Digital Commons Network^™

From Bali Beaches To Breathwork: A Comparative Analysis On Yoga Tourism Strategies Used By Bali’S Destination Marketing Organizations, Brooke R. Findlay

Experience Industry Management

Strategic marketing is crucial for the success of tourist destinations. When potential tourists research a location before visiting, they commonly click through the websites of various Destination Marketing Organizations (DMOs). This paper compares the marketing efforts of two (DMOs), the Bali Tourism Board (BTB) and Wonderful Indonesia, focusing on their use of social media and websites in promoting yoga tourism in Bali. Yoga tourism is an element of wellness tourism that attracts yogis from all over the world to practice yoga in spiritual locations. Bali increasingly grows in numbers of yoga tourists each season and is now a world-renowned yoga …

Glow Up Your Youtube Playlist: Video Bangers, Branding And More Educational Technology, Aamir Abdullah, Havilah Joy-Steinmen Bakken, Rachel Evans, Valerie Horton, Jason Tubinis

Articles, Chapters and Online Publications

Tips for creating, growing, and maintaining your institution's YouTube channel and presence.

Cal Poly Athletics Social Media Look And Feel, Saira J. Costo

Graphic Communication

For my senior project I will be revamping the Cal Poly Athletics Social Media Look and Feel with a new social media specific branding guide and mock ups of posts specified to the Cal Poly Football team. The goal of my project is to create a social media look for Instagram and Twitter that will drive more engagement and interest with followers and fans on campus. I will be using the Social Information Processing Theory (SIPT) to describe the importance of humanizing players and creating connections through social media. I will also be defining the three most important elements of …

Defamation 2.0, Cortelyou C. Kenney

Cornell Law Faculty Publications

There is a literal prohibition in the media bar that media lawyers cannot represent plaintiffs in suits for defamation. The stated principle behind this rule—a rule that can result in excommunication from the premier media law organization if it is violated—is that playing both sides of the defamation game is disloyal to traditional media actors because any chance of victory could inadvertently distort the law of defamation to increase the risk of frivolous suits against media outlets or other innocent third parties. But has the maxim finally gone too far?

Fueled by a new model where media profits are driven …

Student Information Use During The Covid-19 Pandemic, Heather A. Howard, Annette Bochenek, Zoeanna A. Mayhook, Trena Trowbridge, Steven Lux

Libraries Faculty and Staff Scholarship and Research

Since early 2020, life for students has changed tremendously. It has been a time of stress, turmoil, and trauma for students. Researchers from a large Midwestern university wanted to determine how student information use has changed during the COVID-19 pandemic. This paper examines the results of a mixed-methods study undertaken in 2021 using surveys and follow-up focus groups to determine if and how student information use has changed. To answer this, we explored student use of news sources, social media sources, political affiliations, and information responses, coupled with to what extent these factors demonstrate or impact potential changes in information …

Digitalisation Touches Everything, Havovi Joshi

Asian Management Insights

Digitalisation touches everything

Social Media: Enabling Touchpoints Beyond Advertising, Kapil R. Tuli, Sheetal Bhardwaj

Asian Management Insights

An effective customer service platform and a strategic communication channel.

Sophisticated Vs. Rugged: Examining Gendered Brand Communication Styles And Social Media Engagement, Joanne T. Cao, Jamye Foster, Gallayanee S. Yaoyuneyong, Lacey K. Wallace

Journal of Applied Marketing Theory

Advertising and marketing managers understand that not all brands need to be on social media, but what is not clearly understood is consumers’ engagement expectations for brands that are on social media. Therefore, this study investigates the impact of brand personality, specifically sophisticated and rugged brands, and gendered communication styles on consumers’ expectations of social media engagement. A scenario-based experiment is performed to test the hypotheses using a mock brand. The main study consisted of a Qualtrics consumer panel, and a MANOVA was utilized to examine three components of social media engagement (consumption, contribution, and creation) on the two brand …

Let's Talk Body: An Applied Senior Project On Social Media Body Image, Katherine R. Tonges, Lindsey J. Dwyer

Communication Studies

This paper discusses the overwhelming presence of social media platforms like Instagram and TikTok in the recent generation's (Gen-Z) daily lives. Influencers have become the new celebrities by creating a “relatable and desirable” lifestyle that users aspire to gain. However, the pressure to conform to unrealistic beauty standards and buy promoted products can lead to negative effects on users' mental health and self-esteem. The authors of this paper (Tonges and Dwyer) have created a podcast and Instagram account to encourage an honest conversation about the impact of social media on one’s actions, emotions, and brain chemistry. By analyzing social media …

