Digital Commons Network^™

Marketing Research And Children’S Consumer Privacy Rights: A Battle In The Digital Age, Hadley Johnson

Child and Family Law Journal

Advancements in technology and social media have led to a decreased level of personal data privacy. Companies are now provided with limitless ways to extract information about their customers, even without their knowledge. This is especially concerning when it is the personal information of a child that is being collected, as in the United States, few regulations exist to protect them on social media. Even fewer regulations exist to protect children between the ages of thirteen and seventeen. The purpose of this Note is to discuss the importance between market research practices and children’s consumer privacy rights in the digital …

Awareness, Accessibility And Challenges Of Social Media As Experienced By Postgraduate Information Studies Students, University Of Kwazulu-Natal During The Covid-19 Pandemics Lockdown, Febishola Idowu Kutu Mrs, Olabode Olajide Mr, Jacob Oloruntoba Kutu Dr

Library Philosophy and Practice (e-journal)

Students who receive literacy training tied to real-life assignments show greater improvement in literacy scores. The significance of this study revolves around the prominent role accorded social media in academic community for research, teaching and learning. In spite of the benefits associated with the use of social media for academic purposes, it is observed that many students, teachers/lecturers have not been fully exploring these advantages to improve their academic performance. The study investigated the awareness, access and social media challenges encountered by postgraduate students of Information Studies, UKZN during the lockdown caused by COVID-19 pandemics. The study employed a quantitative …

Investing In Human Futures: How Big Tech And Social Media Giants Abuse Privacy And Manipulate Consumerism, Brett Dembrow

University of Miami Business Law Review

Social media companies such as Facebook, Twitter, and Instagram originated with one seemingly innocent goal: “to bring the world closer together.”1 Now, these Big Tech giants own and operate some of the most powerful platforms in the world simply because of their unethical yet effective strategies to maintain their users’ attention. Social media companies have monetized the amount of time their users spend on their platforms by honing in on the individual preferences of each user and selling that access to advertisers. This heightened access to potential consumers and their preferences has become the most valuable marketing tool for digital …

Jeopardy! In Crisis: What Is Corporate Culture Issues Affecting The Entertainment Industry?, Evan Nemeroff

Student Theses and Dissertations

Cultural issues like sexism, racism, and social movements have impacted the entertainment industry, specifically the game show sector. This research identified how these prevalent matters in our society have affected celebrities by looking into the type of people who lead game shows, revealing if certain demographics such as race and gender influenced whether particular individuals were chosen to host a program. Included within this research are studies that portray how the game show industry has been biased explicitly towards one gender for several decades. Further research looks into a scandal that Sony faced when it had to name a successor …

Deconstructing Tiktok Videos On Mental Health: Cross-Sectional, Descriptive Content Analysis, Corey H. Basch, Lorie Donelle Phd, Rn, Fcan, Joseph Fera, Christie Jaime

Publications

BACKGROUND: Social media platforms that are based on the creation of visual media, such as TikTok, are increasingly popular with adolescents. Online social media networks provide valuable opportunities to connect with each other to share experiences and strategies for health and wellness. OBJECTIVE: The aim of this study was to describe the content of the hashtag #mentalhealth on TikTok. METHODS: This cross-sectional, descriptive content analysis study included 100 videos with the hashtag #mentalhealth on TikTok. All videos that included the hashtag #mentalhealth were analyzed and coded for the presence of content categories. Additionally, the comments to each video were viewed …

How And Why School Counselors Use Twitter: A Phenomenological Study, Danielle R. Schultz

Electronic Theses and Dissertations

School counselors are often isolated in their role because of the unique nature of their job. Lack of connection, lack of relevant professional development, role ambiguity, high stress, high student-to-school counselor ratios, and lack of professional connections are all contributors to school counselor burnout. School counselors use Twitter, a social media tool, for a variety of purposes. This qualitative phenomenological study explored the lived experience of school counselors who use Twitter to illuminate how and why school counselors use Twitter. This study found that school counselors see the purpose of their Twitter use as professional advocacy, professional connection, and validation. …

