Digital Commons Network^™

2018-19 Nsu Sharks Men's Basketball Schedule, Nova Southeastern University

NSU Athletics Sports Programs and Media Guides

No abstract provided.

Ua19/16/1 Women's Basketball Media Guide, Wku Athletic Media Relations

WKU Administration Documents

2018-19 women's basketball media guide produced by WKU Athletic Media Relations, includes athletic records and statistics, photographs, schedule and information regarding opponents.

Measuring The Effectiveness Of Nba Marketing Techniques: A Comparison Between Small And Large Market Teams, Kyle Ronkartz, Ronald Dick, Christopher Atwater, Robert Baker, Craig Esherick

AMTP Proceedings 2018

“NBA teams use a variety of marketing techniques to try to increase game attendance.” (Dick and Turner 2007) Past studies have been done on comparisons of marketing techniques in different seasons (Dick and Sack, 2003), and the comparison of value between fans and marketing directors (Dick and Turner, 2007). Thus, this study is focused on comparing the difference in the value of marketing strategies between “small” market and “large” market teams in the NBA. This study will give us a better understanding on the difference in marketing techniques for “small” market teams compared to the “large” market teams.

Women's Basketball Media Guide 2017-18, Wofford College. Department Of Athletics

Media Guides

No abstract provided.

Evaluation Of Attitudes Toward Women’S Collegiate Athletics, Ceyda Mumcu, Gregory Greenhalgh

Sport Management Faculty Publications

While previous research has established a clear connection between attitudes and consumption intention for men’s spectator sports (Dwyer, 2013; Lim, Martin, & Kwak, 2010; Mahony & Howard, 1998; Mahony & Moorman, 1999; Mahony & Moorman, 2000), the attitude-consumption intention relationship has not been studied in the women’s collegiate sports context. The purpose of the current study was to investigate consumer’s attitudes towards women’s collegiate basketball, examine the impact of the components of attitude on consumers’ future consumption intentions, and assess the differences in attitude and consumption intention based on gender and past consumption behavior. Findings supported the Two-Component Model of …

Taylor University Catalog 2017-2018, Taylor University

Undergraduate Catalogs

The 2017-2018 academic catalog of Taylor University in Upland, Indiana.

2017-18 Nsu Sharks Men's Basketball Schedule, Nova Southeastern University

NSU Athletics Sports Programs and Media Guides

No abstract provided.

Ua19/16/1 Lady Topper Media Guide, Wku Athletic Media Relations

WKU Administration Documents

2017-18 women's basketball media guide produced by WKU Athletic Media Relations, includes athletic records and statistics, photographs, schedule and information regarding opponents.

Ua19/16/1 Western Kentucky Hilltoppers 2017-18 Media Guide, Wku Athletic Media Relations

WKU Administration Documents

2017-18 men's basketball media guide produced by WKU Athletic Media Relations, includes athletic records and statistics, photographs, schedule and information regarding opponents.

Women's Basketball Media Guide 2016-17, Wofford College. Department Of Athletics

Media Guides

No abstract provided.

Evolution Of Salary Discrimination In The Nba, Taylor D. Rayburn

Sport Management Undergraduate

Prior research has found that salary discrimination based upon a player’s race was present and eventually disappeared from the National Basketball Association (NBA). Recent research has produced similar findings regarding salary discrimination between foreign and U.S. players, which too has produced conflicting results. Foreign players have continued to enter the NBA over the past decades and the game has expanded as a global brand. This study examined salary discrimination between foreign and U.S players after the implementation of the 2011-2012 CBA using 39 foreign and 39 U.S. players. Multiple regression analyses were used to determine if salary discrimination persisted in …

Taylor University Catalog 2016-2017, Taylor University

Undergraduate Catalogs

The 2016-2017 academic catalog of Taylor University in Upland, Indiana.

Ua19/16/1 Wku 2016-17 Media Guide, Wku Athletic Media Relations

WKU Administration Documents

2016-17 men's basketball media guide produced by WKU Athletic Media Relations, includes athletic records and statistics, photographs, schedule and information regarding opponents.

The Effects Promotional Incentives Have On College Basketball Attendance In Power Five Conferences, Alexander Ryan Cramer

Electronic Theses and Dissertations

The purpose of this study was to explore promotional incentives effects on attendance at men and women college basketball games in Power Five conferences during the 2015-16 season. The sub-objective was to explore the data to determine if distinct market segments emerged based on the promotional strategies measured as part of the study. The study variables are based on recommendations and suggestions from completed research exploring similar phenomenon among MLB teams (Boyd & Krehbiel, 2003, Boyd & Krehbiel 2006, Browning & Debolt, 2007, Howell, Klenosky, McEvoy, 2015). There were 20 men and 20 women teams from Power Five conference with …

Overrating Bruins, Underrating Badgers: Media, Bias, And College Basketball, Daniel Hawkins, Andrew M. Linder, Ryan Larson, Jonathan Santo

Psychology Faculty Publications

Why are some teams perennial darlings of sports journalists while other talented squads get overlooked? Each week during the NCAA basketball season, the Associated Press releases a ranked poll of the top 25 teams. By comparing the preseason and postseason rankings, we construct a measure of how much sports journalists who respond to the poll overrate (or underrate) college teams relative to their actual performance. Using this metric for the 115 NCAA schools that have appeared at least once in the opening or final AP poll in the last 25 years, we examine a range of institutional characteristics that may …

By Any Other Name: Image Advertising And The Commercial Speech Doctrine In Jordan V. Jewel, Kelly Miller

Loyola of Los Angeles Entertainment Law Review

This Comment focuses on the commercial speech doctrine as applied to modern advertising strategies, specifically, corporate image advertising. It centers on the recent litigation between basketball superstar Michael Jordan and a Chicago-area grocery chain, Jewel-Osco. When Michael Jordan was inducted into the Basketball Hall of Fame, Jewel-Osco was invited to submit a congratulatory ad for a commemorative issue of Sports Illustrated devoted exclusively to Jordan’s career and accomplishments. Because Jordan had spent the bulk of his storied professional basketball career with the Chicago Bulls, the ad seemed a natural fit. Jordan, who did not give permission for his name to …

Banner News, Amanda Betz, Megan Olson, Sarah Muller

Banner News

No abstract provided.

