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Articles 1681 - 1710 of 1711
Full-Text Articles in Entire DC Network
Contextualising Hotel Career Behaviour: Testing A Sociocultural And Organizational Career Model, Franklin Akosa, Songshan (Sam) Huang, Hossein Ali Abadi, Jun Wen
Contextualising Hotel Career Behaviour: Testing A Sociocultural And Organizational Career Model, Franklin Akosa, Songshan (Sam) Huang, Hossein Ali Abadi, Jun Wen
Research outputs 2022 to 2026
This study applies Social Cognitive Career Theory (SCCT) to develop and empirically test a contextual model of hotel career outcomes in Ghana, focusing on how social and organizational factors shape employees' career attitudes and intentions. Drawing on survey data from 769 frontline hotel employees, Partial Least Squares Structural Equation Modeling (PLS-SEM) was employed to assess both the measurement and structural models. The results reveal that subjective norms significantly and positively influence career attitudes. Transformational leadership not only strengthens employees' career attitudes and intentions but also moderates the relationship between subjective norms and career attitudes, amplifying their positive effect. Additionally, favourable …
Enhancing Phygital Customer Experience Through Generative Ai: A Social Listening Method For Strategic Retail Decision-Making, Zahra Dahish, Shah J. Miah, Ameet Pandit, Sanjit K. Roy
Enhancing Phygital Customer Experience Through Generative Ai: A Social Listening Method For Strategic Retail Decision-Making, Zahra Dahish, Shah J. Miah, Ameet Pandit, Sanjit K. Roy
Research outputs 2022 to 2026
The use of Generative Artificial Intelligence (GAI) to transform vast amounts of textual content for strategic insights have been a rapidly growing trend for business researchers. Although various studies have identified applications of GAI in business operations, aspects related to strategic support are yet to be fully developed in the relevant literature. This paper introduces a new GAI-enabled social listening solution that integrates advanced text analytics techniques: (a) Long Short-Term Memory (LSTM)–a specialized form of Recurrent Neural Network (RNN) adept at capturing long-term dependencies through its memory function over time, and (b) Google BERT (Bidirectional Encoder Representations from Transformers). Our …
Learning Contexts And Visions For Stem In Schools, Mellita Jones, Vince Geiger, Garry Falloon, Sharon Fraser, Kim Beswick, Benjamin Holland-Twining, Vesife Hatisaru
Learning Contexts And Visions For Stem In Schools, Mellita Jones, Vince Geiger, Garry Falloon, Sharon Fraser, Kim Beswick, Benjamin Holland-Twining, Vesife Hatisaru
Research outputs 2022 to 2026
STEM education is viewed as being vital for economic prosperity and productivity; and can contribute productively to changing technological, economic, and social demands of the twenty-first Century. However, there is limited consensus on how STEM education is understood and taught, and inadequate discussion around its role in addressing global issues such as climate change, health, poverty, food security, and other STEM-related social concerns. In this paper, we identify the contexts adopted for STEM teaching and learning in 47 Australian schools, drawing data from semi-structured interviews with principals and teachers who participated in the Principals as STEM Leaders (PASL) project. These …
‘Like A 6-Year-Old Dropped On Mars Without Parents’: Faculty Members’ Intercultural Competence And Cultural Adaptation In The Uae, Mustafa Aydogan, Esra İzmir, Hana Shahin
‘Like A 6-Year-Old Dropped On Mars Without Parents’: Faculty Members’ Intercultural Competence And Cultural Adaptation In The Uae, Mustafa Aydogan, Esra İzmir, Hana Shahin
All Works
This study examines the intercultural competence and sociocultural adaptation of international faculty members (IFMs) in the United Arab Emirates (UAE), a highly multicultural educational setting. Using a mixed-methods approach, the study explores IFMs’ adaptation experiences and the impact of multicultural teaching training. Quantitative analysis of 167 IFMs revealed a significant relationship between intercultural competence and sociocultural adaptation, with training enhancing both. Participants from Muslim or Arab backgrounds adapted better, emphasizing the role of cultural familiarity with the host culture. Qualitative findings from 14 interviews identified five key themes: (a) UAE’s diverse environment, (b) cultural distance, (c) language and communication challenges, …
Empowering Women On Screen: Exploring The Influence Of Female Protagonists On Contemporary Culture And Gendered Enjoyment In Film, Fokiya Akhtar, Azmat Rasul
Empowering Women On Screen: Exploring The Influence Of Female Protagonists On Contemporary Culture And Gendered Enjoyment In Film, Fokiya Akhtar, Azmat Rasul
All Works
A prevalent notion in the film industry across the globe suggests that female-led films may underperform, leading producers to avoid casting women as leads. This fear of alienating male audiences perpetuates patriarchal ideologies, objectifies female bodies, reinforces gender stereotypes, and alters perceptions of femininity. Examining this perception, the present study investigated the impact of the gender of the protagonist on the audience preference, challenging the misconception that exists in the film industry globally that films starring females as protagonists are less commercially successful. The study conducted an online experiment of 434 participants who were assigned different movies starring male and …
Business Risk, Capital Markets, And Sustainable Companies, Christopher Bruner
Business Risk, Capital Markets, And Sustainable Companies, Christopher Bruner
Scholarly Works
Corporate sustainability is inherently bound up with corporate risk, and particularly with risk-taking incentives of various corporate actors – including directors and officers who manage the business, and shareholders who can exert pressure upon corporate governance in various ways. This article sets out a framework for thinking about corporate risk-taking incentives and how they might be reformed to curb excessive risk and externalization of costs, thereby improving corporate sustainability.
