Digital Commons Network^™

Elements Of Instagram Influencer Posts That Drive Follower Engagement, Yishan Li

USF Tampa Graduate Theses and Dissertations

Influencers are now becoming more popular on social media as a way for brands to promote products and services. The relationship between influencers’ post content and follower engagement deserves more attention. Through a content analysis, this research examines how influencer posts drive follower engagement. The results showed that emojis, campaign hashtags, frequency, and sponsored tags had a significant relationship with follower engagement. The present study sheds light on future research to explore other content variables of influencers’ posts.

Adoption And Use Of Social Media Platforms By Ophthalmology Programs During The Covid-19 Pandemic, Hasenin Al-Khersan, Rebecca Tanenbaum, Anne L. Kunkler, Nimesh A. Patel, Jayanth Sridhar

Journal of Academic Ophthalmology

Abstract

Purpose The aim of this study was to determine whether the coronavirus disease 2019 (COVID-19) pandemic influenced the presence of ophthalmology residency programs on social media platforms.

Methods The presence of all accredited ophthalmology residency programs on Twitter and Instagram was assessed for January 2020 and August through March 2021 through an online search. The number of followers and posts per month during these periods was collected for each program. The presence of programs on social media was compared between the two time periods.

Results The percentage of programs on Instagram rose from 18% in January of 2020 to …

Pornography: Social, Emotional And Mental Implications Among Adolescents, William K. Canady

National Youth Advocacy & Resilience Conference

This presentation will explain the historical development of pornography. It will highlight four segments: 1- Porn’s impact on brain development of reward pathways, ultimately increasing the appetite for more porn. 2- Porn can be a false substitute for real intimacy, resulting in decreased sexual satisfaction with a real person and increased verbal and physical aggression. 3- Porn promotes sex trafficking, promotes multiple sex partners and reduced STD prevention. 4- A review of interventions available to assist clients in navigating a lifestyle away from pornography.

Anti-Pornography Feminism, Kinktok, And Consent: What We Can Learn From The Sex Wars And Leather/Sadomasochistic History, Nic Cloyd

Honors Program: Senior Projects (Public)

Sex education and LGBTQA+ history have long been censored and removed from curriculums across the United States. As this information has disappeared from our education systems, important values like consent and boundary setting have become increasingly obsolete despite the modern body autonomy movement. Leather and SM culture, which began post-WWII and reached their peak in the 1970s during the sexual liberation, have become increasingly important as their ethical and moral codes have been lost over time to the HIV/AIDs epidemic and censorship from second and third wave feminsism. Two prominent movements, anti-pornography and sex-work exclusionary radical feminism, have worked to …

Moderating Role Of Attention Control In The Relationship Between Academic Distraction And Performance, V. Deepa, R. Sujatha, Hasnan Baber

Higher Learning Research Communications

Objectives: The purpose of this study is to examine the influence of social media engagement, which includes frequency of using social media platforms (FSMP) and social media involvement, on the academic distraction and academic performance of the student. The study further tests the moderating role of attention control on the relationship between academic distraction and academic performance.

Method: Data were collected from 272 students studying in universities in India. Students answered questions on the frequency of visiting social media platforms and social media involvement, components of academic distraction, and attention control. AMOS software was used to test the structural model. …

Correlation Between Social Media Use And Eating Disorder Symptoms: A Literature Review, Makenna Rose Burger

Kinesiology and Public Health

Importance: Social media is a pervasive influence in modern society presenting many potential public health implications.

Objective: The purpose of this literature review is to synthesize current research regarding social media and eating disorders.

Methods: Primary research was gathered from Google Scholar and OneSearch database resulting in 7 articles. Articles were examined for common themes.

Results: Common themes found in the resulting research is the prevalence of ‘thinspiration’, gamified content, and overlap of eating disorders with other mental illnesses. Several articles found a significant correlation between social media use and the severity of eating disorder symptoms. …

Understanding Logistics Airmen’S Risk Information Seeking And Processing During The Covid-19 Pandemic: The Role Of Organizational Meetings In An Extended Prism Framework, Christopher T. Price

Theses and Dissertations

The purpose of this survey-based research was to understand how organizational workplace meetings surrounding the COVID-19 pandemic impacted logistics Airmen across the United States Air Force and subsequently played a role into their risk seeking behavior on social media. Specifically, this research tested an expanded Planned Information Risk Seeking Model with organizational meetings as an antecedent to determine if current meetings influenced an Airman's perceived behavioral control, attitude toward seeking, subjective norms, knowledge sufficiency an intentions to seek information regarding COVID-19.

