Digital Commons Network^™

The Value Of Using Popular Music And Performers On Brand And Message Recall In Television Advertising Jingles, Ahmed Taher, Heba Y. El Badawy

Faculty Journal Articles

This study offers insights into two critical decisions in jingle-based advertising. How much more could the producer pay to buy the rights to popular music to add to advertising jingles? And how much more could they pay a popular performer to sing the jingle? Will doing so enhance the brand or message recall to justify the investment? Based on 300 interviews that measured unaided and aided day-after recall of five jingle ads concurrently aired on television, popular music and performers increased unaided and aided recall of brand name and ad message. Compared to the base case, a popular performer can …

Growing Up With Popular Culture In The Time Of Title Ix, Christine A. Corcos

Louisiana Law Review

No abstract provided.

The United States Military’S Role In Maintaining National Security During The Height Of The “War On Drugs”, Sara Terrien

Washington Semester Program

This paper will seek to answer the question: What understanding of national security justified the use of the United States military in the “War on Drugs,” launched by the Reagan administration in 1982? A secondary question that this paper will investigate is whether the definition of “national security” that was used contributed to the protection of American lives and interests. The approach that this paper will take is that the understanding of national security as “defense of the homeland” justified the use of the United States military in the “War on Drugs.” Moreover, the involvement of the United States military …

Countering Terrorism On Tomorrow’S Battlefield: Critical Infrastructure Security And Resiliency (Nato Coe-Dat Handbook 2), Sarah J. Lohmann, Lucas M. Cox, Denise Feldner, Trevor P. Helmy, Frank J. Kuzminski, Marcus Mohlin, Aleksander Olech, Wuraola Oyewusi, Gabriel T. Raicu, Silke Ruhl, Sabrina Schulz, Máté Tóth, Megan A. Ward

Books, Monographs & Collaborative Studies

Every day, malicious actors target emerging technologies and medical resilience or seek to wreak havoc in the wake of disasters brought on by climate change, energy insecurity, and supply-chain disruptions. Countering Terrorism on Tomorrow’s Battlefield is a handbook on how to strengthen critical infrastructure resilience in an era of emerging threats. The counterterrorism research produced for this volume is in alignment with NATO’s Warfighting Capstone Concept, which details how NATO Allies can transform and maintain their advantage despite new threats for the next two decades. The topics are rooted in NATO’s Seven Baseline requirements, which set the standard for enhancing …

Spatial Metaphors In Introductory Statements Of Humanities And Stem Disciplines: A Study Of English And Mechanical Engineering Departments, Olalekan T. Adepoju

Publications and Research

Advances in higher education, specifically in science and technology, have engendered a significant shift of interest from a mainly liberal arts curriculum to STEM-related fields of study, creating a rift in the value systems undergirding the two academic domains. One of the ways the disciplinary disparity is institutionally expressed is through the language used in describing the core values of these disciplines, specifically in the introductory statements of departments. Using the lens of spatial metaphor to consider how the language expresses distinct realities that align with the public perceptions of the disciplines, this paper examines the metaphorical framings in the …

Racial And Ethnic Categories: Impact On Medical Subject Headings, Jamia Williams, Aidy Weeks

Library Faculty Presentations

This presentation was part of the OMB Public Listening Sessions on Federal Race and Ethnicity Standards Revision. The presentation addressed the use of racial and ethnic categories and their impact on medical subject headings managed by the National Library of Medicine.

