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2021

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Green Marketing: A Study Of The Factors Influencing The Repurchase Decision For Javanony Herbal Products, Sri Widyastuti, Budi Santoso Nov 2021

Green Marketing: A Study Of The Factors Influencing The Repurchase Decision For Javanony Herbal Products, Sri Widyastuti, Budi Santoso

ASEAN Marketing Journal

The green consumer movement is a reflection of people’s concern about the environment and has given rise to the green market. Companies that want to survive in this market must be able to apply a green label to all aspects of their business. This research aims to understand the influence of attitude, perceived value, and perceived price among customers on the decision to repurchase Javanony herbal products. The sampling technique in this study is purposive sampling. This study concludes that the attitude of customers who already have an understanding of green products is not completely supported by the company in …

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Effects Of Externalities And Flow On Perceived Usefulness, Satisfaction, And Loyalty In Mobile Instant Messaging Promotion, Theresa Victory Gloria, Adrian Achyar Nov 2021

Effects Of Externalities And Flow On Perceived Usefulness, Satisfaction, And Loyalty In Mobile Instant Messaging Promotion, Theresa Victory Gloria, Adrian Achyar

ASEAN Marketing Journal

At its introduction, instant messaging (IM) was predicted to facilitate communication between businesses and customers. Growing numbers of smartphones coupled with internet penetration then led to the development of mobile instant messaging (MIM). Some MIM provides a feature for businesses to communicate to customers, which enables businesses to send promotions and information directly to customers. For this to be effective, loyalty is crucial for continued MIM use, especially MIM that can be used as a promotional tool, or mobile instant messaging promotion (MIMP). This study focuses on the factors that affect loyalty and satisfaction in MIMP. The results suggest that …

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Factors Affecting Purchase Intention Of South East Asian (Sea) Young Adults Towards Global Smartphone Brands, Wahid Zahid, Omkar Dastane Nov 2021

Factors Affecting Purchase Intention Of South East Asian (Sea) Young Adults Towards Global Smartphone Brands, Wahid Zahid, Omkar Dastane

ASEAN Marketing Journal

The study aims to probe the effect of perceived price, perceived quality, brand awareness, and social influence on purchase intention of South East Asian (SEA) Young Adults towards global smartphone brands. This explanatory research uses quantitative empirical data collected from 200 SEA Young Adults studying in one of the public universities in Malaysia. Stratified random sampling is used while ensuring fair representation of SEA countries, viz., Singapore, Malaysia, Philippines, Thailand, Indonesia, Vietnam, and Cambodia. Correlation and regression analysis were carried out using SPSS 20.0. The study resulted in the finding that social influence has the highest level of linear relationship …

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Role Of Consumption Emotions Mediate Perceived Service Fairness To The Service Satisfaction And Its Impact On Customers’ Behavioral Intentions, Abolghasem Ebrahimi, Abbas Abbasi, Mojtaba Khalifeh, Mehdi Samizadeh, Farzaneh Abkhiz Nov 2021

Role Of Consumption Emotions Mediate Perceived Service Fairness To The Service Satisfaction And Its Impact On Customers’ Behavioral Intentions, Abolghasem Ebrahimi, Abbas Abbasi, Mojtaba Khalifeh, Mehdi Samizadeh, Farzaneh Abkhiz

ASEAN Marketing Journal

Considering that customers’ emotions toward received services are evaluated in light of fairness and equity theory, the purpose of this study is to investigate the effect of customers’ perceptions and emotions of received services on their behavioral intentions. Data were collected from 329 questioners that were distributed among Mellat bank customers, and hypotheses and the conceptual model were analyzed based on the data collected through structural equation modeling in AMOS 18. Results showed that three dimensions of interactional, procedural, and distributive justice affected customers’ emotions (negative and positive) and satisfaction. Customers’ emotions were also found to be having a mediating …

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Achievement As Gift And Prestige: Formulating Anticipated Emotion Of Others As New Determinant Of Consumer Motivation, Bilson Simamora Nov 2021