Encouraging Or Guilt-Inducing? An Analysis Of Fitspiration Content And Its Effect On Body Image And Lifestyle Changes, Brenna Mazour

Honors Program: Senior Projects (Public)

More people are acquiring their nutrition and exercise information from social media accounts called fitspiration. Analyses of fitspiration content have found the focus to be on restrictive diets and excessive exercise that’s appearance driven. Although its intent is to inspire its consumers to change their lifestyle, many speculate that it brings upon negative body image and induces guilt. The Theory of Planned Behavior (TPB) has been used to determine why people take part in certain health behaviors, such as diets or exercise regimens posted on fitspiration. TPB shows how the characteristics of social media discourage people to use fitspiration as …

The Investigation Of Health-Related Topics On Tiktok: A Descriptive Study Protocol, Joelie Mandzufas, Jeremiah Ayalde, Daniel Ta, Emily Munro, Rigel Paciente, Emmanuel P. Pranoto, Kaelyn King, Kelly How, Alanna Sincovich, Mary Brushe, Nicole Wickens, Gabriella Wells, Alix Woolard, Melinda Edmunds, Hannah Thomas, Gina S. A. Trapp, Karen Lombardi

Research outputs 2022 to 2026

The social media application TikTok allows users to view and upload short-form videos. Recent evidence suggests it has significant potential for both industry and health promoters to influence public health behaviours. This protocol describes a standardised, replicable process for investigations that can be tailored to various areas of research interest, allowing comparison of content and features across public health topics. The first 50 appearing videos in each of five relevant hashtags are sampled for analysis. Utilising a codebook with detailed definitions, engagement metadata and content variables applicable to any content area is captured, including an assessment of the video’s overall …

Exploring Facilitators, Barriers And Concerns Of Police Using Social Media When Investigating Missing Children, Eleanor Howlings, Reka Solymosi

International Journal of Missing Persons

Missing person investigations involve the collection of information to ensure the person is located as fast as possible, minimising their exposure to harms. Social media is a valuable source of information in police investigations both to learn about the missing person, and to appeal for information to the public. To ensure social media is used safely and effectively, we must understand the concerns and experiences of investigating officers. In this pilot study, we analysed interviews from 8 experts who investigate missing children to identify the facilitators and barriers of using social media. We also identified concerns raised by officers around …

Environmental Activism: Pro-Environmental Behavior, Consumerism, And Environmental Justice, Kaden Uribe, April Chapman-Ludwig

DU Undergraduate Research Journal Archive

This literature review examines established research on the concept of pro-environmental behaviors (PEB) and its subsects: activism and consumerism. There are competing opinions regarding the salience of pro-environmental activist behavior. This dichotomy is characterized by the role of social media, which can be simultaneously used for performative identity signaling and as a platform to facilitate global collective activism. The research shows a stark contrast between pro-environmental activism and pro-environmental consumerism, with the former acknowledging historical injustices and addressing the social, economic, and environmental disparities created by neo-liberal policies designed with the purpose of profit extraction at the expense of marginalized …

Law Enforcement’S Use Of Social Media: It Is More Then Just A Post, Brad Litke

Master of Arts in Criminal Justice Leadership

Social media has become a preferred way to communicate for many and can be a look into the user’s personal life. However, law enforcement also knows this. Law enforcement’s use of social media for investigations has been proven to be effective in monitoring gatherings and helping to solve crimes. While legal, law enforcement also has an ethical responsibility to the community and have strong policies in place to prevent misuse of this tool. This is not the only use of social media by law enforcement. Social media is also used to interact with the community. Reviewing the good and bad …

How Can The Government Utilize Elites & Celebrities To Manage Global Public Opinion On Egypt? An Exploratory Study Of Mo Salah & Egypt, Sara S. Ibrahim

Theses and Dissertations

With Egypt’s latest global reputation index, nation brand, and soft power indices scoring low, such rankings have left room for finding new ways of enhancing Egypt’s global public opinion and reputation. This study showcases an untapped potential for enhancing a nation’s reputation and public opinion. This untapped potential lies in the power of elite commentary and celebrity activity. Such commentary and activity influence public opinion of the celebrity but also subsequently affect the public opinion of their country-of-origin nations.