Pagpupumiglas: An Analysis Of The Motivation, Discourse, And Impact Of The Social Media Movement #Tumindig Using The Virtual Collective Consciousness By Neil M. Alperstein, Gabrielle Zoe Xavier A. Empig, Ma. Xeline Victoria A. Gabayan, Naomi Jade V. Inoferio, Yleov Vilfredo Antonio C. Serrano, Jeyson T. Taeza

DLSU Senior High School Research Congress

The #Tumindig social movement brought upon a collective call for change under the utilization of Philippine Twitter in standing up against the country’s social issues. Since this is a relatively new topic, there is a lack of studies regarding the #Tumindig social movement. The present study seeks to analyze and understand the different factors that greatly influence the social movement which focuses on the motivation, discourse, and impact through using the Virtual Collective Consciousness framework by Neil M. Alperstein. With these—the motivation, discourse, and impact—behind the #Tumindig may provide insights regarding how exposure to social movements online, gain support and …

Plugging Into A New Age: The Impact Of Social Media Use On Undergraduate Students’ Perceptions Of Production Agriculture And Consumer Decisions, Shannon K. Allen

Theses and Dissertations

Today, 84% of young adults between the ages of 18-29 use at least one social media site (Pew Research Center, 2020) and are in the stages of emerging adulthood where they are making independent decisions for the first time (Arnett, 2000). As society becomes more technologically advanced, we become further removed from agriculture (Powell & Agnew, 2011; Dale et al., 2017). Thus, resulting in a separation between consumer and producer (Wilson & Lusk, 2020; Holt & Cartmell, 2013). This leaves the opportunity for society to turn to social media for agriculture information leading to negative perceptions of agriculture (Eyck, 2000; …

Thin Talk With Tiktok: Portraying The Influence Of Tiktok Trends On The Body Image Perceptions Of The Female Senior High School Students Of De La Salle University Integrated School Through An Interactive Sculpture, Portia Beatrice L. Quiazon

DLSU Senior High School Research Congress

The pandemic has caused a rise of fitness-related videos to go trending on TikTok, which is currently one of the most-used apps in the Philippines. Adding to this the prolonged screen time because of quarantine and being extra conscious of physical appearances in online communication setups, this influences the body image perceptions of teenage women. The study aims to determine whether TikTok is positively or negatively influencing teenage women’s body image perception through qualitative surveys with the female senior high school students of De La Salle University Integrated School. The collected data revealed that TikTok’s influence is a mix of …

Slacktivism In The Twitter Presence Of Selected Corporations In The 2020 Black Lives Matter Movement Through The Lens Of Identity Politics, Reiner Tristan F. Bilang, Alexander B. Dagalea, Naniela Nicole T. Lagunsad, Alexandrine Gabriel D. Oba, Kaitlyn Ann O. Roxas

DLSU Senior High School Research Congress

The Black Lives Matter movement which gained influence in 2020 aims to combat discrimination against African-Americans in society. Corporations have been called to participate in the effort towards social change. This study analyzes the evident themes, mediums employed, and frequency of Tweets posted by Fortune 500 companies during the height of the BLM movement of 2020 to describe how these entities employed slacktivism on Twitter through the lens of identity politics. Audience replies are also examined in terms of evident themes and mediums employed. From the 10 companies with the most Tweets about BLM, 20 replies are gathered per corporate …

Igotchu Covered: Understanding Female Instagram Users' Reliance On Beauty Filters, Aubrey A. Audije, Lara Francesca M. Carpena, Kaye Ashny Mariana A. Leonizo, Liezl Rillera Astudillo

DLSU Senior High School Research Congress

The study sought to explicate the influence of female Instagram users' attributes on their dependence on aesthetic enhancers or filters. There are minimal studies involving the actual grounds of beauty enhancement usage, as most studies are concentrated on its effects. Therefore, this study aims to determine the factors that affect a late adolescent female’s tendency to use beauty filters on Instagram, what motivates them in using these beauty enhancers, and the effects of Instagram usage on the desire to enhance their physical appearance. With that said, it is hypothesized that the intensity of social media use, social media awareness, the …

