Digital Commons Network^™

Saving Face: Comparing The Effects Of Endorsement Marketing Strategies On Millennial Americans, Alessandra Noli, Sindy Chapa, Daniela Castillo, Tim O'Hara, Anna Dean, Tyler Trobert

AMTP Proceedings 2022

The rapid boom of social media in the 21^st century has positioned it as a key instrument in the realm of marketing. Social media has also given rise to a new kind of endorser: the influencer. The present study tested the effects of expert influencers vs traditional celebrities on brand attitude and purchase intentions of makeup products, within a cohort of millennials. Results showed respondents tended to favor the expert influencer in terms of perceived expertise, brand attitude and purchase intention. This has important implications for marketers when it comes to deciding upon an endorser for their brand, with …

The Perils Of Using Self-Deprecating Humor: Customer Evaluations Of The Firm After A Service Failure, Hyunju Shin, Lindsay R. Levine

AMTP Proceedings 2022

The current study investigates the firm’s potential use of self-deprecating humor in response to a service failure and examines resulting consumer evaluations. This study utilizes two scenario-based experiments conducted in the contexts of online retailing and restaurant service. The findings indicate that self-deprecating humor leads to customers’ negative evaluations of the company by decreasing forgiveness intentions toward the company. The mechanism which explains low forgiveness intentions is found to involve heightened perception of dishonesty. Moreover, when perceived benignness of the failure is low (vs. high), self-deprecating humor has a stronger adverse effect on perceived dishonesty. This study suggests that firms …

Destruction And Reconstruction Of Corporate Reputation In The International Business Network Context, Nikolina Koporcic, Maria Ivanova-Gongne, Jan-Åke Törnroos, Olga Dziubaniuk

AMTP Proceedings 2022

The purpose of this study is to illustrate how a firm’s corporate reputation can be destroyed by the actions of business partners and other network actors, and what the company can do to reconstruct its reputation. The study case exemplifies the importance of reputation and close interactions with foreign business partners in developing countries. Secondary data of a Nordic-based MNC, Stora Enso, is collected, interpreted, and analyzed. We observed issues surrounding the reputation change of the MNC, while focusing on the actions of their business partners. The paper provides empirical insights into the process of reputation destruction and …

Communicating Temporary Brick-And-Mortar Store Closures During Covid-19 Lockdowns In The Uk, Zsofia Toth, Tristan Emerson, Nikolina Koporcic, Sally Mckechnie, Muzna Shehzad

AMTP Proceedings 2022

This research examines how retail businesses from central England’s Midlands region communicated temporary closure of their brick-and-mortar stores via shop window messages during the first two Covid-19 lockdowns in 2020. These closure notices represent important forms of crisis communication for businesses, which display various levels of information, emotional language, or functional intent, and offer signposts for business continuity. 417 shop window closure notices were photographed - 167 and 250 from the first and second periods of lockdown respectively. In order to analyse the data, a multimodal social semiotic framework was employed, allowing the study to examine the language, design and …

Transaction-Based Cause-Related Marketing: The Role Of Consumer Trust And Self-Congruity On Purchase Intention, Dawn D. Hart, Doug Johansen

AMTP Proceedings 2022

The link between corporations, their socially responsible activities, and business performance has become irrefutable (Marconi, 2002). Companies grapple with how to successfully implement their socially responsible marketing activities (Marconi, 2002). Corporate social responsibility has various initiatives including corporate philanthropy, corporate statesmanship, through-the-firm giving, and profit motivated giving (Varadarajan & Menon, 1988). Cause-related marketing includes a profit motive (Varadarajan & Menon, 1988). Several studies find cause-related marketing efforts have the potential to affect consumers’ purchase intentions (Webb & Mohr, 1998).

