Digital Commons Network^™

Paws And Persuasion: How Dog Influencers Shape Hotel Booking Decisions, Wei Wei, Lu Zhang, Tianyu Ying, Yanyan Zheng

Rosen Research Review

The research by Wei, Zhang, Ying, and Zheng explores how pet influencers—specifically dog influencers on Instagram—impact hotel booking intentions. Through two experiments, the study reveals that message appeal (rational vs. emotional) interacts with audience characteristics like prior experience and perceived attractiveness of the pet influencer. Rational messages are more persuasive for less experienced travelers and when the pet influencer is perceived as less attractive. Emotional messages, while engaging, are less effective in these contexts. This research uncovers the nuanced power of pet influencer marketing and offers practical strategies for hospitality marketers seeking to tap into the booming “cute economy” of …

I Think You Overuse That Word: A Theoretical Examination From Multiple Lenses Of "Why Relational Beings Have Become Hesitant To Commit.", Rafe Karen

Graduate School of Professional Psychology: Doctoral Papers and Masters Projects

This paper serves as a companion to a documentary film that explores the shifting landscape of modern relationships. The film presents personal narratives about dating, connection, and commitment, and the paper offers an experiential exploration of these themes, focusing on dating dynamics, social media, online dating, lack of connection, Coronavirus 2019 (Covid-19), video games, and the effects of overwhelming choice. Drawing from existing literature and insights gained during the filmmaking process, the paper analyzes broader societal and psychological patterns shaping modern relationships. Using a combination of filmed interviews and direct observation, the study examines the lived experiences of individuals navigating …

Ephemerality As Stigma In Algorithmic Contexts: Moderation And User-Driven Deletion Of Nonsuicidal Self-Injury Content On Tiktok, Valerie Vera Lookingbill, Ehsan Mohammadi Ph.D.

Faculty Publications

Social media increasingly serves as important spaces for mental health information seeking and peer support, especially for individuals facing barriers to traditional care. Although nonsuicidal self-injury is frequently discussed on social media, there is limited understanding of the factors that influence the visibility of this discourse. We analyzed 973 videos related to nonsuicidal self-injury on TikTok to examine the prevalence and characteristics of posts that become unavailable (i.e., ephemeral) over time, whether due to user deletion or platform removal. Videos that used addiction-related language, included trigger warnings, or depicted scars were significantly associated with ephemerality. These findings highlight how anticipated …

From Texas To Tehran: A Multilingual, Irgc-Affiliated Influence Operation On X, Instagram, And Bluesky, Ella Murray, Darren Linvill

Media Forensics Hub Reports

We disclose and analyze a new network of at least 62 accounts affiliated with Iran’s Islamic Revolu- tionary Guard Corps (IRGC). These accounts can be broadly collected into two groups, one set operat- ed in Spanish pretending to be located in the Americas and one set operated in English pretending to be in the British Isles. Among the first set are accounts claiming to be in Texas, California, Venezuela, and Chile, while the second set of accounts claim to be from Scotland, England, and Ireland. All these accounts systematically amplify politically divisive content and disinformation aligned with IRGC nar- ratives, …

“Today’S Video Is Sponsored By: Child Labor” The Need To Expand Federal Child Labor Protections To Online Content Creation, Zayda Torres Barrios

St. John's Law Review

(Excerpt)

The Fantastic Adventures YouTube channel, owned by Machelle Hobson, had grown to almost 800,000 subscribers and over 250 million views by 2019. The channel’s content featured Hobson’s seven adopted children in entertaining weekly ten-to-fifteen-minute skits where they did things like pretend to be superheroes and have lightsaber battles. However, things were not as blissful as they seemed as Hobson was arrested in March 2019—facing thirty child abuse related charges. The police said the children were “malnourished” and had been withdrawn from school for many years to have more time to film videos for their family channel. The probable cause …

In What Style Shall I Confront Them? The Role Of Social Relationships In Social Correction Of Misinformation Among The Uk And Arab Social Media Users, Muaadh Noman, Mohamed B. Almourad, Ala Yankouskaya, Firoj Alam, Raian Ali