"Real" Marketing Within The Fast Fashion Industry: An Analysis Of Internal Vs. External Dei Practices, Marinda Lynn Carlyle

University Honors Theses

This thesis will analyze the social media marketing (SMM) practices of Fast Fashion industry trends that have surfaced due to recent events. Specifically, this work will compare customer-facing SMM efforts related to diversity, equity, and inclusion (DEI) initiatives against the internal values and practices a company expends towards these efforts. This thesis will use H&M as an illustrative example in representing a company within the Fast Fashion industry. The motivation of this thesis or[i]ginates from the ongoing shifts in corporate SMM practices after the murder of George Floyd in May of 2020 and the corresponding increase in social justice activism …

The Breathing Human Infrastructure: Integrating Air Quality, Traffic, And Social Media Indicators, Heather O'Leary, Scott Parr, Marwa El-Sayed

Publications

Outdoor air pollution is a complex system that is responsible for the deaths of millions of people annually, yet the integration of interdisciplinary data necessary to assess air quality's multiple metrics is still lacking. This case study integrates atmospheric indicators (concentrations of criteria pollutants including particulate matter and gaseous pollutants), traffic indicators (permanent traffic monitoring station data), and social indicators (community responses in Twitter archives) representing the interplay of the three critical pillars of the United Nations' Triple Bottom Line: environment, economy, and society. During the watershed moment of the COVID-19 pandemic lockdowns in Florida, urban centers demonstrated the gaps …

Utilization Of Instagram Social Media By National Libraries In Southeast Asia During The Covid-19 Pandemic, Yaya Ofia Mabruri, Sofia Nur Aisyah

Library Philosophy and Practice (e-journal)

The Covid-19 pandemic has forced various life orders to change, activities that are usually done manually have turned into digital-based ones. National Libraries in Southeast Asia have an important role in providing relevant and factual information to avoid inappropriate information. The existence of the pandemic has hampered access to libraries. This has encouraged the national library to maximize the use of social media, especially Instagram as a forum for promotion and service extensions so that the public still gets the information and knowledge they need. This study discusses the use of Instagram by the three National Libraries namely Indonesia, Malaysia, …

A Wechat-Based Smoking Cessation Intervention For Chinese Smokers: A Pilot Study, Ting Luo, Mirandy S. Li, Donna Williams, Jackson Fritz, Kaylin Beiter, Stephen Phillippi, Qingzhao Yu, Stephen P. Kantrow, Wei Ting Lin, Yu Hsiang Kao, Yongchun Chen, Liwei Chen, Tung-Sung Tseng

School of Public Health Faculty Publications

Background: China is the largest tobacco producer and has the highest number of tobacco consumers in the world. Extensive research has demonstrated the utility of social media for smoking cessation. WeChat is the most commonly used social media platform in China, but has not yet been utilized for smoking cessation interventions. The objectives of this study are (1) to evaluate the efficacy of a WeChat-based smoking cessation intervention; and (2) to examine a possible additive effect of integrating oral health and smoking-related information into a tailored, Transtheoretical Model (TTM) guided smoking cessation intervention. Methods: Eligible adults were recruited through WeChat …

Rise Of Social Media Influencers As A New Marketing Channel: Focusing On The Roles Of Psychological Well-Being And Perceived Social Responsibility Among Consumers, Jihye Kim, Minseong Kim

Integrated Strategic Communication Faculty Publications

This empirical research investigated the structural relationships between social media influencer attributes, perceived friendship, psychological well-being, loyalty, and perceived social responsibility of influencers, focusing on the perspective of social media users. More specifically, this study conceptually identified social media influencer attributes such as language similarity, interest similarity, interaction frequency, and self-disclosure and examined the respective effects of each dimension on perceived friendship and psychological well-being, consequently resulting in loyalty toward social media influencers. The authors collected and analyzed data from 388 social media users in the United States via Amazon’s Mechanical Turk with multivariate analyses to test the hypothesized associations …

Social Inclusion Library Promotion Strategy Through Social Media, Andi Asari, Djoko Saryono, Nora Lina Mohd Hussain, Robby Asyari

