Digital Commons Network^™

Social Media, Humor, And Crisis Health Communication: Humor Used To Inform Over Social Media During Covid-19, Sally Burkley

Departmental Honors & Graduate Capstone Projects

With the recent events of COVID-19, it is necessary to examine how everyday citizens responded to the public health messages delivered by The Center for Disease Control and Prevention and the U.S. government and how these responses revealed and impacted the effectiveness of the organization’s messages. Furthermore, it is important to consider the potential humor has as an information spreading tool within the collaborative medium of social media. This study analyzes three different digital humor artifacts using a chronological rhetorical analysis in order to understand how we communicate health crisis initiatives over social media. The research findings show the change …

The Handy Ir Manager: A Toolkit For Recruitment, Intake, And Promotion, Melody Herr, Jessica Kelly, Cedar C. Middleton

University Libraries Teaching and Learning

You seek fresh strategies for recruiting new collections for your institutional repository (IR). You strive to improve intake workflows and expedite metadata creation for hosted collections. You wonder how to attract users to repository content. If you see yourself in any – or all – of these scenarios, come to this session for inspiration and practical tools.

The Scholarly Communications team will present successful strategies that we’ve developed at the University of Arkansas for recruitment, intake, and promotion, using examples from our work with research centers and student journals.

The Role Of Emirati Women In Confronting Social Media Misconceptions On The Covid Vaccine, Muhammed Musa, Ahmed Mansoori

Journal of International Women's Studies

As disagreements rage about the source of the Covid-19 virus, one universal consensus has been established. It is that humanity’s surest guarantee to curbing and mitigating the deadly pandemic is the discovery and wide administration of a vaccine to prevent infection, serious illnesses, and hospitalizations etc. As different countries grapple to roll out the covid vaccine, the world is confronted by another virus that could prove to undermine efforts at curbing Covid-19. Vaccine misinformation is playing into the hands of anti-vaccine groups who are taking advantage of social media platforms that are easily accessible and devoid of editorial gatekeeping to …

A Photography-Based, Social Media Walking Intervention Targeting Autonomous Motivations For Physical Activity: Semistructured Interviews With Older Women, Michael C Robertson, Maria Chang Swartz, Ursela Christopherson, Jason R Bentley, Karen M Basen-Engquist, Debbe Thompson, Elena Volpi, Elizabeth J Lyons

Faculty, Staff and Students Publications

BACKGROUND: Older adult women are at risk for negative health outcomes that engaging in sustained physical activity can help prevent. However, promoting long-term maintenance of physical activity in this population has proven to be a challenge. Increasing autonomous motivations (ie, intrinsic, integrated, and identified regulations) for physical activity may facilitate enduring behavior change. Digitally delivered games for health that take a celebratory technology approach, that is, using technology to create new ways to experience valued behaviors and express valued beliefs, may be a useful way to target autonomous motivations for physical activity. Formative research with the target population is needed …

Exploring Popular Music's Affect On Popular Culture Through The Media Format Of A Podcast, Alicia Kobasic

Honors Projects

This project covers the development of a podcast titled "The Podcast" where topics relating to popular music and popular culture and how they affect one another are discussed. The project discusses existing research into the topics as well as the development process of the podcast. It delves into each episode and what was learned through the research into the episode and how the episode was recorded and shared. it also talks about the effectiveness of a podcast as method for delivering research.

An Exploration Of The Social Networking Site Usage Of Middle-Aged And Older Deaf Adults, Taylor Paglieri

Undergraduate University Honors Capstones

Social networking sites (SNS) have become increasingly popular in modern society; however, there is insufficient research into the impacts of SNS on middle-aged and older Deaf and Hard-of-Hearing (D/HH) individuals. D/HH SNS users belong to the Baby Boomer generation or Generation X (born 1946-1980) were recruited for this study. A mixed-methods approach was utilized, with a survey (n=32) and interviews (n=3), to examine primary reasons for use, perceived accessibility of interactions, the relationship between SNS use and life satisfaction, and noted societal changes. Most participants reported using Facebook and Instagram, which were primarily used for social interaction, information seeking, and …

Value Co-Creation On Public Social Media At Different Stages Of The New Product Development Process. A Case Study Of A Polish Clothes Manufacturer, Beata Piątkowska

Journal of Marketing and Consumer Behaviour in Emerging Markets

This study contributes to the value co-creation theory in the context of the new product development process. The aim of this study is a comparison of interactions that lead to creation of value on public social media. The considered interactions are at diff erent stages of the new product development process: an idea generation and product development (crowdsourcing) and post-launch (product off erings). The place where interactions take place is Facebook fan page of a Polish clothes manufacturer. The DART model of value co-creation is the framework of the comparison. The results show that interactions at the stage of ideation …