All Works

This study investigates how social factors influence the likelihood of employing direct or indirect communication styles when correcting misinformation on social media in two different cultural contexts, the United Kingdom (UK) and the Arab Gulf Cooperation Council (GCC) countries. We conducted an online survey, supported by vignettes, that involved 686 participants, 367 from the UK and 319 from the Arab GCC countries. Participants were presented with a misinformation scenario and asked about their likelihood of using direct or indirect communication styles to correct their acquaintances. The survey captured variations in gender similarity (same vs. different gender), social status (lower vs. …

Social Media And E-Cigarette Use In Youth: Does Depression Play A Mediating Role?, Soumya Upadhyay, Mohammad Karim, Shivank Chhaya

Healthcare Administration and Policy Faculty Research

About 28% of middle and high school students report the use of e-cigarettes per the 2019 NYTS survey. Social media can seclude a youth into limited set of beliefs, including affirmation for e-cigarette use. Internalizing problems like depression may be due to overuse of social media, and youth with depressive symptoms are more likely to use e-cigarettes to cope. National Youth Tobacco Survey (NYTS) 2023 data was used (n = 18 143) in a cross-sectional design. Ever e-cigarette use was the binary (Y/N) dependent variable. Independent variable, social media use, was categorized as “never,” “nondaily,” “daily.” Mediator variable, presence of …

Resepsi Masyarakat Terhadap Nasionalisme Dalam Film Merah Putih: One For All, Ahmad Zahran Razaq, Bunga Anggreani, Novi Maslakhatul, Sutrisno Gustiraja Alfarizi, Didin Widyartono

Journal of Language, Literature, and Arts

Film is an effective medium for conveying moral messages and national values to society. This study aims to analyze public perception of the nationalism-themed film Merah Putih: One for All through netizen comments on social media. The research employs a descriptive qualitative approach using content analysis. Data were collected from comments on YouTube, Instagram, TikTok, and X (Twitter) during the initial release period of the film. The analysis focuses on how audiences interpret values of nationalism, unity, and the relevance of the film’s message within contemporary social contexts. The findings reveal that public reception is ambivalent. Some audiences appreciate the …

Patterns Of Tobacco Marketing And User Engagement On Social Media In Indonesia: Challenges For Digital Public Health, Resti Yulianti Sutrisno, Nopryan Ekadinata, Sutantri Sutantri, Dinasti Pudang Binoriang, Enrico Aditjondro, Rachfiansyah Rachfiansyah, Yosef Rabindanata, Silvia Dini, Rebecca Perl, Riska Rachmawati, Bertha Tesma Wulandari, Dianita Sugiyo

Kesmas

Large-scale tobacco marketing on social media has resulted in widespread population-level exposure, particularly in Indonesia, which faces growing challenges in digital public health. This study aimed to assess the associations between platform type and marketing tactics and identify correlations of user engagement. An analytical cross-sectional study was conducted using secondary data from the Tobacco Enforcement and Reporting Movement (TERM), collected from January 2022 to August 2023. A total of 21,255 tobacco marketing posts from social media were analyzed. Platform–tactic associations were examined using Chi-square tests, and multivariable Poisson regression was used to identify factors associated with user engagement. The findings …

"The Only Place I Feel Understood": A Mixed Methods Survey Of Adolescent And Caregiver Perspectives On Social Media And Parental Controls, Melanie Watt Ramos, Constance M Wiemann, Lauren A Bretz

Faculty, Staff and Students Publications

Purpose

Methods

Results

Understanding Perceptions Of A Peruvian Local Market Program: A Reflexive Thematic Analysis, Rosmery Ramos-Sandoval Dr., Jano Ramos-Diaz

The Qualitative Report

Despite growing global interest in short food supply chains (SFSCs), little is known about how consumers in developing countries perceive these models, especially through digital platforms like social media. This study investigates how Twitter users represent and perceive SFSCs in the context of the Peruvian government´s “De la Chacra a la Olla” program. The study analyzed 1,167 tweets from Peruvian Twitter users referencing the hashtag #DeLaChacraALaOlla between 2014 and 2020, using reflexive thematic analysis within an exploratory case study framework to examine consumer perceptions of SFSCs. The analysis revealed three key themes in consumer perceptions of SFSCs on Twitter: direct …

The Role Of Social Media Criticism In Shaping The Self-Perception And Professional Identity Of Female Sports Journalists, Hanna M. Cooper

