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Articles 2791 - 2820 of 8648
Full-Text Articles in Entire DC Network
New Neutrosophic Sentiment Analysis Method Based On Neutroalgebra For The Evaluation Of Ethics In Companies, Lilia Esther Valencia Cruzaty, Adriana Mercedes Ruiz Reynoso, Blanca Estela Hernández Boni-Lla
New Neutrosophic Sentiment Analysis Method Based On Neutroalgebra For The Evaluation Of Ethics In Companies, Lilia Esther Valencia Cruzaty, Adriana Mercedes Ruiz Reynoso, Blanca Estela Hernández Boni-Lla
Neutrosophic Sets and Systems
Ethics is a discipline that has broken the limits of its field of study, which is related to having the right behavior towards other people, but also to respect nature and life. This has been extended to the accounting and organizational management of companies. This paper proposes a sentiment analysis method based on the NeutroGroup obtained from offuninorms defined by the combining functions in Prospector. The advantage of the proposed method is that in addition to "like" and "dislike", we obtain a result of indeterminacy that can be due either to neutrality or to a contradiction in the short informal …
A New Development Of Entropy And Similarity Measures In Temporal Complex Neutrosophic Environments For Tourist Destination Selection, Luong Thi Hong Lan, Nguyen Tho Thong, Nguyen Long Giang, Florentin Smarandache
A New Development Of Entropy And Similarity Measures In Temporal Complex Neutrosophic Environments For Tourist Destination Selection, Luong Thi Hong Lan, Nguyen Tho Thong, Nguyen Long Giang, Florentin Smarandache
Neutrosophic Sets and Systems
In human existence, making decisions is a common event. Various techniques have been devised to tackle decision-making troubles in practical situations. Over the past ten years, a great deal of study has concentrated on quantifying the degree of ambiguity and unpredictability in knowledge using the concept of neutrosophic sets or extensions thereof. An efficient framework for handling information in decision-making problems involving uncertain, indeterminate, and time-related aspects is the Temporal Complex Neurosophic Set (TCNS). Measures of entropy and similarity can be helpful for evaluating data to solve multicriteria decisionmaking (MCDM) challenges in practical situations. However, TCNS information measurements were of …
Kalman Bucy Filtered Neuro Fuzzy Image Denoising For Medical Image Processing, Mohanapriya G., Muthukumar S., Santhosh Kumar S., Shanmugapriya M. M.
Kalman Bucy Filtered Neuro Fuzzy Image Denoising For Medical Image Processing, Mohanapriya G., Muthukumar S., Santhosh Kumar S., Shanmugapriya M. M.
Neutrosophic Sets and Systems
Neutrosophic sets (NS) have referred to as interval fuzzy sets applied in minimizing the uncertainty and fuzziness in computer-vision and machine-learning communities and hence employed for several applications. As far as medical image processing applications are concerned NSs are obtained as an important technique for de-noising. Also, fuzzy segmentation with machine and deep learning is determined as a familiar procedure that splits input image into distinct regions for precise learning. Several research works conducted in different image-processing domains. However, less works was focused on denoising and segmentation of medical image processing with minimal time complexity and accuracy. In this work …
Assessment Of Three Strategies For Teaching An Ai Literacy Program, Based On A Neutrosophic 2-Tuple Linguistic Mod-El Hybridized With The Aras Method, Víctor Gustavo Gómez-Rodríguez, Raidell Avello-Martínez, Tomasz Gajderowicz, Noemí Bá-Rbara Delgado Álvarez, Johanna Irene Escobar Jara, Noel Batista Hernández, Segress García Hevia, Daniel D. Iturburu Salvador
Assessment Of Three Strategies For Teaching An Ai Literacy Program, Based On A Neutrosophic 2-Tuple Linguistic Mod-El Hybridized With The Aras Method, Víctor Gustavo Gómez-Rodríguez, Raidell Avello-Martínez, Tomasz Gajderowicz, Noemí Bá-Rbara Delgado Álvarez, Johanna Irene Escobar Jara, Noel Batista Hernández, Segress García Hevia, Daniel D. Iturburu Salvador
Neutrosophic Sets and Systems
This study analyzes some general Artificial Intelligence competency frameworks, aimed at teachers, and it proposes a comprehensive Artificial Intelligence literacy training program, designed to develop in university teachers the necessary skills to integrate Artificial Intelligence into their curricula and research. Through a mixed theoretical-practical approach, the program addresses the gaps identified in the existing literature. The program covers the foundations of Artificial Intelligence to its specific application in teaching, highlighting ethical aspects, critical thinking, and its integration into pedagogy. Based on frameworks such as DigiComEdu, the program is presented as a strategic response to empower teachers, ensuring their preparation to …
Neutrosophic Sets And Systems, Vol. 70,2024, Florentin Smarandache, Mohamed Abdel-Basset, Said Broumi
