Digital Commons Network^™

Changing Nutrition Trends And Mcdonald’S Product Strategies: The Rise Of Plant-Based Products And Their Impact On Consumer Behaviour., Meryem Yildirim

Business ETD Collections

This research explores the influence of McDonald’s plant-based product development strategies on consumer behaviour and brand perception. It highlights the challenges McDonald’s faces when launching plant-based products, particularly in the US, where the desired impact on consumers has not been achieved. The study contrasts this with the success of these products in Europe, where they have enhanced the brand’s sustainability image and contributed to profitability. Additionally, McDonald’s has made strides toward promoting healthy eating by offering plant-based and diet products, while also accommodating cultural and religious sensitivities in its menu localization. The findings emphasise the importance of continuing these strategic …

Evaluating Mcdonald’S Sustainability Practices: Real Commitment Or Greenwashing?, Lorena Elizabeth Alonso De León

Business ETD Collections

This study critically examines McDonald's sustainability claims and practices, focusing on its greenhouse gas emissions and beef consumption. Through secondary research, the study contrasts McDonald's sustainable initiatives with data from reputable sources and climate institutions. While McDonald's has set a net-zero emissions target for 2050, its position as one of the largest beef buyers, contributing 1-2% of global beef consumption, undermines these efforts. The company’s approach to achieving net-zero emissions is described as vague and unattainable without significant changes to its plant-based menu, agricultural practices, and consumer awareness. The findings highlight a gap between McDonald’s sustainability claims and its operational …

Bord Bia: Global Marketing Challenges., Guzel Khabibullina

Business ETD Collections

This research examines global marketing challenges faced by Bord Bia, an Irish agency in the food, drink, and horticulture sector, as it seeks to increase market share in the European Union (EU). The study combines primary and secondary research, utilising a case study approach to analyse Bord Bia’s branding, marketing strategies, and digital transformation efforts. Key areas of focus include leveraging sustainable production as a unique selling point, enhancing the Country of Origin (COO) effect, and addressing cultural diversity in marketing activities. Findings highlight the value of a blended marketing strategy, integrating traditional and digital methods, and recommend adopting AI-driven …

Retrospective Awards Section, Sally Brown, Stephanie House-Niamke, Chansotheary Dang, Qazi Arka Rahman, Lara Farina, Colleen Moretz

Art in the Libraries Retrospective: 2015-2024

This section of the WVU Art in the Libraries Retrospective (2015-2024) includes a summary of awards given by the program to students, faculty and staff.

Another Round For Petrella V. Mgm, Laches, And Raging Bull: Resolving The Circuit Split Over Copyright’S Statute Of Limitations, David E. Shipley

Scholarly Works

There is a split between the Second Circuit and the Ninth and Eleventh Circuits over the interpretation and application of the Copyright Act’s three-year statute of limitations. The disagreement is about whether it bars a copyright infringement plaintiff from recovering for infringing acts occurring outside the statute’s three-year window. The Second Circuit stated in 2020 in Sohm v. Scholastic that the U.S. Supreme Court explicitly delimited damages to the three years prior to the commencement of an infringement action. However, the Ninth Circuit in Starz Entertainment in 2022 and the Eleventh Circuit Nealy v. Warner Chappell Music in 2023 both …

Coalescence: A Carnivore Coexistence Curriculum That Braids Indigenous & Western Ecological Knowledge Into A Relevant And Experiential Learning Opportunity For Youth, Stephanie Anne Barron

Graduate Student Theses, Dissertations, & Professional Papers

As grizzly bears (Ursus arctos horriblis) begin to reoccupy more of their historic range, and as humans and large carnivore populations continue to increase, incidences of human carnivore conflict are on the rise. A decolonial curriculum designed in collaboration with the Confederated Salish and Kootenai Tribe’s wildlife biologists stands to increase awareness of Indigenous ecological knowledge and teach youth about the importance of coexistence with carnivores. Additionally, this project could greatly influence youth perceptions of grizzly bears and other large carnivores. This research project examines the development and implementation of a carnivore coexistence curriculum for youth that is guided by …