The presentation was on behalf of the Medical Library Association (MLA) comprising more than 400 institutions and 2,500 professional health sciences and medical librarians and a joint collaboration between the Latinx Caucus and the Social Justice and Health Disparities Caucus. Both Weeks and Williams shared information regarding how these medical subject headings impact indexing and searching of biomedical …

Navigating Acculturative Stress: A Guide For Supporting Newcomer Students In California Esl Classrooms, Daniela Lopera Ruiz

Master's Projects and Capstones

Acculturation has been widely studied as a post-migration phenomenon that individuals face when coming in contact with their new recipient culture and environment. The different experiences, tasks, and requirements that newcomers must endure upon arrival may lead to their suffering prolonged periods of discomfort. This moderate, intermediate, or acute feeling of uneasiness is defined as acculturative stress. In it, the continued exposure to stressors such as adjusting to a new culture, rules, behavioral patterns, a second language, finding housing, and obtaining an education and employment can lead to trauma. This field project has been designed to provide educators and allies …

Daily Rounding To Reduce Catheter-Associated Urinary Tract Infections In A Rehabilitation Facility, Folashade Oluwafunmi

Dissertations

Despite national efforts to reduce catheter-associated urinary tract infections (CAUTIs), healthcare facilities continue to report CAUTI events. The project site reported CAUTI rates above local and national benchmarks even though a CAUTI bundle was in use. The purpose of this quantitative quasi-experimental quality improvement project was to determine if the implementation of daily rounding by organizational CAUTI champions, using the Agency for Healthcare Research and Quality (AHRQ) Comprehensive Unitbased Safety Program (CUSP), would impact CAUTI rates among adult residents in a rehabilitation facility in Northern California for four weeks. Lewin's change theory and the IOWA evidence-based practice model were the …

Solid-State Nmr - A Complementary Technique For Protein Framework Characterization, Linda Cerofolini, Kiefer O. Ramberg, Luis C. Padilla, Paweł Antonik, Enrico Ravera, Claudio Luchinat, Marco Fragai, Peter B. Crowley

Research Outputs: 2025-Present

Protein frameworks are an emerging class of biomaterial with medical and technological applications. Frameworks are studied mainly by X-ray diffraction or scattering techniques. Complementary strategies are required. Here, we report solid-state NMR analyses of a microcrystalline protein-macrocycle framework and the rehydrated freeze-dried protein. This methodology may aid the characterization of low-crystallinity frameworks.

The Consumption Of Photovoltaic Energy Based On The Theory Of Practice And Sociotechnical Transitions, Rafael Lopes Carvalhais, Marcelo De Rezende Pinto Prof.

The Qualitative Report

This paper seeks to advance the discussions involving the articulation between the theory of Sociotechnical Transitions and Practice Theory. The text tries to develop this articulation considering that it is possible to find in the literature notes that the Theory of Sociotechnical Transitions is a suitable partner to be articulated with the Theory of Practice. The proposition was tested in empirical research in which we sought to understand how consumption practices change from adopting photovoltaic energy consumption. The research is categorized as qualitative research. The study offers an interpretation of the object from the theoretical lens provided by Social Practice …

Wildfire Smoke Exposure In California: Public Health Impacts And Mitigation Strategies, Jiaxi Hou

Master's Projects and Capstones

Climate change projections show that wildfires are becoming more severe and frequent over the next few decades. In California, as a leader in environmental protection and resilience planning, there are still concerns about the impacts of wildfire. Several places such as Napa Valley, Los Angeles forests, and Yosemite National Park have been exposed to long-lasting wildfire damage. Wildfire smoke contains toxic pollutants such as particulate matter 2.5 (PM_2.5) that can cause negative health impacts on the public. It has been proved that these public health impacts are cumulative, and wildfire PM_2.5 can exacerbate pre-existing conditions. Therefore, there …

Notebooks Web Application, Vivekananda Marellali

Masters Projects

In our day-to-day activities we often need to make quick short notes related to our work, study, or other activities. Later, those notes should be easy to access, modify, delete, share with others, or create PDF documents as and when required. It is ideal if the note content is rich text format such as HTML, as it provides many text formatting options and provide better view and readability. The Notes are better organized if they are grouped into notebooks where each notebook consists of related topic note pages and multiple users can create such notebooks and share with other users …

Review: Virtue Information Literacy: Flourishing In An Age Of Information Anarchy, Jessica A. Hawkes

Communications in Information Literacy

Review of Bivens-Tatum, W. (2022). Virtue information literacy: Flourishing in an age of information anarchy. Library Juice Press.

