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2023

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Walking Off-Trail In National Parks: Monkey See Monkey Do, Edmund Goh Jan 2023

Walking Off-Trail In National Parks: Monkey See Monkey Do, Edmund Goh

Research outputs 2014 to 2021

This study extended the theory of planned behavior (TPB) to embrace the pro-environmental construct in predicting visitor off-trail behavioral intentions at national parks. Quantitative questionnaire items were developed through an elicitation study and empirically tested among 325 respondents. Empirical results revealed overall predictive variance of 21.7 percent (R2) in predicting visitor off-trail intentions. Behavioral beliefs predicted most of behavioral intentions followed by normative beliefs. The contribution of control beliefs and pro-environmental values had the weakest predictive power. Among the behavioral beliefs, visitors had the strongest belief that walking off the trails would lead to a shorter route. Friends …