Retrospective And Interactive Analyses Of Parent-Adolescent Storytelling About Alcohol, Kiersten Marie Falck

Graduate Student Theses, Dissertations, & Professional Papers

Parent-child communication about alcohol is a beneficial method for protecting adolescents against the risks of alcohol use, and may be particularly helpful among adolescents in the athletic community, where membership is a risk factor for alcohol use. Communicated Narrative Sense-Making theory (CNSM) was used as a guiding framework to ask 10 parent-adolescent dyads in youth sports to jointly tell a story about alcohol. Analyses were conducted thematically as well as through quantitative coding of Interactional Sense-Making (ISM) behaviors. Results show that in joint storytelling about alcohol in this study, parents often communicated tragedy, sought out their child’s thoughts about alcohol, …

Effects Of Mortality Risk And Ecological Conditions On Songbird Movement, Foraging, Parental Care, And Body Mass Management, Timothy Robert Forrester

Graduate Student Theses, Dissertations, & Professional Papers

Examining why species vary in behavior and life history strategies is a fundamental part of ecology and evolution. Yet, due to the difficulties of quantifying behavior in the field, we know surprisingly little about how species spend their time and energy daily, why interspecific differences occur, and what are the physiological and demographic consequences of these differences. In this dissertation, I use songbirds to examine the influence of ultimate selection pressures (e.g., mortality risk) and proximate ecological conditions (e.g., temperature) on foraging and reproductive behavior. I also examine the influence of reproductive behaviors on fitness correlates (e.g., body mass, reproductive …

Interview With Emilia Soriano And Kristian Cordero, Patrick Michael L. Capili

Perspectives in the Arts and Humanities Asia

No abstract provided.

Obitwaryo Para Kay Marne L. Kilates, Michael M. Coroza

Perspectives in the Arts and Humanities Asia

No abstract provided.

Human Psychology And Robot Evidence In The Courtroom, Alternative Dispute Resolution, And Agency Proceedings, Sara Sun Beale, Hayley Lawrence

Faculty Scholarship

In human–robot interactions in legal proceedings, human responses to robot-generated evidence will present unique challenges to the accuracy of litigation as well as ancillary goals such as fairness and transparency, though it may also enhance accuracy in other respects. The most important feature of human–robot interactions is the human tendency to anthropomorphize robots, which can generate misleading impressions and be manipulated by designing robots to make them appear more trustworthy and believable. Although robot-generated evidence may also offer unique advantages, there are concerns about the degree to which the traditional methods of testing the accuracy of evidence, particularly cross-examination, will …

Implementation Of A Targeted “Micro-Learning” Inpatient Diabetes Education Program In A Rural Hospital Setting, Melissa Lynn Fannon-Wisner

Graduate Theses, Dissertations, and Problem Reports (ETD)

Introduction/Background: Diabetes affects a large portion of Americans and West Virginians annually. Inpatient hospitalization provides an opportunity to provide evidence-based diabetes education to patients. A lack of access to diabetes education at rural hospitals across the United States exists, creating a need for patients who require education while hospitalized. An intervention needs to be explored to bridge the gap for patients that need education when the diabetes educator is not available.

Purpose: The purpose of this Doctor of Nursing Practice (DNP) project is to create and implement a video micro-learning diabetic education series that can be utilized for diabetes self-management …

Advancing The Understanding Of Clinical Sepsis Using Gene Expression–Driven Machine Learning To Improve Patient Outcomes, Asrar Rashid, Feras Al-Obeidat, Wael Hafez, Govind Benakatti, Rayaz A. Malik, Christos Koutentis, Javed Sharief, Joe Brierley, Nasir Quraishi, Zainab A. Malik, Arif Anwary, Hoda Alkhzaimi, Syed Ahmed Zaki, Praveen Khilnani, Raziya Kadwa, Rajesh Phatak, Maike Schumacher, M. Guftar Shaikh, Ahmed Al-Dubai, Amir Hussain