Shortcut To Terrorism: Self-Radicalization And Lone- Wolf Terror Acts: A Case Study Of Indonesia, Stanislaus Riyanta

Journal of Terrorism Studies

A surprising phenomenon was observed in the lone-wolf terror terrorism that occurred in Indonesia. This is associated with the fact that the perpetrators of seven out of thirteen cases reported were exposed to radical information through social media and the internet without directly joining a terrorist group. The process involved the intensive exploration of the internet by people previously interested in radicalism content which eventually led to self-radicalization and the subsequent terror acts. Meanwhile, Fathali M Moghaddam proposed that the process of radicalization before a terror act is conducted involves six stages of action known as the staircase to terrorism. …

Teachers’ Perceptions Of Using Social Media For Classroom Instruction In Secondary Schools, Beverlee Jackson

Theses and Dissertations

Much research has been done to explore social media on students and instructors and their perceptions of social media use in higher education, but little research has been done on teachers in secondary education and their perceptions of social media use in the classroom. Due to the lack of research, the purpose of the study was to examine teachers’ perceptions of social media use to improve students’ learning and students’ engagement and if their perceptions varied by selected demographic variables. The study was conducted in three northeast Mississippi secondary schools, a 6th and 7th grade school, 8th and 9th grade …

Utilization Of Social Networks Sites Among Lis Professionals In Academic Libraries: A Study Of Balochistan, Pakistan., Zhiwei Tang, Anwar Muhammad

Library Philosophy and Practice (e-journal)

The importance of Social media in academic libraries cannot be denied and overstated. The rapidly growing need for social media and its associated tool are creating problems and comfort for both uses and producers. The academic libraries have accepted the changes due to the demand, need, and expectation of library users. The prime objectives of the study were to find out the perception, use, issues, factors and marketing among the library professional in academic libraries of Balochistan, the descriptive survey method were used to complete this paper. The sample size was comprised of 67 library professionals. The data has been …

Political Polarization, Misinformation, And Media Literacy, Ira Bruce Gaultney, Todd Sherron, Carrie Boden

Journal of Media Literacy Education

Today’s college students grew up with digital news media and social media readily available on their smartphones. As a result, students are likely to use their smartphones to access the news through social media where partisan misinformation is easily spread. Efforts to combat the spread of misinformation on social media are being explored on several fronts, including media literacy programs. While media literacy is not a cure-all for the problems posed by misinformation, it is helpful for instructors to understand how adept U.S. college students are at assessing the credibility of the news on their phones and the influence political …

The Critical Effect: Exploring The Influence Of Critical Media Literacy Pedagogy On College Students’ Social Media Behaviors And Attitudes, Nolan Higdon

Journal of Media Literacy Education

This self-exploratory pilot qualitative study examines the impact of critical social media pedagogy on students’ behavior and attitudes toward social media. This study employs a critical lens of course content and self-reported student data from 18 participants who completed a Northern California university course titled “Social Media, Social Change” in the fall of 2019. The changes in participants’ social media behaviors and attitudes were measured via a pre-and post-survey designed by the researcher. Exposure to critical pedagogy was associated with changing views of social media, especially heightened privacy concerns. The study reveals areas of further research and recommendations for educators …

The Screen To Desire, Joseph Parra

Theses and Dissertations

Joseph Parra reflects on our often embellished online personas and their effect on our desires. Through luscious 3-dimensional painting Parra translates the seductive desire of the hypermasculine male-presenting figure through glorification and criticality. The tactile painting also acts as a rebellion to accurately represent “real” life on the digital screen.

