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Profile: Looking Back, Leading Forward, Communications And Marketing

Profile (1996-)

In this issue: The Power of Possibility; Puppy Love; Looking Back, Leading Forward; Giving News; Campus News Briefs; Alumni News, Class Notes

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Ua19/16/2 Basketball Press Releases, Wku Athletic Media Relations

WKU Administration Documents

Press releases, photos and game statistics for WKU basketball team from January to July 2021.

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How Has The Covid-19 Pandemic Changed The Well-Being And Athletic Identity Of Collegiate Student-Athletes?, Malissa Leclaire

Leadership Education Capstones

This qualitative study explored the changes that collegiate student-athletes have experienced in their well-being and athletic identity throughout the COVID-19 pandemic. The research was conducted through individual interviews. Participants indicated changes in their well-being that they experienced included: (1) uncertainty, (2) limited social interactions, and (3) maintenance of physical health. Participants also indicated that the changes they experienced in their athletic identities included: (1) a stronger athletic identity, and (2) the transition out of athletics. Recommendations for future research include expanding the study to a larger sample size and examining the psychological effects the student-athletes experienced from the COVID-19 pandemic.

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Relationship Building Communication Between Female Student-Athletes And Coaching Staff, Hannah Mcglone

Leadership Education Capstones

The purpose of this study is to help female student-athletes build better relationships with coaching staff through improved ways of communication. Relationships between female student-athletes and coaching staff are one of the most important within an athletics team. Using a qualitative design including one on one interviews and surveys, some themes that emerged were being honest consistently, gender of coaching staff does have some effect on topics shared between female student-athletes and coaching staff and the different challenges building relationships with the student athletes female coach and male coach.

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Preparing Pk-8 Teachers To Engage In Discussions Regarding Race, Mckenzie Hallstrom

Leadership Education Capstones

The purpose of this study is to discover what PK-8 teachers need to be prepared to engage in discussions regarding race with their students and to explore specific strategies to support teachers. Historically, Black students have been disadvantaged by the educational system and their voices silenced by pervasive racism. Using Critical Race Theory in education, this qualitative study will discuss barriers and strategies to engaging in race-discussions. This study will also discuss leadership implications for better supporting PK-8 teachers to be able to engage in race-discussions with their students. Ultimately, this study argues that PK-8 teachers are unprepared to engage …

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The Role Of States And The Federal Government In Changing The Scope Of College Athletics Through Name, Image, And Likeness Legislation, Mckenna Lahr

Gabelli School of Business Honors Thesis Collection

This thesis explores the complex issue of compensating collegiate athletes, particularly through the monetization of their name, image, and likeness (NIL). The introduction highlights the significant revenues generated by collegiate sports, particularly basketball and football, which are contrasted sharply against the lack of direct compensation to the student-athletes who contribute to these earnings. The NCAA's stringent regulations prohibit student-athletes from receiving compensation beyond scholarships and educational benefits, which many critics argue is insufficient relative to the income they generate. The conclusion of the thesis reviews the potential impact of state and federal legislative changes that allow athletes to profit from …

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Analyzing The Main Drivers Of Professional Sports Franchise Valuations In The United States, Joseph M.Myers

Gabelli School of Business Honors Thesis Collection

Extensive academic literature has examined sports analytics and other drivers of on-field performance in sports. Far less has studied components of franchise valuation, including its relationship with sports analytics implementation. In this project, I want to determine the primary independent drivers of franchise valuation, whether implementation of sports analytics has been beneficial, and the degree of ownership control of valuation. I will be running multiple regression analyses for several quantitative variables and ANOVA to determine significant differences between each sport. I expect to find winning track records increase long-term value, benefits of analytics through efficient payroll allocation, and differences between …

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Comparison Of Energy Expenditure Observed Between Scheduled Activities In Collegiate Team-Sport Female Athletes, Jessica M. Moon, Hannah A. Zabriskie, Patrick S. Harty, Bradley S. Currier, Julia C. Blumkaitis, Richard A. Stecker, Andrew Jagim, Chad M. Kerksick