Achievement As Gift And Prestige: Formulating Anticipated Emotion Of Others As New Determinant Of Consumer Motivation, Bilson Simamora

ASEAN Marketing Journal

Emotion is central component of consumer behavior. This concept, that is borrowed from psychology, is now widely and applied studied in marketing. Two major approaches used by marketing researchers are, first, behavior causes emotions and second, emotions cause behavior. In the second approach, marketing researchers study anticipated emotions of the actors and their consequences on the actors¡¯ behavior. The interesting question, how is anticipated emotion of others on the actor¡¯s behavior? This study is purposed to answer that question. The author studies potential emotions of others that accompany future individuals¡¯ achievement when achievement is considered as gift to significant others …

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A Model Of Service Marketing In Port Services: Empirical Study In Pt Pelabuhan Indonesia Ii (Persero), Tanjung Priok Branch, Rati Farini Srihadi, Hartoyo Hartoyo, Dadang Sukandar, Agus Maulana Nov 2021

A Model Of Service Marketing In Port Services: Empirical Study In Pt Pelabuhan Indonesia Ii (Persero), Tanjung Priok Branch, Rati Farini Srihadi, Hartoyo Hartoyo, Dadang Sukandar, Agus Maulana

ASEAN Marketing Journal

Port of Tanjung Priok is one of the ports in Indonesia which has the potential to be developed into an international seaport with the level of activity and the capacity of loading and unloading. This study aims to understand the key variables that determine the service quality of the port, so as to achieve customer satisfaction and loyalty. By using Structural Equation Modeling, this study analyzes the effects of various dimensions of service quality to customer satisfaction, and the relationships formed between perceived value and customer loyalty of the port service industry in Indonesia. The sampling method used was stratified …

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100% Love Indonesia: Role Of Government Campaign To Promote Local Products In Indonesia, Imam Salehudin Nov 2021

100% Love Indonesia: Role Of Government Campaign To Promote Local Products In Indonesia, Imam Salehudin

ASEAN Marketing Journal

This research aims to investigate the role of government buy-local campaign to increase consumer willingness to purchase local products in Indonesia. This paper also aims to identify relevant mediating variables between exposure to ¡°buy local¡± campaign and willingness to purchase local products. This research use questionnaire data from 394 respondents selected using purposive sampling method. Product specific constructs are asked and analyzed separately in four different product categories (e.g. Produce, Leather, Culinary and Creative products). Data was analyzed using Structural Equation Model and compared further between product categories. The study found that exposure to the buy local promotion campaign does …

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Entrepreneurs` Cognitive And Decision Making Styles, Mahmoud Motvaseli, Fariba Lotfizadeh Nov 2021

Entrepreneurs` Cognitive And Decision Making Styles, Mahmoud Motvaseli, Fariba Lotfizadeh

ASEAN Marketing Journal

The main purpose of this study is to explore the relation between decision-making styles which are measured by the General decision-making style (GDMS) test and information processing styles which are often termed cognitive styles and are, in this study, measured by Cognitive Style Inventory. The authors directed a survey research on 162 Iranian students. Structural equation modeling techniques were used to measure the impact of cognitive styles on decision-making styles. The authors found that cognitive styles have a positive impact on decision-making styles. In spite of the abundant research on factors that affect decision-making styles, few researches have tested the …

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Examination Of Transport Performance And Authenticity On Behavioural Intention, Bintang Handayani, Basri Rashid Nov 2021

Examination Of Transport Performance And Authenticity On Behavioural Intention, Bintang Handayani, Basri Rashid

ASEAN Marketing Journal

This study aims to scrutinise the transport performance and authenticity as one of the elements in tourism attributes in relation with behavioural intention. Utilising quantitative approach; data collected from survey of 384 overseas tourists were used to clarify the research proposition. The study suggests that transport performance may emerge as one of organic image elements for destination brand identity formation, influences cognitive image of overseas tourist but insignificant on tourist’s behavioural intention. In addition, future spectrum of the transport development in relation with authenticity indicates its importance for not damaging the destination’s overall profile.