Neutrosophic Sets And Systems, Vol. 70,2024, Florentin Smarandache, Mohamed Abdel-Basset, Said Broumi
Neutrosophic Sets and Systems
the whole volume
Cultivating Cross-Cultural Connections Through Language Learning Circles In Early Childhood Programs, Joy Lee Hernandez, Abha Gupta
Cultivating Cross-Cultural Connections Through Language Learning Circles In Early Childhood Programs, Joy Lee Hernandez, Abha Gupta
Teaching & Learning Faculty Publications
Spanish is the second most common language among US children aged 5–17, with 26.8% speaking it at home. To foster cultural understanding and promote positive relationships, it's crucial to introduce young children to different languages and cultures. Preschool language education can cultivate respect and empathy, building more inclusive communities. Culturally responsive education equips children with skills to value diversity, creating a harmonious cultural climate. This article highlights the importance of learning another language (e.g., Spanish) and introduces Language Learning Circles (LCC) for preschoolers. Research indicates ages 3–6 are optimal for language acquisition, emphasizing the need for early exposure to enhance …
Music And Dyslexia: Systemic Inequities And Educational Best Practices, Natalie Bonelli
Music And Dyslexia: Systemic Inequities And Educational Best Practices, Natalie Bonelli
Open Access Theses & Dissertations
No abstract provided.
Japan’S “Big Lie": The Negation Of Oral Testimony Of Sexual Violence, Robert O'Mochain, Yuki Ueno
Japan’S “Big Lie": The Negation Of Oral Testimony Of Sexual Violence, Robert O'Mochain, Yuki Ueno
Dignity: A Journal of Analysis of Exploitation and Violence
In recent years, powerful actors in Japan’s political elite have consistently denied the oral testimony of so-called “comfort women.” The denial of this and related historical crimes is made in the service of a claim we denote here as the “big lie.” This is the erroneous assertion that the Asia-Pacific War was a straightforward war of liberation by the Japanese Imperial Army, inspired by a blameless Emperor and carried out by morally exemplary military forces. This denial of historical realities, especially those related to “comfort women,” has constituted a contributory factor for a pattern of denial regarding all historical crimes. …
Cerebellar Functions Beyond Movement And Learning, Linda H Kim, Detlef H Heck, Roy V Sillitoe
Cerebellar Functions Beyond Movement And Learning, Linda H Kim, Detlef H Heck, Roy V Sillitoe
Duncan NRI Faculty and Staff Publications
The cerebellum has a well-established role in controlling motor functions, including coordination, posture, and the learning of skilled movements. The mechanisms for how it carries out motor behavior remain under intense investigation. Interestingly though, in recent years the mechanisms of cerebellar function have faced additional scrutiny since nonmotor behaviors may also be controlled by the cerebellum. With such complexity arising, there is now a pressing need to better understand how cerebellar structure, function, and behavior intersect to influence behaviors that are dynamically called upon as an animal experiences its environment. Here, we discuss recent experimental work that frames possible neural …
Expanding A Behavioral View On Digital Health Access: Drivers And Strategies To Promote Equity, Maura M Kepper, Lauren A Fowler, Isabelle S Kusters, Jean W Davis, Manal Baqer, Sara Sagui-Henson, Yunyu Xiao, Adati Tarfa, Jean C Yi, Bryan Gibson, Kristin E Heron, Nicole M Alberts, Marissa Burgermaster, Veronica Ps Njie-Carr, Lisa M Klesges
Expanding A Behavioral View On Digital Health Access: Drivers And Strategies To Promote Equity, Maura M Kepper, Lauren A Fowler, Isabelle S Kusters, Jean W Davis, Manal Baqer, Sara Sagui-Henson, Yunyu Xiao, Adati Tarfa, Jean C Yi, Bryan Gibson, Kristin E Heron, Nicole M Alberts, Marissa Burgermaster, Veronica Ps Njie-Carr, Lisa M Klesges
2020-Current year OA Pubs
The potential and threat of digital tools to achieve health equity has been highlighted for over a decade, but the success of achieving equitable access to health technologies remains challenging. Our paper addresses renewed concerns regarding equity in digital health access that were deepened during the COVID-19 pandemic. Our viewpoint is that (1) digital health tools have the potential to improve health equity if equitable access is achieved, and (2) improving access and equity in digital health can be strengthened by considering behavioral science-based strategies embedded in all phases of tool development. Using behavioral, equity, and access frameworks allowed for …
Psychological Science And Immigration Today: Apa Task Force Report On Immigration And Health, American Psychological Association, Alfonso Mercado, Amanda Venta, Dina Birman, German Cadenas, Gail Ferguson, Luz M. Garcini, Giselle A. Hass, Maryam Kia-Keating, William Martinez
