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Increasing Patron’S Outreach And Engagement Through Relationship Marketing: A Case Study, Margaret Adeogun Mar 2022

Increasing Patron’S Outreach And Engagement Through Relationship Marketing: A Case Study, Margaret Adeogun

Faculty Publications

Increased diversity, demographics, and population shifts in higher education have led many academic libraries to reexamine their marketing efforts and adopt strategies that promote relationships and inclusivity. This requirement has become more prominent among libraries serving a highly diverse user community, particularly in a more racially and ethnically diverse campus. Adopting a marketing model that cultivates more meaningful long-term relationships with customers ensures long-term satisfaction and loyalty to the library brand. Using marketing and promotional examples from the James White Library, this article addresses the academic library’s relationship marketing strategy in an increasingly multicultural higher education environment.


Gc Minutes Mar 17, 2022, Graduate Council Mar 2022

Gc Minutes Mar 17, 2022, Graduate Council

Graduate Council Minutes

No abstract provided.


Perceptions And Experiences Of First-Generation College Students, Gavin W. Watts, Theresa Garfield, Mariya T. Davis Mar 2022

Perceptions And Experiences Of First-Generation College Students, Gavin W. Watts, Theresa Garfield, Mariya T. Davis

Special Education Faculty Publications (Archived)

The experiences of first-generation college students (FGCS) can guide the development of effective practices for supporting and retaining these students. Open-ended interviews with 10 FGCS produced themes related to challenges and strategies for success. Applied thematic analysis identified barriers in school, home, and work settings, including a lack of knowledge of administrative processes, financial stress, instructor communication, and familial support. Strategies and needs of FGCS included developing social supports, time management skills, clear and explicit communication, and acknowledgment and reinforcement of academic successes. Findings align with previous research showing FGCS to be underprepared and under-supported in applying for, enrolling in, …


The Color Of Conduct: A S.I.S.T.A.'S Tale Of Race, Housing, And Higher Education, Natasha Gibson-Winston Mar 2022

The Color Of Conduct: A S.I.S.T.A.'S Tale Of Race, Housing, And Higher Education, Natasha Gibson-Winston

Dissertations

S.I.S.T.A., suffering in silence to be acknowledged, is an acronym that symbolizes the hidden voices of Black women in higher education and abroad. This study examined the experiences of a graduate student woman of color impacted by university housing policies and practices as a judicial student conduct officer at a historically white institution. Using autoethnography as a methodology, grounded in critical race theory (CRT) as a theoretical framework, this qualitative study aims to highlight the ways Black women can and have been harmed in predominantly white spaces and processes within higher education. The application of the aforementioned frameworks found the …


Virtual Reality And Art History: A Case Study Of Digital Humanities And Immersive Learning Environments, James Hutson, Trent Olsen Mar 2022

Virtual Reality And Art History: A Case Study Of Digital Humanities And Immersive Learning Environments, James Hutson, Trent Olsen

Faculty Scholarship

The potential benefits of integrating immersive realities into traditional humanities curricula have been touted over the last two decades, but budgetary and technical constraints of implementation have limited its adoption. However, recent advances in technology, along with more affordable hardware coupled with more user-friendly interfaces, have seen widespread adoption beyond that of the military and healthcare. In fact, higher education institutions are poised to adopt VR on a broader scale to enhance learning with virtual environments. This study seeks to determine the expectations and results of integrating virtual reality into coursework with students and faculty in Art History. The study …


Office Of Equity And Inclusion Newsletter - March 2022, Office Of Equity And Inclusion, East Tennessee State University Mar 2022

Office Of Equity And Inclusion Newsletter - March 2022, Office Of Equity And Inclusion, East Tennessee State University

Office of Equity and Inclusion Newsletters

No abstract provided.


Coders Assembly: Peer Assisted Learning Model For Freshman Programming Courses, Kyong Jin Shim, Gottipati Swapna, Shankararaman, Venky Mar 2022

Coders Assembly: Peer Assisted Learning Model For Freshman Programming Courses, Kyong Jin Shim, Gottipati Swapna, Shankararaman, Venky

Research Collection School Of Computing and Information Systems

Today, computing graduates see a bright outlook thanks to the high demand for skills driven by the increasing importance of technology as the main driving force behind business transformation. As technology continues to grow exponentially over recent years, computing graduates have some of the highest starting salaries in the market. Even though universities have increased production of computing degree graduates in recent years, it is insufficient to fill the jobs available in the market. Therefore, going forward, the demand is likely to further increase. The continued demand for computing programs in universities has led to an increased intake size, thus …


