies

Although video is not a new format for communicating about science, video-sharing platforms have democratized the process. Individuals who wish to share information or ideas about science can use these platforms to connect with potentially large and diverse audiences. This has benefits and drawbacks. The benefits are related to increased access to scientific information and greater public engagement with science. The drawbacks are related to communication within echo chambers and the spread of misinformation. This mini-review presents these benefits and drawbacks with respect to the science video landscape and media and scientific literacies. It concludes with a brief synthesis of …

Adoption Of Pasture Management Practices In Rondônia, Brazil: Social Media As An Informational Influence, Cassandra Sevigny

Graduate Student Theses, Dissertations, & Professional Papers

The welfare of rural households depends on income from agricultural production. The adoption of new agricultural practices can improve farmer welfare by increasing yield and/or lowering production costs, but farmers do not always adopt beneficial practices. I examine whether social media use influences pasture management practices among smallholder cattle farmers in Rondônia, Brazil. This Amazonian state is heavily deforested for use as farmland, especially pasture for beef and dairy cattle. Traditional pasture management degrades soil over time, requiring pasture productivity interventions or deforestation for new land. Nontraditional practices can reduce degradation. Agricultural technology adoption literature explores the influence of risk, …

College Students' Social Media Uses And Affective Correlates, Jennifer L. Lippold

Graduate Student Theses, Dissertations, & Professional Papers

Given the high prevalence of mental health conditions such as depression and anxiety among college students, research on social media use, a salient feature of the modern college experience, is increasingly warranted. While research documents a link between negative psychological symptomology and social media use, few studies have examined what specific patterns of use may be more or less harmful than others. Therefore, the present study investigated whether specific types of social media use (socially oriented uses, information seeking uses, and entertainment uses) are more or less strongly associated with affective variables (depression, anxiety, positive affect, and negative affect). Utilizing …

Social Media Use Among Undergraduates In Ghanaian Public Universities, Obed S.O. Dadzie, Theophilus Fiawotoafor

Library Philosophy and Practice (e-journal)

This study investigated social media use among students of University of Education, Winneba and University of Cape Coast in Ghana. The purpose of the study was to investigate social media platforms and their usage among students, the purposes for students’ use of social media, the amount of time students spent on social media and the amount of time they spent studying daily. The study is a quantitative design that used survey research methodology. A sample size of Level 300 and Level 400 students was selected, out of which 390 (97.5%) responded to the questionnaire that was administered. Stratified random sampling …

Revisiting Librarians And Professional Identity On Social Media, Robert Perret

Library Philosophy and Practice (e-journal)

Librarians have been present on social media since its earliest days, as have studies about librarians on social media. Early attitudes expressed concern about the way social media use might impact one’s professional reputation. This study revisits the attitudes and behaviors of librarians towards social media in 2019. It is found that early concerns remain, with only 38 percent of respondents indicating that they felt free of the responsibility of presenting a professional persona in social media. However, respondents were nearly unanimous in affirming social media as a positive resource for librarians.

Early Detection Of Fake News On Social Media, Yang Liu

Dissertations

The ever-increasing popularity and convenience of social media enable the rapid widespread of fake news, which can cause a series of negative impacts both on individuals and society. Early detection of fake news is essential to minimize its social harm. Existing machine learning approaches are incapable of detecting a fake news story soon after it starts to spread, because they require certain amounts of data to reach decent effectiveness which take time to accumulate. To solve this problem, this research first analyzes and finds that, on social media, the user characteristics of fake news spreaders distribute significantly differently from those …

Targeted Job Advertisements On Social Media: An Age-Old Practice In A New Suit, Joseph Nelson Jr.

