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2021

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Systematic Anecdotal Records: An Unexpected Journey Into Teacher Inquiry, Divonna Stebick, Jonathan Hart Nov 2021

Systematic Anecdotal Records: An Unexpected Journey Into Teacher Inquiry, Divonna Stebick, Jonathan Hart

i.e.: inquiry in education

Historically, formative assessment has been credited with increasing student achievement. Student outcomes increase when constructive, immediate, formative feedback is provided in a systematic way for all students. Educators need to implement effective formative assessments in order to deepen learning through more critical thinking and reflection. Teachers who monitor student progress and make instructional adjustments based on gathered information implement formative assessment. Teachers in this study used teacher inquiry to reflect upon their practice in order to design a reflective record tool. This tool was intended as a supporting assessment in a Response to Intervention (RtI) service delivery model. Results showed …


Teachers’ Impressions On An Innovation Configuration For Vocabulary Instruction, Robby L. Robinette Nov 2021

Teachers’ Impressions On An Innovation Configuration For Vocabulary Instruction, Robby L. Robinette

i.e.: inquiry in education

As part of a mixed-methods reconnaissance action research study, the impressions teachers had on using an innovation configuration for vocabulary instruction at an English education center in China was assessed. The quantitative data strand consisted of lesson artifacts and documents. The qualitative data strand consisted of semi-structured interviews with two English as a foreign language teachers. Integrating both the quantitative and qualitative strands of data illuminated (1) teachers had a positive impression on using the innovation configuration to address what they should cover for vocabulary instruction, (2) they used the innovation configurations to identify strengths and areas for improvement, and …


School Principals' Instructional Leadership As A Predictor Of Teacher Motivation, Seyithan Demirdag Nov 2021

School Principals' Instructional Leadership As A Predictor Of Teacher Motivation, Seyithan Demirdag

i.e.: inquiry in education

This study examined the school principals' instructional leadership as the predictor of teachers' motivation. The sample included 306 elementary school teachers. The study took place in the Western Black Sea Region of Turkey. Data collection tools included two instruments: "The Instructional Leadership Scale” (ILS) and "The Teacher Motivation Scale” (TMS). Correlation analyses was employed to examine the relationship between school principals' instructional leadership and teacher motivation. Multiple regression analysis was used to identify the predictive role of instructional leadership in teacher motivation. The findings of this study demonstrate significant relationships between instructional leadership and teacher motivation. Ultimately, instructional leadership can …


The Relationship Between Change Fatigue And Job Satisfaction Of Teachers: Gender And Experience As Moderators, İbrahim Limon, Ümit Dilekçi, Mete Sipahioğlu Nov 2021

The Relationship Between Change Fatigue And Job Satisfaction Of Teachers: Gender And Experience As Moderators, İbrahim Limon, Ümit Dilekçi, Mete Sipahioğlu

i.e.: inquiry in education

This study investigates the relationship between change fatigue and job satisfaction. It also aims to test the moderator role of gender and experience in this relationship. To this end, we conducted an online data collection procedure during the 2020-2021 academic year. Participants were recruited through convenient sampling and they were working in different parts of Turkey. 379 teachers participated in the study voluntarily. PROCESS macro was used to test the moderator role of gender and experience. The findings showed that change fatigue and job satisfaction was negatively correlated. While gender moderated the relationship between change fatigue and job satisfaction, the …


School Principals' Learnings From Covid-19 Pandemic, Sadegül Akbaba Altun, Mustafa Bulut Nov 2021

School Principals' Learnings From Covid-19 Pandemic, Sadegül Akbaba Altun, Mustafa Bulut

i.e.: inquiry in education

Covid-19 pandemic, which broke out in the late 2019 and we are still facing today, has made an enormous impact throughout the world and directly caused an extraordinary disruption of many systems globally including educational ones and affected the lives lots of students and families all over the world. Different kinds of measures were abruptly taken in order to ensure that students, teachers and school principals continued their educational processes safely and also to lessen the crisis situation and chaos. One of these measures was country-wide school closures and along with Turkey, most of the countries chose to close schools …


Future Expectations Of Syrian Secondary School Students Living In Turkey: A Phenomenological Study, Hayrunnisa Aslan Nov 2021