Psychological Science And Immigration Today: Apa Task Force Report On Immigration And Health, American Psychological Association, Alfonso Mercado, Amanda Venta, Dina Birman, German Cadenas, Gail Ferguson, Luz M. Garcini, Giselle A. Hass, Maryam Kia-Keating, William Martinez
Psychological Science Faculty Publications
The report emphasizes the importance of culturally competent mental health services and explores the impact of anti-immigration policies on mental wellbeing. In today’s climate in which immigration is often met with hostility, it is crucial that we, as researchers and mental health professionals, understand the unique challenges faced by immigrants and use this understanding to foster positive change. Together, we can better support the wellbeing and resilience of our immigrant communities by using psychological research to inform and advance practice and policy.
Even Laypeople Use Legalese, Eric H. Martinez, Francis Mollica, Edward Gibson
Even Laypeople Use Legalese, Eric H. Martinez, Francis Mollica, Edward Gibson
Faculty Scholarship
Whereas principles of communicative efficiency and legal doctrine dictate that laws be comprehensible to the common world, empirical evidence suggests legal documents are largely incomprehensible to lawyers and laypeople alike. Here, a corpus analysis (n=59 million words) first replicated and extended prior work revealing laws to contain strikingly higher rates of complex syntactic structures relative to six baseline genres of English.
Next, two pre-registered text generation experiments (n=286) tested two leading hypotheses regarding how these complex structures enter into legal documents in the first place. In line with the magic spell hypothesis, we found people tasked with writing official laws …
The Experiences And College Readiness Of Native American Students Who Participated In Dual Credit/Dual Enrollment And Transitioned To Higher Education, Krystal Marie Caldwell
The Experiences And College Readiness Of Native American Students Who Participated In Dual Credit/Dual Enrollment And Transitioned To Higher Education, Krystal Marie Caldwell
Theses and Dissertations
This qualitative research study employed the Diverse Learning Environment Model to examine how dual credit/dual enrollment course participation by Native American students impacts their college readiness and transition to college. Literature shows that students who take dual credit/dual enrollment in high school are more likely to graduate from high school and transition to college and have less time to degree completion. Furthermore, dual credit/dual enrollment course participation also increases students’ college readiness and improve student’s self-efficacy. The guiding notion of this paper are the overwhelming benefits to students who participate in dual credit/dual enrollment coursework in high school and how …
The Interconnectedness Of Indigenous Health: Local, National, And International Influences, Courtney Claussen
The Interconnectedness Of Indigenous Health: Local, National, And International Influences, Courtney Claussen
Theses and Dissertations
Indigenous Peoples have always understood the interconnectedness of health. There are many Indigenous-specific health determinants that positively or negatively impact prevalent health conditions. Each of the products in this three-part portfolio highlight health determinants that directly or indirectly contribute to the health of Indigenous Peoples. Key topics within each product include Cultural Protocol, culturally safe practices, food security and access, type 2 diabetes, and localized health approaches. The products also highlight the historical and current impacts of colonization on Indigenous health. Each product interconnects to consider the variable ways Indigenous-specific health determinants impact Indigenous populations. In the first product, I …
The Impact Of Upper-Elementary C3wp Resources On First Draft Student Writing Samples: A Study Of Lexical Cohesion, Semantic Overlap, Grammar And Mechanics, Lisa Fricke Gusewelle
The Impact Of Upper-Elementary C3wp Resources On First Draft Student Writing Samples: A Study Of Lexical Cohesion, Semantic Overlap, Grammar And Mechanics, Lisa Fricke Gusewelle
Theses and Dissertations
This study examines the impact of the College, Career, and Community Writers Program (C3WP) on upper-elementary students' first draft writing quality, addressing the challenges teachers face in providing timely and effective feedback on extensive student writing, particularly in spelling, grammar, mechanics, and cohesion. The hypothesis posits that C3WP resources will improve students' writing by enhancing lexical cohesion and reducing surface-level errors. Four 6th-grade students with varying reading proficiency levels participated in two C3WP mini-units over a two-month period. First drafts were analyzed using the Tool for the Automatic Analysis of Text Cohesion (TAACO) to measure semantic overlap and lexical cohesion, …