Faculty Scholarship

Energy needs of female team-sport athletes are poorly understood with no evidence highlighting differences present between scheduled activities. The purpose of this study was to examine the difference in energy expenditure between NCAA Division II female basketball (BBALL) and lacrosse (LAX) athletes during different scheduled team activities. Female BBALL (n = 13; 19.8 ± 1.3 yrs; 173.9 ± 13.6 cm; 74.6 ± 9.1kg; 27.1 ± 3.2%fat) and LAX (n = 20; 20.4 ± 1.8yrs; 168.4 ± 6.6cm; 68.8 ± 8.9kg; 27.9 ± 3.1%fat) athletes were outfitted with heart rate and activity monitors during four consecutive days on five different occasions …

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A Recreation Department’S Response To The Covid-19 Pandemic, Steve Chen, Michael Simmons

Faculty Research at Morehead State University

The novel coronavirus (COVID-19) pandemic has severely impacted the operation and financial vitality of recreation, fitness, and sports industries (Byrne, 2020; Dolesh & Colman, 2020). This case study addressed how recreation and fitness sectors were impacted by the outbreak of virus and described how the Recreation, Parks and Cultural Activities (RPCA) department of a satellite city near the National Capital, Washington D.C., operated its facility with proper emergency responses and best practices under the guidelines of Center for Disease Control and Prevention (CDC) and the State Health Department. In addition, challenges (i.e., staffing and financial compensation) faced during different phases …

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Otterbein Towers Spring 2021, Otterbein Towers

Towers Magazine

Reimagining Religion and Philosophy to Tackle Complex World; Spring Fling: Otterbein Laces up for Unique Semester of Athletic Competition; Commencement; COVID-19 Vaccines Give Hope for Pandemic's End; Otterbein Faculty Members Offer an Inside View into the Olympics

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April 2021 Faculty Senate Packet, University Of Nebraska At Kearney Faculty Senate

Faculty Senate Packets

No abstract provided.

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“On The Staff Of The Grand Canyon”: Assessing Manager And Stakeholder Perspectives On Sustainable Wilderness Visitor Use Management, William L. Rice, Oakes Spivey, Peter Newman, B. Derrick Taff

Society and Conservation Faculty Publications

Overall visitation to Grand Canyon National Park (GRCA) grew 36%, and backcountry overnight visits increased 8% from 2010 to 2019. This research examines how park managers and other key stakeholders, such as park-partner staff, are managing increasing visitation levels. In total, 36 semistructured qualitative interviews were conducted with park managers and other key stakeholders during the summer of 2019. This study aims to inform sustainable visitor use management at GRCA and other wildland protected areas by examining the social, physical, and managerial considerations described by respondents. Results demonstrate both immediate and long-term operational issues and constraints for park management stemming …

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2021 April, Morehead State University. Office Of Communications & Marketing.

Morehead State Press Release Archive, 1961 to the Present

Press releases for April of 2021.

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Winning Investment: The Strategic Implications Of The Growth Of Sabermetrics In Japanese Baseball, David Trent Pagliarini

Senior Theses

This thesis examines Japanese baseball and how the use of analytics and statistical research has been implemented into Nippon Professional Baseball (NPB), compared to its North American counterpart, Major League Baseball (MLB). Due to the large financial implications of the MLB, teams have fully adopted the use of advanced metrics to find competitive disparities and advantages in roster construction, game strategies, and player development. Because of the long history attached to baseball in Japan, many cultural differences have adapted the game and recently slowed the growth of sabermetrics. While the NPB is beginning to understand the competitive value that analytics …

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The Female Sports Fan Experience: How Women Consume Sports And How Sports Are Marketed To Women, Natalie Elser

Senior Theses

This study analyzes the growing subsection of female sports fans. Through a review of scholarly research articles, this study examines female sports fan motivations and behaviors and how they differ from the classic male sports fan. Additionally, this study aims to investigate how sports marketing executives try to appeal to women as sports consumers and how these practices have begun to change in recent years. This study will provide a summary of existing research on female sports fans along with a review of marketing initiatives used to engage female sports fans.