All Works

Sepsis remains a major challenge that necessitates improved approaches to enhance patient outcomes. This study explored the potential of machine learning (ML) techniques to bridge the gap between clinical data and gene expression information to better predict and understand sepsis. We discuss the application of ML algorithms, including neural networks, deep learning, and ensemble methods, to address key evidence gaps and overcome the challenges in sepsis research. The lack of a clear definition of sepsis is highlighted as a major hurdle, but ML models offer a workaround by focusing on endpoint prediction. We emphasize the significance of gene transcript information …

Aquaculture In Zambia: The Current Status, Challenges, Opportunities And Adaptable Lessons Learnt From China, Lin Zhang, Sahya Maulu, Fenglei Hua, Majory K.H. Chama, Pao Xu

School of Biological and Marine Sciences

As a land-locked country in Southern Africa, Zambia is rich in natural resources suitable for fish production. However, aquaculture is still in its infancy with enormous potential as most of Zambia’s fish now comes from capture fisheries. The aim of this study was to review the recent progress, status, challenges, and opportunities in Zambia’s aquaculture industry while drawing some lessons from China’s aquaculture experience, focusing on policy instruments, external support, quality seeds, and the investment environment for possible adaptation. To achieve this, we reviewed the existing literature about aquaculture in Zambia. This paper starts by reviewing the overall fishery sector’s …

Sieving Silence: The Communal Question And The Archive Of Indian Constitutional History, Kanika Gauba

National Law School Journal

This paper shows how the archive of Indian constitutional history limits access to constitutional disagreement. It attempts an alternative framing of the issue of political safeguards for religious minorities (‘the communal question’) as a triangle of disagreement among the Sikhs, the Anglo‑Indians, and Sardar Vallabhbhai Jhaverbhai Patel. However, the task is complicated by the silence in the official archives on all three actors. If, as critical historians argue, silence is the very condition of the archive and the writing of history, this paper argues that the historian must ‘sieve’ the inevitably silent archives of Indian constitutional history for perturbations, follow …

Mangrove Sediments-Associated Bacterium (Bacillus Sp. Sw7) With Multiple Plant Growth-Promoting Traits Promotes The Growth Of Tomato (Solanum Lycopersicum), Mahideen Afridi, Balamurugan Sadaiappan, Amna Saood Nassar, Henda Mahmoudi, Munawwar Ali Khan, Sunil Mundra

All Works

Global food production intensification presents a major hurdle to ensuring food security amidst a growing world population. Widespread use of chemical fertilizers in recent decades has risked soil fertility, compounded by the challenges posed by climate change, particularly in arid regions. To address these issues, adopting plant growth-promoting (PGP) bacteria stands out as a promising solution, offering multifaceted benefits to arid agroecosystems. We isolated a bacterial strain, SW7, from mangrove sediment, characterised the entire genome followed by phylogenetic analyses, and evaluated its in-vitro PGP activity. Subsequently, we examined its impact on tomato seed germination and plant growth. The strain SW7 …

Diagnostic Performance Of Ai-Based Models Versus Physicians Among Patients With Hepatocellular Carcinoma: A Systematic Review And Meta-Analysis, Feras Al-Obeidat, Wael Hafez, Muneir Gador, Nesma Ahmed, Marwa Muhammed Abdeljawad, Antesh Yadav, Asrar Rashed

All Works

Background: Hepatocellular carcinoma (HCC) is a common primary liver cancer that requires early diagnosis due to its poor prognosis. Recent advances in artificial intelligence (AI) have facilitated hepatocellular carcinoma detection using multiple AI models; however, their performance is still uncertain. Aim: This meta-analysis aimed to compare the diagnostic performance of different AI models with that of clinicians in the detection of hepatocellular carcinoma. Methods: We searched the PubMed, Scopus, Cochrane Library, and Web of Science databases for eligible studies. The R package was used to synthesize the results. The outcomes of various studies were aggregated using fixed-effect and random-effects models. …