Women In Stem Fellowship: An Intersectional And Interdisciplinary Approach To Advancing Inclusion In The Sciences, Ina C. Seethaler, Gabriela Perez-Alvarado Feb 2022

Women In Stem Fellowship: An Intersectional And Interdisciplinary Approach To Advancing Inclusion In The Sciences, Ina C. Seethaler, Gabriela Perez-Alvarado

Journal of the South Carolina Academy of Science

At our university, women-identified individuals make up 23% of students in STEM fields; less than 15% of them graduate with a STEM degree. Nationally, more than 40% of women who enter a STEM job leave it within fewer than ten years. Gendered issues within STEM industries have been identified, yet we are far from equal opportunities for all genders. In 2018, we—the director of Women’s and Gender Studies (WGS) with colleagues in Math, Computing Sciences, and Chemistry—received a $45,000 grant to create a “Women in STEM Fellowship.” The inclusion of WGS made the fellowship interdisciplinary, intersectional, and informed our decision-making …


Negotiating Sexual Harassment: Experiences Of Women Academic Leaders In Pakistan, Aisha Bhatti, Rabia Ali Feb 2022

Negotiating Sexual Harassment: Experiences Of Women Academic Leaders In Pakistan, Aisha Bhatti, Rabia Ali

Journal of International Women's Studies

This paper endeavors to explore sexual harassment encountered by women leaders in Pakistani academia. An in-depth interview method was used to gain insight from women academic administrators working in coeducational universities in two cities of Pakistan. The interviews were analyzed using Foucauldian discourse analysis. The findings highlight that women leaders were sexually harassed by men at positions of power as well as co-workers and subordinates. The acts of harassment were expressed mostly through the use of inappropriate language such as jokes, demeaning comments and sexual remarks, undue offers of promotion for exchange of favors, and use of traditional words instead …


Office Of Equity And Inclusion Newsletter - February 2022, Office Of Equity And Inclusion, East Tennessee State University Feb 2022

Office Of Equity And Inclusion Newsletter - February 2022, Office Of Equity And Inclusion, East Tennessee State University

Office of Equity and Inclusion Newsletters

No abstract provided.


Analysis Of Skills Sought By Employers Of Bachelors-Level Geoscientists, Gregory Shafer, Karen Viskuptic, Anne E. Egger Feb 2022

Analysis Of Skills Sought By Employers Of Bachelors-Level Geoscientists, Gregory Shafer, Karen Viskuptic, Anne E. Egger

Geological Sciences Faculty Scholarship

Bachelors-level geoscientists make up the majority of the geoscience workforce, and positions for entry-level geoscientists are expected to grow rapidly over the next decade, with some jobs anticipating upward of 10% growth (National Center for O*NET Development, 2021). Are geoscience departments adequately preparing undergraduate students to succeed in these positions?


Introduction 14(1) 2022, Rosalind Latiner Raby Feb 2022

Introduction 14(1) 2022, Rosalind Latiner Raby

Journal of Comparative & International Higher Education

No abstract provided.


Fostering Diversified Cultural Perspectives In A New Era Of The Globalized Higher Education System: Comparative Analysis Of Arab And American Student Perceptions, Samar A. Abid, Edgar Apanecatl Ibarra, Stephen P. Wanger Feb 2022

Fostering Diversified Cultural Perspectives In A New Era Of The Globalized Higher Education System: Comparative Analysis Of Arab And American Student Perceptions, Samar A. Abid, Edgar Apanecatl Ibarra, Stephen P. Wanger

Journal of Comparative & International Higher Education

Among the leading issues that dominated debate throughout 2020, diversity on higher education campuses surfaced once again demanding change of existing as well as future practices. Addressing and incorporating diversified cultural perspectives require universities to do much more than issuing diversity statements. This research study employed Q-methodology to explore and compare the perspectives that one group of international students and one group of domestic students hold regarding the American model of the research university. The groups included Arab students studying at a public research university in the United States, and domestic American students studying at a public research university in …


Historical And Legal Considerations In Development Of A For-Credit Internship Program, Nichole Zumbach Harken, Shelley Price-Williams Feb 2022

Historical And Legal Considerations In Development Of A For-Credit Internship Program, Nichole Zumbach Harken, Shelley Price-Williams

Faculty Publications

Background: This research outlines important factors in the development of a for-credit internship program by providing a historical context of internship work dating back to the original case of Walling v. Portland Terminal (1947), which outlined acceptable non-paid work of trainees, to more current applications of these labor laws in Wang v. Hearst (2016) and Glatt v. Foxlight Pictures (2016) then connects those legal precedents with current research in best practices.