Mental Health Benefits Of Physical Activity In Older Adults, Adrian Kurt Zitzmann

Master of Science in Nursing Family Nurse Practitioner

Physical activity is the fountain of youth, strengthening both the physical body as well as the mind, leading to better emotional stability and a general sense of well-being. The population over age 65 is nearing retirement age and are transitioning from a high paced work and family life to a slower and less active “empty nest” lifestyle. Among adults over age 65, will implementing an exercise program for 30 minutes per day increase mental well-being? The benefits of physical activity will be supported by gathering a group of older adults ages 65 and up from a local retirement community to …

Using Proteomics To Discover New Connections In The Arabidopsis Circadian Clock, Maria Lynn Sorkin

Arts & Sciences Graduate Student Theses and Dissertations

The plant circadian clock is an endogenous timekeeping mechanism that uses daylength and temperature cycles to synchronize internal physiology with the external environment. Much of our understanding of the clock in the model plant Arabidopsis thaliana comes from genetic approaches. In this thesis, I use affinity purification coupled with mass spectrometry (APMS) to identify protein-protein interactions for core clock components on a proteomic scale. I developed and optimized a protocol to perform APMS on a core set of circadian clock proteins: CIRCADIAN CLOCK ASSOCIATED 1 (CCA1), LATE ELONGATED HYPOCOTYL (LHY), PSEUDORESPONSE REGULATOR 5 (PRR5), PRR7, PRR9, TIMING OF CAB 1 …

Local Spectroscopy Data Infrastructure: Solid State Nmr Crystallography With Experiment, First-Principal Analysis And Machine Learning, He Sun

Arts & Sciences Graduate Student Theses and Dissertations

Solid-state magnetic resonance (SSNMR) spectroscopy is a powerful tool for obtaining precise information about the local bonding and morphology of materials. The detailed local structure of crystalline materials cannot be easily solved by traditional experimental methods such as X-ray diffraction (XRD). SSNMR combined with first principal calculation methods such as density functional theory (DFT) can be of great use in this research area. The methodology that is called “NMR crystallography” today has been widely applied to the determination of a wide range of solid materials with an increasing amount of computationally simulated NMR spectra. The construction of a well-established computational …

Crisisready's Novel Framework For Transdisciplinary Translation: Case-Studies In Wildfire And Hurricane Response, Andrew Schroeder, Caleb Dresser, Akash Yadav, Jennifer Chan, Shenyue Jia, Caroline Buckee, Satchit Balsari

Institute for ECHO Articles and Research

Extreme weather events including wildfires and hurricanes are becoming increasingly hazardous due to climate change, and often result in transient or permanent population displacements. Disaster-related disruptions in infrastructure, workforce, wages, and social networks can combine with population displacements to result in interruptions in health care access and prolonged impacts on morbidity and mortality. The data needed to make health systems and emergency management approaches more resilient to these hazards, and more responsive to the needs of affected populations, are sequestered in silos across private corporations and public agencies. In two case studies, we describe how our research team at CrisisReady …

The Philippine Legal Framework On The Utilization Of Artificial Intelligence (Ai) In Strengthening Initiatives In Combating Climate Change: An Analysis On Ai Roles, Opportunities And Legal Issues, John Michael D. Aquino, Rushid Jay S. Sancon

U.P. Los Baños Journal

Climate change is one of the most urgent international problems and concerns of the day, and to combat it, numerous researches demonstrate that Artificial Intelligence (AI) could be utilized. The researchers analyzed and discussed the existing Philippine Legal Framework for the use of Artificial Intelligence (AI) in climate change mitigation. In addition, a general overview of the opportunities and legal problems presented by the Climate Change Act and the Paris Agreement were also discussed. The researchers began writing this research paper by conducting a literature review. The scope of this research study is an in-depth examination and assessment of the …

Tourist Motivation And Brand Awareness Of Tourism Destinations In Liliw, Laguna Towards Brand Image Enhancement, Jerome R. Fernandez