Mouralherwaqh: Coastal Wetland Road Crossing Da’Luk, Filip Amborski

Cal Poly Humboldt theses and projects

The integration of Indigenous and Western science plays an essential role in Tribally led collaborations for land management. This process of woven sciences is rooted in reciprocal relations and partnerships guided by Tribal Nations. Our cohort was invited by Wiyot Tribal Representatives to investigate a culvert located within the wetlands of Mouralherwaqh— a parcel of land reacquired by the Wiyot Tribe in 2022. This document seeks to share our experience and analysis as part of the Wiyot Tribe’s broader journey in navigating ecocultural restoration projects within Mouralherwaqh. The four community interests we investigated for the wetland crossing included a resized …

Water And Hornets And Bears – Oh My: When Nature Disregards Human-Made Boundaries, Bonnie M. Pace

Graduate Student Theses, Dissertations, & Professional Papers

No abstract provided.

Application And Development Of Conjugation Technology To Enhance Therapeutic Index Of Tlr7/8 Agonists For Vaccines, Noah Robert Powers

Graduate Student Theses, Dissertations, & Professional Papers

Toll-like receptor 7/8 (TLR7/8) agonists represent a promising vaccine adjuvant target as they directly activate innate Th1-type proinflammatory responses inducing both humoral and cell mediated immunity. However, co-delivery of the small molecule agonists with subunit antigens to the target dendritic cells (DCs) is difficult due to their highly divergent physical and chemical properties resulting in rapid dissociation of the two components. Conjugation of adjuvant to antigen can co-deliver to DCs, mimicking the natural infection these cells have evolved to detect though successful formulation can be difficult due to poor aqueously soluble adjuvants and antigen instability. We have previously shown and …

Integrating Individual And Species Traits To Better Identify Risks To Persistence And Survival In Amphibian Populations, Ross Kenneth Hinderer

Graduate Student Theses, Dissertations, & Professional Papers

Amphibians have experienced major declines and are highly vulnerable to the impacts of climate change. Yet we still lack sufficient information to understand where amphibians are most vulnerable to changes in climate and how effects might manifest. In this dissertation, I worked to understand risks due to climate change and investigate effective indicators of survival in amphibians. To predict which species might be most affected by increasingly dry conditions, in Chapter 1, I extended the climate change vulnerability assessment framework to rank amphibian vulnerability based on projected climate change and species life history traits. Traits including clutch size, daily activity …

Tracing Socio-Ecological Resilience In The Milpa, The Monte, And The Kitchen: Milpero And Campesino Perspectives From Tiholop, Yucatan And La Union Libertad, Oaxaca, Mexico, Marisela Chavez

Graduate Student Theses, Dissertations, & Professional Papers

Agrobiodiversity, the diversity of crops that been co-produced through humanenvironment interactions over millennia, constitutes an important part of humanity’s cultural heritage. Agrobiodiversity is as much about the local ecosystem and biotic resources, such as soil, water, pollinators, and microbes, as it is about human processes like sociocultural and linguistic practices, including farming methods, knowledge, skills, and natural resource management. At the center of these dynamics are the smallholder farmers who engage in a range of stewardship practices that contribute to the diversification and evolution of the native crops that in turn support their food security. This research focuses on understanding …

Using Ethnobotanicals For Language Preservation And Cultural Connections, Riza James Mcclurkin

Graduate Student Theses, Dissertations, & Professional Papers

The creation and implementation of interpretive ethnobotanical trails can be used to help preserve and teach about the use of native, and in some instances, non-native plants that were brought into use, both historically and in present day by Indigenous peoples. As examples, I will use my work assisting on the Reserve Street Trail in Missoula, Montana and the Pioneer Park Campground Interpretive Trail on the Colville National Forest in Washington. The Reserve Street Trail is still in its beginning phases but has the goal to cultivate plants identified as being culturally significant to Indigenous peoples and to create trail …