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Vietnamese Attitudes And Behavioural Patterns Towards Counterfeit Brands, Giang Huynh, Jonathan A.J. Wilson Nov 2021

Vietnamese Attitudes And Behavioural Patterns Towards Counterfeit Brands, Giang Huynh, Jonathan A.J. Wilson

ASEAN Marketing Journal

This study examines Vietnamese female consumers’ attitudes towards counterfeit branded products; by investigating the influence of brand image, product involvement and price advantage towards decision-making processes associated with purchasing and ownership. An inductive anti-positivist approach was adopted, employing qualitative methods; drawing from in-depth interviews distilled and synthesized using Word Cloud software, as Geographic Information System (GIS) based Spatial Analyses. Findings suggest that Price Advantage plays a determining and predominant role in encouraging consumers’ purchase intention of a counterfeit product. In addition, Brand Image has positive effect on the purchase intention as well; while product involvement plays no significant role in …

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The Use Of Travel Guidebooks By Tourist Visiting Yogyakarta, Gabriela Intani Putri, Ike Janita Dewi Nov 2021

The Use Of Travel Guidebooks By Tourist Visiting Yogyakarta, Gabriela Intani Putri, Ike Janita Dewi

ASEAN Marketing Journal

This research aims to know to what extend tourist use travel guidebooks for their visit to Yogyakarta, as one of tourism destination in Indonesia. This research was conducted by taking tourist who has been to or during their visit to Yogyakarta. Qualitative interviews with three travel experts precede this research in order to gather the purpose of using travel guidebooks by tourist visiting Yogyakarta. The results are 31 purposes of using travel guidebooks. After conducting factor analysis and reliability tests, seven factors comprising 26 statements were extracted which are: functional needs, forward-looking needs, learning needs, autonomy needs, tension reduction needs, …

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Global Brands And Consumer Ethnocentrism Of Youth Soft Drink Consumers In Greater Jakarta, Indonesia, Hammam Haris Tasurru, Imam Salehudin Nov 2021

Global Brands And Consumer Ethnocentrism Of Youth Soft Drink Consumers In Greater Jakarta, Indonesia, Hammam Haris Tasurru, Imam Salehudin

ASEAN Marketing Journal

Indonesia is a large market for consumer products targeting youth consumers, with populations of more than 70 million young inhabitants and market size of USD 155 billion. The large size of this potential market attracts foreign products with globallyrecognized brands to enter the Indonesian market. The objective of this study is to explain the purchase intention of youth consumers toward a particular brand of soft drink with global penetration by their perceptions and ethnocentrism. This study obtained response from 156 youths in Greater Jakarta, Indonesia. The resulting data was analyzed using structural equation modeling with LISREL software package. The study …

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The Effects Of Knowledge, Religiosity Value, And Attitude On Halal Label Reading Behavior Of Undergraduate Students, Megawati Simanjuntak, Muhammad Mardi Dewantara Nov 2021

The Effects Of Knowledge, Religiosity Value, And Attitude On Halal Label Reading Behavior Of Undergraduate Students, Megawati Simanjuntak, Muhammad Mardi Dewantara

ASEAN Marketing Journal

Halal label is a label on food that justified according to Islamic law, qualified and did not harm our health. The purpose of this research was to analyze the effect of intrinsic factors (individual characteristics and family characteristics), extrinsic factors, knowledge, religiosity and the attitude towards behavior of reading the halal label on food products of undergraduate students. This study used cross sectional study with survey method. The research involved 400 students of Bogor Agricultural University that were chosen by multistage random sampling with gender as a layer. There was significant difference between female and male in knowledge, religiosity value, …

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Does Luxury Brand Perception Matter In Purchase Intention? A Comparison Between A Japanese Brand And A German Brand, Diana Sari, Brata Kusuma Nov 2021