The Age Of Advanced Communication: Impacts Of Superpower Disinformation On U.S. Public Diplomacy, Kaitlyn Elizabeth Early

Helm's School of Government Conference - 2021-2024

The age of advanced technology is among us. Beginning in the 1430s with the invention of the printing press, innovations such as the telegraph, radio, television, and the internet have changed the channels of communication, foreign and domestic, forever. Much of the previous research dominating the field of United States foreign policy focuses upon the age of disinformation. Some research pieces surrounding the impacts of communication tools on public diplomacy are outdated as technology is constantly changing. Rather, an up-to-date, comprehensive study of the shifting public diplomacy and media strategies due to these advanced communication tools would paint a thorough …

Hacking The Mind: Internet Memes As Tools Of Propaganda, Joshua Nieubuurt

College of Arts and Letters Posters

Internet memes are one of the latest evolutions of “leaflet” propaganda and an effective tool in the arsenal of digital persuasion. In the past such items were dropped from planes, now they find their way into social media across multiple platforms and their territory lacks spacial boundaries. Internet memes can be used to target specific groups to help build and solidify tribal bonds. Due to the ease of creation, and their ability to constantly reaffirm axiomatic tribal ideas, they have become an adroit tool allowing for mass influence across international borders. This poster seeks to display some of the common …

Waring Library Society Newsletter, Spring 2022, Waring Library Society, Waring Historical Library, Medical University Of South Carolina, Anna Marie Schuldt

The Waring Library Society Newsletters

This issue includes a welcome message from incoming WLS President, Dr. Jacob Steere-Williams and an outgoing message from Dr. James H. Tolley as WLS President (2020-2022). Also, in this issue, Dr. Brian Fors provides an update on the renovation plans for the Waring; Ms. Judith Arendall describes a typical day at the Waring in her experience as a graduate assistant; Ms. Tabitha Samuel reflects on her experience this year as one of South Carolina's regional coordinators of the SC History Day Contests; Ms. Anna Schuldt highlights the Waring's social media commemoration of MUSC history makers for Black and Women's History …

Outside Tinker’S Reach: An Examination Of Mahanoy Area School District V. B. L. And Its Implications, Michelle Hunt

Northwestern Journal of Law & Social Policy

In the 1969 landmark case Tinker v. Des Moines Independent Community School District, the Supreme Court reassured students that they do not “shed their constitutional rights to freedom of speech or expression at the schoolhouse gate.” Ever since then, the exact scope of students’ free speech rights has been unclear, but the high court has used Tinker’s substantial disruption test to clarify its scope in successive legal challenges. In 2017, B. L., a Mahanoy Area School District student, was suspended from her cheerleading team after using vulgar language off-campus that made its way back to her coaches. She …

Can Nil Help Dissolve The Gender Inequities That Are Baked Into The Fabric Of The Ncaa Culture?, Ryan Cory

Transformations: Presentation Slides

The gender equity imbalance in college athletics has been an issue since the National Collegiate Athletic Association (NCAA) was formed in 1905 (Boninger, 2018). On July 1, 2021, the NCAA put together a NIL policy that all athletes across all divisions can benefit from their brands (Jessop & Sabin, 2021). The impact that NIL will bring to compensation between male and female student-athletes can compare to the impact that Title IX brought to female sports participation rates in 1972 (Staurowsky & Rhoads, 2020). The reasons deal with social media and how female student-athletes use it. Female student-athletes tend to be …

The Impact Of Social Media Marketing On The Broadway Industry: A Study Of Hamilton: An American Musical, Jordan Pontelandolfo

Senior Theses

In recent years, social media has become an increasingly important part of the marketing strategies for many Broadway productions. Yet, many Broadway marketing teams do not take complete advantage of their social media channels, instead relying on traditional marketing methods to attract audiences. Hamilton: An American Musical is a recent Broadway production that has used an innovative social media marketing strategy to attract diverse audiences and create a dedicated fanbase. By analyzing the strategy across Hamilton’s Instagram, Facebook, Twitter, YouTube, and TikTok, I determine what made its social media so successful and how other Broadway shows can learn from …

Complementary Effects Of Crm And Social Media On Customer Co-Creation And Sales Performance In B2b Firms: The Role Of Salesperson Self-Determination Needs, Omar S. Itani, Ashish Kalra, Jen Riley

Marketing Faculty Publications

Highlights

• Social media, CRM technology & social CRM enrich the knowledge of salespeople.

• Social media, CRM technology & social CRM support value co-creation efforts.

• Knowledge mediates the effects of social media, CRM technology, and social CRM.

• Job autonomy & sales quota ease moderate the effect of knowledge on value co-creation.

• Value co-creation increases sales performance.