With a global phenomenon such as football player Mo Salah, it has always been suggested that his performance positively affected Egypt's …

An Analysis Of Social Media Operations In The King Salman Humanitarian Organization Aid And Relief Center, Nasser Abudulrahman Alkhulayfi

Student Theses and Dissertations

Although social media is widely used by non-profit organizations (NPO) to raise funds, little is known about how it is used and how it can be utilized for fundraising. This study provides an analysis of the various aspects of social media and its use for fundraising by focusing on the data of humanitarian aid provisions of King Salman's humanitarian organization in Saudi Arabia. The data collected came from Facebook, Twitter, and Instagram, from October 2019 to May 2022. The study used the search terms: "coronavirus", "quick fix" and "helpful." For data analysis, n-Vivo software was used. The study looks into …

Effect Of Intense Social Media Use On Middle School At-Risk Students Test Scores In Science And Math: An Ordinal Logistic Regression Analysis, Terry M. Johnson

Doctoral Dissertations and Projects

The purpose of this quantitative correlational study was to investigate the intensity of social networking use, gender, and socioeconomic status as possible predictors of eighth grade at-risk middle school students’ math and science test scores. Because this study hypothesized a general linear model between an ordinal response variable and more than one explanatory variables, ordinal logistic regression analysis was used. Social media is pervasive in the daily lives of students and so it can have a possible deleterious influence on student achievement. This idea continues to animate practitioners, researchers, parents, and all others interested in the achievement and success of …

Social Bot Detection Using Machine Learning Algorithms: A Survey And Research Challenges, Kayhan Zrar Ghafoor

Polytechnic Journal

In the past decade social media platforms growing rapidly and they are part of our routine life. Each platform has its own specification which uses for specific purposes. After this widely spread, those SMPs were targeted by the cybercriminals to cast their malicious activities. There are many different malicious activities in SMPs such as spamming, phishing, fake account. In these papers, Bots activities in SMPs one of those threats which include fake accounts, fake friends/followers, spreading misinformation by purpose, and many more. At the beginning of our work, we explain all terminology related to this topic to have a clear …

Coming-Of-Age Of Teenage Female Arab Gothic Fiction: A Feminist Semiotic Study, Zoe Hurley, Zeina Hojeij

All Works

This feminist semiotic study explores the folkloric imaginary of the jinn in the context of children’s and young adults’ Arab Gothic literature. Across the Middle East, the jinn is a common trope in literature, folklore and oral storytelling who, in diegetic terms, can manifest as the Gothic figure of an aging female, deranged older woman or succubus (known as sa’lawwa in Arabic). In this study, a novel feminist semiotic framework is developed to explore the extent to which the Gothic female succubus either haunts or liberates Arab girls’ coming-of-age fictions. This issue is addressed via a feminist semiotic reading of …

Adopting Social Media In Family And Adoption Law, Stacey B. Steinberg, Meredith Burgess, Karla Herrera

Utah Law Review

Social media has dramatically changed the landscape facing families brought together through adoption. Just as adoptive families thirty years ago could not have predicted the impact of DNA technology on postadoption family life, adoptive families are only now beginning to grasp the impact of social media connectivity on the lives of their growing children. This change is related both to social media’s impact on family life and to fundamental shifts in our understanding of privacy more generally. Understanding the legal rights of parents and children in these circumstances is a novel and underexplored area of family law, constitutional law, and …

Social Bot Detection Using Machine Learning Algorithms: A Survey And Research Challenges, Kayhan Zrar Ghafoor

Polytechnic Journal

In the past decade social media platforms growing rapidly and they are part of our routine life. Each platform has its own specification which uses for specific purposes. After this widely spread, those SMPs were targeted by the cybercriminals to cast their malicious activities. There are many different malicious activities in SMPs such as spamming, phishing, fake account. In these papers, Bots activities in SMPs one of those threats which include fake accounts, fake friends/followers, spreading misinformation by purpose, and many more. At the beginning of our work, we explain all terminology related to this topic to have a clear …

Crowdsourcing Justice, Matthew Dylag

Canadian Journal of Law and Technology

Social media has become ubiquitous in the daily lives of Canadians. Beyond connecting with friends and family, people also turn to social media to find information and seek advice on any number of topics, be it home cooking, workout routines, or automobile purchases. Indeed, social media is a flexible vehicle that can be leveraged for communication on almost any topic. It is not surprising, therefore, that individuals are also turning to social media to help resolve their legal problems. Even a cursory examination of social media will reveal that it is not uncommon for individuals who are experiencing legal difficulties …

A Sentiment Analysis Of "Filipinx" On Twitter Using A Multinomial Naïve Bayes Classification Model, Clarisse Taboy

Dissertations, Theses, and Capstone Projects

On social media, the use of “Filipinx” as a gender neutral, inclusive term for “Filipino” tends to generate high user engagement, at times without regard for the original context in which the word appears. This project applies computational methods to collect a large dataset in English/Filipino from Twitter containing “Filipinx”, and to train a Naïve Bayes model to classify tweets into three sentiments: positive, neutral, and negative. My methodology takes inspiration from that of four related studies that similarly conducted sentiment analysis on English/Filipino tweets involving various topics, and whose resulting accuracy scores were compared side-by-side. Conducting sentiment analysis on …