Does Luxury Brand Perception Matter In Purchase Intention? A Comparison Between A Japanese Brand And A German Brand, Diana Sari, Brata Kusuma

ASEAN Marketing Journal

The research regarding luxury products in developed economies can be found in many literatures, nevertheless similar research in developing economies are still limited. Since this topic is still underexplored, particularly in developing economies, the purpose of this study is to investigate Indonesian consumers’ perception of two different luxury brands that comes from different countries, namely BMW (Germany) and Lexus (Japan). Data was collected from diverse Indonesian BMW and Lexus owners. The consumers’ general brand perception and perceived values of luxury car are examined in this study. Data analysis used structural equation modeling (SEM). Results indicated that Indonesian consumers considered Japanese …

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Consumer Empowerment Profile In Rural And Urban Area, Megawati Simanjuntak, Siti Amanah, Herien Puspitawati, Pang S. Asngari Nov 2021

Consumer Empowerment Profile In Rural And Urban Area, Megawati Simanjuntak, Siti Amanah, Herien Puspitawati, Pang S. Asngari

ASEAN Marketing Journal

The purpose of this research was to analyze the profile of consumer empowerment and the influence of demographic characteristics, socio-economic status and cosmopoliteness on consumer empowerment in rural and urban area. The research finding indicated a low consumer empowerment in urban and rural area. In general, most respondents who were not categorized as empowered consumer were aged >37 years old, working in rural areas, included in income category ranged IDR 397,874.57/capita/month both in rural and urban areas, family size of ≤ 4 persons in rural areas,length of education ≤9 years in rural areas and not cosmopolite in rural areas. Higher …

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Effects Of Animosity And Allocentrism Toward Consumer Ethnocentrism In Shaping Consumers’ Willingness To Purchase: A Case Study On Consumers In Greater Jakarta (Jabodetabek Area) In Purchasing Malaysian Products, Maeyta Selli, Heri Kurniawan Nov 2021

Effects Of Animosity And Allocentrism Toward Consumer Ethnocentrism In Shaping Consumers’ Willingness To Purchase: A Case Study On Consumers In Greater Jakarta (Jabodetabek Area) In Purchasing Malaysian Products, Maeyta Selli, Heri Kurniawan

ASEAN Marketing Journal

This paper aims to: (1) specify factors mediating the effects of consumer animosity towards the consumers’ willingness to purchase imported products; (2) specify factors mediating the effects of allocentrism towards consumers’ willingness to purchase imported product; and (3) examine whetherproduct quality comparison between domestic vis-à-vis imported products moderates the relationships between: (a) consumer animosity and consumers’ willingness to purchase (b)ethnocentrism and consumers’ willingness to purchase. A survey was conducted to 209 respondents that have boughtMalaysian products in the past three months and lived in Jabodetabek (Jakarta, Bogor, Depok, and Bekasi) area. The result shows that ethnocentrism mediated the relationship between …

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Customer Satisfaction Index Model On Three Level Of Socioeconomic Status In Bogor Case Study: Customer Satisfaction On Branded Cooking Oil Product, Budi Setiawan Nov 2021

Customer Satisfaction Index Model On Three Level Of Socioeconomic Status In Bogor Case Study: Customer Satisfaction On Branded Cooking Oil Product, Budi Setiawan

ASEAN Marketing Journal

Customer satisfaction index models have been developed in many countries, including Indonesia. Those models were commonly not focused on the socioeconomic status (SES) of the customer, sothis condition could be a research gap. The aims of this research is to analyze the customer satisfaction index model of branded cooking oil product in Bogor, Indonesia based on SES established from the household monthly routine consumption. Questionnaires were used as primary data collection instrument in this study, while data analysis was carried out with variance based structural equation modeling (SEM) which is also known as Partial Least Square (PLS) model, and Kruskall …

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Specialty Store And Multi-Brand Store Loyalty: An Indian Consumer Perspective, Sarabjot Singh, Piyush Kumar Sinha, Hari Govind Mishra Nov 2021