The Healing Of Stories: International Teachers’ Lived Experiences Of School Culture Using The Hourglass Model For Mindful Reflections, Vesna Radivojevic
The Healing Of Stories: International Teachers’ Lived Experiences Of School Culture Using The Hourglass Model For Mindful Reflections, Vesna Radivojevic
Theses and Dissertations
School culture affects all facets of teaching and learning. Starting from individual international teachers’ perspectives and their accounts relating to school culture, new insights and perspectives on the problem of practice were gained. The research focused on answering the questions: What are teachers’ experiences of school culture in international schools? What are teachers’ perspectives on critical components in developing a positive school culture? What was helpful to teachers when experiencing the positive and negative aspects of a school culture? A qualitative narrative research methodology involved interviewing ten international teachers who taught in K-12 grade schools in Australia, Asia, the Middle …
Accelerating Primary Education Tutors’ Acquisition Of Gender-Responsive Pedagogies, Jane Rarieya, Nyagwegwe Wango, Mary Oluga, Omari Abunga
Accelerating Primary Education Tutors’ Acquisition Of Gender-Responsive Pedagogies, Jane Rarieya, Nyagwegwe Wango, Mary Oluga, Omari Abunga
Institute for Educational Development, East Africa
The paper emphasises the value of gender-sensitive teaching strategies that address the often portrayal of gendered stereotypes in primary schools, including those used in textbooks. Professional development programmes are acknowledged for their crucial role in equipping tutors with the essential knowledge and abilities for successful gender-responsive education. This study explores the crucial role of tutor preparation in enhancing student teachers’ conceptions of gender roles. It employed a qualitative approach through focus group discussions, observations, group reflections, and analysis of reflective entries to provide an in-depth understanding of how gender-responsive training affects instructional strategies. The study unveils the need for college …
Assessing The State Of Obesity Care: Quality, Access, Guidelines, And Standards, Louis J Aronne, Deborah B Horn, Aaron S Kelly, Jeffrey I Mechanick, Jonathan Q Purnell, Ximena Ramos-Salas, Assessing The State Of Obesity Care Writing Group
Assessing The State Of Obesity Care: Quality, Access, Guidelines, And Standards, Louis J Aronne, Deborah B Horn, Aaron S Kelly, Jeffrey I Mechanick, Jonathan Q Purnell, Ximena Ramos-Salas, Assessing The State Of Obesity Care Writing Group
Faculty, Staff and Student Publications
BACKGROUND: An international panel of obesity medicine experts from multiple professional organizations examined patterns of obesity care and current obesity treatment guidelines to identify areas requiring updating in response to emerging science and clinical evidence.
AIMS: The panel focused on multiple medical health and societal issues influencing effective treatment of obesity and identified several unmet needs in the definition, assessment, and care of obesity.
METHODS: The panel was held in Leesburg, Virginia in September 2019.
RESULTS: The panelists recommended addressing these unmet needs in obesity medicine through research, education, evaluation of delivery and payment of care, and updating clinical practice …
The Role Of The Dorsolateral Prefrontal Cortex In Bilingual Language Switching And Non-Linguistic Task-Switching: Evidence From Multi-Voxel Pattern Analysis
Faculty, Staff and Student Publications
Previous research suggests that bilingual language control requires domain-general cognitive control. Recent research suggests that exploration of individual differences is key for understanding the relationship between bilingual language control and cognitive control. The current study used multi-voxel pattern analysis (MVPA) to examine within-subject patterns of fMRI activity in the dorsolateral prefrontal cortex (DLPFC) during bilingual language switching and non-linguistic task-switching. We hypothesized that bilinguals would have identifiable, within-subject patterns of DLPFC activity for both types of switching and that bilinguals and monolinguals would differ in patterns of DLPFC activity for task-switching. We were unable to identify patterns of DLPFC activity …
First Diffusion Course: "The Structure Of Language As A Connection Between Artificial Intelligence, Information And Ethics", Dioneia Monte-Serrat
First Diffusion Course: "The Structure Of Language As A Connection Between Artificial Intelligence, Information And Ethics", Dioneia Monte-Serrat
Journal of Humanistic Mathematics
From August 22nd to November 21st, the first Diffusion Course on “The structure of language as a connection between artificial intelligence, information and ethics” will take place on a Thursday of each month, in Ribeirao Preto, Brazil. You are cordially invited to sign up for in-person classes and join other researchers and students on this course.
