Digital Commons Network^™

The Role Of Wisdom In Navigating Social Media Paradoxes: Implications For Consumers, Firms, And Public Policy, Abigail B. Schneider, Sunaina Chugani, Tavleen Kaur, Jason Stornelli, Michael Luchs, Marat Bakpayev, Tessa Garcia-Collart, Bridget Leonard, Lydia Ottlewski, Laura Pricer

Marketing Faculty Publications

Social media has transformed the nature of communication and simultaneously given rise to paradoxes—irresolvable situations where contradictory elements co-exist. These paradoxes are pervasive, and they can jeopardize consumer welfare because they are difficult to navigate. In this conceptual paper, we argue that the principles of wisdom provide a unique and constructive lens through which to view the social media landscape with the aim of maximizing well-being. We illustrate three social media paradoxes at individual, interpersonal, and societal levels of analysis. We also translate wisdom theory into practical recommendations for consumers, marketers, and public policy makers to facilitate wiser use of …

Design And Cyberactivism On Social Media During Covid-19 In Brazil, Heloísa Oliveira, Suzete Venturelli

DRS Biennial Conference Series

The article presented below addresses the presence of design, in its intersection with art and technology, in activist actions disseminated and organized through digital social media during the context of the COVID-19 pandemic in Brazil. To this, four contemporary works of cyberactivism and art-activism in digital social media will be presented and analyzed to obtain a more in-depth insight into how these cases show design, as well as the respective strategies of action in this period, marked by political crises, hyperconnectivity in networks, and social distancing.

Algorithmic Manipulation: How Social Media Is Shaping Our Theology, Ethan Jago

Liberty Theological Review

The average individual in Generation Z spends nine hours a day on social media and derives over 62% of the information retained from social applications such as YouTube and Instagram. Social media applications are designed to track and adapt a user's activity to custom-tailor their internet experience resulting in a controlled, one-sided view of the information flow custom-tailored to an individual's usage, which subtly changes the disposition concerning the interpretation of theological and biblical truths. The algorithm of social media responds adapts and directly impacts individuals in what they think, purchase, and places they visit. Social media is not neutral …

The Effect Of Racial And Ethnic Identity Salience On Online Political Expression And Political Participation In The United States, Jonathon Smith

USF Tampa Graduate Theses and Dissertations

How close an individual identifies with their race or ethnicity can affect how individuals behave as political actors. Racial identity can affect how individuals express their political beliefs on social media sites or participate in political activities. However, does political expression on social media, particularly Facebook and Twitter, affect levels of political participation? The purpose of the project is to examine the relationship between racial and ethnic identity, online political expression, and political participation among the three largest racial and ethnic groups in the United States. Specifically, this project aims to answer whether online political expression mediates the relationship between …

The President’S Remedy–What The Hydroxychloroquine Story Teaches Us About The Need To Limit Off-Lable Prescribing Powers, Jennifer Bard

Catholic University Law Review

When the history of the first year of the United States Government’s response to the COVID-19 virus is written, there is likely to be mention of the still unexplained vehemence with which then president Donald J. Trump made use of his access to social media to promote seldom used anti-malaria drug, hydroxychloroquine, for both the prevention and treatment of COVID-19 despite the active growing opposition of most of the world’s scientists, including his own government scientists. While the use of drugs developed and approved by the FDA for different purposes to combat new diseases, off-label prescribing, is legal in the …

Keeping The Faith: The Impact Of Religiosity On Controversial Social Justice Advertising, Rebecca Rast, Josh Coleman, Christina S. Simmers

Atlantic Marketing Journal

Religious individuals have traditionally responded negatively to controversial advertising; however, little has been examined in their response to brand activism in the form of social justice issues. Interestingly, brands may find support from more religious individuals when promoting certain social issues. Across three studies using two social networks (Twitter and Instagram), this research demonstrates that individuals who identify as more religious (compared to those who identify as less religious) consistently display higher attitudes, intentions, and perceptions of authenticity for brands supporting social justice issues (precisely racial inequality, or “Black Lives Matter”). These findings are explained through social identity theory, in …