Library Philosophy and Practice (e-journal)

The selection of social media as a promotional media is to make it easier for the public to know all forms of social inclusion-based library services and facilities. This research aims to describe the effectiveness of social inclusion-based library promotion through social media. This research uses a quantitative approach.The variable in this study was a single variable i.e. the effectiveness of the promotion of social inclusion libraries through social media. Instruments in research use AISAS theory, namely attention, interest, search, action, and share. The sampling technique in this study is random sampling.The data collection techniques in this study used questionnaires …

Online Audiences And Gatekeeping: User Comments And Their Influence On Editorial Processes In Newsrooms In Kenya, Beryl Anyango Oywer

Master of Arts in Digital Journalism

There has been an ongoing debate in Kenyan newsrooms on whether or not to retain the comment section on news websites in the wake of Social Media Networks which allow the media to still get user feedback devoid of any liability of unregulated third-party comments. This study set to establish the role and influence user comments have on editorial processes as well as explain what value media houses that have retained the comment section are receiving. Using methodological triangulation, this study analysed the nature of user comments, how comments influence editorial processes and the value the three media houses with …

News Consumption Habits On Social Media: A Study Of Unemployed Kenyan Millennials At National Employment Authority In Kasarani Sub-County, Teresia Wambui Ndonye

Master of Arts in Digital Journalism

Social media started as a social meeting point where users met to socialize, network and connect. The earliest users of social media applications were millennials and with time they became addicts and spent a lot of time online. The study aimed to identify the social media applications Kenyan Millennials use to consume news, what motivates them to use the applications, the gratification they get and amount of time they spend on news on social media. The study was carried out at the National Employment Authority headquarters in Kasarani Sub-County. The study targeted all walk-ins to the office for a period …

Sharing The News: The Role Of Social Media In News Diffusion And Audience Building In Media Houses In Kenya, Isaac Swila

Master of Arts in Digital Journalism

The purpose of the study is to assess how media houses in Kenya are using social media to diffuse their news content and build loyal audiences in a competitive media environment. It uses two media houses, the Nation Media Group and Royal Media Services as case studies. The study aimed at attaining four specific objectives: to examine how social media platforms, facilitate diffusion of news content in media houses in Kenya; to examine whether sharing of news on social media lead to growth of digital audiences; to examine the strategies legacy media stations in Kenya, use to disseminate news content …

Social Media-Based Intervention To Promote Hbv Screening And Liver Cancer Prevention Among Korean Americans: Results Of A Pilot Study, Y Alicia Hong, Soo Yee, Pramita Bagchi, Hee-Soon Juon, Sojung Claire Kim, Daisy Le

Department of Medical Oncology Faculty Papers

Objective: In United States, Asian Americans are 10 times more likely to have hepatitis B virus (HBV) infection than Whites. Asian immigrants with limited English proficiency face extra barriers to HBV screening and many are unaware of the infectious status. This study aimed to evaluate a social media-based intervention to promote HBV screening and liver cancer prevention among Korean Americans (KA) with limited English proficiency.

Methods: Our community-academia partnership developed the "Lets talk about liver cancer" mHealth program by adapting a CDC media campaign. The program consisted of culturally tailored short video clips and pictorial messages and was delivered over …

Public Reaction To Scientific Research Via Twitter Sentiment Prediction, Murtuza Shahzad, Hamed Alhoori

NIU Bibliography

Purpose: Social media users share their ideas, thoughts, and emotions with other users. However, it is not clear how online users would respond to new research outcomes. This study aims to predict the nature of the emotions expressed by Twitter users toward scientific publications. Additionally, we investigate what features of the research articles help in such prediction. Identifying the sentiments of research articles on social media will help scientists gauge a new societal impact of their research articles. Design/methodology/approach: Several tools are used for sentiment analysis, so we applied five sentiment analysis tools to check which are suitable for capturing …

Tweet, Like, Subscribe! Understanding Leadership Through Social Media Use, Michael J. Matthews, Samuel H. Matthews, Dawei (David) Waang, Thomas K. Kelemen

Management Faculty Publications

The proliferation of digital data has opened the door for a 21st-century social science that explores human relationships on an unprecedented scale. A particular area of interest is that of leader social media (SM) usage. As studies on leader SM usage have grown dramatically in the past several years, we take stock of the extant literature across various research disciplines. Within this manuscript, we contextualize leader SM usage and demonstrate how it compares to analogous concepts. We subsequently abridge relevant findings and reflect on methodological and theoretical components of the research studies identified in this review. Further, we outline the …