U.P. Los Baños Journal

Tourism is one of the industries with the highest growth potential in many nations, and it significantly contributes to a country's economic prosperity and attractiveness. Branding is indeed a discipline that has occurred in the previous decades to become a pervasive marketing force. This study's objective is to evaluate the brand awareness of tourism destinations in Liliw, Laguna to improve their brand image, particularly in tourist motivation and brand awareness relationship. The descriptive-comparative research design was used and the respondents were the non-local residents and domestic tourists of Liliw, Laguna. The researcher used random sampling in choosing respondents. The instrument …

State Of Counseling And Psychology Research In The Philippines, Merimee T. Siena, Karina G. Fernandez

U.P. Los Baños Journal

This archival study reviews two decades’ worth of published counseling and psychology researches in the Philippines beginning in 1999, with the aim of determining the prevalent themes in counseling and psychology research. A total of 413 scholarly published papers were surveyed. The results indicate that the major theme of counseling and psychology research in the Philippines is in the area of Personality Psychology, where these studies investigated various personality variables, how they relate with other variables, how these affect human behaviour and mental processes, and their implications for intervention. On the other hand, the least number of researches were about …

The Impact Of Intercultural Communication Competence On Academic Advising At An American-Style University In West Africa, Tara Janea Pylate

Electronic Theses and Dissertations Archive

While the internationalization of American higher education has seen significant growth in the past decade, little is known about the advisor-advisee relationship in American transnational institutions and, more specifically, at American-style institutions abroad. This quantitative study examined students’ expectations of and satisfaction with academic advising, and investigated whether students’ intercultural communication competence (ICC) predicted student satisfaction at an American-style university in West Africa. Research concerning international students in the United States provides an outline for examining academic advising abroad. Academic advisors play a vital role in motivating and empowering students. Cultural and academic challenges that international students face impact their …

Preferential Stiffness And The Crack-Tip Fields Of An Elastic Porous Solid Based On The Density-Dependent Moduli Model, Hyun C. Yoon, S. M. Mallikarjunaiah, Dambaru Bhatta

School of Mathematical & Statistical Sciences Faculty Publications

In this paper, we study the preferential stiffness and the crack-tip fields for an elastic porous solid of which material properties are dependent upon the density. Such a description is necessary to describe the failure that can be caused by damaged pores in many porous bodies such as ceramics, concrete and human bones. To that end, we revisit a new class of implicit constitutive relations under the assumption of small deformation. Although the constitutive relationship \textit{appears linear} in both the Cauchy stress and linearized strain, the governing equation bestowed from the balance of linear momentum results in a quasi-linear partial …

2022 School Of Culinary Arts And Food Technology Newsletter - Winter Edition, James Murphy

Other resources

The School of Culinary Arts and Food Technology, TU Dublin, Winter Edition Newsletter captured the many events, research, awards, significant contributions and special civic and community activities which the students and staff members of the school have successfully completed up to the Winter period of 2022. The successful completion of these activities would not be possible without the active and on-going support of the 'INSPIRED' friends of Culinary Arts (school supporters) and our school's industry association supporters. If you would like to support our school and the next Generation of Food, Culinary and Horticulture students, contact us at e: [email protected]

Federated Learning And Applications In Cybersecurity, Ani Sreekumar

Cybersecurity Undergraduate Research Showcase

Machine learning is a subfield of artificial intelligence that focuses on making predictions about some outcome based on information from a dataset. In cybersecurity, machine learning is often used to improve intrusion detection systems and identify trends in data that could indicate an oncoming cyber attack. Data privacy is an extremely important aspect of cybersecurity, and there are many industries that have more demanding laws to ensure the security of user data. Due to these regulations, machine learning algorithms can not be widely utilized in these industries to improve outcomes and accuracy of predictions. However, federated learning is a recent …

The Degree Of Faculty Use Of Authentic Assessment Strategies At A'Sharqiyah University, Sharif Abdelrahman Alsoudi, Amjad Ezat, Mueen Salman Al Nsraween