Beyond The Participation Gap: Exploring How Affinity Groups Make Outdoor Recreation More Accessible And Inclusive For Underserved Communities, Jaclyn Fox Rushing

Graduate Student Theses, Dissertations, & Professional Papers

Outdoor recreation is associated with numerous health and wellness benefits for participants. Yet, there has been a long-term underrepresentation of underserved communities in outdoor recreation (i.e., people of color, LGBTQ+, and people with disabilities). This phenomenon has spurred substantial research since the 1970s, which has characterized the problem well and identified many of the underlying reasons. In recent years, there have been widespread efforts to increase relevance, diversity, equity, and inclusion (RDEI) in outdoor recreation and public land management, however participation among underserved communities remain relatively unchanged despite an increasingly diverse American public. This study seeks to move beyond describing …

Exploring The Potential Of A Ephedra Alata Leaf Extract: Phytochemical Analysis, Antioxidant Activity, Antibacterial Properties, And Green Synthesis Of Zno Nanoparticles For Photocatalytic Degradation Of Methylene Blue, Abdelmalek Zaater, Mohammed Oualid Serhoud, Ilham Ben Amor, Soumeia Zeghoud, Amira Hemmami, Abdelkrim Rebiai, Yacine Bouras, Ammar Touhami Laiche, Ali Alsalme, David Cornu, Mikhael Bechelany, Ahmed Barhoum

Research Outputs: 2025-Present

Ephedra alata leaf extracts have therapeutic properties and contain various natural compounds known as phytochemicals. This study assessed the phytochemical content and antioxidant effects of a Ephedra alata leaf extract, as well as zinc oxide (ZnO) nanoparticle production. The extract contained phenolic acids, including vanillic acid, chlorogenic acid, gallic acid, p-coumaric acid, vanillin and rutin. Its total phenolic content and total flavonoid content were 48.7 ± 0.9 mg.g^-1 and 1.7 ± 0.4 mg.g^-1, respectively. The extract displayed a DPPH inhibition rate of 70.5%, total antioxidant activity of 49.5 ± 3.4 mg.g^-1, and significant antimicrobial activity …

Development Of Polyvinyl Alcohol Nanofiber Scaffolds Loaded With Flaxseed Extract For Bone Regeneration: Phytochemicals, Cell Proliferation, Adhesion, And Osteogenic Gene Expression, Ahmed G. Abdelaziz, Hassan Nageh, Mohga S. Abdalla, Sara M. Abdo, Asmaa A. Amer, Samah A. Loutfy, Nasra F. Abdel Fattah, Ali Alsalme, David Cornu, Mikhael Bechelany, Ahmed Barhoum

Research Outputs: 2025-Present

Introduction: Bone tissue engineering seeks innovative materials that support cell growth and regeneration. Electrospun nanofibers, with their high surface area and tunable properties, serve as promising scaffolds. This study explores the incorporation of flaxseed extract, rich in polyphenolic compounds, into polyvinyl alcohol (PVA) nanofibers to improve their application in bone tissue engineering. Methods: High-performance liquid chromatography (HPLC) identified ten key compounds in flaxseed extract, including polyphenolic acids and flavonoids. PVA nanofibers were fabricated with 30 wt.% flaxseed extract (P70/E30) via electrospinning. We optimized characteristics like diameter, hydrophilicity, swelling behavior, and hydrolytic degradation. MG-63 osteoblast cultures were used to assess scaffold …

Antimutagenic And Anticoagulant Therapeutic Effects Of Ag/Ag2O Nanoparticles From Olea Europaea Leaf Extract: Mitigating Metribuzin-Induced Hepato-And Nephrotoxicity, Manel Azzi, Ibtissam Laib, Abderrhmane Bouafia, Ifriqya Medila, Ali Tliba, Salah Eddine Laouini, Huda Alsaeedi, David Cornu, Mikhael Bechelany, Ahmed Barhoum