Global Business Law Review

This Note argues that an employer’s use of social media sites to "micro-target" potential job applicants is not per se unlawful under the Age Discrimination in Employment Act (ADEA). Rather, recruitment practices that target a specific age group are permissible under the ADEA when those recruitment practices are part of a broader recruitment strategy. When analyzing job advertisements on social media platforms, courts should not only consider the context of the advertisement, but also whether the advertisements are available through other resources. Such an analysis would allow employers to take advantage of the streamlined recruitment platforms available through social media …

Young Chinese Wechat Users' Brand Following Behavior, Wonsun Shin, Yan Huo

Makara Human Behavior Studies in Asia

Brand-following of consumers on social media constitutes an important return on investment (ROI) index in digital marketing. However, little is known to date regarding brand-following behaviors of young Chinese social media users on Chinese social media platforms, in addition to the factors associated with them. In this study, our in-depth interviews with 20 emerging adults who followed brands through WeChat indicated that materialistic values, brand-related peer communication, and parents’ opinions regarding different product categories impact the brand-following behaviors of young consumers. The interviews also demonstrated that young people’s brand-following affected their intentions to post brand-related messages that were pertinent to …

Social Media In Dynamic Learning: Logistics And Influential Factors, Leping Liu, Li-Ting Chen, Wenzhen Li

Journal of Educational Technology Development and Exchange (JETDE)

Educators have been using social media to enrich learning activities and promote interactive and collaborative learning. Under the context of dynamic learning – the way that 21st century’s learners learn, the new challenges are: how educators design such a setting to effectively integrate certain social media tools to improve learning, and what the influential factors might be that educators need to focus during the design. In this article, we employ the concept “logistics” to explain and redefine dynamic design, dynamic learning, and dynamic thinking, which furthermore formulate the framework of the study. This article presents a critical content review of …

Say You Want A Renovation: Using Instagram To Document A Library Renovation At Lehman College, John Delooper, Michelle Ehrenpreis

Urban Library Journal

This paper discusses how the Leonard Lief Library at Lehman College is documenting its renovation via the social media platform Instagram. It discusses the origin of project, why we chose Instagram and how we chose to highlight that social media platform on our Library’s web page. We explain what choices we have made and what strategies we chose to effectively document the renovation. We also discuss the challenges we have encountered, and how we overcame those challenges to reach student audiences in new and engaging ways.

Say You Want A Renovation: Using Instagram To Document A Library Renovation At Lehman College, John P. Delooper, Michelle Ehrenpreis

Publications and Research

This paper discusses how the Leonard Lief Library at Lehman College is documenting its renovation via the social media platform Instagram. It discusses the origin of project, why we chose Instagram and how we chose to highlight that social media platform on our Library’s web page. We explain what choices we have made and what strategies we chose to effectively document the renovation. We also discuss the challenges we have encountered, and how we overcame those challenges to reach student audiences in new and engaging ways.

Twitter Use By Academic Libraries In New York State, Sheena Philogene

Urban Library Journal

Twitter can be a productive tool for academic libraries to use when sharing information, marketing services, and building relationships with students, yet it is difficult to know whether academic libraries are utilizing this platform by creating an independent library account. Furthermore, if academic libraries do have accounts, it is valuable to understand what academic libraries use Twitter for, and what kinds of media they share. The purpose of this study then is to investigate whether academic libraries in New York State (NYS) use Twitter, and if they do, how and why. Based on a sample of 226 academic libraries of …

Educator Professional Conversations Via Twitter Chat: Speech Acts And Intentions In #Pdbookclub, Suzanne L. Porath

Current Issues in Emerging eLearning

#PDBookChat was an affinity space of educators who read a professional book together and reflected on their learning through blogs, Twitter, and Google+. The book study culminated with an hour-long synchronous Twitter chat. Using Computer-Mediated Discourse Analysis (Herring, 2001) and speech act theory (Searle, 1976) this paper focused on the Twitter chat to examine the discussion among the participants, the specific ways in which they connected their responses to each other and the content of the professional book they read, and provided an analysis of the key themes of the chat. This research provides evidence of how educators use Twitter …

#Gaslighting, Karissa Moody

Counseling and Family Therapy Scholarship Review

As the utilization of social media continues to integrate itself into domains of culture, livelihood, and worldviews, the following exposition aims to introduce how such integration may pose as a new realm of gaslighting that has yet to be discussed. The progressive conceptualization of gaslighting as a form of manipulation will aid in providing readers with an understanding of this idea through a systemic lens by first, explaining underlying reasons for manipulation as an all-inclusive concept. The value of explication will serve in identifying plausible reasons of manipulation which pertain to the concept of gaslighting within social media. Within this …