Future Expectations Of Syrian Secondary School Students Living In Turkey: A Phenomenological Study, Hayrunnisa Aslan

i.e.: inquiry in education

This study aims at analysing future expectations of Syrian secondary school students that are living in Turkey. Considering the fact that these students, who constitute the study group in this research, will be the teenage adults of the country in the next ten years, they will significantly affect the future of Syria if they get back to their home country or Turkey if they stay here. Because of this reason, it is of crucial importance to identify the future expectations of these students. The issues that are investigated in this study are migration experiences of Syrian secondary school students, the …


Meaning And Uniqueness Of Ethics And Ethical Teacher Behaviors In The Teaching Profession, Fatih Şahin Dr., İbrahim Yüksel Dr. Nov 2021

Meaning And Uniqueness Of Ethics And Ethical Teacher Behaviors In The Teaching Profession, Fatih Şahin Dr., İbrahim Yüksel Dr.

i.e.: inquiry in education

This research aimed to determine ethical teacher behaviors according to the opinions of prospective teachers and teachers. In this qualitatively designed study, the phenomenology design was used, and 30 participants were interviewed. Research results showed that the participants understood the responsibilities of teachers, the respect and importance of the teaching profession, effective teaching, developing healthy relationships with school members, and benefiting students and society from teacher's professional ethics. Almost all of the participants stated that the teaching profession should have unique ethical codes for different reasons. Ethical teacher behavior has emerged within the scope of rights and justice, interest and …


History News, Florida Historical Society Nov 2021

History News, Florida Historical Society

Florida Historical Quarterly

Florida Bicentennial Symposium, Florida College Teachers of History Conference, Latin American Bicentennial Conference, State and Local History Awards, D. B. McKay Florida History Award, Peace River Valley Florida History Award, Announcements and Activities, Obituary


Book Reviews, Florida Historical Society Nov 2021

Book Reviews, Florida Historical Society

Florida Historical Quarterly

THREE VOYAGES, by René Laudonnière, translated by Charles E. Bennett, reviewed by Robert A. Matter; THE FLORIDA EXPERIENCE: LAND AND WATER POLICY IN A GROWTH STATE, by Luther J. Carter, reviewed by John K. Mahon; JOHN JAMES TIGERT: AMERICAN EDUCATOR, by George Coleman Osborn, reviewed by Henry L. Swint; LAND FROM THE SEA: THE GEOLOGIC STORY OF SOUTH FLORIDA, by John Edward Hoffmeister, reviewed by H.. K. Brooks; THE EUROPEAN DISCOVERY OF AMERICA: THE SOUTHERN VOYAGES, A. D. 1492-1616, by Samuel Eliot Morison, reviewed by Ursula Lamb; IN DEFENSE OF THE INDIANS: THE DEFENSE OF THE MOST REVEREND LORD, DON …


"A Year Of Monkey War": The Anti-Evolution Campaign And The Florida Legislature, Mary Duncan France Nov 2021

"A Year Of Monkey War": The Anti-Evolution Campaign And The Florida Legislature, Mary Duncan France

Florida Historical Quarterly

In the summer of 1925, the world focused its attention on the sleepy town of Dayton, Tennessee, the site of the “Monkey Trial” of John T. Scopes. William Jennings Bryan, former secretary of state and the nation’s most zealous fundamentalist, and Clarence Darrow, the most famous trial attorney of his time, were the real antagonists, as they argued over the issue of the teaching of evolution. Both sides battled as if each believed the trial would produce the definitive statement on God and the creation of man.


"Sporting Life On The Line": Prostitution In Progressive Era Pensacola, James R. Mcgovern Nov 2021

"Sporting Life On The Line": Prostitution In Progressive Era Pensacola, James R. Mcgovern

Florida Historical Quarterly

In our own time, when rapid changes in attitudes toward sexual morality are conversational coin, it is interesting to consider an experiment in the regulation of morals devised in Pensacola, Florida, in the early years of the twentieth century. As a port city, Pensacola responded historically to the sexual desires of large numbers of male transients by noteworthy permissiveness. The city displayed a similarly liberal attitude towards the consumption of alcoholic beverages.