Asian Women’S Studies After Three Decades: Institutional Success, Epistemic Limitations, And The Imperative Of Transnational Solidarity, Trimita Chakma
Asian Women’S Studies After Three Decades: Institutional Success, Epistemic Limitations, And The Imperative Of Transnational Solidarity, Trimita Chakma
Research outputs 2022 to 2026
This article examines the three-decade project of Asian Women’s Studies (AWS), an institutional and epistemic endeavor that, while successfully challenging Western-centric feminism, inadvertently reproduced center–periphery dynamics. Drawing on archival research, interviews with AWS pioneers, and a systematic analysis of 414 articles from the Asian Journal of Women’s Studies (AJWS) between 2001 and 2021, this study explores AWS’s central paradox: efforts to decenter the West inadvertently created new regional hierarchies. The analysis reveals patterns including minimal personnel overlap (2.7%) between AJWS authors and Asian Association of Women’s Studies (AAWS) members, concentration in East Asia (58.5%, declining to 44.93% by 2022-2025) with …
Teacher Perception On The Implementation Of A Culturally Responsive Ela Curriculum, Erica Tate Dial
Teacher Perception On The Implementation Of A Culturally Responsive Ela Curriculum, Erica Tate Dial
Theses and Dissertations
While the principles of culturally responsive and culturally relevant teaching hold transformative potential, they can only be fully realized if educators are genuinely equipped and empowered to implement them. This qualitative study examined teacher perceptions of an English Language Arts curriculum through the lens of culturally relevant and culturally responsive teaching. A diverse group of teachers, varying in experience, age, gender, and race, were interviewed to gather a range of perspectives on the implementation of this curriculum. The study focused on addressing the following research questions: 1. What are teachers’ perceptions of culturally responsive and culturally relevant instruction and academic …
Legislative Impacts On K-12 Social Studies Teacher Identity, Curricular Decision-Making, And Receptiveness To Professional Development, Staci Fisher
Theses and Dissertations
This applied dissertation examines how K-12 public school social studies teachers are navigating their instructional decision-making regarding content about marginalized groups in response to state legislation. Quantitative data were collected through an online Likert-scale survey to measure teachers’ reported agreement on how state legislation has impacted their instructional decision-making, job satisfaction connected to their professional and personal identities, inclusion of instructional materials, and receptiveness to professional development.