Does The Sponsorship Of Sports Entities By Gambling Organizations Conform To The Set Of Benefits As Conceptualized In The Model Of Sports Sponsorship?, Sam Fullerton, Michael Mccall, Ronald Dick

AMTP Proceedings 2022

One recent study produced a model that was structured based upon the benefits derived by four parties that are impacted by a sponsor’s decision to engage in the sponsorship of a sports entity. These sports entities may be a team, a league, an organization, an athlete, an event, or a sports venue. The interactions among the four categories of beneficiaries resulted in 12 discrete linkages. A total of 159 potential benefits, some tangible and some intangible, were documented. A second study examined the impact of a recent SCOTUS ruling that declared the Professional and Amateur Sports Protection Act (PASPA) to …

Anti-Consumption: A Preliminary Examination Of A Set Of Social Considerations That Impact A Consumer’S Decision To ‘Punish’ Marketers Deemed To Be Engaging In Irresponsible Behavior, Tammy Mccullough, Ania Izabela Rynarzewska, Sam Fullerton

AMTP Proceedings 2022

A sample of 175 students from two universities provided insight regarding the rationale for engaging in anti-consumption behavior. A review of the literature identified myriad reasons why consumers engage in personal boycotts. This study examines 12 of these reasons: environmental concerns, political stance, religious orientation/affiliation, country-of-origin (COO), attitudes towards the LGBTQ community, the size of the marketer, the use of disliked celebrity endorsers, the use of offensive marketing tactics (e.g. advertising), animal cruelty including the use of live animal testing, perceived violations of basic human rights, employing a nonunionized workforce, and employment-related discrimination based on the gender, age, race, religion, …

Awareness Marketing: Cause Marketing Without Contribution, Elizabeth A. Minton, Frank Cabano

AMTP Proceedings 2022

Much research has examined the benefit of brands that participate in cause marketing initiatives and give a portion of proceeds or product to a charity. However, what has been lacking from this investigation is how consumers respond when brands raise awareness for a cause but do not take any further action to contribute resources to the cause – what we term awareness marketing. Through five studies, we examine awareness marketing specifically among the potentially divisive context of social justice causes. We show that consumers with higher levels of religiosity are more likely to support products marketed with awareness marketing, that …

Solidarity Forever: A Call For Inclusive Holocaust Memory And Coalition Building Amid Forgetting & Denial, Elisabeth Fricker

History, Philosophy, and Religious Studies

According to a recent survey, less than half of American Millennials can name a Holocaust concentration camp, and more than two-thirds of the respondents did not know the number of Jewish people the Nazis killed in the camps. This lack of knowledge is happening in a world where some people do not even admit the Holocaust event happened. This thesis will first lay out the current state of Holocaust remembrance in education, memorialization, and popular culture, particularly in America. Particular attention is given to how these remembrances overlook or silence certain victims of the Holocaust, such as LGBTQ+ victims. The …

“Only As Strong As We All Make It:” The Limitations Of Fargo’S Civil Defense During The Early Cold War (1950-1964), Aaron Rudebusch

History, Philosophy, and Religious Studies

In this thesis, I argue that civil defense failed to take hold in the United States because it required local communities to take responsibility for protective measures. Fargo, North Dakota provides a case study for this analysis. The first section examines how Fargo adopted many practices from federal, state, and municipal civil defense organizations in the early 1950s, but struggled to implement them due to volunteer shortages. The second section explains how the hydrogen bomb forced officials to revise civil defense policies. It also details efforts by congressional and private bodies to increase federal responsibility for civil defense. The third …

A History Of North Dakota's Petroleum Industry, 1917-2017, Clarence Anthony Herz

History, Philosophy, and Religious Studies

North Dakota’s petroleum industry can be traced back to 1917, when Arthur Blum found a small amount of oil in a well drilled to water his cattle. The unsuccessful exploration for oil continued from 1917 until 1951, when on April 4, oil was produced, in commercial quantities, from the Clarence Iverson #1 well. The discovery well initiated the state’s first boom, and after several other wells began production, the state began construction of industry infrastructure. This discovery boom lasted until 1966, when a global oil glut reduced exploration and production slowed. In the 1970s, as a result of OPEC’s manipulation …

Can Californian Households Save Money On Transportation Costs By Living In Transit-Oriented Developments (Tods)?, Hongwei Dong

Mineta Transportation Institute

Many residents in large Californian metropolitan areas are heavily burdened by housing costs. Advocates, researchers, and elected officials in California are debating whether transit-oriented development (TOD) could be an effective tool to mitigate the housing affordability problem by increasing housing supply and reducing transportation costs in transit-rich neighborhoods. This study contributes to this debate by estimating how much Californian families can save on transportation costs by living in transit-oriented developments (TODs). By utilizing the confidential version of the 2010–2012 California Household Travel Survey, this study evaluates the impact of TOD on household transportation expenditures by comparing TOD households with two …