Alustath Journal for Human and Social Sciences

The study aimed to identify the degree of faculty use of authentic assessment strategies at A'Sharqiyah University (Oman). The study sample consisted of (59) faculty at A'Sharqiyah University, the results indicated that the degree of use of authentic evaluation strategies was at the average level in general, with an average of (3.26) percentage (66%). The results also showed the statistically significant differences in the degree of use of authentic assessment strategies attributable to the variable of receiving training in favor of faculty’s who received prior training on authentic assessment strategies. As well as significant differences attributed to years of academic …

Commandments Verses In Surat Al-An'am Statistical Grammar Study, Mayassa Waleed Taha

Alustath Journal for Human and Social Sciences

The semantic equation that combines the two sections of grammar and statistics requires us to find the semantic dimension revealed by the Qur’anic contexts on the one hand, and confirms the objective interpretation of the verses of the commandments on the other hand. The study aims to show the importance of the commandments from the grammatical and statistical sides, as the research monitored the names contained in the verses of the commandments, leaning on their statistics with their distribution according to their grammatical chapters in terms of nominative, accusative, and ablative. This type of research is as close as possible …

The Effect Of The Emotional Literature In Developing The Emotional Intelligence For The Female Students In Arabic Department In College Of Education For Women, Zeina Salem Mohie

Alustath Journal for Human and Social Sciences

The Emotional intelligence is considered one of the modern concepts of purposeful rational thinking and effective dealing with the environment that surrounds the learner to succeed in the educational process and to allow students to express and enhance themselves and take the initiative to encourage them and to overcome crises with optimism, positivity and action. Emotional Literature has a lot of poetic pictures which include the emotional and flirting ones; the learner should perceive and feel them. Therefore, the current research aims to build a program that contains the components of emotional literature, as well as to know the impact …

Al-Munawun In The Holy Qur’An: A Pragmatic Linguistic Approach (Salsabil) As A Mode, Wathiq Galib Hashim

Alustath Journal for Human and Social Sciences

The multiplicity of facets and possibilities in the analysis of a specific linguistic issue, or a specific grammatical issue, is a familiar matter that is common in the study of Arabic, indicating the occurrence of disagreement in opinions at the level of a single issue, as occurred in the name Al-Manun (Salsabil) mentioned in the Almighty’s saying: “An eye in it is called Salsabil.” ( [Al-Insan: 18] who was chosen by the research as his field, he saw in it what is sufficient to reveal this phenomenon in the sayings of the people of Arabic and the commentators, and the …

The Use Of Psychometric Scale Theory In Formulating Gilliam Scale Gars-3 For Diagnosing Autism Spectrum Disorder, Abbas Fadhil Abdulwahid, Muhammad Anwar, Khalid Jamal Jasim

Alustath Journal for Human and Social Sciences

The present paper aims to formulate Gilliam Scale GARS-3 for diagnosing autism spectrum disorder (ADS) according to the use of psychometric scale theory. In order to achieve the aim of the paper, the researchers have followed the scientific steps in formulating the scale and verifying the credibility of the translation via checking the accuracy and subjectivity in transferring all the thoughts of the scale. Then, an expert in Arabic language has checked the scale which consists of (58) items of six dimensions. The scale was applied to (500) students inside the governmental and the private centers and on a sample …

Nikki Giovanni: The Poet Laureate Of The Black Community, Jinan Abdulla Shafiq

Alustath Journal for Human and Social Sciences

Black women have a long history and practise of activism that can be traced to pre-colonial Africa. Women writers of African descents have challenged the status quo of the cultural, political, and spiritual realms of their communities by using their skills to present women who challenge traditional roles and resist attacks of oppression. The paper deals with the suffering of women in general and black women specifically. The aim of the study is to give a voice to black women through Nikki Giovanni’s poetry, whom is considered the poets’ laureate. Her poems are like weapons against the oppressors. Using a …