Following data collection, the researchers analyzed whether factors of district political context and teachers’ personal and professional identity characteristics predicted their responses. Survey results showed most teachers reported feeling that state legislation has …
A Ticket To The Show: Reclaiming The Margins Of Film History Through The Orphan Film Movement, Charlotte Roi
A Ticket To The Show: Reclaiming The Margins Of Film History Through The Orphan Film Movement, Charlotte Roi
Antioch University Dissertations & Theses
This dissertation explores the history, development, and legacy of the Orphan Film Movement (OFM), a vital initiative dedicated to identifying, preserving, and promoting cinematic works that have been neglected, forgotten, or left without clear copyright holders. Through the lens of Critical Archival Theory, the research traces the emergence of the OFM from its foundational roots in the broader film preservation movement and examines its evolution through academic, institutional, and community-based advocacy. Drawing on historical research, symposium analysis, and theoretical engagement, this study demonstrates how the OFM reshapes historical narratives, democratizes preservation practices, and redefines what constitutes cultural memory in film …
You Just Haven't Earned It Yet, Baby: Authenticating Popular Music Tribute Shows, Colin James Outhwaite
You Just Haven't Earned It Yet, Baby: Authenticating Popular Music Tribute Shows, Colin James Outhwaite
Research outputs 2022 to 2026
This article forwards an alternative perspective on how authenticity can be constructed through popular music tribute show performances. It adopts Edward Bruner's (1994, American Anthropologist, 96, 397-415) categorisation of authenticity in relation to the replication of 'historical sites' in museum exhibitions. It argues that rather than focusing on sonic and historical 'accuracy', tribute musicians strive to curate their history and personal experiences with the music they play to prove their 'authority' as cultural ambassadors. Drawing on ethnographic fieldwork conducted in Perth, Western Australia, and a case study of a UK-based international touring tribute to The Smiths, this article highlights how …
Role Of Ethical Leadership In Creating Meaningful Work Through Corporate Social Responsibility In Bhutan: A Conditional Mediation Model, Deki Choden, Mehran Nejati, Azadeh Shafaei, Ben Farr-Wharton, José L. Roldán
Role Of Ethical Leadership In Creating Meaningful Work Through Corporate Social Responsibility In Bhutan: A Conditional Mediation Model, Deki Choden, Mehran Nejati, Azadeh Shafaei, Ben Farr-Wharton, José L. Roldán
Research outputs 2022 to 2026
This research investigated how ethical leaders drive employees to experience meaningfulness at work by influencing employees' perception of Corporate Social Responsibility (CSR). It also examined if employees' skepticism towards CSR moderates these relationships. Conducted in Bhutan, where CSR is legally required but emerging, the study surveyed 797 employees from 15 companies using partial least squares path modeling. Findings confirmed that the perceived CSR mediates the positive link between ethical leadership and meaningfulness at work. Meanwhile, employees' skepticism towards CSR weakens both the positive impact of CSR perception on meaningfulness at work as well as the mediated path. The study highlights …
The Affective Milieu Of School Market Competition: Using Affect And Governmentality To Study Market Competition, Brad Gobby, Amanda Keddie, Jill Blackmore, Katrina Macdonald
The Affective Milieu Of School Market Competition: Using Affect And Governmentality To Study Market Competition, Brad Gobby, Amanda Keddie, Jill Blackmore, Katrina Macdonald
Research outputs 2022 to 2026
This paper integrates insights from affect theory into Foucault’s governmentality framework to analyse school markets. Using a Deleuzian approach to affect, we theorise school markets as an affective milieu that composes the field of competition. Drawing on interviews with staff at two rival high schools, we highlight how an affective milieu that included threat, anxiety, insecurity, resentment and confidence shaped market dynamics. Our analysis shows that affective milieus reflect and reinforce power asymmetries in local school markets and are a condition for generating competitive practices to enhance schools’ capacities to affect and be affected. Our central point is to move …
Patterns Of Self-Harm Presentations At A Tertiary Urban Hospital In Kenya: A Retrospective 5-Year Study (2018–2022), Willie Njoroge, Catherine Gitau, Everline Onchari, Linnet Ongeri, Linda Khakali, Murad Khan, Zul Merali, Lukoye Atwoli, Jasmit Shah
Patterns Of Self-Harm Presentations At A Tertiary Urban Hospital In Kenya: A Retrospective 5-Year Study (2018–2022), Willie Njoroge, Catherine Gitau, Everline Onchari, Linnet Ongeri, Linda Khakali, Murad Khan, Zul Merali, Lukoye Atwoli, Jasmit Shah
Brain and Mind Institute
Introduction Self-harm represents a complex and multifaceted public health issue of global significance, exerting profound effects on individuals and communities alike. It involves intentional self-poisoning or self-injury with or without the motivation to die. Although self-harm is highly prevalent, limited research has focused on the patterns and trends of self-harm among hospital populations in low- and middle-income countries, particularly within Africa. This study aims to explore the socio-demographic and clinical profile of patients presenting with self-harm and determine the common self-harm patterns at a tertiary facility in Kenya.