Book Reviews, Florida Historical Society Nov 2021

Book Reviews, Florida Historical Society

Florida Historical Quarterly

NOR IS IT OVER YET: FLORIDA IN THE ERA OF RECONSTRUCTION, 1863-1877, by Jerrell H. Shofner, reviewed by T. Harry Williams; SWAMP SAILORS: RIVERINE WARFARE IN THE EVERGLADES, 1835-1842, by George E. Buker, reviewed by Clark G. Reynolds; MARJORIE KINMAN RAWLINGS, by Samuel I. Bellman, reviewed by Gloria Jahoda; FLORIDA PLACE NAMES, by Allen Morris, reviewed by Pat Dodson; FLORIDA: A GEOGRAPHICAL APPROACH, by Robert B. Marcus and Edward A. Fernald, reviewed by Alan Craig; A HISTORY OF FRENCH LOUISIANA, VOLUME ONE, THE REIGN OF LOUIS XIV, 1698-1715, by Marcel Giraud, translated by Joseph C. Lambert, reviewed by A. P. …


Tourism And Terrorism- A Study Of Jammu And Kashmir, Altaf Ahmd Kumar Nov 2021

Tourism And Terrorism- A Study Of Jammu And Kashmir, Altaf Ahmd Kumar

Journal of Tourism Insights

Abstract

Purpose - This research article analyzes terrorism and its impacts on tourism in Jammu and Kashmir. This article aims to know what terrorism is and how it impacts the tourism sector in the three geographical regions of erstwhile Jammu and Kashmir bifurcated into two union territories by the Indian government after the abrogation of Article 370 of the Indian constitution.

Methodology - Secondary data sources have been used, collected from Director Tourism Kashmir, Director Tourism Jammu, Jammu, and Kashmir Coalition of Civil Societies, and Home Ministry of India. In this research paper, the Vector Error Correction Model (VECM) of …


Do Consumers Raise Their Voices Or Leave After Service Failures? Examining Angry Rumination, Distraction, And Brand Loyalty, Jungyun "Christine" Hur, Soocheong "Shawn" Jang Nov 2021

Do Consumers Raise Their Voices Or Leave After Service Failures? Examining Angry Rumination, Distraction, And Brand Loyalty, Jungyun "Christine" Hur, Soocheong "Shawn" Jang

Journal of Tourism Insights

This study aims to investigate the influence of rumination and distraction on consumer complaining behaviors (e.g., voice, negative word of mouth, and exiting) in a service failure encounter, and further examine the role of brand loyalty in consumer complaining behaviors. The findings of this study suggest that consumers use rumination and distraction to cope with service failures, which has different influences on consumer complaining behavior. Angry rumination increases all three types of consumer complaining behaviors, whereas distraction reduces negative word-of-mouth only. In addition, these relationships vary across the level of brand loyalty. Loyal consumers are more likely to voice their …


A Study On The Preference Of Hotel Booking Attributes, Post Covid-19 Pandemic, Kamakshya Parsad Nayak, Dr. Hardaman Singh Bhinder, Navneet Kaur Nov 2021

A Study On The Preference Of Hotel Booking Attributes, Post Covid-19 Pandemic, Kamakshya Parsad Nayak, Dr. Hardaman Singh Bhinder, Navneet Kaur

Journal of Tourism Insights

COVID-19 has hit the world at the worst which leads to the loss of both life and economy. The pandemic has also maneuvered the business processes in a different direction. It has also forced the entrepreneurs to think upon their modus operandi for sustaining in the new normal, post-pandemic. The Hospitality & Tourism industry has been hit the most out of the others. Though the recovery from the loss due to pandemic is not that certain as of now, there is a strong belief that the hotel business in the pre and post-pandemic time will be way different as the …


If The World Was Ending: Companion Animals And Their Guardians In Covid-19 Times, Yahaira Segarra-González, Liza M. Meléndez-Samó Nov 2021

If The World Was Ending: Companion Animals And Their Guardians In Covid-19 Times, Yahaira Segarra-González, Liza M. Meléndez-Samó

People and Animals: The International Journal of Research and Practice

This research aimed to quantitatively explore various elements related to people living with companion animals during the COVID-19 emergency lockdown in Puerto Rico. Among the variables studied are guardians’ gender, age, animal species, time spent per day with the companion animal, perceived benefits, and attachment level between the person and their companion animal. Matters related to emergency preparedness plans regarding companion animals, changes in the human- animal interactions, and perceived companion animals’ changes during the lockdown were analyzed. Researchers used an online questionnaire for data collection. The sample consisted of participants over 21 years old (n = 3,663) living on …


The Jester's Frame: The Role Of Political Satire In Shaping Egyptians' Perceptions Of Current Issues (Case Of Bassem Youssef's "Albernameg"), Salma T. Ismail Nov 2021

The Jester's Frame: The Role Of Political Satire In Shaping Egyptians' Perceptions Of Current Issues (Case Of Bassem Youssef's "Albernameg"), Salma T. Ismail

Archived Theses and Dissertations

No abstract provided.