The Effects Of Social Media On Psychological Distress: Contributions Of Loneliness, Fear Of Missing Out, And Need Satisfaction, Garett R. Hawkinson

Theses and Dissertations

Social media use is a major part of everyday American life and has continued to increase in the last decade particularly due to increased access of social media capable devices. The most frequent users of social media appear to be adolescent youth and college aged adults. Being as pervasive as it is, the effects of social media use as worth exploring. Research has established associations between social media use and negative mental and physical health outcomes. A key area of study has explored loneliness and found social media use predicts increased feelings of loneliness. Other research contests these findings suggesting …

How Scholars Are Using Social Media To Support Their Scholarship, Olga Maria Belikov

Theses and Dissertations

This article-format dissertation focuses on how scholars use social media to support their scholarship. The first article is a scoping literature review that outlines current research. While overviewing an emergent field of literature, the article highlights motivations for using social media use, discusses benefits and drawbacks of this use for scholarship, explains how this discourse has evolved over time, and shares implications of what further topics can be investigated as well as implications for post-secondary institutions and scholars integrating social media use into their professional roles. In article two, I built a classifier and used it to analyze the Twitter …

Defense, Disrespect, And #Deadly: A Qualitative Exploration Of Precursors To Youth Violence Informed Through Hospital-Based Violence Prevention Program Follow Up, Katherine B. Snyder, Ashley Raposo-Hadley, Charity Evans, Ashley Farrens, Jennifer Burt, Gaylene Armstrong, Julie Garman, Lindsey Wylie, Mark Foxall

Qualitative Criminology (QC)

Success of youth violence intervention and prevention effects, particularly for gun violence, will be enhanced when efforts are appropriately informed by the antecedents and context of violence. Youth violence is guided by social and cultural norms that are shifting with the rise of technology. Bullying, gang violence, and self-directed violence is increasingly found to occur in the online space influencing peer groups across contexts. Through focus groups with youth at risk for violence and victimization, this study finds three themes emerge as common precursors to violence: defense of self or others, disrespect of self or family occurring in traditional community-based …

Facebook For Law Enforcement, Stephen Carlisle

Certified Public Manager® Applied Research

This article introduces what some law enforcement agencies have done to mitigate trust issues by utilizing social media as a form of community policing. There is a silent majority out there that support law enforcement. As a pioneer of using Facebook as a platform for community policing, taking criticism from my law enforcement peers was unavoidable. However, these same peers would turn to Facebook shortly after for personal and professional use. The key is to reach out and to educate the public to help gain trust in law enforcement, and using modern social media platforms to reach the masses only …

Ethnic-Racial Minoritized Adolescents’ Perceptions Of Cyberhate, School Connectedness, Ethnic-Racial Identity, And Life Satisfaction, Alexis Taylor

USF Tampa Graduate Theses and Dissertations

Exposure to cyberhate has become an increasing trend across social media, with approximately 64% of adolescents reporting that they have seen hate speech (Common Sense, 2018). While social media is used to connect with others via likes, posts, and shares, it also allows for hateful content to spread quickly. Cyberhate is the intentional aggression or threat towards an individual or group based on their societal group association, such as race, ethnicity, gender, sexual orientation, and religion (Wachs et al., 2020). Ethnic-racial minoritized adolescents who experience cyberhate as racial discrimination may be at increased risk of maladaptive psychosocial adjustment (Sellers et …

Tesla Vs. Its Stock Price: “Herd Theory” At Work?, Yun Cheng, Carroll Griffin

Southern University College of Business E-Journal

Since its inception in 2003, Tesla, Inc. has striven to be more than simply an electric automobile manufacturer. Since its first release in 2008 (the luxury Roadster), the company has introduced several additional high-end models as well as a much anticipated mid-priced model. Its vehicles consistently receive enthusiastic reviews from consumer analysts and industry publications alike. Perhaps as a reflection of its continued innovation and product-line expansion, as well as investor optimism regarding the company’s future prospects, its stock price has risen to extraordinary levels. However, despite all of this apparent success and highly-valued stock, Tesla has generated relatively little …