Specialty Store And Multi-Brand Store Loyalty: An Indian Consumer Perspective, Sarabjot Singh, Piyush Kumar Sinha, Hari Govind Mishra

ASEAN Marketing Journal

In the competitive era of retailing, retailers need to understand the importance of store format preferences. The study aimed to understand consumer store loyalty; in-depth interview was conducted to examine consumer store loyalty antecedents for two retail formats: specialty stores and multi brand stores. The study conceptualizes store loyalty factors like program loyalty, trust and brand commitment. Trust and brand commitment act as mediating factors between store image and store loyalty formats, and also between brand image and store loyalty formats. The findings highlight how consumer store loyalty preference differ for these two formats.

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Doctors’ Perceptions Towards Domestic And Multinational Pharmaceutical Products: An Investigation From Developing Country, Jashim Uddin Ahmed, Md. Humayun Kabir Chowdhury, Ishrat Jahan Synthia, Ishrat Sultana Nov 2021

Doctors’ Perceptions Towards Domestic And Multinational Pharmaceutical Products: An Investigation From Developing Country, Jashim Uddin Ahmed, Md. Humayun Kabir Chowdhury, Ishrat Jahan Synthia, Ishrat Sultana

ASEAN Marketing Journal

This exploratory study focuses on doctors’ perception towards domestic and multinational pharmaceutical products. Doctors can heavily influence drug purchase decisions by performing the roles of users (sometimes), influencer, gatekeepers and deciders, while patients perform the role of buyers and users. The difference in perception was measured in terms of products, brand image and pricing. Data were collected from a sample of 15 doctors (n=15) using a questionnaire comprised of 12 questions measured in Likert scales. The study reveals that brand image is the most influential factor for price of medicines and brand image is highly related to quality and the …

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Anxiety, Sadness, And Emotion Specificity: The Role Of Music In Consumer Emotion And Advertisement Evaluation, Felix Septianto Nov 2021

Anxiety, Sadness, And Emotion Specificity: The Role Of Music In Consumer Emotion And Advertisement Evaluation, Felix Septianto

ASEAN Marketing Journal

Although music could diversely influence consumer judgment process and behavior, it is still unclear whether music can evoke discrete emotions on consumers and influence consumer evaluation toward certain advertisements. This research proposes that music could evoke sad and anxious emotion on consumers; subsequently, consumers would regulate their negative emotions in accordance to their emotion orientations: Consumers who feel sad would show high evaluation toward happy-themed advertisement, while consumers who feel anxious would show high evaluation toward calm-themed advertisement. This paper concludes with the discussion of theoretical and practical implications and conclusion of this study.

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Expanding Brand Personality Congruence To Brand Personality Fit: The Importance Of Customer Value Proposition As Amoderating Fit On Brand Performance, Ardi Wirdamulia, Adi Zakaria Afiff Nov 2021

Expanding Brand Personality Congruence To Brand Personality Fit: The Importance Of Customer Value Proposition As Amoderating Fit On Brand Performance, Ardi Wirdamulia, Adi Zakaria Afiff

ASEAN Marketing Journal

This research demonstrates that brand performance can be enhanced not only through brand personality congruence with customer personality, but also through brand personality fit, namely the moderating fit of customer value proposition to brand personality. Through a study covering 125 brands, the result demonstrates that the moderating fit between brand personality and the different level of customer value proposition positively affects brand performance. Price-quality relationship for attribute-based customer value, self-construal for consequences-based customer value and self-regulatory focus as goal-based customer value are used to test this moderating fit relationship. Other findings show that this moderating fit is strongest toward the …

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Antecedents And Consequences Of Female Consumer Expectations And Evaluations Toward Csr Activities, Bery Prima Nov 2021

Antecedents And Consequences Of Female Consumer Expectations And Evaluations Toward Csr Activities, Bery Prima