Civil Society Organizations' Support For Vulnerable Youth In Transition: A Case Study In Egypt, Rasha A. A. S. Ghazi Nov 2021

Civil Society Organizations' Support For Vulnerable Youth In Transition: A Case Study In Egypt, Rasha A. A. S. Ghazi

Archived Theses and Dissertations

No abstract provided.


Mindful Consumption Behavior On Second-Hand Fashion Products: Intervariable Influence Analysis Of Stimulus-Organism-Response (S-O-R) Model, Diyang Risma Gabriella, Ramses Wardhana Hardjanto, Muhammad Fadhil Mawaridi, Muhammad Naufal Harits, Luh Dyah Purnami Nov 2021

Mindful Consumption Behavior On Second-Hand Fashion Products: Intervariable Influence Analysis Of Stimulus-Organism-Response (S-O-R) Model, Diyang Risma Gabriella, Ramses Wardhana Hardjanto, Muhammad Fadhil Mawaridi, Muhammad Naufal Harits, Luh Dyah Purnami

ASEAN Marketing Journal

Manuscript type: Empirical Research Research Aims: This study was conducted to analyze and develop the intervariable influence within stages in S-O-R Model in second-hand fashion products context Design/methodology/approach: To fulfill the research objective, an online self-administered survey was conducted to respondents who had second-hand thrifting purchase experience. 130 eligible responses were gathered and further analyzed using Structural Equation Modeling (two-way approach) Research Findings: It is observed that eWOM and Consumer Engagement have positive significant effects on Mindful Consumption Behavior (MCB), while no significant influence is found in relationship Attitude toward MCB. No mediating effect is observed in relationship eWOM toward …


Predicting The Relationship Between Scarcity And Serendipity Information Toward Impulse Buying Behavior: Hedonic Shopping Values As Moderator Variables, Natasha A. A. Prawira, Sabrina O. Sihombing Nov 2021

Predicting The Relationship Between Scarcity And Serendipity Information Toward Impulse Buying Behavior: Hedonic Shopping Values As Moderator Variables, Natasha A. A. Prawira, Sabrina O. Sihombing

ASEAN Marketing Journal

Manuscript type: Research article Research Aims: The purpose of this research is to predict the intervariable relationship between scarcity and serendipity information moderated by hedonic values and their influence towards online impulsive buying behavior. Design/methodology/approach: This research uses a quantitative method and uses non-probability sampling method as the data collection techniques by distributing online questionnaires. There are 330 respondents with the criteria of having made transactions at Shopee in the last three months. The data are analyzed using Structural Equation Modeling (SEM) to test the each of the hypothesis and making the conclusion. Research Findings: This study shows that the …


The Analysis Of Green Marketing And Brand Image On Repeat Purchase On Consumers Of Coffee Shop In Bandung, Yulia Nur Hasanah, Fauzan Aziz Nov 2021

The Analysis Of Green Marketing And Brand Image On Repeat Purchase On Consumers Of Coffee Shop In Bandung, Yulia Nur Hasanah, Fauzan Aziz

ASEAN Marketing Journal

Manuscript type: Research Article Research Aims: This research was conducted to examine the influence of green marketing and brand image to the repeat purchase of consumer of coffee shop in Bandung. Design/Methodology/Approach: Data were collected through online survey that targeted the consumer of coffee shop in Bandung area. A method of successive interval (MSI) and Partial Least Square (PLS) was used as a method to analyse this data Research Findings: The results shows that green marketing and brand image have a significant effect on repeat purchases simultaneously and separately. Based on these results, consumers of coffee shops in Bandung were …


Personal Norm And Pro-Environmental Consumer Behavior: An Application Of Norm Activation Theory Pdf, Budi Setiawan, Adi Zakaria Afiff, Ignatius Heruwasto Nov 2021

Personal Norm And Pro-Environmental Consumer Behavior: An Application Of Norm Activation Theory Pdf, Budi Setiawan, Adi Zakaria Afiff, Ignatius Heruwasto