A Content Analysis Of Queer Slang On Tik Tok, Kuri Benitez

Departmental Honors & Graduate Capstone Projects

Social media platforms’ concentration of diversity and interactions has accelerated the rate of cultural change on the Internet. With the rise of Tik Tok, a video-sharing social media platform, language used by marginalized groups is being incorporated into the platform’s slang due to the rapid rotation of trends. This study aims to provide data to a new field related to Tik Tok culture and the effects of trends on marginalized groups.

Using qualitative content analysis, this article studies an LGBTQ+-inspired Tik Tok trend to determine if the portmanteau of “-ussy”’s meaning has changed from its original use and if trends …

Content Analysis Of Vitiligo Portrayal On Social Media, Mary Miller

Honors Theses

Given that vitiligo affects a small percentage of the world population, and its affects are not widely known, there is an increasing need to learn of its effects on those with vitiligo, both physical and psychological. Social media has become an influential platform to spread awareness and build confidence in those with vitiligo. This study aims to find how vitiligo is portrayed through social media using content analysis procedures. This is a cross-sectional content analysis that utilized a codebook to analyze Instagram posts. The results were analyzed by interrater reliability and frequency for each coder. The findings of this content …

Down The Rabbit Hole: Understanding The Instigators Of The Qanon Conspiracy, Trevor Mcnally

Student Scholar Symposium Abstracts and Posters

Conspiratorial ideas have permeated the American ethos for decades. Whether it be Hollywood faking the moon landing to government involvement in the 9/11 attacks on the twin towers, there has always been a subsection of the population who believes larger relevant forces are at work. As humanity moves towards a more digital existence, conspiracy theorists also have advanced; enter Qanon. This paper will attempt to deduce the correlation between members of the Qanon community and what external factors could drive one to this belief. Qanon is a conspiratorial community that has attached itself to former President Donald Trump; their thoughts …

What Are You Scared Of? How Social Media News Consumption Impacts Voter Fear, Emilie Haskell

Student Scholar Symposium Abstracts and Posters

In the ideal world, all voters create the perfect democracy by voting through rational choice: logically comparing the available candidates, and selecting the one they perceive to best promote the public good. However, this is not always the case, and the rise of social media news has brought new levels of fear and distrust into the polls. In this piece, I will be examining whether those who reported getting their news from social media are likely to vote for a politician because of their fears. I will be using data collected by the 2020/21 edition of the Chapman Survey of …

Social Media And Democracy, Seth C. Oranburg

Law Faculty Scholarship

[Excerpt] "Lately, people have been finding giant pet goldfish in lakes across America. You may see these tiny fish swimming in bowls at the county fair, but left alone in a lake or large pond, where they are dropped perhaps by a well-meaning child, they can grow to 20 pounds or more— and destroy ecosystems. The goldfish is a cautionary tale that has been told time and again in different forms, like Pandora’s box."

A Communications Audit Of Selected Equine Assisted Activities And Therapies (Eaat) In Northwest Arkansas, Laykyn Rainbolt

Agricultural Education, Communications and Technology Undergraduate Honors Theses

Digital media, including websites and social media platforms, are becoming a staple in the marketing and communication field to reach consumers. Although digital media can offer high dissemination rates to a broad audience, it can also be time consuming without current training or resources to allocate to it. Nonprofits struggle to maximize their reach and effectiveness through social media due to limited staff, time, resources, and training (Bernritter et al., 2016; Bjork et al., 2016; Lovejoy & Saxton, 2012; Tao et al., 2021). Equine Assisted Activities and Therapies organizations in Northwest Arkansas selected for this study showed high use of …

“Tiktok Made Me Try It”: Social Media’S New Role In Marketing Strategies And Its Effect On Consumer Behavior, Preston Starkey

Management Undergraduate Honors Theses

This study investigates the impact that social media has on marketing strategies and consumer behavior. Social media has risen significantly in popularity over the past decade, and with the introduction of Social Media Influencers, brands have found a new market to promote their products. However, there is very little research conducted to show how social media users are engaging with the new marketing strategies and how it affects their purchasing behavior. This study begins by performing two case studies on brands that have successfully utilized social media to market their products: Crumbl Cookies and Chipotle Mexican Grill. This study then …