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College Football Recruiting And The Correlation To Success, Bryce Mclaughlin

Honors Theses

This research paper will explore the recruiting aspect of college football and its importance regarding the overall success of the team. The introduction will inform the reader of the recruiting aspect of college football and the basics of the recruiting world. Following this will be a section discussing schools within the Power Five conferences (more specifically the Big Twelve, Pacific-12 Conference, and the Southeastern Conference) including their recruiting budgets that lead to fruitful results based on the talented recruits that they pull in. After an examination of these schools, the following section will discuss schools in the Group of Five …

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Examining The Relationship Between Ethical Leadership And Moral Judgments Of Sports Managers, Andrew Rudd, Sarah Stokowski

Publications

No abstract provided.

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Sacred Heart University Magazine, Volume 2, Issue 2, Sacred Heart University

Sacred Heart University Magazine

Contents: Forward: Crating Inclusivity --SHU Goes Pro --Turning Zs To Ws. Leading: Restoring the "Crown Jewel" of Downtown Fairfield --Campus in the clouds --The Trace Race. The Day After Tomorrow: Representational Opportunity --The Conversation We're Not Having --The Way We (Might) Live Now. Where Language Is No Barrier. Something Old, Something New. Spirit: SHU and 42 --The Power of Opportunity --Remembering Don Feeley. From The Archive.

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Perceptions On Implementing A Comprehensive Athletic Website And Online Streaming Service For Kentucky High Schools, Steve Chen, Adrienne Hall

Faculty Research at Morehead State University

Student participation in interscholastic athletics reached record levels in 2019-20 for the third consecutive year in Kentucky (KHSAA, 2020). Sport marketers have strongly advocated social media as a powerful and effective tool to promote sporting events at all levels. However, existing studies rarely focus on the trend for promoting interscholastic sports through social media platforms. This study examined the potential of an interactive website and online streaming service focusing on interscholastic sports may provide to high schools in Kentucky. After evaluating more than 102 high school athletic websites, the authors found schools were in need to improve the current website …

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Ucc Minutes, April 13, 2021, University Curriculum Council

UCC Agendas/Minutes

No abstract provided.

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How Can Coaches Properly Prepare Student-Athletes For A Career After Athletics?, Joel Krenz

Leadership Education Capstones

Most of the time a student-athlete’s athletic career will end after college, but what then? So many collegiate athletes have put so much focus into their sport over the previous 10-15 years that they tend to struggle when faced with the reality that they are done. No collegiate athlete can make the transition from sport to career alone, which is why coaches, administrators, and teachers need to know how to properly prepare student-athletes for a career after athletics. This study will look to find the best ways that the faculty of an institution who work closely with student-athletes can help …

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Covid-19’S Influence On Mental Health Among Collegiate Student-Athletes, Jacob Balliu

Leadership Education Capstones

The world was struck by turmoil as the COVID-19 virus surged to the surface. Affecting the lives of many. In a matter of days, the process of daily living got a new meaning. The new lifestyle of living consisted of wearing masks, self-quarantining for fourteen days, and socially distancing six feet apart. From the perspective of a college student, life was flipped upside down. Classes were moved online, and students were asked to not be on campuses across the country for months on end. Collegiate student-athletes had it much rougher. Due to the global pandemic multiple sport seasons were cancelled …

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The Advantages And Disadvantages To Small Town School Districts And Their Communities After Athletics Consolidation, Kacey Lane

Leadership Education Capstones

Nothing brings a small rural town together like high school sports. Unfortunately, when high school sports hit challenging times, support for programs and participation in programs decrease. When sports programs hit low numbers in participation they need to think about the program's future. Some schools consider eliminating the programs. Graves (2010) stated that communities often resist full school consolidation to be able to protect their sports teams. Graves (2010) believes that to lose a school and its colors would relinquish one’s identity. Small communities thrive off the school districts and take pride in their academics and athletics. With the lack …

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Gamification, Game-Based Learning, And Student Engagement In Education, Alan May

Leadership Education Capstones

Over the past few years the application of educational technology in the classroom setting has been increasingly popular. Educators at all levels, primary, secondary, and post-secondary have been exploring best practices in the use of educational technology and the impact that educational technology has on student learning. Many educators have explored the idea of gamification and game-based learning in their classrooms to improve student learning and student engagement. Using technology to create a gamified or game-based learning shows positive results and has fostered an environment that encourages students to collaborate with their peers, engage with content material, and stay motivated …