Doctoral Dissertations and Projects

This research explored the types of criticisms female sports journalists receive on social media and the impacts these criticisms have on self-perception and professional identity through an emergent, qualitative research design. This research used the communication theory of identity as the theoretical framework. This dissertation aimed to explore the lived experiences of female sports journalists. The study included 23 semi-structured interviews with female sports journalists who covered football, baseball, or basketball and had an active X account. The experiences of the women were used to conduct a thematic analysis that discovered primary themes related to types of criticisms (gender, appearance, …

Hashtags And Hypotheses: Social Media’S Effect On College Students’ Perception Of Science, Ohemaa Koranteng

CAFE Symposium 2026

This project examines how social media influences college students’ perceptions of science and scientific information. As social media has become a primary source of news for many students, it has also increased exposure to misinformation, potentially affecting trust in science. Using a convenience sample approved by the Gettysburg College IRB, data were collected through a Google Forms survey distributed to four student groups on campus. Responses from 62 students were analyzed using Google Sheets. Results show that a majority of students rely on social media for news consumption, with many spending several hours per day on these platforms. While students …

Leveraging Social Media To Disseminate Evidence-Based Messaging About Substance Use To Reduce Stigma And Promote Harm Reduction In Adolescents And Young Adults, Jacob Mihalic, Gregory Jaffe, Md, Msed

Phase 1

Introduction

Substance use disorder (SUD) remains a major contributor to morbidity and mortality in Philadelphia, with adolescents and young adults (AYAs) particularly vulnerable due to peer influence and digital exposure. However, harm reduction messaging rarely targets AYAs directly. This project will explore how AYAs engage with social media, how these platforms shape their perceptions of SUD, and how digital messaging can be leveraged to reduce stigma and support prevention.

Methods

This qualitative project will conduct three focus groups with Philadelphia AYAs aged 13-18, recruited through local Boys and Girls Clubs. Discussions will explore how AYAs engage with SUD-related content online, …

Addressing The Pitfalls Of Misinformation In The Classroom Through Game Based Learning, Taylor S. Strong, Jerome Bingham

Georgia International Conference on Information Literacy

As instruction librarians we must strive to strengthen students' literacy when it comes to research. Only a 3rd of American high school students are graduating with the necessary reading and math skills needed for college-level classes. In conjunction with these low reading levels.The current and incoming students are a part of the Gen-Z or Zoomer generation.One of the largest problems Gen Z students face in their daily lives is combating misinformation. The University of Virginia in conjunction with the University of Cambridge conducted a recent study about generations and misinformation. Only 11% of 18 to 29 year olds earned a …

Human Papillomavirus Vaccine Perceptions Among Noncollege Young Adults And Tiktok Influencers: Qualitative Study, Amelia Burke-Garcia, Dasha Afanaseva, Erin Cutroneo, Kayla Madden, Angela Sustaita-Ruiz, Estefany Rivera Sanchez, Amy Leader

Department of Medical Oncology Faculty Papers

BACKGROUND: Human papillomavirus (HPV) vaccination is a proven and effective tool for preventing several types of cancers, yet vaccination rates among young adults remain suboptimal, particularly among those not enrolled in 4-year colleges. This population can be more difficult to reach due to fewer established institutional touchpoints, limited engagement with campus-based health services, and greater variability in access to preventive care. At the same time, social media has become a dominant source of information for young adults, with TikTok (ByteDance) emerging as one of the most widely used platforms. Approximately 41% of TikTok's users are between the ages of 16 …

Social Capital And The Spread Of Information On Twitter Related To Change In The Criminal Legal System, Sebastian Hoyos-Torres

Dissertations, Theses, and Capstone Projects

Criminal legal reformers and abolitionists have differing visions for change within the criminal legal system, where reformers seek to modify and abolitionists aim to dismantle it altogether (Davis 2005; Foucault 1977; Kaba 2020). Advocates used print media to disseminate information related to their proposed changes to broader audiences. While print media remains a valuable tool to reach wide audiences, the advent of social media introduced new mechanisms to interact with broad audiences at very low cost while leaving traces of digital data which could be analyzed to better understand the social factors which impact whether information is spread. Throughout this …

The National Security Internet, Anupam Chander

Georgetown Law Faculty Publications and Other Works

In response to widespread foreign surveillance and growing geopolitical distrust, governments are erecting a national security internet. Pioneered by China, national firewalls have gone global. But where firewalls sought to keep information out, they now seek to keep data in. Governments keen to avoid their citizens’ data from falling into foreign hands demand not only that personal data be stored on local servers, but also require that it be stored on local servers by local companies—what this Article calls “data localization squared.” Enforcing this demand requires a new mechanism of transnational control: immunity from foreign jurisdiction. Artificial Intelligence (AI) systems, …