Documenting Doha: Community Archiving And Collective Memory In Qatar, Sumayya Ahmed

Journal of Contemporary Archival Studies

Heritage experts working in Qatar contend that international museum standards do not allow them to engage with local understandings of history and heritage, thereby acknowledging the disconnect between museums and Qatari collective memory. This article posits that due to the relative absence of relatable representations in international-facing museums, Qataris, building upon a local tradition of private folk museums, are collecting and sharing their heritage materials via social media in forms known in the field of archival studies as “community archiving.” In reviewing examples of Qatari online community archives, it notes correspondences to the characteristics of community archives that have been …

Through A Glass Too Brightly: A Long History Of Media, Social Expectations And Loneliness, Edward Brennan

Conference Papers

This paper looks at how media, social expectations, and chronic loneliness are intertwined. It uses a historical and cultural approach. Loneliness—a painful gap between the social connections that people have and those they expect to have—has always existed. However, modern life and new media technologies have changed how loneliness feels. Using examples from the telephone, radio, television, and social media, the paper shows that society regularly has greeted new technologies through a polarised hopes and fears discourse. A more long-term history, however, reveals that while media may have positive and negative effects on social connection, the relationship between media and …

Governmental Persuasion Strategies On Social Media During Covid-19: A Comparative Study Of The Us And China, Fan Wang

Hatfield Graduate Journal of Public Affairs

This study compared persuasive strategies of the governments of the U.S. and China during a public health crisis using social media messages. Collecting data with R and Python from two national public health sectors' official accounts on Twitter (N = 1,630) and Sina Weibo (N = 3,554), the researcher investigated how the organizations' messages reflected Cialdini's seven principles of persuasion and whether other emergent messaging patterns occurred. According to the different phases that the two countries had gone through during the pandemic, the researcher also conducted a pooled times series analysis to investigate the relationship between the frequency of daily …

How Do Information Specialists Keep Up To Date?, Aaron Tay

Research Collection Library

The working environment of information specialists is undergoing profound changes. This is primarily due to rapid advances in digitalization and automation. New databases are being set up or new functions added to established databases. At the same time, data processing and analysis have reached a new level (e.g. through machine learning). In addition, many new software tools to support daily work are being developed. But how do information specialists find out about new developments and assess the practical suitability of new tools?

Nowadays, an abundance of information on new developments in information retrieval can be found on the Internet. In …

Representing Your Destination: A Comparative Analysis Between The Destination Marketing Organizations Discover Los Angeles And I Amsterdam, Alli Mihalka

Experience Industry Management

Destination Marketing Organizations (DMOs) are the backbone of tourism. There are many strategies to encourage this, especially in large cities such as Los Angeles and Amsterdam. The purpose of this study was to compare and contrast the marketing strategies used byDiscover Los Angeles and I amsterdam. The following marketing strategies were analyzed: video advertisements, websites, posts on social media, and events. I amsterdam accurately displays the culture of the city through their media and events. While Discover LA does this successfully in event marketing, they struggle to do this through their media. DMOs do not currently use their social media …

Using Social Media In Kenya To Quantify Road Safety: An Analysis Of Novel Data, J. Austin Lee, Lyndsey Armes, Benjamin Wachira

Emergency Medicine, East Africa

Background: Road trafc injuries are a large and growing cause of morbidity and mortality in low- and middleincome countries, especially in Africa. Systematic data collection for trafc incidents in Kenya is lacking and in many low- and middle-income countries available data sources are disparate or missing altogether. Many Kenyans use social media platforms, including Twitter; many road trafc incidents are publicly reported on the microblog platform. This study is a prospective cohort analysis of all tweets related to road trafc incidents in Kenya over a 24-month period (February 2019 to January 2021).