ASEAN Marketing Journal

Many firms see Corporate Social Responsibility (CSR) as necessary investments in the community where the firms operate in order to ensure and safeguard sustainable operation for the future. This paper investigates the causal relationship between the antecedents and consequences of consumer expectations and evaluation to CSR activities. The original contribution of this study is that it focuses on the perceptions of female consumers on CSR activities of a multinational company.The research employed 175 women in the Greater Jakarta region as respondents, which consists of 92 housewives and 83 career women. Respondents are existing customer of a multinational consumer goods firm …

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Consumer Innovativeness Model Of Indonesian Young People In Adopting Electronic Products, Reza Ashari Nasution, Novika Candra Astuti Nov 2021

Consumer Innovativeness Model Of Indonesian Young People In Adopting Electronic Products, Reza Ashari Nasution, Novika Candra Astuti

ASEAN Marketing Journal

It is important for marketers to understand how innovators respond to the introduction of new products. This paper investigates consumer innovativeness (CI) from meta-analysis study as suggested by Nasution and Garnida [2011] and examines the simultaneous impacts of CI on new product adoption. Nasution and Garnida [2010] proposed three different perspectives in conceptualizing the CI model. First, the generalist stream that represents a generalized personality trait that engenders consumers to adopt new product. Second, the particularist stream that focuses on product adoption behavior within a specific domain of interest. Third, the integrator perspective that proposes to integrate these two streams …

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Corporate Social Responsibility And Poor’S Child Well Being In Developing Customer’S Loyalty Pdf, Syahrial Mukhtar, Sri Daryanti, Khairani Khairani Nov 2021

Corporate Social Responsibility And Poor’S Child Well Being In Developing Customer’S Loyalty Pdf, Syahrial Mukhtar, Sri Daryanti, Khairani Khairani

ASEAN Marketing Journal

This research was conducted to analyze the contribution of Corporate Social Responsibility (CSR) perceived motives in enhancing poor children's well being and consumer loyalty. CSR strategy studied were CSR strategies implemented by two companies, Garuda Indonesia and Pertamina, which are State Owned Companies (fully or partially owned by government of Indonesia). Garuda Indonesia is a service company engaged in airline industry, and Pertamina is a non service company engaged in oil and gas industry.Using factor analysis and multiple regression, the result indicates some differences between firms CSR activities in in developing children well being and customer loyalty. This result has …

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Internal Customer Satisfaction And Service Quality Toward Trust And Word Of Mouth, Sri Rahayu Nov 2021

Internal Customer Satisfaction And Service Quality Toward Trust And Word Of Mouth, Sri Rahayu

ASEAN Marketing Journal

This study generally aims to analyze the influence of internal customer satisfaction and perceptions of service quality in creating trust and word of mouth in higher education service industry. In the process, this study aims to achieve a special purpose, which is to build constructs/ variables to measure internal customer satisfaction, so in the future it can be applied to universally in other institutions of higher education. The results of this study indicate that the internal customer satisfaction can be measured with three constructs, namely: service product, service delivery, and service environment. All of those variables have significant relationship with …

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Perceived Usefulness As Key Stimulus To The Behavioral Intention To Use 3g Technology, Andy Susilo Lukito Budi, Efendi Efendi, Rayini Dahesihsari Nov 2021

Perceived Usefulness As Key Stimulus To The Behavioral Intention To Use 3g Technology, Andy Susilo Lukito Budi, Efendi Efendi, Rayini Dahesihsari

ASEAN Marketing Journal

A new technology usually faces the challenge to be accepted by consumers. Because of the unique features of new technology, it needs certain approaches to enhance its acceptance. Technology Acceptance Model (TAM) is widely used to study the behavior of organizations and consumers in ac-cepting a new technology. A modified TAM model is applied in the current study to test the impact of advertising appeals of perceived usefulness, perceived ease of use, and social factors on behavioral intention to use 3G technology. Experimental method is utilized on four groups (30 people each) of undergraduate students of Atma Jaya Catholic Univesity. …

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Perceived Justice In Political Marketing: An Exploratory Study, Ihwan Susila Nov 2021