Methodology We carried out a descriptive retrospective study and included patients from …
Intrinsic Motivation, Future Orientation, And Financial Stress: A Student-Centered Model Of Metaverse Classroom Adoption In Low-Income Contexts, Mousa Al-Kfairy, Omar Alfandi, Saed Alrabaee
Intrinsic Motivation, Future Orientation, And Financial Stress: A Student-Centered Model Of Metaverse Classroom Adoption In Low-Income Contexts, Mousa Al-Kfairy, Omar Alfandi, Saed Alrabaee
All Works
The rapid rise of immersive technologies has placed metaverse-based classrooms at the center of higher education innovation. Yet, little is known about how students in low-income contexts perceive and adopt these platforms, particularly when motivation, career goals, and financial pressures intersect. This study develops and tests a student-focused model that integrates intrinsic motivation, future time perspective, career relevance, and financial stress to explain behavioral intention toward metaverse adoption. A survey of 292 university students in Jordan—a lower-income national setting—was analyzed using Partial Least Squares Structural Equation Modeling (PLS-SEM). Results showed all hypothesized paths were significant. Future time perspective and career …
Masculinism, Institutional Violence And #Metoo: Understanding Australian University Responses To The Covid-19 Pandemic, Emily Gray, Jacqueline Ullman, Mindy Blaise, Jo Pollitt
Masculinism, Institutional Violence And #Metoo: Understanding Australian University Responses To The Covid-19 Pandemic, Emily Gray, Jacqueline Ullman, Mindy Blaise, Jo Pollitt
Research outputs 2022 to 2026
This article offers an analysis of data from the project Sexism, Higher Education, and Covid-19: The Australian Perspective. The authors argue that the gendered impact of the pandemic in Higher Education Institutions constitutes a form of institutionally perpetrated sexist harassment, and that raising awareness of the ways in which institutions themselves enable and perpetrate such harassment is consistent with the aims of the #MeToo movement. This article is intended to act as testament to the ways in which Australian universities function as masculinist institutions that, during this time of crisis, deployed tactics that were experienced by women and minority-identifying research …
Children’S ‘Playbour’ As Influencers On Social Media: An Investigation Into The Legal And Ethical Issues Surrounding Kidfluencers, Catherine J. Archer, Kate Mirandilla Delmo
Children’S ‘Playbour’ As Influencers On Social Media: An Investigation Into The Legal And Ethical Issues Surrounding Kidfluencers, Catherine J. Archer, Kate Mirandilla Delmo
Research outputs 2022 to 2026
The legal and ethical concerns around children performing as social media influencers (SMIs) on various social media platforms have been in the spotlight, with the recent world-first decision by the Australian Government to ban social media for those under 16. Social media influence is big business across the globe, with organisations investing in working with influencers to promote their brands and/or ideas. Some children now ‘work’, often managed by their parents, to produce posts that promote brands and ideas on behalf of organisations–not only to other children but also to adults. This paper presents findings of two case studies of …
Still Hungry, Not Enough: The Past, Present, And Future Of Food Tourism Scholarship, Eerang Park, Sangkyun Kim
Still Hungry, Not Enough: The Past, Present, And Future Of Food Tourism Scholarship, Eerang Park, Sangkyun Kim
Research outputs 2022 to 2026
This paper provides a state-of-the-art critical review of past and current food tourism scholarship and offers key insights and directions to establish a more comprehensive perspective on the field. The food tourism scholarship evolved, transformed, and progressed from earlier intellectual discussions and scholarly discourses on ‘food in tourism’. Through a rapid transition from ‘food in tourism’ to ‘food for tourism’ and ‘tourism for food’ as the current status quo, this paper proposes four directions for future food tourism research. These are: the application of contextualism philosophy with particular attention to the localities and peculiarities of emerging and/or new food tourism …
Live Streaming In Hospitality And Tourism: A Hybrid Systematic Review And Way Forward, Yuhong Shao, Songshan (Sam) Huang
Live Streaming In Hospitality And Tourism: A Hybrid Systematic Review And Way Forward, Yuhong Shao, Songshan (Sam) Huang
Research outputs 2022 to 2026