Oh Statistics!, Heather L. Cook
Oh Statistics!, Heather L. Cook
Journal of Humanistic Mathematics
This poem was written about statistics and the usefulness thereof.
Geometric Shapes That Sing And Move: An Interdisciplinary Lesson With Pre-Service Teachers, Gladys Krause, Gustavo Velandia
Geometric Shapes That Sing And Move: An Interdisciplinary Lesson With Pre-Service Teachers, Gladys Krause, Gustavo Velandia
Journal of Humanistic Mathematics
Our work shares a practical example of an interdisciplinary lesson in which two teacher educators collaborated to integrate mathematics and music in an elementary mathematics methods course. This paper describes the process of collaboration in designing the lesson and shares original instructional resources to be used in the classroom. We also discuss what the pre-service teachers participating in the lesson shared about their learning experience, and what we, the teacher educators, learned from this experience. In presenting this work we aim to promote the opening of spaces in teacher preparation programs that allow pre-service teachers to develop their own instructional …
Intuitive Explanations In Mathematical Education, Jerzy Pogonowski
Intuitive Explanations In Mathematical Education, Jerzy Pogonowski
Journal of Humanistic Mathematics
I discuss the role of intuitive explanations in the learning, teaching, and popularization of mathematics. Several examples of such explanations are presented, related to linguistic explanations, perception, empirical models, and internal explanations inside mathematics itself. I emphasize the fact that intuitive explanations in a sense transgress mere mathematical arguments. I also discuss in brief the role of paradox resolution in mathematical education.
Bootstraps And Scaffolds: What A Cognitive-Historical Analysis Of The Complex Number System Reveals About Numerical Cognition, Charles R. Card, Gary G. Miller
Bootstraps And Scaffolds: What A Cognitive-Historical Analysis Of The Complex Number System Reveals About Numerical Cognition, Charles R. Card, Gary G. Miller
Journal of Humanistic Mathematics
The following investigation is a cognitive-historical analysis of the conceptual development of complex numbers. The history of this development spans nearly two millennia, from the earliest appearance of the square root of a negative quantity in the calculations of Heron of Alexandra (1st Century CE) to the full flowering of complex numbers in the first half of the 19th Century. The approach used for this analysis is Nersessian's, including her formulations of model-based reasoning and mental models. Additional aspects of the analysis feature the prominent roles played by process representations, including object-process complementarities, and by core numerical systems. Our analysis …
Language Analysis Via The Run And Flattened Statistics On Permutations, Jennifer Elder, Pamela E. Harris, Anthony Simpson
Language Analysis Via The Run And Flattened Statistics On Permutations, Jennifer Elder, Pamela E. Harris, Anthony Simpson
Journal of Humanistic Mathematics
A permutation π in Sn can be decomposed into its runs π = τ1τ2 . . . τk, where a run of π is a maximal contiguous subsequence whose elements are in increasing order. If the first values of each run are in increasing order, then π is said to be flattened. Motivated by the study of flattened permutations, we study the words in the Danish, German, English, Spanish, French, Italian, Dutch, and Norwegian languages. In each language considered, our work provides the following: a list of the longest flattened words, histograms for the proportion …
Sociomathematical Norms And Automated Proof Checking In Mathematical Education: Reflections And Experiences, Merlin Carl
Sociomathematical Norms And Automated Proof Checking In Mathematical Education: Reflections And Experiences, Merlin Carl
Journal of Humanistic Mathematics
According to a widely held view, mathematical proofs are essentially (indications of) formal derivations, and thus in principle mechanically checkable (this view is defended, for example, by Azzouni [3]). This should in particular hold for the kind of simple proof exercises typically given to students of mathematics learning to write proofs. If that is so, then automated proof checking should be an attractive option for math education at the undergraduate level. An opposing view would be that mathematical proofs are social objects and that what constitutes a mathematical proof can thus not be separated from the social context in which …