Artificially Intelligent Communication: An Exploratory Study On Replika Mobile Application, Nouran El-Ashry

Theses and Dissertations

This paper aims to address artificial intelligence from a communication perspective by looking at the usage of Replika, an AI-based platform. A quantitative survey was conducted to analyze the frequency of usage, attitude toward the application and the level of attachment to it. Moreover, qualitative questions were developed to get in-depth understanding of the type of relationship users have with their Replika application and reasons behind their usage. Results show no significant relationship between demographics and the application consumption except for age where older users communicate more frequently with the application than younger ones. Moreover, attachment levels were related to …

The Impact Of Gender Differences And Geographic Locations On Social Media Literacy Among Public Universities Students, Heba Tallah Moustafa Helmy

Theses and Dissertations

The objective of this study was to investigate the effect of both gender difference and geographic location on social media literacy levels among undergraduate students in public universities in Egypt. Four aspects related to social media literacy were considered in the Likert-scale survey, including basic technical skills, digital interactions, information evaluation, and privacy and security practices. A total of 520 students participated in this exploratory research, of which 265 males and 255 females enrolled at four public universities in different geographic locations. Cairo University and Ain Shams University represent the urban areas. The other two universities are located in center-periphery …

Amazon Web Services, The Lacanian Unconscious, And Digital Life, Marshall N. Armintor

CLCWeb: Comparative Literature and Culture

In late 2011, ex-Amazon developer Steve Yegge’s rant about his former company described Amazon’s rapid transformation from an online bookstore to a web-services entity with a ruthlessly unified platform, all guided by the idea that the company’s effort to streamline its internal efficiency could be monetized, and the resultant software products sold through Amazon Web Services. The media consumerism that fed Amazon’s early years funded a surveilling behemoth, one that everyone feared Microsoft would become. As such, AWS has become a manifestation of the internet’s Lacanian unconscious (even providing the services and hosting for Reddit), structured around the optimization of …

The Double-Edged Sword Of Social Media Usage During The Covid-19 Pandemic: Demographical And Cultural Analyses, Khaled A. Alshare, Murad Moqbel, Mohammad I. Merhi

Information Systems Faculty Publications

Purpose

This exploratory research aims to (1) investigate the bright and dark sides of social media use during the COVID-19 pandemic; (2) explore the impact of demographic factors on social media usage; and (3) assess the effects of cultural dimensions on social media usage.

Design/methodology/approach

The data are collected through an online survey. Factors derived from grounded theories and models such as affordance theory and Hofstede's cultural framework were considered. Spearman correlation and nonparametric analysis were used to test the hypotheses.

Findings

The results revealed that social media usage was positively associated with healing and affiliation, and negatively associated with …

"You Always Have To Be Careful About Censorship", Gabrielle Nadler, Margaret Hu

Popular Media

No abstract provided.

Facebook Intervention For Young-Onset Melanoma Survivors And Families: Protocol For A Randomized Controlled Trial, Sharon Manne, Sherry Pagoto, Susan Peterson, Carolyn Heckman, Deborah Kashy, Adam Berger, Christina Studts, Rosalyn Negrón, David Buller, Lisa Paddock, Joseph Gallo, Alexandria Kulik, Sara Frederick, Morgan Pesanelli, Mara Domider, Marissa Grosso

Faculty, Staff and Student Publications

Background: Individuals diagnosed with melanoma before the age of 40 years (young-onset melanoma survivors) and their first-degree relatives (FDRs) are a growing population at risk for developing recurrent melanoma or new melanomas. Regular surveillance using clinical skin examination (CSE) and skin self-examination (SSE) and engagement in preventive behaviors including sun protection are recommended. Given the growing population of survivors and their families who are at increased risk, it is surprising that no behavioral interventions have been developed and evaluated to improve risk-reduction behaviors.

Objective: We describe the rationale and methodology for a randomized controlled trial evaluating the efficacy of a …

On Limitations Of Uniplex Networks For Modeling Multiplex Contagion, Nicholas W. Landry, Jimi Adams

Faculty Publications

Many network contagion processes are inherently multiplex in nature, yet are often reduced to processes on uniplex networks in analytic practice. We therefore examine how data modeling choices can affect the predictions of contagion processes. We demonstrate that multiplex contagion processes are not simply the union of contagion processes over their constituent uniplex networks. We use multiplex network data from two different contexts- (1) a behavioral network to represent their potential for infectious disease transmission using a "simple"epidemiological model, and (2) users from online social network sites to represent their potential for information spread using a threshold-based "complex"contagion process. Our …