Results: A substantial number of unique …

Find Your Flow: A Menstrual Health Social Media Campaign, Sarah Hamp-Adams

Kinesiology and Public Health

In many cultures, menstruation is surrounded by silence and shame instead of being celebrated as a sign of health and vitality. Globally, challenges, including stigma surrounding menstruation, create barriers for menstruators (White, 2013; Crawford, 2014; Garg, 2015). It proves to be difficult for young menstruators to navigate menarche due to the taboos and socio-cultural restrictions surrounding menstruation (Sharma,2015). Encouraging women to have open conversations about their periods is necessary to combat these challenges.

To understand how to address the stigmas around menstruation, the researchers first conducted a literature review, revealing that education messages via the Internet, posters, storytelling, and peer …

Advising 101 For The Growing Field Of Social Media Influencers, Stasia Skalbania

Washington Law Review

The Federal Trade Commission (FTC) protects consumers from unfair and deceptive business practices. In 2019, the FTC released the “Disclosures 101 for Social Media Influencers Guide” (herein referred to as the “2019 Influencer Guide”). The 2019 Influencer Guide outlines advertisers’ and endorsers’ specific responsibilities relating to the advertising and marketing of products on social media platforms. Despite the extensive information provided within the 2019 Influencer Guide, there is still great confusion regarding endorsement disclosure requirements, and many brands and influencers are not in compliance with FTC recommendations. This Comment provides guidance to brands and social media influencers on how to …

Social Media Marketing And Insurance: An Analysis Of The Impact Of Social Media Marketing On Small Independent Brokerages Of Property And Casualty Insurance, Kaylee B. Brucker

University Honors Theses

Property and casualty insurance is an intangible service. It is a large industry within the US that in most regard is perpetual. Marketing for insurance is not similar to marketing for most other services or products. The agent must relay the value to the consumer prior to them purchasing it. Further, when considering social media marketing, we find a separate strategy of marketing. Social media marketing is becoming increasingly popular, it has shown as a successful strategy for obtaining consumers' attention and their business. This success has been seen in many industries, including insurance. However, there is a lack of …

A Labeled Dataset For Investigating Cyberbullying Content Patterns In Instagram, Mara Hamlett, Grace Powell, Yasin N. Silva, Deborah Hall

Computer Science: Faculty Publications and Other Works

As online communication continues to become more prevalent, instances of cyberbullying have also become more common, particularly on social media sites. Previous research in this area has studied cyberbullying outcomes, predictors of cyberbullying victimization/perpetration, and computational detection models that rely on labeled datasets to identify the underlying patterns. However, there is a dearth of work examining the content of what is said when cyberbullying occurs and most of the available datasets include only basic labels (cyberbullying or not). This paper presents an annotated Instagram dataset with detailed labels about key cyberbullying properties, such as the content type, purpose, directionality, and …

Follow Us On Instagram, Katie Prentice

TMC Library Newsletter (2015-)

Follow us on Instagram!

Future Parents: Associations Between Social Media Use, Parenting Styles, And Parenthood Desires, Kennedy Evins

Honors Theses

Research suggests that college students without children have opinions about parenting styles and practices, which may influence future parenting intentions and behaviors. In addition, research indicates that media exposure affects fertility desires in women. The present study explored how pre-parent college students view parenthood by examining the impact of social media use on perceptions of parenting, parenthood intentions, and anticipated parenting styles. One hundred nineteen (N = 119) college students completed measures that assessed social media use, perceptions of parenting, parenthood intentions, and anticipated parenting styles. Demographic variables such as parental status, race, age, and gender were also collected. …

A Qualitative Exploration Of Discourses In Fan Community, /R/Boyslove, Jessica Lin