Culture, Catalan And Cultural Diversity In Catalonia: The Growing Challenge For Cultural “National” Affirmation Of Catalonia, Alexandre Couture Gagnon, Joaquim Rius Ulldemolins, Mariano Martín Zamorano
Culture, Catalan And Cultural Diversity In Catalonia: The Growing Challenge For Cultural “National” Affirmation Of Catalonia, Alexandre Couture Gagnon, Joaquim Rius Ulldemolins, Mariano Martín Zamorano
Political Science Faculty Publications
Catalonia has formally acknowledged cultural diversity in its cultural and linguistic policies since the 1990s. The parliament has enacted laws protecting the Aranese language in the Val d’Aran, and the Generalitat has integrated immigrants thanks to interdepartmental programmes. Around 2010, Catalonia and Spain entered a political crisis, which was intensified by the central government’s recentralization, notably in cultural and linguistic policies. Spain ratified the UNESCO Convention on the Protection and Promotion of the Diversity of Cultural Expressions in 2006, but did not facilitate a wider Catalan action, oriented to promote the use of Catalan language in public and economic spheres. …
Analisis Humor Dalam Film Ngeri-Ngeri Sedap Dengan Perspektif Teori Relevansi, Jessie Renata Angelique, Kushartanti Kushartanti
Analisis Humor Dalam Film Ngeri-Ngeri Sedap Dengan Perspektif Teori Relevansi, Jessie Renata Angelique, Kushartanti Kushartanti
Multikultura
Film bergenre komedi-drama berjudul Ngeri-ngeri Sedap merupakan sebuah film keluarga yang mengangkat isu sosial tentang keluarga. Berlatar belakang masyarakat suku Batak, film ini mencakup tuturan-tuturan antartokoh yang dapat dikupas secara lebih mendalam. Berangkat dari teori prinsip kerja sama yang dicetuskan oleh Grice (1975), tuturan dalam film ini dapat dianalisis lebih lanjut menggunakan teori relevansi Sperber dan Wilson. Selain itu, film ini telah diberi label sebagai film komedi, maka dari segi humor, tuturan pun dapat dianalisis menggunakan teori humor yang dijelaskan oleh Wijana (2004) dan Curcó (1997). Teori-teori tersebut digunakan untuk menjawab pertanyaan penelitian (i) bagaimana bentuk humor yang diciptakan dalam …
Penggunaan Abcd Model Pada Buku Nieuw Contact! Nederlands Voor Anderstaligen Deel 1 (Tekstboek), Catur Prasetyo, Eliza Gustinelly
Penggunaan Abcd Model Pada Buku Nieuw Contact! Nederlands Voor Anderstaligen Deel 1 (Tekstboek), Catur Prasetyo, Eliza Gustinelly
Multikultura
Pengajaran bahasa asing merupakan proses yang membutuhkan pendekatan-pendekatan yang sesuai. Pendekatan komunikatif menjadi salah satu pendekatan yang paling banyak digunakan pada buku ajar maupun praktik pengajaran dalam kelas. Pendekatan komunikatif menerapkan pengurutuan tahapan belajar melalui suatu model yaitu Het ABCD Model oleh Neuner (1981). Model ini terdiri dari empat fase, yaitu fase A, fase B, fase C, dan fase D. Penelitian ini membahas model ABCD yang terdapat pada buku ajar Tekstboek Nieuw Contact! Nederlands voor Anderstaligen Deel 1. Penelitian ini menganalisis latihan dari bab satu hingga lima belas pada tekstboek, lalu dikelompokkan berdasarkan fase yang terjadi melalui tabel. Hasil penelitian …
Enhancing The Visibility Of Traditional Craft Puspa Rinengga Batik Through Online Marketing Approaches, Mimi Savitri, Hayatul Cholsy, Uswatun Hasanah
Enhancing The Visibility Of Traditional Craft Puspa Rinengga Batik Through Online Marketing Approaches, Mimi Savitri, Hayatul Cholsy, Uswatun Hasanah
ASEAN Journal of Community Engagement
This study addresses the visibility of traditional craft and focuses on developing a strategy to increase its exposure through online marketing platforms. Puspa Rinengga Batik Studio, a small and medium-sized enterprise in Sleman, Yogyakarta, Indonesia, specializes in creating batik with jangkang motifs. Despite their unique craft, the studio struggled with marketing their products, resulting in an imbalance between production and sales. This study explores a strategy to boost sales by leveraging social media for digital marketing. The approach involves empowering the community through workshops and implementing a sustainability program. As a result of this initiative, the studio successfully utilized social …