ASEAN Marketing Journal

Manuscript type: Research Article Research Aims: This study aims to fill the research gap from previous research regarding personal norms in explaining pro-environmental behavior, which does not involve awareness of consequences and ascription of responsibility as antecedents to activate personal norms. Therefore, this study tries to examine personal norms based on norm activation theory in explaining behavior. Design/methodology/approach: The final sample size is 300 respondents selected through purposive sampling technique. Primary data is collected through a closed-end questionnaire. Data analysis consists of two stages, namely the confirmatory factor analysis and structural equation model. Research Findings: Awareness of consequences and ascription …


Banking Digitally To Micro-Business: Exploring Value Co-Creation Strategy In New Product Development Pdf, Rudi Gunawan, Sonny Rustiadi Nov 2021

Banking Digitally To Micro-Business: Exploring Value Co-Creation Strategy In New Product Development Pdf, Rudi Gunawan, Sonny Rustiadi

ASEAN Marketing Journal

Manuscript type: Research Article Research Aims: To further academic knowledge around the topic of value co-creation and to provide a practical strategy for Digital Bank in Indonesia on conducting better co-creation activities. Design/methodology/approach: This research relies on a qualitative method for collecting the primary data through in-depth interviews. Research Findings: Indonesian Bank called Jenius currently practice community-based value co-creation, and it is recommended for the Banks in general to also explore other forms of co-creation initiatives, namely customization, reputation and sensing. These initiatives should be practiced across different stages of co-ideation, co-evaluation, co-design, co-test and co-launch. To better engage consumers …


Are Entrepreneurs Born Or Made? A Look At Entrepreneurial Marketing Education Within Vocational High School, Adhi Setyo Santoso, Jony Oktavian Haryanto, Hanif Widyanto, Hari Suryanto, Lina Rosmawati Nov 2021

Are Entrepreneurs Born Or Made? A Look At Entrepreneurial Marketing Education Within Vocational High School, Adhi Setyo Santoso, Jony Oktavian Haryanto, Hanif Widyanto, Hari Suryanto, Lina Rosmawati

ASEAN Marketing Journal

Manuscript Type: Research Article Research Aims: The research studies the contextual stimuli (business knowledge and environment) toward entrepreneurial self-efficacy and locus of control that influence entrepreneurial intention. Design/methodology/approach: The survey involved vocational high school students in Mataram, Nusa Tenggara Barat, Indonesia, and collected 101 responses. The research applies a quantitative method of 2-steps Partial Least Square – Structural Equation Modelling (PLS-SEM). Research Findings: Results confirms that business knowledge influences entrepreneurial intention mediated by entrepreneurial self-efficacy. Environment influences entrepreneurial intention mediated by locus of control only if students participate in entrepreneurial marketing education. Theoretical Contribution/Originality: The findings contributed to entrepreneurship literature …


The Role Of Customer Networking Capability Effectiveness In Enhancing The Salespeople’S Performance In Small And Medium Enterprises, Ida Bagus Nyoman Udayana, Naili Farida Nov 2021

The Role Of Customer Networking Capability Effectiveness In Enhancing The Salespeople’S Performance In Small And Medium Enterprises, Ida Bagus Nyoman Udayana, Naili Farida

ASEAN Marketing Journal

Research Aims: This research examines the research gap between adaptive selling and the salespeople’s performance. There is an inconsistency of research results among marketing researchers. This study extends the previous marketing literature to customer network-based marketing. Design/Methodology/approach: The research data were collected from 300 salesperson in the field of small and medium enterprises. The data analysis used a structural equation model and Sobel tests. The findings of the research: Research findings show that the effectiveness of customer networking capability functions as an intervention between adaptive selling and salespeople’s performance. Adaptive selling, interaction quality, and perceived interpersonal skills have a significant …


The Influence Of Self-Congruity On Customer Loyalty Of Coffee Shops: Evidence From Global-Chain And Local-Chain Coffee Shops In Indonesia, Dela Anjani, Ike Janita Dewi Nov 2021

The Influence Of Self-Congruity On Customer Loyalty Of Coffee Shops: Evidence From Global-Chain And Local-Chain Coffee Shops In Indonesia, Dela Anjani, Ike Janita Dewi

ASEAN Marketing Journal

Manuscript type: Research Paper Research Aims: This paper seeks to examine the concept of “self-congruity” and its direct and indirect impacts on consumer loyalty of global versus local coffee shops. Design/methodology/approach: The study is a quantitative study using online survey on 400 respondents, which were distributed evenly to consumers of Starbucks (as a global coffee shop) and Anomali Coffee (as a local coffee shop in Jakarta, Indonesia). This paper employs Structural Equation Modelling (SEM) to study the relationships amongst variables. Research Findings: Results of the research show that generally self-congruity has a positive direct and indirect effect on customer loyalty. …