“Strict Moderation?” The Impact Of Increased Moderation On Parler Content And User Behavior, Nihal Kumarswamy

Computer Science and Engineering Theses - Archive

Social media platforms have brought people from different backgrounds, ethnicity, race, gender, etc together to form a platform to share ideas and opinions and discuss news events among other social events. Unfortunately, these platforms have also been a safe haven for abusive users who harass, bully other users or spread misinformation and disinformation. Social media platforms have a huge incentive to police these abusive users and keep them in check to allow other genuine users to use their platform. Social media platforms employ several different content moderation techniques to perform this task. These techniques vary across platforms, for example, Parler …

Social Media As A Tool For Education And Awareness Of Mental Health, Mikaela Neubauer

2022 Spring Honors Capstone Projects - Archive

With the growing levels of awareness and discussion of mental health on social media, online social platforms provide a unique and powerful opportunity to reach people. Are social media campaigns effective avenues and tools for circulating educational mental health content and advertising mental health resources? This project uses content analysis to determine the efficacy of a social media campaign regarding mental health. The campaign was designed based off research on the target audience and other previously successful social media campaigns and run for the therapy platform Atlas Health Group Inc. This study found that women ages 21-32 are mostly likely …

Sexual Consent: Conceptualizations, Practices, And Education Among Texas High School Students, Erica Joy Favor

Sociology & Anthropology Theses - Archive

This study investigates high school students’ understanding of sexual consent and healthy relationships. While many studies have investigated practices, concepts, and definitions of consent among college-aged students, this research focuses on adolescents. How do teenagers define consent? With the rise of the #metoo movement, has awareness of consent and its practice changed? This qualitative study interviewed fifteen high school students in Texas, ranging in age from 15 to 18 years old. The results of this study are clear: high school students participate in hookup culture despite a lack of education and curriculum of consent practices. This research also sheds light …

Decentralizing The Music Industry: New Media Create Gateways For Independent Musicians, Jessica Carr

Research Papers

Throughout most of the twentieth century, major record labels were the gatekeepers to mainstream music. They controlled every aspect of the music industry, from artist recruitment through final music production and distribution. However, technological progress and the creation of new media platforms near the turn of the twenty-first century caused major disruptions to the traditional methods previously used by record labels to maintain control over music production, distribution, and monetization.

This research aims to explore how the creation of new media has disrupted traditional strategies utilized by major record labels, and how technology has helped to create gateways for independent …

The Effects Of The Covid-19 Pandemic On The Fear Of Missing Out, Anxiety, And Loneliness, Hannah Turner

Honors Theses

The unprecedented nature of the COVID-19 pandemic implores consideration for how the psychopathological constructs the fear of missing out, anxiety, and loneliness are affected within this context (Liverant et al., 2004; Rajkumar, 2020). These mental well-being variables also all appear in association with social media (Hunt et al., 2018; Caplan, 2007). While previous research has explored the initial impacts of the pandemic on mental well-being (Wang, Pan et al., 2020; Bu et al., 2020), this research further examines the effect on college students’ mental well-being in the pandemic alongside social media usage. I hypothesize that levels of the fear of …

Covid-19 & Broadway: A Comparative Analysis Of The Shifting Marketing Strategies Of Playbill And The Broadway League, Leah Gaffney

Honors College Theses

On March 12th, 2020, all Broadway productions closed their theaters due to the declaration of the Covid-19 global pandemic. This shutdown led to companies in the Broadway industry transitioning to nontraditional marketing strategies. This paper will outline how the Covid-19 pandemic led to changes in strategic marketing decisions and compare the motivations of these decisions for two Broadway companies: Playbill and The Broadway League. Previous literature denotes changes to marketing strategies as a result of other historic events in the
industry, and current news sources provide industry insight into the campaign discussions.Primary research will be conducted through one-on-one structured interviews …