Abstract

This study examines the effects of salespeople's social media and customer relationship management (CRM) technology use on value co-creation through knowledge and the downstream impact on sales performance. Based on task-technology fit and self-determination theories, the findings reveal that social media, CRM technology, and …

J Mich Dent Assoc April 2022

The Journal of the Michigan Dental Association

Monthly, The Journal of the Michigan Dental Association brings news, information, and feature articles to our state's oral health community and the MDA's 6,200+ members. No publication reaches more Michigan dentists!

In this April 2022 issue, the reader will find the following original content:

• A cover feature “Protect Your Patients and Yourself: The Complete and Honest Medical History”
• A feature article “The Foundation for Dental Care: The Patient Interview and Dental/Medical Health History”
• A 10-Minute EBD “The Preferred Analgesia for Orthodontic Tooth Movement: Acetaminophen or NSAIDs?”
• News you need: an Editorial, a "Reminder about Antitrust Law", and regular department articles, …

Building And Expanding Avestor’S Social Media Presence: A Capstone Review, Hope Foley

University Honors Theses

The Business capstone project involves a small team working directly with a local business to provide assistance in achieving a specific goal the company may have for their future. Through research, informational visuals, and presentations to the client, the team presents a final recommendation as to the best option to achieve the company's goal and the most effective way to implement it.

Going Viral Post-Virus: Marketing In A Post-Pandemic Digital Age, Victoria Dawn Morris

Senior Honors Theses

Because of constant technological advancements and internet growth, the world of marketing and branding is ever-changing. With the unexpected COVID-19 pandemic, marketing has become more digital than ever before. With little or no access to physical marketing methods, virtual presence through websites, email, and social media have become the primary means of promotional communication. The purpose of this project is to research the importance and specific challenges of digital communication for brands who market solely from a virtual brand presence, and then use that research to create a marketing plan and visual brand campaign for a fictional organization that would …

Recruiting Vulnerable Populations Using Social Media: Implications For Nursing Research, Abbey Jo Klein, Alyson Hanish

Posters and Presentations: College of Nursing

No abstract provided.

Adapting, Overcoming, And Connecting: How College Sports Social Media Responded To Covid-19, Jackson Sepko

Honors Theses

This project, inspired by the researcher’s own experience as a digital media marketing assistant for Ole Miss Athletics, investigates how certain NCAA team accounts grew their social media engagement in the 2020-21 seasons despite the challenges and interruptions of COVID-19. First, metrics from data analytics firm SkullSparks were analyzed to determine which accounts increased their engagement metrics the most or performed strongly compared to their peers. Then, those accounts’ posts were analyzed using CrowdTangle, a Facebook-owned data analytics tool, and using Twitter’s advanced search features to see which posts overperformed compared to each account’s average posts.

From there, with an …

Text Analysis Of Airline Tweets, Essa Altamimi

Theses

By acting as a succinct summary, keywords and key phrases can be a useful tool for swiftly assessing enormous amounts of textual material. A "keyword" is defined as a "word that briefly and accurately characterises the subject, or an aspect of the subject, presented in a text," according to the International Encyclopaedia of Information and Library Science (Bolger et al., 1989) (Feather et al., 1996). People are more likely to complain when they are anxious, according to research (Bolger et al., 1989)(Meier et al., 2013), and moods are affected by time (Ryan et al., 2010). Due to this study, airlines …

Social Media Usage Among Engineering Students -A Study, Nagaraju Kuppugari

Library Philosophy and Practice (e-journal)

The aim of the study is to investigate the use of social media by the engineering students at Nellore dist in Andhra Pradesh. The study adopted survey method and a structured questionnaire as a tool for collection of data. The findings reveal that significant differences observed in the amount of time spent by male and female respondents and the different age groups of respondents using social media in a day. The study also found that there are significant differences between male and female respondents on the use of various social networking sites. The study reveals that YouTube is the most …

Examining The Perceptions Of Fake News, Verification, And Notices On Twitter, Brendan Patrick Gwynn

Theses and Dissertations

The rise of social media platforms has had a significant impact on the conventional model of gatekeeping. With increased access to information--as well as the ability to contribute to the public discourse--individuals no longer need to rely on the mass media for news. These realities have led to increased conversations surrounding credibility in the digital age. Although not a new concept, fake news has become increasingly common in recent years. The web--particularly social media outlets, like Twitter--have enhanced the spread of misinformation. To combat this, social media platforms have introduced gatekeeping features like verification marks and warning labels. However, questions …

The Idiolect Of Fitness Professional Ewa Chodakowska In The Context Of Communication With A Target Group Within The Physical Activity Marketplace, Julia Murrmann