Media Use And Pro-Equality Attitudes Toward Women As Leaders, Mark Tremayne, Dustin Harp, Ariana Hernandez

Communication Faculty Publications

This study examines how Americans’ media use corresponds with attitudes toward women as leaders. We surveyed 1,030 adults and measured pro-equality attitudes using a 17-item index. Newspaper reading and streaming video use were positively associated with pro-equality views, while time spent on social media (particularly Facebook and X) showed small negative associations. Participants who used newspapers for political content reported higher pro-equality scores than non-users, whereas those who used X for politics reported lower scores. The findings suggest that media habits and political ideology are connected to gender attitudes.

Old Signals, New Era: Reconsidering How Customer Satisfaction And Employee Satisfaction Impact Shareholder Wealth, Cesar Zamudio, Suyun Mah, Vanitha Swaminathan

Research Collection Lee Kong Chian School Of Business

Extant research suggests that higher levels of customer and employee satisfaction signal a firm’s competitive advantage, resulting in greater firm value. This article advances the understanding of how firms can manage customer satisfaction and employee satisfaction to increase shareholder wealth in a new environment due to the emergence of social media and a new class of retail investors. Drawing from stakeholder theory and signaling theory, we argue that inconsistency in customer satisfaction and employee satisfaction can be informative to investors and lead to greater shareholder wealth in such a new environment. Our findings demonstrate that there is a negative joint …

Students' Perceptions Of English Pop Culture, Andrew Ruffing

Theses and Dissertations

Abstract

The purpose of this study is to investigate AUC students’ perceptions of English pop culture. Literature has shown that pop culture can be a beneficial engaging resource for students in the classroom. It provides students with comprehensible input for the language. However, there are concerns that students are disproportionately exposed to American pop culture while learning English. The purpose of this study is to investigate what nation students typically associate with English pop culture as well as if they use it to connect with those around them or the world outside their culture, as well as investigating their perceptions …

The Role Of Social Media In Mastering Broiler Livestock Management, Muhamad Ramdani, Anie Kusumastuti, Puji Akhiroh

Jurnal Ilmu Ternak Universitas Padjadjaran

Social media has experienced rapid development and has had a significant impact on various aspects of life, including the broiler livestock industry. Social media plays an important role in increasing the practical skills needed for effective broiler livestock raising management, including playing a role in providing easy and fast access to information, education, and interaction between individuals. This research aimed to analyze the influence of social media roles as an information medium, educational medium, and networking & communication medium for mastering broiler management. The research method used a quantitative approach using a survey method. Data were collected through direct interviews …

A Contextual Attention-Based Transformer Model For Enhanced Hate Speech Detection On Twitter, Mira Mansour, Nancy Akoum, Seifedine Kadry

Iraqi Journal for Computer Science and Mathematics

Hate speech on social media poses significant societal challenges, necessitating accurate and context-sensitive automated detection. Traditional machine learning (ML) models typically rely on lexical or superficial features, limiting their ability to capture nuanced or contextually ambiguous expressions of hate speech. Recent transformer-based methods (e.g., RoBERTa) provide improved contextual understanding but often lack explicit mechanisms guiding the model’s attention to critical semantic tokens, thereby reducing interpretability and sensitivity to nuanced linguistic contexts. This paper introduces a novel contextual attention-guided transformer model that explicitly incorporates lexicon-guided attention supervision into RoBERTa fine-tuning, significantly enhancing semantic precision in hate speech detection on Twitter. Evaluations …

Social Influences On Exercise And Physical Activity, Domanick Speelman

Williams Honors College, Honors Research Projects

Background: Regular exercise plays a big role in maintaining an individual’s physical and mental health, preventing diseases, and improving overall well-being. A plethora of things can influence an individual’s exercise habits, for better or worse, including social, environmental, and familial contexts. This study described exercise and social influences among undergraduate college students. More specifically, this study described exercising habits (frequency, duration, type, etc.) as well as the role of social media, environmental conditions, and family support during a typical week of the academic semester.