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Why Do Tourists Accept Lodging Through Accommodation Sharing Platforms? Model Development And Model Comparison, Ge Zhu

Theses and Dissertations

The P2P accommodation sharing market has emerged as a disruptive innovation as it has exponentially expanded globally, even though this market is still emerging and has not been used by most people. This study investigates why tourists accept the sharing platforms and how to promote this service. A literature review on innovation adoption models was conducted to select a proper theoretical framework to investigate travelers’ motivation for using Airbnb. According to model-evaluation principles and literature analysis, this self-efficacy-based value adoption model (SVM) was selected, which is derived from social cognitive theory’s reciprocal determination. Based on the SVM, an extended SVM …

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Technology Experience: Measurement Development And Validation, Hyejo Hailey Shin

Theses and Dissertations

Think about yourself traveling to somewhere in the 1990s, 2000s, 2010s, and 2020s repeatedly. What would be the most significant difference among those four periods? There would be many differences, including clearer sky and clean air. Imagine how you would plan your three-day vacation. You might need several travel guidebooks and travel agents to plan your trip if you were in the 1990s. In the 2020s, you just need to download some mobile apps to plan and even create organized travel itineraries. After arriving at the destination, how would you find the way to a tourism attraction? You just need …

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An Examination Of Sport Ticket Price Acceptability And Surcharge Transparency In Partitioned Pricing, Misun Won

Theses and Dissertations

There has been a recent price policy change in the sport industry that ticket resale companies attempted to reveal any additional fees upfront to increase price transparency and protect consumers in the marketplace. This policy change was announced in early 2020 (Thompson, 2020). However, as the coronavirus outbreak affected live events to be canceled, become virtual, or have a limited facility capacity (Apstein, 2020; Perry, 2020), it disabled the resale companies to see consumer responses to their policy change that may increase or decrease ticket revenues. In addition, charging additional fees to the ticket face value is a form of …

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Intervention Strategies For Guiding Intercollegiate Student Athletes To A Greater Sense Of Career Maturity, Laura Kastler

Masters Projects

Previous studies have indicated a lack of career maturity within the intercollegiate student athlete population. This can apply to institutions of all divisions across the National Collegiate Athletic Association. Various institutions are not implementing proper intervention strategies to guide their student athletes to thrive in their life after sports. This project explains this problem in robust detail and establishes different themes of improvement through literature that can be utilized by university career services and athletic development programs. To guide this student population to a greater sense of career maturity, there needs to be more on students athletes regarding their academic …

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Positioning Customer Service Through Customer Journey Mapping In Service Consumption And Recovery, Dan Jin

Theses and Dissertations

Customer journey mapping is a marketing research tool that has increasingly captured marketers’ attention over the past decades by helping commercial businesses understand customers’ motivations and behaviors. Despite acknowledging the importance of customer experiences, previous literature has generally focused on the firm’s response (supply-side) to the customer. This often considers the service provider’s efforts in the production of goods and services using Goods-Dominant-Logic (GDL), and facilitation with the customer with Service-Dominant-Logic (SDL). However, supply-side logic has largely ignored the customer responses (demand-side) regarding the service operations that appear to be an important function in customer journey mapping. Customers’ demand-side logic …

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“The Lifeblood Of College Sports”: The Ncaa’S Dominant Institutional Logic And The Byproducts Of An (Over)Emphasis On Recruiting, Chris Corr

Theses and Dissertations

In big-time college football, successful recruiting is the foundation on which winning programs stand. Power-5 football and men’s basketball operate under a dominant institutional logic that values generating revenue above all else. Winning generates revenue and, accordingly, Power-5 stakeholders are often engulfed in their unique athletic roles. The system propagates adherence to a singular focus that emphasizes winning and revenue generation. This dominant institutional logic governing big-time college football has been dubbed jock capitalism (Southall & Nagel, 2009). While prominent theorists have analyzed college sports through an institutional logic perspective, a systematic examination of the Power-5 football recruiting process has …

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Full-Text Articles in Entire DC Network

Profile: Looking Back, Leading Forward, Communications And Marketing

Profile (1996-)