Baltic Journal of Health and Physical Activity

Background: The paper focuses on the communication with a target group within the fitness industry. The purpose was to analyze the idiolect, meaning the distinctive and unique use of language of a Polish fitness trainer, Ewa Chodakowska, and to characterize the role of her specific linguistic choices in the endeavor of encouraging individuals, primarily females, to participate in workouts. Material/Methods: For the development of categories and an understanding of the relationship between the various concepts, the techniques of a grounded theory were used. The method chosen to investigate Chodakowska’s idiolect was the content analysis, in which both written and oral …

Influence Of Social Media Posts On Service Performance, Carol L. Esmark Jones, Stacie F. Waites, Jennifer Stevens

Marketing Faculty Research and Publications

Purpose

Much research regarding social media posts and relevancy has resulted in mixed findings. Furthermore, the mediating role of relevancy has not previously been examined. This paper aims to examine the correlating relationship between types of posts made by hotels and the resulting occupancy rates. Then, the mediating role of relevancy is examined and ways that posts can increase/decrease relevancy of the post to potential hotel users.

Design/methodology/approach

Within the context of the hotel industry, three studies were conducted – one including hotel occupancy data from a corporate chain – to examine the impact of social media posts on relevancy …

Framing An Insurrection: A Typology Of Responses By Evangelical Leaders, Andrea C. Hatcher

eJournal of Public Affairs

As the January 6 insurrection unfolded, religious leaders who had supported Donald Trump were set on a behavioral process of response or silence. Some religious leaders offered statements that largely condemned the violence, others promoted conspiracy theories about the actors involved, and still others offered a defensive response. This study compiles Twitter data of religious leaders from January 1 through the six-month anniversary on July 6, 2021, and finds that their responses form a typology from the conciliatory to the antagonistic. This typology is a useful framework to assess their immediate and changing responses in the contestation of January 6. …

#Mmiw: Framing The Online Presence Of The Missing And Murdered Indigenous Women Social Movement, Natalie Michelle Snow

Theses and Dissertations

Indigenous women experience violence at a disproportionate rate compared to non- Indigenous women. The disproportionate violence has created a crisis commonly referred to as the Missing and Murdered Indigenous Women (MMIW) movement. Over the last 15 years, activists, organizations, and families have responded to the lack of political motivation to address the violence by raising awareness on social media. While people communicate via multiple social networks, Twitter is the leading forum for information about the movement and accompanying events such as vigils, walks, and memorials. For this reason, this dissertation explored the Twitter presence of the MMIW social movement. Analysis …

Communication And Development: Effects Of Fast Fashion's Secondhand Industry On Seamstresses In Ghana, Vanessa Antwi

Student Research and Creative Activity Expo

A communication and ?development-based research, aimed at giving a voice to seamstresses, as they share their lived experiences in relation to how fast fashion's secondhand market has influenced their work and livelihoods.

Regulating Social Media In The Global South, Zahra Takhshid

Sturm College of Law: Faculty Scholarship

In recent years, the disinformation crisis has made regulating social media platforms a necessity. The consequences of disinformation campaigns are not only limited to election interferences or political debates; they have also included fatal consequences. In response, however, scholars in the United States have generally focused on regulating social media companies in the United States, without paying much attention to these companies’ global impact, particularly in the Global South. Lost in the quest to fight disinformation is addressing the social media companies’ neglect of consumer rights in the Global South.

Countries in the Global North, such as the United States, …

The Use Of Social Media For Academic Purposes By Postgraduate Information Studies Students: A Case Of University Of Kwazulu-Natal South Africa, Jacob Oloruntoba Kutu Dr, Febishola Idowu Kutu Mrs

Library Philosophy and Practice (e-journal)

The study investigated the use of social media for academic purposes by postgraduate information studies students on the Pietermaritzburg campus of the University of KwaZulu-Natal (UKZN). The study was prompted by the recognition, as reflected in the literature, of problems associated with their use and uncertainty regarding their use in the South African context. The study was underpinned by communication theory. The study also employed a quantitative research design in the form of an online questionnaire using Google Forms. Fifty-five post-graduate students were sampled of which 51 participated, giving a response rate of 93%.

Findings revealed that majority of the …

Hajj Pilgrims’ Perceptions Of Trust And Internet Use For (Emergency) Information, Sudha Arlikatti, Hassan A. Taibah, Praveen Maghelal, Simon A. Andrew, Saad A. Alkhurayyif

International Journal of Religious Tourism and Pilgrimage

This empirical study examines the patterns of internet use during Hajj, with the broader aim of providing suggestions on how organisations can improve risk communication at crowded religious venues using traditional and new media. The research team adopted a convenience sampling strategy to conduct in-person surveys of 348 Hajj pilgrims in the vicinity of the Grand Mosque in Madinah, Saudi Arabia during the October 2013 season. Of these, 150 pilgrims used the internet and their responses were analysed using simple descriptive statistics and binary regression analyses. The findings of this study suggest that Hajj pilgrims prefer accessing the internet through …