Perceived Justice In Political Marketing: An Exploratory Study, Ihwan Susila

ASEAN Marketing Journal

The purpose of this study is to criticize and develop the construct of equity theory within the framework of perceived justice. Specifically, this study aims to investigate perceived justice construct in political marketing perspective. Sample of the research consist of voters of political parties in Indonesia.Data were collected through interviews and a survey using a structured questionnaire with a purposive sampling method to 150 respondents. The study use exploratory factor analyses and Cronbach Alpha method to test the construct validity. The research also use measurement model of structural equation model (SEM) which is the same as confirmatory factor analysis procedure. …

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Marketing Impact Of Halal Labeling Toward Indonesian Muslim Consumer’S Behavioral Intention Based On Ajzen’S Planned Behavior Theory: Policy Capturing Studies On Five Different Product Categories, Imam Salehudin, Bagus Adi Luthfi Nov 2021

Marketing Impact Of Halal Labeling Toward Indonesian Muslim Consumer’S Behavioral Intention Based On Ajzen’S Planned Behavior Theory: Policy Capturing Studies On Five Different Product Categories, Imam Salehudin, Bagus Adi Luthfi

ASEAN Marketing Journal

The purpose of this paper is to test the applicability of the theory of planned behavior (TPB) in explaining the intention to switch from products without certified Halal labels within a wide array of purchase context, especially in the purchase of food and medicine products. A policy capturing questionnaire was used to elicit responses from consumers using a convenience sampling technique. A total of 7500 responses were obtained from 150 participating respondent in 50 different scenario cases. Data is analyzed using Multi-Group Structural Equation Modeling. The study finds that the Theory of Planned Behavior (TPB) is not completely valid to …

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Analysis Of Relationship Between Pioneer Brand Status And Consumer’S Attitude Toward A Brand (Case On Yamaha Automatic Vs. Honda Automatic Transmission Motorcycle In Indonesia), Arga Hananto, Taryadi Taryadi Nov 2021

Analysis Of Relationship Between Pioneer Brand Status And Consumer’S Attitude Toward A Brand (Case On Yamaha Automatic Vs. Honda Automatic Transmission Motorcycle In Indonesia), Arga Hananto, Taryadi Taryadi

ASEAN Marketing Journal

Previous research have indicated that brand pioneership provide some advantages such as high market share barriers to entry and consumers preference as well as higher consumer attitude. This paper intends to explore the relationship between perceived brand pioneership on consumers’ brand attitude. The study focuses on two competing brands from automatic transmission motorcycle category, namely Yamaha and Honda.Based on result from 90 respondents, this study confirms the perception that Yamaha (although not the true pioneer) is perceived by the majority of respondents as the pioneering brand in the automatic transmission motorcycle. This study also found that those respondents who perceived …

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Assessing Actual Visit Behavior Through Antecedents Of Tourists Satisfaction Among International Tourists In Jordan: A Structural Equation Modeling (Sem) Approach, Ayed Moh’D Al Muala, Nik Kamariah Nik Mat, Filzah Mohd Isa Nov 2021

Assessing Actual Visit Behavior Through Antecedents Of Tourists Satisfaction Among International Tourists In Jordan: A Structural Equation Modeling (Sem) Approach, Ayed Moh’D Al Muala, Nik Kamariah Nik Mat, Filzah Mohd Isa

ASEAN Marketing Journal

Jordan tourism industry is facing fluctuating tourist visit provoked by dissatisfaction, high visit risk, low hotel service, or negative Jordan image. This study aims to examine the relationships between the antecedents of tourist satisfaction and actual visit behavior in tourism of Jordan, and the mediating effect of tourist satisfaction (SAT) in the relationship between Jordan image (JOM), service climate (SER) and actual visit behavior (ACT). A total of 850 international tourists completed a survey that were conducted at southern sites in Jordan. Using structural equation modeling (SEM) technique, confirmatory Factor Analysis (CFA) was performed to examine the reliability and validity …

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