Intervariable Influence Analysis Of Hierarchy Of Effect (Hoe) Model In Cross-Border E-Commerce (Study Case: Shopee And Lazada), Diyang Risma Gabriella, Anna Amalyah Agus Nov 2021

Intervariable Influence Analysis Of Hierarchy Of Effect (Hoe) Model In Cross-Border E-Commerce (Study Case: Shopee And Lazada), Diyang Risma Gabriella, Anna Amalyah Agus

ASEAN Marketing Journal

Manuscript type: Empirical research Research aims: This study was conducted to analyze and develop the intervariable influence within the stages of HOE Model in CBEC context. Design/methodology/approach: Based on the Hierarchy of Effect (HOE) model which consists of the stages of customer progression of learning and decision-making as a response of their shopping experiences. A total research data of 1,651 respondents were collected through a structured questionnaire. SEM method was used to test the proposed research model. Research findings: HOE Model was found to vary based on the level of product cognition and platform involvement. Two case studies provide different …


Application Of Theory Of Planned Behavior In Consumers’ Purchase Decision Of Cats And Dogs Food Products, Rendi Tegar Pratama, Elevita Yuliati Nov 2021

Application Of Theory Of Planned Behavior In Consumers’ Purchase Decision Of Cats And Dogs Food Products, Rendi Tegar Pratama, Elevita Yuliati

ASEAN Marketing Journal

Manuscript type: Empirical paper Research Aims: This research was conducted to analyze the influence of Theory of Planned Behaviour in determining the consumers’ purchase behaviour of cats and dogs food products. Design/methodology/approach: The constructs used in the research model are attitude, subjective norms, Perceived Behavioural Control (PBC), intention, and behaviour. The research model was added with self-identity and social norms constructs. Respondents of this research were 300 cats and dogs owners. Data was collected through online questionnaires. Data analysis was conducted using Structural Equation Modeling (SEM) with LISREL version 8.8 as the software analysis tool. Research Findings: The results showed …


Impact Of Country Of Origin Effect (Coe) On Consumer Purchase Intentions: A Case Study Of Cosmetic Products In Lampang, Thailand, Janak Pandey, Somjai Muenkid, Noraset Jivasantikarn, Arunie Jivasantikarn Chaisiriwongsuk, Yadarat Inthaklhan Nov 2021

Impact Of Country Of Origin Effect (Coe) On Consumer Purchase Intentions: A Case Study Of Cosmetic Products In Lampang, Thailand, Janak Pandey, Somjai Muenkid, Noraset Jivasantikarn, Arunie Jivasantikarn Chaisiriwongsuk, Yadarat Inthaklhan

ASEAN Marketing Journal

Country-of – origin plays an important role in international marketing by creating access to new and bigger markets for organizations globally. Various companies are investing and venturing in overseas market as they would be able to attract and benefit from a larger market share and advantage from economies of scales. This research studies the Country of Origin Effect (COE) and its impact on Consumer Purchase Intentions in Lampang Province, Thailand. For this study, mixed method approach was used combining quantitative and qualitative analysis and both primary and secondary data were analyzed to understand the country of origin effect. This study …


Factors Affecting Online Shopping Behavior For Net-Generation In Jabodetabek, Kunto Hendrapawoko, Lily Setiawaty, Marsaulina Elisabet Situmorang, Rahmadi Ernawan, Ratna Dharmayanti Odata Nov 2021

Factors Affecting Online Shopping Behavior For Net-Generation In Jabodetabek, Kunto Hendrapawoko, Lily Setiawaty, Marsaulina Elisabet Situmorang, Rahmadi Ernawan, Ratna Dharmayanti Odata

ASEAN Marketing Journal

Manuscript type: Research paper Research Aims: This research was conducted to examine the factors which influence the online shopping behaviour of the Net-generation in Jabodetabek. There are 10 independent variables being hypothesized to predict purchase intentions and the Net-generation behaviour in Jabodetabek as its context Design/methodology/approach: Data were collected through an online survey that targeted the Net-generation as consumers in the Jabodetabek area. A linear regression equation was used as a method to analyze this data. Research Findings: The results show that there are 5 determinant factors that promote online purchase intentions for the Net-Generation in Jabodetabek, they are social …