Purpose: The purpose of this research was to examine legal implications on for-credit internship programs and create recommendations based on United States law. Methodology/Approach: This work uses peer-reviewed research …


Exploring Self-Perceived Employability And Its Determinants Amonginternational Students In The United States, Yuanlu Nui, Xu Xu, Yidan Zhu, Yvonne Hunter-Johnson Feb 2022

Exploring Self-Perceived Employability And Its Determinants Amonginternational Students In The United States, Yuanlu Nui, Xu Xu, Yidan Zhu, Yvonne Hunter-Johnson

Journal of Comparative & International Higher Education

The purpose of this study is to explore the perceived employability and its factors (e.g. demographic factors, educational factors, work-related factors, language and U.S. experience factors, and family factors) among international students in the U.S. Also, the study examines how gender moderates the relationships between perceived employability and other factors. A survey was conducted among international students at a midwestern public university in the U.S. and 138 participants’ responses were included in the data analysis. The result shows that international students are confident in their employability. Interestingly, compared to female international students, the advantages brought by being in the field …


Message Journal, Issue 5: Covid-19 Special Issue Capturing Visual Insights, Thoughts And Reflections On 2020/21 And Beyond…, Sadia Abdisalam, James Alexander, Tom Ayling, Jessica Barness, Diana Bîrhală, Maria Borțoi, Bernard J. Canniffe, Patti Capaldi, Tânia A. Cardoso, Megan Culliford, Stephanie Cunningham, Meg Davies, Subir Dey, Matthew Frame, Aaron Ganci, Peter Gibbons, Sofia Gvozdeva, Elizabeth Herrmann, Chae Ho Lee, Alma Hoffmann, Hedzlynn Kamaruzzaman, Merle Karp, Holly K. Kaufman-Hill, John Kilburn, Joshua Korenblat, Warren Lehrer, Erica V.P. Lewis, Christine Lhowe, Xinyi Li, Kelly Salchow Macarthur, Shelly Mayers, Steven Mccarthy, Bianca Milea, Sara Nesteruk, Cat Normoyle, Jessica Teague, Paul Nini, Emily Osborne, Sima Elizabeth Shefrin, Kyuha Shim, Angelica Sibrian, Gianni Sinni, Irene Sgarro, David Smart, Matt Soar, Junie Tang, Rebecca Tegtmeyer, Ane Thon Knutsen, Isobel Thomas, Darryl Westley, Lisa Winstanley, Danne Woo, Dave Wood, Helena Gregory, Colin Raeburn, Jackie Malcolm Feb 2022

Message Journal, Issue 5: Covid-19 Special Issue Capturing Visual Insights, Thoughts And Reflections On 2020/21 And Beyond…, Sadia Abdisalam, James Alexander, Tom Ayling, Jessica Barness, Diana Bîrhală, Maria Borțoi, Bernard J. Canniffe, Patti Capaldi, Tânia A. Cardoso, Megan Culliford, Stephanie Cunningham, Meg Davies, Subir Dey, Matthew Frame, Aaron Ganci, Peter Gibbons, Sofia Gvozdeva, Elizabeth Herrmann, Chae Ho Lee, Alma Hoffmann, Hedzlynn Kamaruzzaman, Merle Karp, Holly K. Kaufman-Hill, John Kilburn, Joshua Korenblat, Warren Lehrer, Erica V.P. Lewis, Christine Lhowe, Xinyi Li, Kelly Salchow Macarthur, Shelly Mayers, Steven Mccarthy, Bianca Milea, Sara Nesteruk, Cat Normoyle, Jessica Teague, Paul Nini, Emily Osborne, Sima Elizabeth Shefrin, Kyuha Shim, Angelica Sibrian, Gianni Sinni, Irene Sgarro, David Smart, Matt Soar, Junie Tang, Rebecca Tegtmeyer, Ane Thon Knutsen, Isobel Thomas, Darryl Westley, Lisa Winstanley, Danne Woo, Dave Wood, Helena Gregory, Colin Raeburn, Jackie Malcolm

Message Graphic Communication Design Research

No abstract provided.