Dissertations, Theses, and Capstone Projects

The Boys Love (BL) genre, which tells stories of male-male romantic and sexual relationships, and originates in Japan, has made strides through transnational and transcultural engagement across countries, aided heavily by the internet age. I examine the development of the BL genre from its controversial beginnings to its feminist response as well as queer reception. Over the course of fifty years, the genre has exploded in popularity, becoming a more progressive medium of social change. As BL has become more diverse in content and broken with older conventions of the genre, what are the current discourses among the BL fan …

Georgia Southern University's Communication During Covid-19 Analyzed Using The Discourse Of Renewal Theory, Jessica Hickman

Honors College Theses

This research aims to analyze how Georgia Southern University handled COVID-19 through a public relations perspective using the discourse of renewal theory. In order to do this, this research looks at the communication sent from the University to the faculty, staff, and students during the time periods of March to April of 2020 and July to August of 2020. The three research questions this research will examine are: how did the University apply the discourse of renewal theory to speak to the students, faculty, and staff regarding COVID-19, how did the University use its email system to communicate with the …

Social Media: Access To Reference Services By Students In A University Library In South-East, Nigeria, Nancy Chinenyenwa Akagha Mrs, Samuel Kelechukwu Ibenne Dr, Ifeyinwa Blessing Okoye Dr, Ogechi Iheanacho-Kelechi Mrs

Library Philosophy and Practice (e-journal)

The general purpose of the study was to ascertain the use of social media by students to access reference services at the Federal University of Technology Library, Owerri. The survey research design was used for the study using questionnaire as the instrument for data collection. The research adopted both the proportionate/stratified and simple random sampling techniques to investigate a sample of 288 students in Federal University of Technology Library, Owerri. Self-constructed and validated questionnaire with a reliability coefficient of 0.87 was used to collect data for the study. Four research questions and one hypothesis were framed for the study. The …

Digital Communication Channel Selection For Organizational Leadership: Best Practices For Interacting With Dispersed Stakeholders, Sarah M. Diefenbach

Seton Hall University Dissertations and Theses (ETDs)

As organizations embrace hybrid and remote work models, there is a growing need for organizational leaders to use digital communication channels to maintain active communication with dispersed stakeholders. The purpose of this study was to analyze what digital communication channels have been implemented by organizational leadership and why they were selected. LinkedIn, Twitter, and corporate posts from six CEOs within the New York Metropolitan area were analyzed over a four-year period. Results revealed that personal social media channels were the most frequent forms of communication. Additionally, multimedia and multichannel strategies enhanced the communication messages and led to a best practices …

Which Police Departments Make Black Lives Matter, Which Don’T, And Why Don’T Most Social Scientists Care?, Robert Anthony Maranto, Wilfred Reilly, Patrick Wolf, Mattie Harris

Education Reform Faculty and Graduate Students Publications

In part via skillful use of social media, Black Lives Matter (BLM) has become among the most influential social movements of the past half century, with support across racial lines, and considerable financial backing (Fisher, 2019). Will this translate into public policy reforms which save Black lives? After all, higher education is a key institutional backer of BLM, and a considerable literature dating back decades (e.g., Lindblom & Cohen, 1979) casts doubt on the effectiveness of social science in solving social problems, for numerous reasons. Often, the best social science is simple counting. This paper makes two unique contributions. First, …

A General History And Theory Of Mind Control. Information Design, Commercial Truth And The Disinformation Crisis, Gabriel Isaiah Samandi

Senior Theses

The phrase “mind control” typically sparks the imagination to think of implausible and delusional hysteria; the paranoid schizophrenic who argues the existence of instantaneous and affirmative instructions against one’s own will that can subvert the autonomy of an individual. Since the early 1950s, associations such as the above have provided an illusion of separability between established epistemic concepts and the realm of amateur conspiracy theory “research.” With the invention of the internet, however, and especially after the concerted effort of international disinformation campaigns via social media, such lines have begun to blur. Questions about the interplay between implicit psychological associations …