Purpose: This study aims to provide a timely review of hospitality and tourism live streaming (HTLS) research, aiming to understand the intellectual foundation in the past and identify opportunities for future research. Design/methodology/approach: This study collected 56 papers from journals in the Social Science Citation Index database or the Australian Business Deans Council journal quality list and adopted a hybrid systematic literature review combining bibliometric analysis and the theory-context-characteristics-method framework-based approach. Additionally, a cross-tabulation analysis was conducted to compare the research on two specific forms of HTLS – tourism e-commerce live streaming (TEcLS) and travel live streaming. Findings: The study …
Balancing Digital Presents And Futures: Understanding First-Time Parents’ Practices, Plans And Perceptions Of ‘Quality’ And Risk In Young Children's Digital Engagements, Katrin Langton, Emma Jayakumar, Harrison W. See, Catherine Archer, Giselle Woodley
Balancing Digital Presents And Futures: Understanding First-Time Parents’ Practices, Plans And Perceptions Of ‘Quality’ And Risk In Young Children's Digital Engagements, Katrin Langton, Emma Jayakumar, Harrison W. See, Catherine Archer, Giselle Woodley
Research outputs 2022 to 2026
Parents in Australia today have to make decisions about what counts as appropriate digital media use for their young children in a cultural context characterised by conflicting advice, impractical screen use recommendations and risk-focussed media messaging. These conditions make it challenging for parents to purposefully approach and plan not only their children's current digital engagements but also their futures as digital citizens. How parents negotiate these tensions in managing their young children's digital presents, and how they approach planning for their digital futures, remains underexplored. This paper presents the findings of two rounds of qualitative interviews and three focus groups …
Doing The Nutbush: How Australia Got Its Very Own Line Dance, Panizza Allmark, Jon Stratton
Doing The Nutbush: How Australia Got Its Very Own Line Dance, Panizza Allmark, Jon Stratton
Research outputs 2022 to 2026
The Nutbush dance is unique to Australia. It is danced to the Ike and Tina Turner track Nutbush City Limits released in 1973. It is a line dance. Anybody can join the line. This article explores the history and reception of the Nutbush. The Nutbush seems have been developed around 1975 in Sydney as a part of modernizing the physical education and creative arts curricula for state primary and secondary schools. The Nutbush is relatively simple and is danced on the beat, a characteristic of dancing to rock music. Nutbush City Limits has a driving beat. This is no doubt …
Perfect Is Boring: The Character Problem Of Electric Vehicles, Andrew Hutcheon
Perfect Is Boring: The Character Problem Of Electric Vehicles, Andrew Hutcheon
Research outputs 2022 to 2026
By many critical measures, electric cars are better than their internal combustion engine (ICE) counterparts–they are capable of being faster, cheaper to run and have no tailpipe emissions. Yet, a common complaint in automotive enthusiast circles is that most electric vehicles are lacking in what might be called character. In the words of one car reviewer, referring to faster electric cars while driving a V8 muscle car, ‘perfect is boring’. Character here is defined as both the embodied feel of a car and the ways in which that feel is technologically structured. Importantly, this apparent lack of character is not …
A Moving Cause: Travel Notes Towards Pilgrimage As Creative Writing Process, Elizabeth Reid Boyd
A Moving Cause: Travel Notes Towards Pilgrimage As Creative Writing Process, Elizabeth Reid Boyd
Research outputs 2022 to 2026
Pilgrimage Studies is a growing field across the arts and humanities, yet pilgrimage writing is not established as a distinct genre. In this article I share my exploration of pilgrimage as a creative writing process and potential genre. As a social scientist and a creative writer, my approach is qualitative and interdisciplinary, drawing upon an on-the-ground social constructivist perspective and definitions of genre as social action. This includes an ethnomethodological account of my practice that distils ten narrative and thematic elements in the pilgrimage writing process. These elements hinge on the leitmotif of pilgrimage writing being ‘a moving cause’, with …
Barca Nostra: Photography, Tourists, Travel And Refugees, Panizza Allmark
Barca Nostra: Photography, Tourists, Travel And Refugees, Panizza Allmark
Research outputs 2022 to 2026
The relic of the Mediterranean’s deadliest shipwreck, in which around 1000 migrants perished at sea in 2015, was resurrected as an art installation displayed at the 58th Venice Art Biennale titled Barca Nostra (Our Boat), by artist Christoph Büchel in 2019. The shipwreck was placed on a wharf near a café at the festival without an accompanying descriptive text. It was considered disrespectful, as it is a display of a site of tragic Black deaths for white middle-class spectatorial consumption. It served as a site for tourist selfies. It also serves as a memorial and sparks debates about migration and …