Designing And Implementing A Novel Graduate Program To Develop Transdisciplinary Leaders In Urban Sustainability, Megan M. Wallen, Ingrid Guerra-Lopez, Louay Meroueh, Rayman Mohamed, Andrea Sankar, Pradeep Sopory, Ryan Watkins, Donna R. Kashian Jan 2022

Designing And Implementing A Novel Graduate Program To Develop Transdisciplinary Leaders In Urban Sustainability, Megan M. Wallen, Ingrid Guerra-Lopez, Louay Meroueh, Rayman Mohamed, Andrea Sankar, Pradeep Sopory, Ryan Watkins, Donna R. Kashian

Biological Sciences Faculty Research Publications

Urban settings, where >50% of the world's population resides, are increasingly faced with environmental challenges that threaten their sustainability. Aging infrastructure, water and air pollution, and increasing recognition of environmental injustices highlight the need for professionals to employ complex scientific reasoning across disciplines where they can effectively address the multifaceted issues of urban sustainability. Here we present an innovative model for preparing the next generation of public, private, and academic leaders to address complex problems in urban sustainability. Specifically, we outline the design and implementation of an integrated, adaptable graduate training program, with the goals of science leadership, curriculum relevancy, …


2022 January 24 - Graduate Council Minutes, College Of Graduate And Continuing Studies, East Tennessee State University Jan 2022

2022 January 24 - Graduate Council Minutes, College Of Graduate And Continuing Studies, East Tennessee State University

Graduate Council Agendas and Minutes

No abstract provided.


Adapting The Cacao Model To Support Higher Education Stem Teaching Reform, Karen Viskupic, Brittnee Earl, Susan E. Shadle Jan 2022

Adapting The Cacao Model To Support Higher Education Stem Teaching Reform, Karen Viskupic, Brittnee Earl, Susan E. Shadle

Geosciences Faculty Publications and Presentations

Background: Efforts to achieve improved student outcomes in STEM are critically reliant on the success of reform efforts associated with teaching and learning. Reform efforts include the transformation of course-based practices, community values, and the institutional policies and structures associated with teaching and learning in higher education. Enacting change is a complex process that can be guided by change theories that describe how and why a desired change takes place. We analyzed the utility of a theory-based change model applied in a higher education setting. Our results provide guidance for change efforts at other institutions.

Results: Use of the CACAO …


Cracking The Code To Effective Marketing In Higher Education: A Case Study Of Recruitment And Retention Of First-Generation, Latinx Community College Students, Manuel L. Romero Jan 2022

Cracking The Code To Effective Marketing In Higher Education: A Case Study Of Recruitment And Retention Of First-Generation, Latinx Community College Students, Manuel L. Romero

Theses and Dissertations

Marketing strategy involves selecting a target market and determining the desired product positioning to attract the desired customers (Silk, 2006). Recently, community colleges have seen a decrease in student enrollment. In some cases, this was brought on by the COVID-19 pandemic; in other cases budget constraints have posed challenges to community colleges and their recruitment marketing efforts. Successful advertising involves a marketing strategy where the student is considered the customer (Guilbault, 2017) and creative “edvertising” (DiMartino & Jessen, 2018) campaigns entice students to select one college above other competitors. With a growing Latinx population in the United States, college recruitment …


Gender Equality In Higher Education And Research, Rodrigo Rosa, Sara Clavero Jan 2022

Gender Equality In Higher Education And Research, Rodrigo Rosa, Sara Clavero

Articles

No abstract provided.


Towards A European Framework For Community Engagement In Higher Education – A Case Study Analysis Of European Universities, Emma O'Brien, Bojana Culum Ilic, Anete Veidemane, Davide Dusi, Thomas Farnell, Ninoslav Scukanec Schmidt Jan 2022

Towards A European Framework For Community Engagement In Higher Education – A Case Study Analysis Of European Universities, Emma O'Brien, Bojana Culum Ilic, Anete Veidemane, Davide Dusi, Thomas Farnell, Ninoslav Scukanec Schmidt

Articles

Purpose – This paper aims to examine the development and piloting of a novel European framework for community engagement (CE) in higher education, which has been purposefully designed to progress the CE agenda in a European context.

Design/methodology/approach – The proposed framework was co-created through the European Union (EU)-funded project towards a European framework for community engagement in higher education (TEFCE). The TEFCE Toolbox is an institutional self-reflection framework that centres on seven thematic dimensions of CE. This paper follows the development of the TEFCE Toolbox through empirical case study analysis of four European universities and their local communities.

Findings …


2022 F1rst Look, Nova Southeastern University Jan 2022

2022 F1rst Look, Nova Southeastern University

First Look

No abstract provided.