The Future Of Media, Social Media, And Sports Media, Garrett Kramer Brown

Journalism

I hope that the findings of this project help guide and propel student media on how to create content tailored for social media. In my experience at times, it can seem like student media tends to throw everything at the wall and will just see what sticks. While that is sort of the nature of the business that doesn’t mean smarter methods can’t be taken. Also, it specifically gives guidelines to sports coverage, again, in my experience, it seems to me colligate sports coverage seems to be very stuck in their ways, which is not necessarily bad but at the …

What Really Matters?: Characterising And Predicting User Engagement Of News Postings Using Multiple Platforms, Sentiments And Topics, Kholoud K. Aldous, Jisun An, Bernard J. Jansen

Research Collection School Of Computing and Information Systems

This research characterises user engagement of approximately 3,000,000 news postings of 53 news outlets and 50,000,000 associated user comments during 8 months on 5 social media platforms (i.e. Facebook, Instagram, Twitter, YouTube, and Reddit). We investigate the effect of sentiments and topics on user engagement across four levels of user engagement expressions (i.e. views, likes, comments, cross-platform posting). We find that sentiments and topics differ by both news outlets and social media platforms, and both sentiments and topics by the four levels of user engagement expression. Finally, we predict a volume of four user engagement levels for given news content, …

In A Digitally Connected World Through Likes, Hashtags And Followers - Advancing Surgical Research Through A Social Media: A Narrative Review, Sabah Uddin Saqib, Qamar` Riaz, Russell Seth Martins, Amna Riaz, Hasnain Zafar

Department for Educational Development

In this era of modern information technology, the world is now digitally connected through various platforms on social media, which has changed the way medical professionals work, communicate and learn. The use of social media in surgery is expanding, and it is now becoming an essential tool for surgical training, research and networking. Articles, journal clubs and surgical conferences are within reach of everyone regardless of geographical location worldwide. Electronic publications have now resoundingly replaced printed editions of journals. Collaborative research through social media platforms helps collect diverse data, enhancing the research's global generalisability. The current narrative review was planned …

Message Journal, Issue 5: Covid-19 Special Issue Capturing Visual Insights, Thoughts And Reflections On 2020/21 And Beyond…, Sadia Abdisalam, James Alexander, Tom Ayling, Jessica Barness, Diana Bîrhală, Maria Borțoi, Bernard J. Canniffe, Patti Capaldi, Tânia A. Cardoso, Megan Culliford, Stephanie Cunningham, Meg Davies, Subir Dey, Matthew Frame, Aaron Ganci, Peter Gibbons, Sofia Gvozdeva, Elizabeth Herrmann, Chae Ho Lee, Alma Hoffmann, Hedzlynn Kamaruzzaman, Merle Karp, Holly K. Kaufman-Hill, John Kilburn, Joshua Korenblat, Warren Lehrer, Erica V.P. Lewis, Christine Lhowe, Xinyi Li, Kelly Salchow Macarthur, Shelly Mayers, Steven Mccarthy, Bianca Milea, Sara Nesteruk, Cat Normoyle, Jessica Teague, Paul Nini, Emily Osborne, Sima Elizabeth Shefrin, Kyuha Shim, Angelica Sibrian, Gianni Sinni, Irene Sgarro, David Smart, Matt Soar, Junie Tang, Rebecca Tegtmeyer, Ane Thon Knutsen, Isobel Thomas, Darryl Westley, Lisa Winstanley, Danne Woo, Dave Wood, Helena Gregory, Colin Raeburn, Jackie Malcolm

Message Graphic Communication Design Research

No abstract provided.

Social Media Mediated Library Services During Coronavirus (Covid-19) Pandemic Lockdown: A Case Of University Of Zambia Library, Boniface Banda Mr., Pailet Chewe Mr.