Research Outputs: 2025-Present

Background: Silver nanoparticles (Ag/Ag₂O NPs) have garnered attention for their potent antioxidant, antimicrobial, and anti-inflammatory properties, showing promise for therapeutic applications, particularly in mitigating chemical-induced toxicity. Objective: This study aimed to synthesize Ag/Ag₂O NPs using Olea europaea (olive) leaf extract as a green, eco-friendly reducing agent and evaluate their protective effects against metribuzin-induced toxicity in Wistar rats, focusing on oxidative stress, hematological parameters, and lipid profiles, with specific dose optimization. Methodology: Ag/Ag₂O NPs were synthesized using Olea europaea leaf extract, and their properties were confirmed via XRD, FTIR, SEM, EDS, and UV-visible spectroscopy. Wistar rats exposed to metribuzin (110 mg/kg/day) …

Fabrication Of Cellulose Nanocrystals/Carboxymethyl Cellulose/Zeolite Membranes For Methylene Blue Dye Removal: Understanding Factors, Adsorption Kinetics, And Thermodynamic Isotherms, Mostafa Ahmed Ibrahim, Ahmed Salama, Fouad Zahran, Mohamed Saleh Abdelfattah, Ali Alsalme, Mikhael Bechelany, Ahmed Barhoum

Research Outputs: 2025-Present

This study introduces environmentally-friendly nanocellulose-based membranes for AZO dye (methylene blue, MB) removal from wastewater. These membranes, made of cellulose nanocrystals (CNCs), carboxymethyl cellulose (CMC), zeolite, and citric acid, aim to offer eco-friendly water treatment solutions. CNCs, obtained from sugarcane bagasse, act as the foundational material for the membranes. The study aims to investigate both the composition of the membranes (CMC/CNC/zeolite/citric acid) and the critical adsorption factors (initial MB concentration, contact time, temperature, and pH) that impact the removal of the dye. After systematic experimentation, the optimal membrane composition is identified as 60% CNC, 15% CMC, 20% zeolites, and 5% …

Tarantula Toxin Transcripts And Toxin Structure Prediction By Alphafold, Christine Vega, Rebekkah Sepulveda, Ying Jia

School of Integrative Biological & Chemical Sciences (Formerly Dept. of Biology)

Tarantula venom predominantly comprises peptides and small proteins (venom toxins). To explore this further, we generated a combined gland cDNA library from five different tarantula species. Subsequently we randomly sequenced 752 clones, which led to the identification of sixteen distinct toxin groups, including one novel group. Each group consists of a minimum of three identical sequences. A comprehensive analysis of these toxin groups was carried out, and we simulated the 3D structures of certain predicted toxins. These transcripts can be used to the production of venom toxins through recombinant techniques, offering promising applications in various biomedical applications.

Green Synthesis And Characterization Of Senps Using Pediastrum Boryanum Extract And Evaluation Of Their Biological Activities, Ahmed H Al-Wakeel, Samia Elbahnaswy, Amany Abd El‐Moaty, Ayman M. El-Ghamry, Ayman Y. El-Khateeb, Engy Risha, Eman Zahran

Mansoura Veterinary Medical Journal

Background Selenium nanoparticles (SeNPs) were synthesized using a green method with Pediastrum boryanum extract as the reducing and capping agent. Objectives The algal extract and green synthesized SeNPs were characterized for their morphological characters and biological efficacy. Methods Characterization was conducted using UV-vis spectroscopy, Fourier transform infrared spectroscopy (FTIR), transmission electron microscopy (TEM), and zeta potential analysis. Results TEM revealed spherical and tetragonal SeNPs with sizes ranging from 72.16-89.45 nm. FTIR spectroscopy confirmed the presence of functional groups from the algal extract on the SeNPs surfaces, indicating their role as capping agents. Phytochemical analysis showed that the extract had higher …