Working With The Intercultural Competence In Higher Education As A Path Towards Inclusion: A Practical Example From Eut+, Natalia Carbajosa, Stefanie Morgret, Catherine Spencer, Ulta Hameister Jan 2022

Working With The Intercultural Competence In Higher Education As A Path Towards Inclusion: A Practical Example From Eut+, Natalia Carbajosa, Stefanie Morgret, Catherine Spencer, Ulta Hameister

Papers

The UNESCO defines the concept of interculturality as “the existence and equitable interaction of diverse cultures and the possibility of generating shared cultural expressions through dialogue and mutual respect,” according to the article 4.8 of the Convention on the Protection and Promotion of the Diversity of Cultural Expressions.3 A derivative of this concept would be ntercultural awareness,” which can be defined as the conscious understanding, free of clash, of he fact that people from different cultures have different values. In contrast to interculturality, which accepts and assimilates ways of living and thinking from different cultures, multiculturality simply refers to juxtaposed …


Collaborative Online Learning Experiences Among Health Educators, Alex Evangelista, Anika Thrower Jan 2022

Collaborative Online Learning Experiences Among Health Educators, Alex Evangelista, Anika Thrower

NERA Conference Proceedings 2022

The COVID-19andemic brought about a devastating disruption to the health, social, economic, and educational systems worldwide. Post-secondary institutions, specifically in the United States, responded expeditiously by implementing an extensive conversion of their classes to a digital format. The use of collaborative practices by teachers represents a critical practice for student learning and retention in online courses. This investigation examined the role of attitudes among health education faculty towards incorporating online collaborative learning in their curriculum. The study’s findings suggested that attitude functioned as a powerful and consistent predictor of instructor willingness to implement collaboration.


2022 Nsu Fact Book, Nova Southeastern University Jan 2022

2022 Nsu Fact Book, Nova Southeastern University

NSU Fact Book

The 30th edition of the Nova Southeastern University (NSU) Fact Book provides perspective on the university’s character, growth, and accomplishments. The 2022 Fact Book includes narrative, numeric, and graphic representation of the university, including history, characteristics, and development of the institution. Data are presented in both tabular and graphic formats to provide pertinent detail, and general trends are highlighted.

Like all previous editions of the Fact Book, this edition is a snapshot of the university during the academic year that concludes in the year of its publication. Therefore, the 2022 Fact Book represents NSU from fall 2021 through spring …


2022-2023 Nsu Undergraduate Student Catalog, Nova Southeastern University Jan 2022

2022-2023 Nsu Undergraduate Student Catalog, Nova Southeastern University

Undergraduate Programs Course Catalogs

No abstract provided.


Disparate Impacts Of Performance Funding Research Incentives On Research Expenditures And State Appropriations, Xiaodan Hu, Justin C. Ortagus, Nicholas Voorhees, Kelly Rosinger, Robert Kelchen Jan 2022

Disparate Impacts Of Performance Funding Research Incentives On Research Expenditures And State Appropriations, Xiaodan Hu, Justin C. Ortagus, Nicholas Voorhees, Kelly Rosinger, Robert Kelchen

NIU Bibliography

Performance-based funding (PBF) policies with research incentives have grown in popularity over the years despite little understanding regarding whether they actually work. This study leverages a novel national data set to examine the impact of PBF research incentives on the research expenditures and total state appropriations among public 4-year institutions, with a particular focus on minority-serving institutions. We find that PBF research incentives had no impact on the total amount or relative share of total research expenditures or the total amount of state appropriations allocated to treated institutions, regardless of minority-serving institution status. PBF policies that allowed institutions to self-select …


Increasing Student Comfort With Addressing Microaggressions: Ouch! That Stereotype Hurts, Devin Boggs Riley, Breanna Lewis, Bryan Hill, Jacquelyn D. Wiersma-Mosley Jan 2022

Increasing Student Comfort With Addressing Microaggressions: Ouch! That Stereotype Hurts, Devin Boggs Riley, Breanna Lewis, Bryan Hill, Jacquelyn D. Wiersma-Mosley

Inquiry: The University of Arkansas Undergraduate Research Journal

Students on college campuses are not prepared or equipped to defend themselves or their peers when they experience or witness a microaggression. The purpose of this study was to measure the impact of the Ouch! That Stereotype Hurts program on s tudent comfort level when addressing microaggressions and other gender, racial and cultural insults. This educational program provides examples of different types of microaggressions seen in classrooms and workplace scenarios. The program is a 30 minute in dividual, self paced, guided eLearning program that enables learners to explore communication skills for promoting inclusion and respect among their peers. Participants were …


Undergraduate Research Projects: Step-By-Step, Elizabeth J. Sandell Jan 2022

Undergraduate Research Projects: Step-By-Step, Elizabeth J. Sandell

Undergraduate Research Projects: Step-by-Step

This book is in a workbook format, intended to complement any individual or group of undergraduate researchers in their social science investigations. The step-by-step approach provides understanding and experience with scholarly inquiry. Students discover content and practice skills related to scholarly inquiry and their academic subjects.