The George-Anne, Georgia Southern University

The George-Anne

• News
• Features
• Opinions
• Sports

Ncaa Division I Men's Basketball Final Four, Patrick Rydeen

Master of Arts in Sport Management

The capstone project analyzed and presented insight into the NCAA Division I Men's Basketball Tournament, including a view of the financing, marketing, event management, while also giving a view of a major ethical dilemma that the NCAA faces. The tournament has evolved in the over 75 years it has been played to become a leading event for the NCAA and a major factor in the infrastructure of the organization as a whole. The nature of the event, namely the size and the rotating venues, created a major need for a strong risk management plan to ensure the safety of everyone …

Taylor University Catalog 2015-2016, Taylor University

Undergraduate Catalogs

The 2015-2016 academic catalog of Taylor University in Upland, Indiana.

2015-16 Nsu Sharks Men's Basketball Schedule, Nova Southeastern University

NSU Athletics Sports Programs and Media Guides

No abstract provided.

National Collegiate Athletic Association (Ncaa) Division I Men's Basketball Final Tour, Leah Mccall

Master of Arts in Sport Management

Intercollegiate athletic competitions have been taking place for well over 150 years. The National Collegiate Athletic Association (NCAA) was created to oversee and regulate member school athletic competitions. The NCAA has three athletic divisions, Division I, II, and III. The NCAA currently hosts eighty-nine championships each year. This writing focuses on one of those contests, the NCAA Division I Men's Basketball Final Four. In particular, this writing focuses on the 75th Anniversary Division I Men's Basketball Final Four held in Atlanta, Georgia, in 2013. Specifically, this writing looks at what it takes to become a host city for the contest, …

Ncaa Division I Men's Basketball Final Four, Patrick Rydeen

Master of Arts in Sport Management

The capstone project analyzed and presented insight into the NCAA Division I Men's Basketball Tournament, including a view of the financing, marketing, event management, while also giving a view of a major ethical dilemma that the NCAA faces. The tournament has evolved in the over 75 years it has been played to become a leading event for the NCAA and a major factor in the infrastructure of the organization as a whole. The nature of the event, namely the size and the rotating venues, created a major need for a strong risk management plan to ensure the safety of everyone …

Ua19/16/1 Wku Hilltoppers 2015-16, Wku Athletic Media Relations

WKU Administration Documents

2015-16 men's basketball media guide produced by WKU Athletic Media Relations, includes athletic records and statistics, photographs, schedule and information regarding opponents.

2015-16 Women's Basketball Media Guide, University Of South Florida. Athletic Communications Office, Brian Siegrist, Tom Zebold

Women's Basketball Media Guides

The 2015-2016 women's basketball season media guide for the University of South Florida's (USF) Lady Bulls. Included are sections on the 2015-2016 season outlook, coaches and staff, player biographies, a review of the previous season, program records and history, and USF Athletics media information. The Lady Bulls finished the season with a 24-10 record.

Overrating Bruins, Underrating Badgers: Media, Bias, And College Basketball, Daniel N. Hawkins, Andrew M. Linder, Ryan Larson, Jonathan B. Santo

Sociology and Anthropology Faculty Publications

Why are some teams perennial darlings of sports journalists while other talented squads get overlooked? Each week during the NCAA basketball season, the Associated Press releases a ranked poll of the top 25 teams. By comparing the preseason and postseason rankings, we construct a measure of how much sports journalists who respond to the poll overrate (or underrate) college teams relative to their actual performance. Using this metric for the 115 NCAA schools that have appeared at least once in the opening or final AP poll in the last 25 years, we examine a range of institutional characteristics that may …

Effects Of An In-Season Resistance Training Program On Lower Extremity Power Output In Collegiate Basketball Players, Kevin Lee King

Graduate Theses and Dissertations

The purpose of this study was to evaluate changes in muscle power performance in a horizontal (forward movement), vertical, and lateral directions in collegiate basketball players due to the presence of an in-season resistance training program (ISRTP). Four basketball teams were recruited for this study. Two women's basketball teams and two men's basketball teams participated with one team in each gender participating in an ISRTP and one team not participating in an ISRTP. Fifty-three collegiate basketball players (Females= 29, Males= 24) were successfully recruited for this project. Subjects were assessed for lower extremity muscle power and muscle strength at pre-season, …

The Daily Gamecock, Tuesday, April 15, 2014, University Of South Carolina, Office Of Student Media

April

No abstract provided.

Taylor University Catalog 2014-2015, Taylor University

Undergraduate Catalogs

The 2014-2015 academic catalog of Taylor University in Upland, Indiana.

Ua19/16/1 Hilltopper Basketball 2014-15 Media Guide, Wku Athletic Media Relations

WKU Administration Documents

2014-15 men's basketball media guide produced by WKU Athletic Media Relations, includes athletic records and statistics, photographs, schedule and information regarding opponents.