Design: Cross-sectional, descriptive survey

Methods: A sample of 33 undergraduate students from a public university in …

When Parenting Becomes Production: Family Vlogging, Child Labor, And The Law's Silence, Morgan Robinson

Florida Atlantic University Undergraduate Law Journal

The rise of family vlogging and the ability to earn revenue from the internet through monetization programs have ushered in a new era of child stars. So-called “kidfluencers” are frequently under the scrutiny of their parents, sponsors, and those watching behind a screen. These child influencers currently lack federal protections that ensure their well-being and safety. Family vlogging has been proven to place a financial, mental, and sometimes, physical burden on children involved. Federal regulations have been encouraged by experts and survivors of child internet exploitation but have not been passed. This paper will examine the impact of family vlogging …

The Emerging Social Media Water Cooler? Motivations For Reddit Use In A Niche League, Jan Boehmer, Brendan O'Hallarn

Communication & Theatre Arts Faculty Publications

Social media play a key role in sport marketing—with athletes, teams, and leagues directly engaging with their audiences. While Facebook, Instagram, and Twitter have received much attention in the sport marketing and communication literature, research on Reddit is scant. This is particularly noteworthy, as the platform is growing rapidly and promises utility for users with nonmainstream interests to find and engage with each other. This study employs a uses and gratifications approach to investigate how prevalent Reddit use is among fans of the United Football League (UFL), what motivates users to engage with the platform, and whether Reddit use leads …

Impact Of Social Media On Self Esteem And Body Image, Sunayana Sri Acharya Goribidnur Sudheendra

Selected Full-Text Master Theses 2021-

This study examined how idealized self-presentation on social media relates to self-esteem and body image in young adults, and whether body dissatisfaction, general distress, or symptoms of depression, anxiety, and stress help explain that relationship. Ninety-eight undergraduate students from two universities completed an online survey measuring idealized online self-presentation (Presentation of Online Self Scale), self-esteem (Rosenberg Self-Esteem Scale), body esteem (Body Esteem Scale for Adolescents and Adults), general distress (Distress Questionnaire-5), and depression, anxiety, and stress symptoms (DASS-21). Contrary to expectations, greater idealized self-presentation was associated with higher, not lower, self-esteem. Idealized self-presentation was not significantly related to body esteem, …

Beyond Likes And Reposts: Social Media's Role In Warfare, Britney Arteaga

St. Thomas Law Review

Social media has become a double-edged sword in our current digital era, bringing both serious advantages and disadvantages to the forefront of domestic and international discussions. Social media has become a weapon in political, cultural, and even military conflicts due to the spread of unregulated content, despite it enabling people to interact, share information, and voice their opinions. Social media has facilitated the spread of hate speech, propaganda, and false information, which in turn distorts realities and shapes narratives and opinions. Social media's effect on both a domestic and global scale have been catastrophic, ranging from promoting violence to further …

Platforms, Power, And The Public Square: The Debate On Editorial Rights In The Age Of Social Media, Donovan Smith

St. Thomas Law Review

Social media has taken a hold on society and continues to tighten its grip; its influence is undeniable. Today, billions of people all over the world use social media for news, weather updates, communication, commerce, and self-expression every day. With the increasing dependence on social media, it is essential that the civil liberties and fundamental rights of social media users remain protected. Over the last decade, censorship of users and content on social media has become a key political talking point, especially when coupled with concurring events like elections and global pandemics. But is any of this censorship even allowed? …

Delivering Safe Sleep And Breastfeeding Education To Pregnant And New Mothers Through Private Facebook Groups: Study Protocol For A 4-Armed Randomized Controlled Trial, Rebecca F. Carlin, Margaret G. Parker, Ann L. Kellams, Fern R. Hauck, Stephen Kerr, Benjamin T. Cornwell, Marc T. Kiviniemi, Nicole Geller, Katherine E. Boguszewski, Michael J. Corwin, Eve R. Colson, Rachel Y. Moon

Health, Behavior & Society Faculty Publications

Background: Annually, more than 3500 US infants die suddenly and unexpectedly. Many sudden unexpected infant deaths (SUID) are preventable with greater adherence to safe infant sleep guidelines. There are racial and economic disparities in guideline adherence and SUID rates. Education alone has proven ineffective at altering behavior for many parents, and social networks and social norms regarding infant care have been found to influence rates of unsafe sleep. Using the power of social networks to shape social norms by delivering education through moderated online social media groups provides a unique opportunity to influence these practices in large groups of parents. …