The Fluidity Of Gender Roles On The Northern Great Plains 1890-1950, Stefanie Michele Pililani Aulner

History, Philosophy, and Religious Studies

The relative infancy of the Northern Great Plains social environment compared to the well-established social systems of the United States east of the Mississippi fostered growth and allowed the redefinition of women’s gender roles. Without the strict social policing of women’s roles within the frontier society, women could redefine their gender roles. Women not only redefined their gender roles but made independent decisions based on their current situations and navigated within the already assigned societal gender roles. In this instance, women, often oppressed and constrained by societal expectations and obligations, simultaneously possessed the choice to navigate and make decisions within …

Settler Colonizers’ Sense Of History On The Northern Plains Before And After The Turn Of The Nineteenth Century, Aaron Loren Barth

History, Philosophy, and Religious Studies

This dissertation argues that it is time to push the understanding of the US Oceti Sakowin wars in different directions, particularly in the direction that stops obsessing and constantly revisiting the officer and soldier accounts. More particularly, it is argued, it is time to push in the direction that looks at how and why settler colonizers – scholars, artists, historians, poets – before and after the turn of the nineteenth century contemplated and argued over various ways to interpret the 1854- 1891 US Oceti Sakowin wars. Through this, they infused a sense of history into the landscape of the northern …

In Situ Treatment Technologies For Pit Latrines To Mitigate Groundwater Contamination By Fecal Pathogens: A Review Of Recent Technical Advances, Shray Saxena, Walter Den

Water Resources Science and Technology Faculty Publications (Archived)

On-site sanitation systems such as pit latrines are extensively used around the world, while there is a growing number of evidence documenting the impact of pit latrines on groundwater quality that may affect human health. Hence, this paper summarizes the various safe-sanitation technologies by broadly categorizing them into fecal pathogen disinfection methods (anaerobic digestion, chemical disinfection, biological additives, solar pasteurization and vermicomposting) and capturing methods (pit lining and permeable reactive barriers, the latter of which simultaneously capture and sanitize fecal sludge in pit latrines). While some of the reviewed technologies have been widely practiced for mitigating microbial contamination of the …

Exploration Of Intercollegiate Student-Athletes’ Athletic Identity, Leah C. Oldham

Graduate Theses, Dissertations, and Problem Reports (ETD)

Student-athletes encounter experiences that can cause their identity process and self-concept to be disturbed. Even though athletic identities are strong among intercollegiate athletes, some encounter identity-threatening events that interrupt their identity process, negatively affecting their athletic identity. The present study adds to current research on the athletic identity of student-athletes by examining the athletic identity and self-esteem of student-athletes to determine if a redshirt season is a positive (identity-enhancing) or negative (identity-threatening) event. The intersectionality of age, race, gender, and ethnicity are examined to understand if multiple identities influence the experience of a redshirt season. Results reveal that a redshirt …

Wetland Mitigation Performance Standards: The Intersection Of Science, Practice, And Policy, Jessica Anne Bryzek

Graduate Theses, Dissertations, and Problem Reports (ETD)

Wetland ecosystem spatial extent and integrity have declined due to conversion to anthropogenic land uses. Wetland mitigation offsets the impact on wetlands encountered during development by restoring a previously degraded wetland or creating new wetlands. This activity creates an ecosystem service market where wetland impacts (debits) are offset by wetland restoration/creation (credits). Mitigation aims to replace functions provided by aquatic resources lost during development. Post-restoration monitoring criteria known as performance standards are used to evaluate and verify restored wetland functionality and regulate mitigation credit release. Therefore, performance standards are vital in ascertaining wetland restoration techniques and mitigation processes. In Chapter …

A Novel Computational Network Methodology For Discovery Of Biomarkers And Therapeutic Targets, Qing Ye

Graduate Theses, Dissertations, and Problem Reports (ETD)

Lung cancer has the second highest cancer incidence rate and the top cancer-related mortality worldwide. An estimate from the American Cancer Society shows that, in 2022, there will be about 236,740 lung cancer cases (117,910 men and 118,830 women) in the US. To date, there are no prognostic/predictive biomarkers to select chemotherapy, immunotherapy, and radiotherapy in individual non-small cell lung cancer (NSCLC) patients. There is an unmet clinical need to identify patients with early-stage NSCLC who are likely to develop recurrence and to predict their therapeutic responses. This dissertation developed a novel computational methodology for modeling molecular gene association networks …