Ua19/16/2 Basketball Press Releases, Wku Athletic Media Relations

WKU Administration Documents

How Has The Covid-19 Pandemic Changed The Well-Being And Athletic Identity Of Collegiate Student-Athletes?, Malissa Leclaire

Leadership Education Capstones

Relationship Building Communication Between Female Student-Athletes And Coaching Staff, Hannah Mcglone

Leadership Education Capstones

Preparing Pk-8 Teachers To Engage In Discussions Regarding Race, Mckenzie Hallstrom

Leadership Education Capstones

The Role Of States And The Federal Government In Changing The Scope Of College Athletics Through Name, Image, And Likeness Legislation, Mckenna Lahr

Gabelli School of Business Honors Thesis Collection

Analyzing The Main Drivers Of Professional Sports Franchise Valuations In The United States, Joseph M.Myers

Gabelli School of Business Honors Thesis Collection

Comparison Of Energy Expenditure Observed Between Scheduled Activities In Collegiate Team-Sport Female Athletes, Jessica M. Moon, Hannah A. Zabriskie, Patrick S. Harty, Bradley S. Currier, Julia C. Blumkaitis, Richard A. Stecker, Andrew Jagim, Chad M. Kerksick

Faculty Scholarship

A Recreation Department’S Response To The Covid-19 Pandemic, Steve Chen, Michael Simmons

Faculty Research at Morehead State University

Otterbein Towers Spring 2021, Otterbein Towers

Towers Magazine

April 2021 Faculty Senate Packet, University Of Nebraska At Kearney Faculty Senate

Faculty Senate Packets

“On The Staff Of The Grand Canyon”: Assessing Manager And Stakeholder Perspectives On Sustainable Wilderness Visitor Use Management, William L. Rice, Oakes Spivey, Peter Newman, B. Derrick Taff

Society and Conservation Faculty Publications

2021 April, Morehead State University. Office Of Communications & Marketing.

Morehead State Press Release Archive, 1961 to the Present

Winning Investment: The Strategic Implications Of The Growth Of Sabermetrics In Japanese Baseball, David Trent Pagliarini

Senior Theses

The Female Sports Fan Experience: How Women Consume Sports And How Sports Are Marketed To Women, Natalie Elser

Senior Theses

College Football Recruiting And The Correlation To Success, Bryce Mclaughlin

Honors Theses

Examining The Relationship Between Ethical Leadership And Moral Judgments Of Sports Managers, Andrew Rudd, Sarah Stokowski

Publications

Sacred Heart University Magazine, Volume 2, Issue 2, Sacred Heart University

Sacred Heart University Magazine

Perceptions On Implementing A Comprehensive Athletic Website And Online Streaming Service For Kentucky High Schools, Steve Chen, Adrienne Hall

Faculty Research at Morehead State University

Ucc Minutes, April 13, 2021, University Curriculum Council

UCC Agendas/Minutes

How Can Coaches Properly Prepare Student-Athletes For A Career After Athletics?, Joel Krenz

Leadership Education Capstones

Covid-19’S Influence On Mental Health Among Collegiate Student-Athletes, Jacob Balliu

Leadership Education Capstones

The Advantages And Disadvantages To Small Town School Districts And Their Communities After Athletics Consolidation, Kacey Lane

Leadership Education Capstones

Gamification, Game-Based Learning, And Student Engagement In Education, Alan May

Leadership Education Capstones

Why Do Tourists Accept Lodging Through Accommodation Sharing Platforms? Model Development And Model Comparison, Ge Zhu

Theses and Dissertations

Technology Experience: Measurement Development And Validation, Hyejo Hailey Shin

Theses and Dissertations

An Examination Of Sport Ticket Price Acceptability And Surcharge Transparency In Partitioned Pricing, Misun Won

Theses and Dissertations

Intervention Strategies For Guiding Intercollegiate Student Athletes To A Greater Sense Of Career Maturity, Laura Kastler

Masters Projects

Positioning Customer Service Through Customer Journey Mapping In Service Consumption And Recovery, Dan Jin

Theses and Dissertations

“The Lifeblood Of College Sports”: The Ncaa’S Dominant Institutional Logic And The Byproducts Of An (Over)Emphasis On Recruiting, Chris Corr

Theses and Dissertations