Library Philosophy and Practice (e-journal)

Between March and May 2020, Zambia was under a COVID-19 pandemic lockdown. Amidst this lockdown, libraries migrated most of their services online. This development resulted in an increased adoption of social media for delivering library services. However, little is known about the usefulness of social media for library service delivery at the University of Zambia during the lockdown. To address this gap, this study investigated how the library deployed social media to support the core business of its parent institution during the lockdown. Using a questionnaire, data was collected from 50 respondents. Quantitative data were analyzed using the statistical package …

Bystander Or Ally? : Predictors Of Adolescent Behavior In Response To Microaggressions On Social Media, Keeley Hynes

Theses and Dissertations

Microaggressions are a form of racism that Solórzano and Huber (2020) argue are understood and evaluated using the basic tenets of Critical Race Theory. Research suggests that high school students experience race- and sexuality-based microaggressions, although little is known about how microaggressive encounters that occur online impact adolescents. Research also suggests that college-age individuals are unlikely to intervene in response to microaggressive situations, but there do not exist any studies that highlight high schoolers’ responses to these transgressions. Although, there is evidence that adolescents experience online victimization based on their race (Tynes et al., 2008). Feelings of school connectedness, offensiveness …

Investigating #Covidnurse Messages On Tiktok: Descriptive Study, Bhavya Yalamanchili, Lorie Donelle Phd, Rn, Fcan, Leo-Felix Jurado, Joseph Fera, Corey H. Basch

Publications

BACKGROUND: During a time of high stress and decreased social interaction, nurses have turned to social media platforms like TikTok as an outlet for expression, entertainment, and communication. OBJECTIVE: The purpose of this cross-sectional content analysis study is to describe the content of videos with the hashtag #covidnurse on TikTok, which included 100 videos in the English language. METHODS: At the time of the study, this hashtag had 116.9 million views. Each video was coded for content-related to what nurses encountered and were feeling during the COVID-19 pandemic. RESULTS: Combined, the 100 videos sampled received 47,056,700 views; 76,856 comments; and …

The Impact Of Social Media Platforms On Societal Security “A Study On A Sample Of Facebook Users In The Emirati Society”, Adnan Aldhmour

Journal of Police and Legal Sciences

This study aims at identifying the impact of social networking websites on societal security. The study adopts the descriptive analytical approach, whereas the study population consisted of 280 Facebook users in UAE community , intentionally selected to serve the purpose of the study.

The most important results showed that the most basic motives for using social networking websites are to communicate and to keep in touch with family and friends, and to make sure that they are safe and sound. The most important risks involved include the individual’s isolation and introversion and rebellion against societal values, which may eventually lead …

Line Of Defense: Lisa Kaplan Gives Political Campaigns And Other Ways To Combat Online Disinformation, Tom Kertscher, Laura Meader

Colby Magazine

Lisa Kaplan ’13 knows the importance of truth. So when she read the February 2018 indictment by Special Counsel Robert Mueller that charged Russians with interfering in the 2016 American elections, she had to act.

How Do Tourism Goal Disclosure Motivations Drive Chinese Tourists' Goal-Directed Behaviors? The Influences Of Feedback Valence, Affective Rumination, And Emotional Engagement, Lujun Su, Xiaojie Yang, Yinghua Huang

Faculty Research, Scholarly, and Creative Activity

Based on self-determination theory and the broaden-and-build theory of positive emotion, this study investigated the motivations of disclosing tourism goals on social media and its impacts on Chinese tourists' goal-directed behaviors (GDBs). We proposed and tested a mutual transformation model of tourism goal disclosure motivation under different conditions of feedback valence (positive vs. negative feedback) and examine the mediating role of tourists' affective rumination and emotional engagement. The results revealed that tourists driven by extrinsic motivations develop a stronger emotional engagement in their tourism goals and exhibit more GDBs after receiving positive feedback on their disclosed tourism goals. However, negative …

A Framework Of Social Media Messages For Crisis And Risk Communication: A Study Of The Covid-19 Pandemic, Nic Depaula, Loni Hagen, Stiven Roytman, Deaundre Dyson, Dana Alnahass, Mihir Patel, Alex B. Hill

Urban Studies and Planning Faculty Research Publications

Social media are important channels for crisis and risk communication by government agencies. However, existing frameworks for studying these messages use loose and inconsistent terminology, making it difficult to build on this research and understand how message features impact message diffusion. In this study, we provide a framework based on textual and media dimensions of messages for improved analysis of social media crisis and risk communication. We apply the framework to a sample of Twitter posts from United States local, state and federal public health agencies during a year of the Covid-19 pandemic. Results show reasonable reliability levels for coding …