Comparison Of Maintenance Cost Of Medium And Heavy-Duty Alternative Fuel And Diesel Vehicles, Isaac C. Boyce

Graduate Theses, Dissertations, and Problem Reports (ETD)

Abstract

Comparison of Maintenance Cost of Medium and Heavy-Duty Alternative Fuel and Diesel Vehicles

Isaac Boyce

This study was conducted to provide an in-depth analysis of the differences in maintenance cost with the use of alternative fuel and diesel in medium (MD) and heavy-duty (HD) vehicles. With the push toward lower emissions from transportation vehicles for a cleaner future, the United States of America (US) has incentivized the conversion from the use of conventional fossil fuel, diesel, to lower carbon alternatives. With the increased potential for the use of alternative fuels, an investigation is warranted to understand the differences. This …

Review Of Innovative Rehabilitation Techniques For Reinforced Concrete Buildings, Demetrius Karoubas

Graduate Theses, Dissertations, and Problem Reports (ETD)

Building rehabilitation encompasses the act of repairing damaged structural elements, as well as the upgrading of older buildings to bring them up to modern standards. In recent years, due to the extreme economic and environmental cost of new construction, building rehabilitation is gaining ground as the most viable solution to the problem posed by damaged or substandard buildings. With the constant development of new materials with favorable properties and the improvement of our understanding of earthquakes, new rehabilitation techniques are being developed, improving on the efficiency and effectiveness of older ones. Reinforced Concrete (RC) buildings are a type of building …

Implementation Of Stress Management And Resiliency Training To Address Nursing Burnout In A Neuroscience Critical Care Unit, Jessica May Marie Hughes

Graduate Theses, Dissertations, and Problem Reports (ETD)

In the United States, over one-third of nurses experience symptoms of burnout (Reith, 2018). If left unchecked, poor stress management and resiliency skills can contribute to nursing burnout, leading to costly employee turnover. Stress management and resiliency training (SMART) provides the tools necessary to develop resiliency, improve stress management and decrease burnout (Resilient Option, 2020). Nursing staff under the age of 36, who work in a Neurosciences Critical Care Unit (NCCU) demonstrate lower resiliency scores and a higher risk of burnout. This project aimed to evaluate: (a) the effects of a SMART program on the wellbeing of nursing staff in …

Measuring Local Policy To Advance Fair Housing And Climate Goals Through A Comprehensive Assessment Of Land Use Entitlements, Moira O’Neill, Eric Biber, Nicholas Marantz

Faculty Scholarship

California’s legislature has passed several laws that intervene in local land-use regulation in order to increase desperately needed housing production—particularly affordable housing production. Some of these new laws expand local reporting requirements concerning zoning and planning laws, and the application of those laws apply to proposed housing development. This emphasis on measurement requires the state to develop a housing data strategy to support both enforcement of existing law and effective policymaking in the future. Our Comprehensive Assessment of Land Use Entitlements Study (CALES) predates, but aligns with and supports, this state-led effort to improve local reporting. For the cities that …

Evaluating The Performance Of Emergency Medical System In The Us, Zhila Dehdari Ebrahimi

Transportation Logistics and Finance

New and exciting opportunities are emerging for operational researchers to create and use models that provide managers with solutions to enhance the quality of their services as the importance of the service sector grows in industrialized countries. The key to this process is the creation of time-dependent models that analyze complicated service systems and produce efficient staff schedules, allowing organizations to strike a balance between delivering high-quality services and avoiding unnecessary personnel costs. There is a need, particularly in the healthcare sector, to encourage effective management of an EMS, where the likelihood of survival is strongly correlated with the response …

Three Essays On Railroad Safety Analysis Using Non-Parametric Statistical Methods, Neeraj Dhingra

Transportation Logistics and Finance

he FRA mandated railroad companies to install a new monitoring system known as Positive Train Control (PTC). This system overlays sensors, signals, and transponders over existing track and other wayside infrastructure. Technologists designed the system to prevent accidents mainly caused by human negligence and communications. However, PTC will not address track-related defects, which is the second dominant cause of accidents. A new track monitoring system called Railway Autonomous Inspection Localization System (RAILS) was proposed to address track-related accidents. RAILS is based on low-cost sensor technology that identifies defect symptoms, ranks their severity, classifies defect types, and localizes their positions. So, …