Survival Mode: Navigating The First Five Years Of Teaching Performing Arts In Neoliberal Education Assemblages, Kirsten Lambert, Christina Gray
Survival Mode: Navigating The First Five Years Of Teaching Performing Arts In Neoliberal Education Assemblages, Kirsten Lambert, Christina Gray
Research outputs 2022 to 2026
This paper shares data from a longitudinal study into secondary performing arts teachers’ perceptions of their first five years of teaching. Utilising Deleuze and Guattari’s concept of rhizomatic becomings and Braidotti’s posthuman knowing subject, our research explores the embodied, relational, and fluid identities of early career teachers. This is important when exploring nascent teacher becomings because it takes into consideration the configuration of bodies and hyper-performative expectations in neoliberal educational assemblages. Our longitudinal qualitative research in Western Australia revealed that early career teachers (ECTs) experienced concerning levels of mental ill-health in response to insecure employment, high stress, long hours, performative …
Weight Stigma Amongst Nurses And Nursing Students: A Scoping Review Of Direct And Comparative Evidence, Mahshid Fonoudi, Beverley Ewens, Amanda Towell-Barnard
Weight Stigma Amongst Nurses And Nursing Students: A Scoping Review Of Direct And Comparative Evidence, Mahshid Fonoudi, Beverley Ewens, Amanda Towell-Barnard
Research outputs 2022 to 2026
Aim: To map both direct and comparative research on weight stigma amongst nurses and nursing students by identifying the extent, range and nature of studies and identify the gaps in this area. Design: Scoping review, following the Joanna Briggs Institute (JBI) guidelines. Data Sources: Seven databases including MEDLINE, Web of Science, CINAHL, Embase, Scopus, PsycINFO and Cochrane Library, in addition to Google Scholar and Open Access Theses and Dissertations were systematically searched in August 2023. Methods: Inclusion criteria comprised nurses or nursing students as participants, weight stigma as the concept and any context. After uploading all search results into EndNote …
The Nutbush Dance Reframed: Further Analysis Related To ‘Doing The Nutbush’, Jon Stratton, Panizza Allmark
The Nutbush Dance Reframed: Further Analysis Related To ‘Doing The Nutbush’, Jon Stratton, Panizza Allmark
Research outputs 2022 to 2026
This article supplements our earlier article on the Nutbush dance, ‘Doing the Nutbush’. After that was published, there was a media frenzy which resulted in many comments on The Guardian site and on the ABC Facebook site. We also received a number of emails. All these contributions have helped fine-tune the history of the dance that we have been examining. Two key things became clear. Around 1970 there was a push in state education departments across Australia to substitute the American line dance, the Madison, for bush dances as a way of updating and making more relevant dance for primary …
Exploring The Use Of English In African Literature Through Hiwot Teffera’S Tower In The Sky And Chinua Achebe’S Things Fall Apart, Dibora Merid Tilahun
Exploring The Use Of English In African Literature Through Hiwot Teffera’S Tower In The Sky And Chinua Achebe’S Things Fall Apart, Dibora Merid Tilahun
Student Scholarship
No abstract provided.
How Equitas Health Strives To Heal The Lgbtq+ And Hiv/Aids Community In 2024 And 2025, Virginia Lawrence
How Equitas Health Strives To Heal The Lgbtq+ And Hiv/Aids Community In 2024 And 2025, Virginia Lawrence
Student Scholarship
No abstract provided.
Young Audience And Vod Platforms Of Linear Television. Perceptions About Playz, Mtmad And Flooxer, Belén Moreno Albarracín, Tania Blanco Sánchez
Young Audience And Vod Platforms Of Linear Television. Perceptions About Playz, Mtmad And Flooxer, Belén Moreno Albarracín, Tania Blanco Sánchez
Faculty Research, Scholarly, and Creative Activity
Introduction: The new audiovisual paradigm, marked by flexible consumption, a wide catalog and a participatory audience, increases the interest of linear television in connecting with young people. To that end, the channels manage specialized content platforms. This research aims to analyze Mtmad, Playz and Flooxer, and the perceptions about them. The specific objectives are to examine the catalogs; evaluate identification with management chains; analyze youth-content identification and study their consumption habits. Methodology: A content analysis based on web structures and catalogs is proposed; and a survey of 160 young people about their knowledge, identification and consumption patterns. Results: Mtmad leads …