Predictions Of Produced Water Quality And Recycled Water Optimization For Spatially-Distributed Wells In Point Pleasant Formation, Armel Quentin Mbakop

Graduate Theses, Dissertations, and Problem Reports (ETD)

The treatment of produced water as a fracturing fluid is becoming an increasingly important aspect of water management surrounding the booming of the unconventional oil and gas industry. Two main problems facing the oil and gas industry are the availability of water for well drilling and completion and disposal of the produced water. Unconventional well drilling and completion in the Utica shale requires large amounts of water. The wastewater that results after production—containing high levels of organic and inorganic matter— is usually disposed of through deep well injection. A new approach reuses this produced water as part of subsequent fracturing …

Uav Position Estimation Using A Lidar-Based 3d Object Detection Method, Uthman Oladipo Olawoye

Graduate Theses, Dissertations, and Problem Reports (ETD)

LiDAR-based object detection methods have drawn sufficient attention from academia and industry due to the increase in the use of the LiDAR sensor for autonomous driving. Insensitivity to light and the ability to capture high spatial information of the encircling environment coupled with the steady reduction in purchase cost are features that make the LiDAR appealing for autonomous driving. The detection methods can process and evaluate the sensor data to identify objects and calculate the relative position of the objects to the sensor. While these methods are currently applied to autonomous driving, they could also be used in robotics for …

Evocations Of Nature In Selected Piano Works By Debussy, Heah Zi-Ling

Graduate Theses, Dissertations, and Problem Reports (ETD)

The connection between nature and the music of Claude Debussy is unique and fascinating, with nature serving as a source of influence and inspiration for Debussy. Debussy looked upon nature with veneration and this viewpoint helped to form the musical ideals that he pursued while breaking with the traditional forms of music. References to nature appear in the descriptive titles of many works by Debussy, but this research focuses on selected piano works from his two books of Images. Debussy’s sense of connection to nature in his music, especially when viewed through the lenses of the Impressionist and Symbolist movements, …

Efficacy Of Reported Issue Times As A Means For Effort Estimation, Paul Phillip Maclean

Graduate Theses, Dissertations, and Problem Reports (ETD)

Software effort is a measure of manpower dedicated to developing and maintaining and software. Effort estimation can help project managers monitor their software, teams, and timelines. Conversely, improper effort estimation can result in budget overruns, delays, lost contracts, and accumulated Technical Debt (TD). Issue Tracking Systems (ITS) have become mainstream project management tools, with over 65,000 companies using Jira alone. ITS are an untapped resource for issue resolution effort research. Related work investigates issue effort for specific issue types, usually Bugs or similar. They model their developer-documented issue resolution times using features from the issues themselves. This thesis explores a …

Information Theoretical Analysis Of The Uniqueness Of Iris Biometrics, Katelyn M. Hampel

Graduate Theses, Dissertations, and Problem Reports (ETD)

With the rapid globalization of technology in the world, the need for a more reliable and secure online method of authentication is required. This can be achieved by using each individual’s distinctive biometric identifiers, such as the face, iris, fingerprint, palmprint, etc.; however, there is a bound to the uniqueness of each identifier and consequently, a limit to the capacity that a biometric recognition system can sustain before false matches occur. Therefore, knowing the limitations on the maximum population that a biometric modality can uniquely represent is essential now more than ever. In an effort to address the general problem, …

Combustion Feature Characterization Using Computer Vision Diagnostics Within Rotating Detonation Combustors, Kristyn B. Johnson May

Graduate Theses, Dissertations, and Problem Reports (ETD)

In recent years, the possibilities of higher thermodynamic efficiency and power output have led to increasing interest in the field of pressure gain combustion (PGC). Currently, a majority of PGC research is concerned with rotating detonation engines (RDEs), devices which may theoretically achieve pressure gain across the combustor. Within the RDE, detonation waves propagate continuously around a cylindrical annulus, consuming fresh fuel mixtures supplied from the base of the RDE annulus. Through constant-volume heat addition, pressure gain combustion devices theoretically achieve lower entropy generation compared to Brayton cycle combustors. RDEs are being studied for future implementation in gas turbines, where …